www.dolmanbateman.com.

au/amazon

Amazon Cashflow & Profit Forecast

Assumptions - Yellow Fields Input

Sales Data
Sale Price $ 20.00 Average Sale Price
Daily Sales Per Product 10

Base (Current) Year 1 Year 2 Year 3 Year 4

Number of Products 2 5 10 20
Annual Units - 7,300 18,250 36,500 73,000
Quarter 1 Quarter 2 Quarter 3 Quarter 4
Seasonality 20% 20% 20% 40% 100%
Increase Seasonality of 12 1 2 4 5 12
Sales Increase 7,300 10,950 18,250 36,500

Cost Of Goods Per Unit Cost

Cost Product $ 4.00 Amount paid to Manufacturer
Freight Cost $ 1.00 Freight Cost from manufacturer to Amazon
FBA Cost $ 4.31
Amazon Commission 15%

Gross Profit Per Unit $ 5.86

Days from Cumulative Cumulative
Inventory Timing Timing Cost per Unit Order Days Cost
Product Deposit 30% $ 1.20 0 0 $ 1.20
Final Payment 70% $ 2.80 14 14 $ 4.00
Freight to Amazon $ 1.00 60 74 $ 5.00
Amazon Warehouse Distribution Ready for Sale 3 77 $ 5.00
Average Order Period /2 45 122 $ 5.00

Expenses

Advertising
% generated from PPC 10% % of sales generated from Amazon PPC
Conversion Rate 7% Your Conversion Rate from PPC
PPC Cost $ 1.00 Bid Cost

Variable Expenses (% of Sales) 2% Other Variable Expenses - Forex fees etc

Year 1 Year 2 Year 3 Year 4 Estimate of other expens

Expenses 6,000 24,000 48,000 64,000
Owners Salary - - 100,000 150,000

Tax Rate 27.50% Tax Rate Applicable (AU Company tax rate = 27.5%)
Opening Balances Year 0
Available Capital To Invest $ 20,000
Inventory on Hand $ -
 Dashboard Year 1 Year 2 Year 3 Year 4

Sales 146,007 365,020 730,000 1,460,000

Gross Profit Rate 29% 29% 29% 29%

Cash - Minimum in Year 11,390 38,642 28,213 52,028

Cash at End of Year 40,883 94,987 103,448 238,031

Profit 36,790 82,977 65,942 213,884

Owners Salary - - 100,000 150,000

4 Year Profit & Cash Forecast

700,000
600,000
500,000
400,000
300,000
200,000
100,000
-
Y1 Y1 Y1 Y1 Y2 Y2 Y2 Y2 Y3 Y3 Y3 Y3 Y4 Y4 Y4 Y4
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Profit Cash

Estimate of other expenses ( wages, subscriptions, accountancy, travel

Budgeted Profit & Loss
Year 1 Year 2 Year 3 Year 4
Units 7,300 18,250 36,500 73,000

Total Sales $ 146,007 365,020 730,000 1,460,000

Cost of Goods Sold
Cost of Sales - Products 29,201 73,004 146,000 292,000
Cost of Sales - Freight 7,300 18,251 36,500 73,000
FBA 31,464 78,662 157,315 314,630
Amazon Commission 21,901 54,753 109,500 219,000
Advertising 10,429 26,073 52,143 104,286
Variable Expenses 2,920 7,300 14,600 29,200
Total Cost of Goods 103,216 258,043 516,058 1,032,116

Gross Profit $ 42,790 $ 106,977 $ 213,942 $ 427,884

Gross Profit % 29% 29% 29% 29%

Expenses
Other Expenses 6,000 24,000 48,000 64,000
Owners Salary - - 100,000 150,000

Total Expenses 6,000 24,000 148,000 214,000

Profit $ 36,790 $ 82,977 $ 65,942 $ 213,884

Less Tax $ 10,117 22,819 18,134 58,818

Profit After Tax $ 26,673 $ 60,158 $ 47,808 $ 155,066

Budgeted Balance Sheet

Year 1 Year 2 Year 3 Year 4
Assets
Cash 40,883 94,987 103,448 238,031
Inventory 15,907 34,663 69,325 130,493

Total Assets 56,790 129,650 172,773 368,524

Liabilities
Income Tax 10,117 22,819 18,134 58,818
Loan 20,000 20,000 20,000 20,000
Total Liabilities 30,117 42,819 38,134 78,818

Net Assets 26,673 86,831 134,639 289,705

Equity 26,673 86,831 134,639 289,705

Profit & Loss Budget by Quarter
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2

Sales Units 608 1,217 2,433 3,042 2,373 3,285

Total Sales $ 12,167 $ 24,340 $ 48,660 $ 60,840 $ 47,460 $ 65,700

Cost of Goods Sold

Cost of Sales - Products 2,433 4,868 9,732 12,168 9,492 13,140
Cost of Sales - Freight 608 1,217 2,433 3,042 2,373 3,285
FBA 2,622 5,245 10,486 13,111 10,228 14,158
Amazon Commission 1,825 3,651 7,299 9,126 7,119 9,855
Advertising 869 1,739 3,476 4,346 3,390 4,693
Variable Expenses 243 487 973 1,217 949 1,314
Total Cost of Goods 8,601 17,207 34,399 43,010 33,551 46,445

Gross Profit $ 3,566 $ 7,133 $ 14,261 $ 17,830 $ 13,909 $ 19,255

Gross Profit % 29% 29% 29% 29% 29% 29%

Expenses
Other Expenses 1,500 1,500 1,500 1,500 6,000 6,000
Owners Salary - - - - - -

Total Expenses 1,500 1,500 1,500 1,500 6,000 6,000

Profit $ 2,066 $ 5,633 $ 12,761 $ 16,330 $ 7,909 $ 13,255

Less Tax $ 568 $ 1,549 $ 3,509 $ 4,491 $ 2,175 $ 3,645

Profit After Tax $ 1,498 $ 4,084 $ 9,252 $ 11,840 $ 5,734 $ 9,610

Retained Earnings $ 1,498 $ 5,582 $ 14,833 $ 26,673 $ 32,407 $ 42,017

Sales - Units
Base - - - - 1,460 1,460
Increase 608 1,217 2,433 3,042 913 1,825

Total Quarterly Sales 608 1,217 2,433 3,042 2,373 3,285

Year 2 Year 3 Year 4
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

5,110 7,483 5,171 6,692 9,733 14,904 10,342 13,383

$ 102,200 $ 149,660 $ 103,420 $ 133,840 $ 194,660 $ 298,080 $ 206,840 $ 267,660

20,440 29,932 20,684 26,768 38,932 59,616 41,368 53,532

5,110 7,483 5,171 6,692 9,733 14,904 10,342 13,383
22,024 32,252 22,287 28,843 41,949 64,236 44,574 57,681
15,330 22,449 15,513 20,076 29,199 44,712 31,026 40,149
7,300 10,690 7,387 9,560 13,904 21,291 14,774 19,119
2,044 2,993 2,068 2,677 3,893 5,962 4,137 5,353
72,248 105,799 73,111 94,615 137,611 210,721 146,221 189,217

$ 29,952 $ 43,861 $ 30,309 $ 39,225 $ 57,049 $ 87,359 $ 60,619 $ 78,443

29% 29% 29% 29% 29% 29% 29% 29%

6,000 6,000 12,000 12,000 12,000 12,000 16,000 16,000

- - 25,000 25,000 25,000 25,000 37,500 37,500

6,000 6,000 37,000 37,000 37,000 37,000 53,500 53,500

$ 23,952 $ 37,861 -$ 6,691 $ 2,225 $ 20,049 $ 50,359 $ 7,119 $ 24,943

$ 6,587 $ 10,412 -$ 1,840 $ 612 $ 5,514 $ 13,849 $ 1,958 $ 6,859

$ 17,365 $ 27,449 -$ 4,851 $ 1,613 $ 14,536 $ 36,510 $ 5,161 $ 18,084

$ 59,382 $ 86,831 $ 81,981 $ 83,594 $ 98,129 $ 134,639 $ 139,801 $ 157,885

1,460 2,920 3,650 3,650 3,650 7,300 7,300 7,300

3,650 4,563 1,521 3,042 6,083 7,604 3,042 6,083

5,110 7,483 5,171 6,692 9,733 14,904 10,342 13,383

Year 4
Q3 Q4

19,467 29,808

$ 389,340 $ 596,160

77,868 119,232
19,467 29,808
83,903 128,472
58,401 89,424
27,810 42,583
7,787 11,923
275,236 421,443

$ 114,104 $ 174,717
29% 29%

16,000 16,000
37,500 37,500

53,500 53,500

$ 60,604 $ 121,217

$ 16,666 $ 33,335

$ 43,938 $ 87,883

$ 201,823 $ 289,705

7,300 14,600
12,167 15,208

19,467 29,808
Cashflow Forecast
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2 Q3

Opening Cash 20,000 13,908 11,390 20,068 40,883 40,150 38,642

Inflows
Sales Revenue 12,167 24,340 48,660 60,840 47,460 65,700 102,200

Outflows
Amazon Commission 1,825 3,651 7,299 9,126 7,119 9,855 15,330
FBA Fees 2,622 5,245 10,486 13,111 10,228 14,158 22,024
Advertising 869 1,739 3,476 4,346 3,390 4,693 7,300
Variable Expenses 243 487 973 1,217 949 1,314 2,044
Other Expenses 1,500 1,500 1,500 1,500 6,000 6,000 6,000
Owners Salary - - - - - - -
Income Tax - - - - 2,529 2,529 2,529
Purchases 11,200 14,236 16,247 10,725 17,978 28,659 41,457

Total Outflows 18,259 26,858 39,981 40,025 48,194 67,208 96,684

Net - 6,092 - 2,518 8,679 20,815 - 734 - 1,508 5,516

Closing Cash 13,908 11,390 20,068 40,883 40,150 38,642 44,157

r2 Year 3 Year 4
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

44,157 94,987 72,396 48,532 28,213 103,448 85,649 65,276

149,660 103,420 133,840 194,660 298,080 206,840 267,660 389,340

22,449 15,513 20,076 29,199 44,712 31,026 40,149 58,401

32,252 22,287 28,843 41,949 64,236 44,574 57,681 83,903
10,690 7,387 9,560 13,904 21,291 14,774 19,119 27,810
2,993 2,068 2,677 3,893 5,962 4,137 5,353 7,787
6,000 12,000 12,000 12,000 12,000 16,000 16,000 16,000
- 25,000 25,000 25,000 25,000 37,500 37,500 37,500
2,529 5,705 5,705 5,705 5,705 4,534 4,534 4,534
21,917 36,051 53,845 83,328 43,940 72,095 107,698 166,654

98,830 126,011 157,705 214,978 222,845 224,639 288,033 402,588

50,830 - 22,591 - 23,865 - 20,318 75,235 - 17,799 - 20,373 - 13,248

94,987 72,396 48,532 28,213 103,448 85,649 65,276 52,028

4
Q4

52,028

596,160

89,424
128,472
42,583
11,923
16,000
37,500
4,534
79,721

410,157

186,003

238,031
Inventory Working Capital Requirements
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2

Inventory
Opening Inventory - 8,158 16,309 20,391 15,907 22,020
Cost of Goods Sold - 3,042 - 6,085 - 12,165 - 15,210 - 11,865 - 16,425
Purchases 11,200 14,236 16,247 10,725 17,978 28,659

Closing Inventory 8,158 16,309 20,391 15,907 22,020 34,254

Inventory Days 122 122 122 122 122 122

16,309
Year 2 Year 3 Year 4
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

34,254 50,161 34,663 44,858 65,243 99,906 69,325 89,710

- 25,550 - 37,415 - 25,855 - 33,460 - 48,665 - 74,520 - 51,710 - 66,915
41,457 21,917 36,051 53,845 83,328 43,940 72,095 107,698

50,161 34,663 44,858 65,243 99,906 69,325 89,710 130,493

122 122 122 122 122 122 122 122
Year 4
Q3 Q4

130,493 199,812
- 97,335 - 149,040 - 97,335
166,654 79,721

199,812 130,493
122 122
Projected Balance Sheet by Quarter
Year 1 Year 2
Opening Q1 Q2 Q3 Q4 Q1
Assets
Cash 20,000 13,908 11,390 20,068 40,883 40,150
Inventory - 8,158 16,309 20,391 15,907 22,020

Total Assets 20,000 22,066 27,699 40,460 56,790 62,170

Liabilities
Income Tax - 568 2,117 5,626 10,117 9,763
Loan 20,000 20,000 20,000 20,000 20,000 20,000
Total Liabilities 20,000 20,568 22,117 25,626 30,117 29,763

Net Assets - 1,498 5,582 14,833 26,673 32,407

Equity - 1,498 5,582 14,833 26,673 32,407

- - - - - -
 Year 2 Year 3 Year 4
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1

38,642 44,157 94,987 72,396 48,532 28,213 103,448 85,649

34,254 50,161 34,663 44,858 65,243 99,906 69,325 89,710

72,896 94,318 129,650 117,255 113,775 128,119 172,773 175,359

10,879 14,936 22,819 15,274 10,181 9,990 18,134 15,558

20,000 20,000 20,000 20,000 20,000 20,000 20,000 20,000
30,879 34,936 42,819 35,274 30,181 29,990 38,134 35,558

42,017 59,382 86,831 81,981 83,594 98,129 134,639 139,801

42,017 59,382 86,831 81,981 83,594 98,129 134,639 139,801

- - - - - - - -
 Year 4
Q2 Q3 Q4

65,276 52,028 238,031

130,493 199,812 130,493

195,769 251,840 368,524

17,884 30,017 58,818

20,000 20,000 20,000
37,884 50,017 78,818

157,885 201,823 289,705 0

157,885 201,823 289,705

- - -
 Y1 Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y2 Q1 Y2 Q2 Y2 Q3
Profit 12,167 24,340 48,660 60,840 47,460 65,700 102,200
Cash 13,908 11,390 20,068 40,883 40,150 38,642 44,157
Y2 Q4 Y3 Q1 Y3 Q2 Y3 Q3 Y3 Q4 Y4 Q1 Y4 Q2 Y4 Q3
149,660 103,420 133,840 194,660 298,080 206,840 267,660 389,340
94,987 72,396 48,532 28,213 103,448 85,649 65,276 52,028
Y4 Q4
596,160
238,031
 Product 1 Product 2 Product 3 Product 4 Product 5 Product 6

Product Description

Units Sold 500 200

Price per Unit $ 26.99 $ 15.99

Costs per Unit

Product $ 5.00 $ 3.00
Freight $ 1.00 $ 0.75
FBA $ 3.96 $ 2.96

Total Sales $ 13,495 $ 3,198 $ - $ - $ - $ -

Total Costs
Product $ 2,500 $ 600 $ - $ - $ - $ -
Freight $ 500 $ 150 $ - $ - $ - $ -
FBA $ 1,980 $ 592 $ - $ - $ - $ -

Weighted Average
Total Units Sold 700
Sales Price $ 23.85

Product Cost $ 4.43

Freight $ 0.93
FBA $ 3.67
Product 7 Product 8 Product 9 Product 10 Product 11 Product 12 Product 13 Product 14

$ - $ - $ - $ - $ - $ - $ - $ -

$ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ -
$ - $ - $ - $ - $ - $ - $ - $ -
Product 15 Product 16 Product 17 Product 18 Product 19 Product 20 Total

700

$ - $ - $ - $ - $ - $ - $ 16,693

$ - $ - $ - $ - $ - $ - $ 3,100
$ - $ - $ - $ - $ - $ - $ 650
$ - $ - $ - $ - $ - $ - $ 2,572