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NO PROBLEM IN PICKING A MOVIE TO WATCH – not quite as good as decision maker, they quite happy

TAKES UNITIL MORNING TO CHOOSE MOVIE – BETTER AT DECISION MAKING, EVEN IN BEST DECISIONS
YOUR NOT VERY HAPPY CAUSE YOU ASK YOUR SELF MAYBE THERE IS BETTER OPTION

QUESTIONS:

WHY IS IT THAT WE FIND IT so DIFFICULT TO CHOOSE?

WHY is it that we find it difficult to take decisions?

PROBLEMS IN DECISION MAKING:

1. Preparing – how do you prepare you decision?


- What is your information strategy?

Degree of confusion

Tipping point – we can know to much

Amount of information

The relationship of confusion and information is inverted bell curve. TMI (too much information)
paradox. If you have very little information you feel confused. If we are confused, our brain tells us, go
get some information for me. So, we start to research. The more we know about the given topic, the
more confident we feel the decision about it.

Tipping point – questioning your own knowledge until you get confuse and you make unable to make a
decision.

Too much information and have little information are pretty much the same.

Choice overload problem – If there are many choices, we like to look at it but we feel overwhelmed

When do you know that you know enough?

2. Timing – the older we get, the more we know. We take decision at the early stage of our lives.
The decisions that taken early on have way bigger consequences

+ KNOWLEDGE

- Old man
The core of decision making is uncertainty.

3. Regreting – “How you live with a decision?”


- PDF (post decision feeling) – it can be measure with two parameters: how happy
your are with your decision and how much you expected with the decision.

SATISFACTION

Satisficer
PERFECT Maximizer

EXPECTATION

The more you expect with the decision, the happy are you get if this decision turned out to be good.

Tipping point – aim for perfect decision

Satisficer – You are satisfied with the decision

- You think it wasn’t a perfect decision, but it is good enough.

Maximizer – you try to maximize you decision and make the absolute perfect choice.

DO I KNOW ENOUGH?

IS THIS THE RIGHT MOMENT FOR DECISION?

WHAT IF MESSY EXIST?

Future is invisible.

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