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1. The document discusses the assignment to produce flat drawings and renderings of 1960s shift dresses. 2. It provides background on the iconic 1960s shift dress, noting its A-line silhouette, short cut, and bold prints. 3. The content includes drawings of two dress designs, labeled Garment 1 and Garment 2, as well as developments, fabric renderings, and references.

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94 views24 pages

LOOKBOOK

1. The document discusses the assignment to produce flat drawings and renderings of 1960s shift dresses. 2. It provides background on the iconic 1960s shift dress, noting its A-line silhouette, short cut, and bold prints. 3. The content includes drawings of two dress designs, labeled Garment 1 and Garment 2, as well as developments, fabric renderings, and references.

Uploaded by

Tran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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GRAP2552 | ADVANCE IT

ASSIGNMENT 2: FLAT DRAWING AND FLAT RENDERING


LECTURER: TRAN NHA CA
SEMSTER 3/2019
The 1960s’ Shift Dress

TRAN MINH ANH


S3758857
Starting from a luggage manufacturer, producing luxury travel goods
for Italy’s wealthy upper-classes, as well as equestrian equipment.
Gucci becomes the most renowned and influential luxury brands in the
world today, a genuine global reference for fashion and accessories,
and a benchmark for a modern, innovative business. In 2015, Gucci
was striving to redefine Luxury for the 21st century, led by the tandem
of the brand’s Creative Director, Alessandro Michele, and its CEO,
Marco Bizzarri. Colorful, romantic, poetic and magical, Michele’s
unique vision has met with immense critical acclaim while also creating
an authentic emotional bond with younger customers.
60s’SHIFT DRESS

Back in the 60s, the most well-known mod of the decade was “shift
dress”. Cut short with an A-line silhouette; these shapeless dresses
proved the perfect alternative to the restrictive styles of previous years.
In the present, thanks to to their chic and comfortable design, shift
dresses are still popular. The 60s mod dress would not be complete
without the the bold and striking prints. In addition, colorful tights must
not be forgoten in the accomplishment for this legendary mod.
Collection
Garment 1 (Back)
Garment 1 (Front)
Development A1
Development A2
Garment 2 (Back)
Garment 2 (Front)
Development B1
Development B2
B2 Rendering
Gucci, n.d, Crocodile print leather dress, photograph, < https://www.gucci.com/int/en/pr/wom-

R
en/ready-to-wear-for-woen/dresses/short-dresses-for-women/crocodile-print-leather-dress-p-573217XNADA1000?position
=53&listName=ProductGrid&categoryPath=Women/Ready-to-wear-for-Women/Dresses/Short-Dresses-for-Women >
Gucci, n.d, Tunic dress with brooch, photograph, < https://www.gucci.com/int/en/pr/women/ready-to-wear-for-wom-
en/dresses/short-dresses-for-women/tunic-dress-with-brooch-p-570941XJA369699?position=69&listName=ProductGrid&

E categoryPath=Women/Ready-to-wear-for-Women/Dresses/Short-Dresses-for-Women >
Gucci, n.d, Lamé GG geometric flower wool dress, photograph, < https://www.gucci.com/int/en/pr/wom-
en/ready-to-wear-for-wom-

F en/dresses/short-dresses-for-women/lame-gg-geometric-flower-wool-dress-p-598836XKA5O7121?position=4&listName=
ProductGrid&categoryPath=Women/Ready-to-wear-for-Women/Dresses >
Gucci, n.d, Cady wool silk short dress, photograph, < https://www.gucci.com/int/en/pr/women/ready-to-wear-for-wom-

E en/tops-and-shirts-for-women/tops-for-women/cady-wool-silk-short-dress-p-596985ZAD887660?position=6&listName=P
roductGrid&categoryPath=Women/Ready-to-wear-for-Women/Dresses >
Gucci, n.d, Short GG macramé dress, photograph, < https://www.gucci.com/int/en/pr/women/ready-to-wear-for-wom-

R en/dresses/short-dresses-for-women/short-gg-macrame-dress-p-550754ZKT159330?position=58&listName=ProductGrid
&categoryPath=Women/Ready-to-wear-for-Women/Dresses/Short-Dresses-for-Women >
Farfetch, n.d, Shift dress, photograph, < https://www.farfetch.com/vn/shopping/women/guc-

E ci-shift-dress-item-13965077.aspx?storeid=9800 >
Gucci, n.d, Tweed tunic dress, photograph, < https://www.gucci.com/int/en/pr/women/ready-to-wear-for-wom-
en/dresses/short-dresses-for-women/tweed-tunic-dress-p-597477ZACQC6405?position=7&listName=ProductGrid&categ

N oryPath=Women/Ready-to-wear-for-Women/Dresses/Short-Dresses-for-Women >
Farfetch, n.d, Wool silk pintuck dress with belt, photograph, < https://www.farfetch.com/vn/shopping/women/guc-
ci-wool-silk-pintuck-dress-with-belt-item-12563092.aspx?storeid=9589 >

C Farfetch, n.d, Button detailed shift dress, photograph, < https://www.farfetch.com/vn/shopping/women/gucci-button-de-


tailed-shift-dress-item-14219452.aspx?storeid=9306>
Farfetch, n.d, Wool and silk dress, photograph, < https://www.farfetch.com/vn/shopping/women/guc-

E
ci-wool-and-silk-dress-item-14024352.aspx?storeid=9526 >
Farfetch, n.d, Crystal embellished draped dress, photograph, < https://www.farfetch.com/vn/shopping/women/gucci-crys-
tal-embellished-draped-dress-item-14679607.aspx?storeid=9710 >

S
Kering, n.d, History, webpage, < https://www.kering.com/en/houses/couture-and-leather-goods/gucci/history/ >, accessed
November 21st, 2019.
Taylah Brewer, n.d, 60S FASHION FOR WOMEN (HOW TO GET THE 1960S STYLE), THETRENDSPOTTER , <
https://www.thetrendspotter.net/60s-fashion-for-women/ >, accessed November 21st, 2019.
A2 Rendering
C
O 1. Garment collection
N 2. The drawings
T 3. The developments
E
N 4. The fabric rendering
T 5. The references
S
B1 Rendering
A1 Rendering
TRAN MINH ANH
S3758857

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