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Digital Marketing: Q.1) Types of Facebook Ads?

Digital marketing involves various types of Facebook ads such as image ads, video ads, carousel ads, collection ads, lead ads, dynamic ads, and slideshow ads. Creating a Facebook marketing campaign involves choosing objectives, naming the campaign, setting the budget and schedule, targeting the audience, choosing ad placements, setting brand safety controls, and creating the ad. Some advantages of Facebook marketing include affordability, usability, brand strengthening, reach, tracking, and targeting. However, disadvantages include low conversion rates due to Facebook's interface, auction competition, maintenance requirements, potential negative comments, ad blocking, and invalid clicks.

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153 views6 pages

Digital Marketing: Q.1) Types of Facebook Ads?

Digital marketing involves various types of Facebook ads such as image ads, video ads, carousel ads, collection ads, lead ads, dynamic ads, and slideshow ads. Creating a Facebook marketing campaign involves choosing objectives, naming the campaign, setting the budget and schedule, targeting the audience, choosing ad placements, setting brand safety controls, and creating the ad. Some advantages of Facebook marketing include affordability, usability, brand strengthening, reach, tracking, and targeting. However, disadvantages include low conversion rates due to Facebook's interface, auction competition, maintenance requirements, potential negative comments, ad blocking, and invalid clicks.

Uploaded by

komal gaikwad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Digital marketing

Q.1) Types of Facebook ads?

=> 1) Image Ads:


• Simple ads
• Drive people to destination websites or apps through high-
quality and engaging visuals
• You can create one with just a few clicks by boosting an
existing post with an image from your Facebook Page

2) Video ads:
• Video ads can run in the News Feed and Stories, or they can
appear as in-stream ads in longer Facebook videos
• Just like image ads, video ads can also take a more creative
approach
• Your video ads don’t need to use filmed video footage. You can
also create GIF-like graphics or other animations to capture
attention or explain your offer
• Show off product features and draw people in with sound and
motion

3) Carousel ads:
• A carousel ad uses up to 10 images or videos to showcase your
product or service
• You can use this format to highlight different benefits of one
product, several different products or even use all the photos
together to create one large panorama image.
• Each image or video can have its own link. In the ad below,
each “Shop Now” button goes directly to the sales page for the
plant in the accompanying image.
4) Collection ads:
• These Facebook paid ads, which are offered only for mobile
devices, allow you to showcase five images or videos that
customers can click to buy a product or service.
• Encourage shopping by displaying items from your product
catalogue – customised for each individual. Use our dynamic
options to showcase your products in various ways.

5) Lead ads:
• Lead ads are only available for mobile devices. That’s because
they’re specifically designed to make it easy for people to give
you their contact information without a lot of typing.
• They’re great for collecting newsletter subscriptions, signing
someone up for a trial of your product or allowing people to ask
for more information from you

6) Dynamic ads:
• Dynamic ads allow you to promote targeted products to the
customers most likely to be interested in them.
• For instance, say someone has visited a product page or placed a
product in their shopping cart on your website, but then
abandoned the purchase. With dynamic ads, you can advertise
that specific product in their Facebook feed
• This reminds the potential customer to complete the purchase,
and can be a very effective Facebook marketing strategy.

7) Slideshow ads:
• Slideshow ads offer an easy way to create short video ads from a
collection of still photos, text, or existing video clips.
• Slideshow ads have eye-catching motion, just like videos, but
use five times less data. So, they load well even for people on
slow internet connections. They’re an easy, low-impact way to
draw attention
.
Q.2) Steps for Facebook marketing?

Step 1: choose your objective:


• Log into Facebook ad manager and select campaign tab then click
create to get started with a new Facebook ad campaign
• Facebook offers 11 marketing objective: brand awareness, reach,
traffic, engagement, app installs video view, lead generation,
messages, Conversion, catalogue sales, store traffic.
Step 2: name your campaign:
• Name your Facebook ad campaign and declare whether your add
fits into any special categories like credit or politics.
Step 3: set your budget in schedule:
• You can choose a daily or lifetime budget then set the start and
end dates if you want to schedule your add in future or choose to
make it live right away.
Step 4: target your audience:
• Start by selecting your target location age gender and language
• You have 2 fields here in which you can make your audience as
specific as you choose: detailed targeting and connections
Step 5: choose your Facebook ad placements:
• You can choose where your ads will appear or simply choose
automatic placement
Step 6: set brand safety and cost control:
• You can exclude any type of content that would be inappropriate
to appear with your ads
Step 7: create your ad:
• Choose your ad format then enter the text in media components
for your ad
• After making your preferred changes when you’re happy with
your choices click the green publish button to launch your ad.
Q.3) Advantages and disadvantages of Facebook
marketing?

=>1)Affordability:
Facebook is considered to be one of the cost effective forms of
advertising. The advertising costs are significantly lower compared to
other advertising platforms
2) User friendly:
Usability is another feature of Facebook ad the user interface of
Facebook makes it easy for the ad placement.
Even if advertisers doesn’t possess any marketing experience
Facebook ads could be used ease.
3) Brand Strengthen:
Facebook advertising is also one of the easiest way to build brand
awareness.
4) Reach:
Facebook has got billions of active users and is known to be the
topmost platform in terms of reach.
Active users have the potential to become your businesses customer
5) Tracking:
The end result of Facebook ads are actually measurable.Facebook
allows you to check performance and progress of your ad by
implementing a pixel
6) Target:
Facebook allows you to target your audience according to their
interest and demographics
7) Blog growth:
Blog or a website, Facebook can be used to boost traffic in them
Facebook advertising could expose your blog to massive audience

Disadvantages:

1) Sales Conversion:
Facebook on default is designed for connecting with
friends their interface is not made up for sale process
Hence Facebook has low conversion rates.
2) Auction:
When an ad is created the advertisers have two options of
paper impression or paper click for those who bit higher
than and will go in higher search result and for those who
bid less will end up being in lower search result.

3) Competition:
Due to immense popularity on Facebook it has become
very hard to find a company that does not advertise on
Facebook, unless you are outstanding and creative with you
as you cannot stand against your rivals

4) Maintenance:
Maintaining a Facebook page as well as add is it difficult
task, it involves a lot of time in energy

5) Hate comments:
If a customer encounters a bad experience with your
product, they will be able to comment about it on your
Facebook pages Deep heat Cummins could seriously affect
the trust people have on your business

6) Ad blocks:
Younger generation feels irritated with advertisement
because of which they install ad blogs on their web
browsers.

7) Invalid clicks:
Not all the clicks that comes from Facebook advertising
is genuine some user create fake profiles so that they can
click your ads repeatedly even though they have no
interest in your ads.

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