RED CARPET

INTRODUCTION
RED CARPET INTRODUCTION

OVERVIEW

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OVERVIEW

Red Carpet is the application used for taking B2B clients

orders during sales events.

The platform is aimed at providing a premium customer

experience thanks to its storytelling assets and an all-
digital catalog with a distinct focus on new products for
wholesales clients.

GOALS

Increasing sales performance through higher

client satisfaction and a more advanced sales
approach

Creating a premium showroom experience in

terms of product presentation and buying
process

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RED CARPET INTRODUCTION

TARGET USERS AND CONTEXT OF USE

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TARGET USERS AND CONTEXT OF USE
The showroom sales experience for B2B customers is a sales process fully assisted and supported by salespeople through Red Carpet.

TARGET USERS CONTEXT OF USE

• Key Account Managers & Top Account • EssilorLuxottica Days

Managers
• Showroom
• Showroom Managers
• Roadshow
• Stars Managers
• Digital Sales Event
• Sales Reps (in Showroom or Roadshow
Events)

• Clients (in Digital Sales Events)

• Brand & Marketing Managers

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RED CARPET INTRODUCTION

WHAT IS AVAILABLE IN RED CARPET

AND MAIN KEY BENEFITS

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WHAT IS AVAILABLE IN RED CARPET AND MAIN KEY BENEFITS
In Red Carpet you will find all active frames assortment (aligned with GTM segmentation and rules), with a distinct focus on novelties.
The brands will be available accordingly to the customer’s assortment. Below you find the key benefits:

SELL THROUGH SELL MORE, SELL DIGITAL

STORYTELLING SELL BETTER &PHYGITAL

Brand and storytelling contents Cross-selling features including Full digital catalogue & assets to sell
integration in the sales process. product recommendations to increase digitally
sales.
Digital contents to engage the clients Digitally enriched presentation of the
while presenting new collections Multi-door management & “massive” samples
order entry features

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RED CARPET INTRODUCTION

RED CARPET - TIMELINE

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TIMELINE
In Red Carpet you will find all active frames assortment (aligned with GTM segmentation and rules), with a distinct focus on novelties.
The brands will be available accordingly to the customer’s assortment. Below you find the key benefits:

2018 2019 2020 2021 2022

DIGITAL PREVIEW ESSILORLUXOTTICA GLOBAL SHOWROOM DIGITAL EVENTS

CUSTOMED
ENABLER AND FIRST DAYS PLATFORM ROLLOUT AND VERSION RELEASE
DEMO AT CERNOBBIO REMOTE SALES AND ENHANCEMENTS RECOMMENDATIONS
LUXOTTICA DAYS
FEATURE AFA SECTION
IMPLEMENTATION
LENSES SECTION

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RED CARPET INTRODUCTION

RED CARPET – DIFFERENT CONFIGURATIONS

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DIFFERENT CONFIGURATIONS SHOWROOM (1/2)

Red Carpet is optimized to be implemented though 6

different hardware configurations to fit every type of sales 1 PREMIUM (XL)
event: • Touchtable
• Front Screen
• Two Lateral Videowalls
• iPad (for VTO)

2 LARGE (L)
• Touchtable
• Front Screen
• One Lateral Videowall
• iPad (for VTO)

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DIFFERENT CONFIGURATIONS SHOWROOM (2/2)

Red Carpet is optimized to be implemented though 6

different hardware configurations to fit every type of sales 3 MEDIUM (M)
event: • Touchtable
• Front Screen
• iPad (for VTO)

4 STANDARD (S)
• iPad
• Front Screen

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DIFFERENT CONFIGURATIONS ROADSHOW / DSE

Red Carpet is optimized to be implemented though 6

different hardware configurations to fit every type of sales 5 IPAD ONLY (XS)
event: • One iPad only

6 LAPOTOP ONLY (XS)

• iPad or Laptop

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RED CARPET INTRODUCTION

RED CARPET – DIGITAL SALES EVENT

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DIGITAL SALES EVENT

A remote B2B sales approach: the client has the possibility

to access the platform on their own with their computer.

The client is remotely assisted during the purchasing

experience and can access brand contents, collection
previews but also joining live events.

GOALS

The customer can easily access the platform

and see the catalogue on their own making the
full experience more agile

The buying process is still assisted by the sales

force, who can aid any time

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RED CARPET INTRODUCTION

RED CARPET - STARS

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STARS

A new version of RC that allows STARS commercial to

showcase the assortments and their variations to every
STARS customers.

STARS customers can now enjoy a fully tailored customer

experience.

GOALS

Showcase to STARS customers all their

assortments

Support the STARS sales force strategic

decisions with updated analytics and digital
marketing contents

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RED CARPET INTRODUCTION

STORYTELLING DIGITAL CONTENT

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STORYTELLING DIGITAL CONTENT MARKETING CONTENT

• Brand Video
• Collection Discovery Video
There are two distinct types of content available in the
platform to better support you in the selling process. • ADV
• Moodboard
It is also important to point that the content currently
available in Red Carpet is the same you find in OSS:
DSE ONLY

• Collection highlights video

• Special project video

PRODUCT INFORMATION

• 360 images
• Virtual try on
• See them on
• Lens effect
• Optician tips

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RED CARPET INTRODUCTION

MARKETING CONTENT

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BRAND AND COLLECTION STORYTELLING
Storytelling trough Videos available in RC:

BRAND INTRO COLLECTION DISCOVERY COLLECTION HIGHLIGHTS SPECIAL PROJECT

Inspire and connect with Introducing the latest

A video meant to set A video that aims at
customers with a sales- special collab or project
clients expectations about introducing the account to
focused approach. the brand has launched.
the brand’s vibes. the brand’s new collection.

STRUCTURE: single video STRUCTURE: single video

STRUCTURE: single video STRUCTURE: single video
DURATION: 2 - 3 minutes DURATION: 15-30 seconds
DURATION: 15-30 seconds DURATION: 2 - 3 minutes

ALL RC VERSIONS DSE ONLY

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BRAND AND COLLECTION STORYTELLING
Images marketing content are extremely useful to support salespeople during product storytelling:

ADV IMAGES MOODBOARD

A video meant to set A video that aims at

clients expectations about introducing the account to
the brand’s vibes. the brand’s new collection.

STRUCTURE: single video STRUCTURE: single video

DURATION: 15-30 seconds DURATION: 2 - 3 minutes

ALL RC VERSIONS

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RED CARPET INTRODUCTION

PRODUCT INFORMATION

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PRODUCT INFORMATION - PRODUCT STORYTELLING
Images marketing content are extremely useful to support salespeople during product storytelling:

360° IMAGES VIRTUAL TRY ON SEE THEM ON LENS EFFECT/OPTITIAN TIPS

High quality images of the Virtually try on the To see how the eyewear Technical content related
product showcasing all the products that are not fits on different face to lenses and frames to
details. available in the showroom. shapes. Different genders provide the client with
are available. further useful insights.

STRUCTURE: interactive STRUCTURE: interactive STRUCTURE: interactive STRUCTURE: interactive

lesson lesson lesson lesson

ALL RC VERSIONS

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RED CARPET INTRODUCTION

RECOMMENDED WORKFLOW

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RECOMMENDED WORKFLOW

BRAND COLLECTION PRODUCT PRODUCT RECAP AND

INTRODUCTION PRESENTATION STORYTELLING RECOMMENDATIONS CLOSURE
AND ORDER
TAKING

Increase the units sold Use the analytics to

Full introduction to the Presentation of the Leverage on digital drive the adjustments to
brand, its values and brand’s collection and its thanks to new
assets to enhance your the cart
targets characteristic traits recommendations
product storytelling
Tools: Tools:
Tools: Tools: Tools: • Analytics
• Brand video • Collection video • Recommendations
• ADV, Brand videos
• Digital catalog • Technical traits

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