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Module 3 - Lesson 1 Mechanism Overview

The document discusses the RMBC method for writing winning sales letters. It outlines the unique mechanism, which has two parts: 1) the unique mechanism behind the problem the prospect faces, and 2) the unique mechanism behind the solution. Explaining both parts gets the prospect to understand why they failed in the past and believe the product will succeed where others failed by filling their "knowledge gap".

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276 views6 pages

Module 3 - Lesson 1 Mechanism Overview

The document discusses the RMBC method for writing winning sales letters. It outlines the unique mechanism, which has two parts: 1) the unique mechanism behind the problem the prospect faces, and 2) the unique mechanism behind the solution. Explaining both parts gets the prospect to understand why they failed in the past and believe the product will succeed where others failed by filling their "knowledge gap".

Uploaded by

Nick
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

LESSON 1
Module 3
Visit Me At:
stefanpaulgeorgi.com
Mechanism Overview MODULE 3

LESSON 1
Mechanism
OVERVIEW 3

Stefan Georgi 2
Mechanism Overview MODULE 3

TABLE OF
CONTENTS
Unique Mechanism 4
In a Nutshell
There Are Two Parts To The
Unique Mechanism
To Put It Another Way 5

Stefan Georgi 3
Mechanism Overview MODULE 3

UNIQUE
MECHANISM
I. IN A NUTSHELL:
The unique mechanism explains why our prospect is struggling or
suffering to achieve a goal…

And how they can overcome that problem.

At its core, the unique mechanism is always a two-part logical


connection.

II. THERE ARE TWO PARTS TO


THE UNIQUE MECHANISM:
1. Unique Mechanism Behind the Problem our Prospect Faces.
2. Unique Mechanism Behind the Solution to that Problem.
It’s important to identify the unique mechanism behind both the problem
AND the solution.

By showing the unique mechanism behind the problem, you get the
prospect to understand why they’ve failed in the past.

By showing the unique mechanism behind the solution, you get the
prospect to believe that our product will bring them success where other
alternatives have failed.

Stefan Georgi 4
Mechanism Overview MODULE 3

III. TO PUT IT ANOTHER WAY…

Typically by the time our prospect comes to us, they’ve tried numerous
solutions to their problem already. In the past, these other solutions may
have not worked at all, worked partially, or worked fully for a period of time
(before they stopped working).

Our job as a copywriter is to educate our prospect about the REAL reason
why past solutions didn’t bring them permanent results. We do this by
explaining that their knowledge about the problem is incomplete. They’ve
been missing ONE CRUCIAL PIECE OF INFORMATION, and this “knowledge
gap” is what’s been holding them back.

Stefan Georgi 5
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/groups/1931560346918594

instagram.com
/stefangeorgi

linkedin.com
/in/stefanpaulgeorgi

medium.com
/@stefangeorgi

quora.com
/profile/Stefan-Georgi-3

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/StefanGeorgi

youtube.com
/channel/UCh52opmDQjXc6pDTAHvruuA

Visit Me At:
stefanpaulgeorgi.com

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