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    Bacc 2a Activity 9 Cellphone Brands

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    Kazia Perino
    Huawei is a leading manufacturer of mobile phones, telecom equipment, and other technology products. It has two business divisions that produce mobile phones, tablets, and accessories for consumers and switches, routers, servers, and cloud services for enterprises. Huawei has a global presence in over 170 countries through distributors and suppliers and works with telecom partners to build networks serving over 33% of the world's population. To promote its brand and products, Huawei uses advertising, sponsorships, celebrity endorsements, social media, and discounts.

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    Bacc 2a Activity 9 Cellphone Brands

    Uploaded by

    Kazia Perino
    21 views2 pages
    Huawei is a leading manufacturer of mobile phones, telecom equipment, and other technology products. It has two business divisions that produce mobile phones, tablets, and accessories for consumers and switches, routers, servers, and cloud services for enterprises. Huawei has a global presence in over 170 countries through distributors and suppliers and works with telecom partners to build networks serving over 33% of the world's population. To promote its brand and products, Huawei uses advertising, sponsorships, celebrity endorsements, social media, and discounts.

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    BACC 2A ACTIVITY 9 CELLPHONE BRANDS

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    Huawei is a leading manufacturer of mobile phones, telecom equipment, and other technology products. It has two business divisions that produce mobile phones, tablets, and accessories for consumers and switches, routers, servers, and cloud services for enterprises. Huawei has a global presence in over 170 countries through distributors and suppliers and works with telecom partners to build networks serving over 33% of the world's population. To promote its brand and products, Huawei uses advertising, sponsorships, celebrity endorsements, social media, and discounts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views2 pages

    Bacc 2a Activity 9 Cellphone Brands

    Uploaded by

    Kazia Perino
    Huawei is a leading manufacturer of mobile phones, telecom equipment, and other technology products. It has two business divisions that produce mobile phones, tablets, and accessories for consumers and switches, routers, servers, and cloud services for enterprises. Huawei has a global presence in over 170 countries through distributors and suppliers and works with telecom partners to build networks serving over 33% of the world's population. To promote its brand and products, Huawei uses advertising, sponsorships, celebrity endorsements, social media, and discounts.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    ACTIVITY 9

    Cellphone brand: Huawei


    Product:

    Huawei is leading mobile handset and telecom equipment Manufacturer Company. Huawei
    has two business divisions and each divisions has its own product line in its marketing mix.
    Some of the offering in this segment are; mobile phones, tablets, wearable and other accessories.
    Enterprises product: Switches, Routers, WLAN, server, storage, Cloud computing services,
    Network energy services and many more. Huawei products are used in various industries like
    Public safety, Government, Railway, power grid, education, media and entertainment, finance
    etc.

    Price:

    Huawei faces tough competition from Ericson, Cisco System, ZTE corporation, Apple etc. as
    the numbers of competitors are more in the telecommunication industry therefore Huawei
    follows a competitive pricing strategy in its marketing mix for its products. The reason for this
    pricing strategy is because buyers have more bargaining power and can switch brands easily.
    Huawei always focuses on providing best quality product to its customers as pricing as nearly are
    same by all competitors. Huawei also charges high prices for its new innovative products that are
    not in competitor’s product line. It also sometimes follows elastic pricing policy and gives
    discount on its products mostly sold through ecommerce. Since the pandemic impacted its
    competitors, the brand became the leading mobile phone manufacturer by units shipped.

    Place:

    Huawei Company has its presence in more than 170 countries and employs more than
    190,000 employees. Huawei along with the telecom partners has built more than 1500 network
    which serves to more than 33% of the world’s population. Huawei has got wide distribution
    network which includes sales person, distributers, and suppliers. Huawei do not directly deal
    with the costumers. Also newly formed joint ventures between Huawei and local authority helps
    to build new channels for its product distribution.

    Promotion:
    Huawei uses omni channel to promote its brand and products. The company is involved in
    promotional activities in its marketing mix on TV, radio, print, social media, events and
    sponsorships. Huawei has hired Lionel Messi as its global ambassador. Some other celebrities
    are Henry Cavill and Scarlet Johansson have appeared in ads for Huawei products. Huawei also
    offers discount cards and coupon as part of its sales scheme. Huawei is also active on social
    media websites for resolving customer’s issue and better connectivity with the people to increase
    brand awareness. Hence, this covers the entire marketing mix of Huawei.

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