Chapter 3: Research Methodology: Objectives
Chapter 3: Research Methodology: Objectives
Chapter 3: Research Methodology: Objectives
Objectives:
The main objective of Industry review project is to gain in-depth knowledge about a
particular field of industry. In our case being the auto-ancillary industry. The goal was to get
knowledge about the working of industry as a whole and also to make it even clear we
studied one company in detail to get a clearer picture. Comparison of three companies of the
auto-ancillary industry makes the process of understanding the market even easier.
Scope:
By analysing all the financial information of the company like balance sheet and cash flow
statements along with their market fluctuations we are able to understand how a company
works and withstands the competition. Comparison of companies shows which company
stands at what position in the market. The company’s annual reports gave us a lot of
information from which we can draw conclusions as to how the company should behave in
future to achieve their goals.
Limitations:
The main challenges faced were getting hold of unauthorized data on internet like client
profile. As most data we collected were secondary data the authentication of a few websites
took a lot of time. There was a lot of data so to dig through them and finding relevant and
useful data was difficult.