Buying Strategies Assignment Iii: ANH TRAN - S3758857

BUYING
STRATEGIES
ASSIGNMENT III
ANH TRAN - S3758857
Brand Overview
Planning process
Mood Board
Trend Forecast
Collection Board
Fashion Buying Plan

Pop up location & layout
Line plan
Merchandise plan
References
Brand Overview
Established in 2013 by Kim Tuyen, TheBlueTshirt was first a local

online fashion brand. After years of development, the brand
currently owns two stores in District 1 and District 3 of Saigon.
The brand mainly focuses on basic and essential product lines as well
as high-quality materials. However, they sometimes offer up to trend
collections. As the brand follows the image of a modern, friendly,
functional and well thought out Vietnamese label, they never let
down their target customers - Vietnamese gen Z by generating
projects associated with community benefits and environmental
consciousness (TheBlueTshirt n.d). One of TheBlueTshirt most well-
known campaigns was the Indigo Tees made by H'mong people living
in Sapa, mentioned in the last assignment.
PLANNING PROCESS
Mood Board
Trend Forecast
Collection Board
M O O D BOARD
BRIGHT
DELICATE
ESSENTIAL
SOFT
S P R I N G /SUMMER 22
Trend Forecast
Item
Based on the WGSN report, the demand for essential wear would continue in the Spring-Summer of 2022 (S/S 22). The lead items
are forecasted to be matching sets, coloured suits, comfort blazers, simple statement shirts, A-line Flexi dresses, A-line mini skirts,
white jeans, wide leg pants and work-leisure pants (Maggioni 2021).
Colour
According to WGSN's trend forecast, yellow shades will continue to be one of the Spring/Summer 2022 key colours (Baidoo 2021).
As yellow is the colour of the apricot flower, the signature of Tet holiday, this shade also represents wealth, fortune, and a positive
vibe. Besides, yellow has been popular over the past three years and recently emerging in the womenswear market. It is forecast
to go viral and apply to a wide product range such as loungewear, casual wear, essential wear, day dresses or suits (Clark 2020).
Detail
Pattern play, a kind of fabric manipulation by draping, twisting, and knotting, becomes an investment norm. This technique works
as an aggrandizer for simple pieces like shirts and dresses that create intricate details with the least effort. Since pleated and is one
of the common textures, prominently seen in luxury brands from Chinese S/S 21 and Shanghai A/W 21/22 catwalks, it is expected
to be S/S 22 new fabric texture trend. These two are best when applying to light and airy fabric (Cheung 2021)
Fabric
Since silk currently made its appearance in many luxury womenswear brands' runway, it is forecasted to become the S/S 22 trend
textile. As TheBlueTshirt tends to focus on eco-friendly materials, silk is known as one of the most sustainable fabrics. Besides, for
work-leisure items, Ecological Textiles organic cotton, linen, and hemp blends are predicted to be key (Skliarova 2021).
SPRING SUMMER 22
EXCLUSIVE In this upcoming 2022 collection, TBT has prepared a new exclusive
high quality Ao Dai set for the Blue girls. Since Ao Dai is a traditional
"TET 2022" outfit of Vietnamese, almost every Vietnamese woman would wear
it on the Tet holiday. Besides, the collection comes with a range of
COLLECTION daily-wear yet formal pieces which fit with any occasion.
RELEASE ON 15.03.19
AT SAIGON CENTRE
Figure 1 : Collection Board by Anh Tran, 2021, illustrations.
PLANNING PROCESS
Pop up Location & Layout
Line Plan
Merchandise Plan
Pop up Location
Location: Saigon Centre atrium - ground floor.

Address: 92 – 94 Nam Ky Khoi Nghia street, Ben Nghe ward,
district 1, Ho Chi Minh city.
Renting price: $150/m²/month (tax not included).
Pop up trading area: 40m² Figure 2: nbbj n.d,
Saigon Centre ,
Renting time: 3 months
photograph.
Total renting price: $18,000 USD
Currently, Saigon Centre is one of the most advanced
commercial centres for young people in Saigon, which
integrates modern and updated activities according to the
current youth trend. Their atrium is considered the heart of
the shopping mall. Not only is it the main space for social
activities with people gather, but it is also right in front of the
main entrance and is easy to notice. This area is usually rent
to showcase new products and services to attract customers
(Le, V 2018).
Figure 3: Bose Show 2019 by Tinh Te, 2019, photograph.

Pop up Layout
Figure 4: Takashimaya Shopping Mall - Saigon Centre Figure 5: Tran, A 2021, Store Layout, illustration.
Shopping Mall-floor-plan-L1, 2019, photograph.
Annual sales = 420 x 12 = 5040
Average inventory = (1640 + 1600+ 1200) / 3 = 1480 B
Stock turn rate = 5040 / 1480 = 3.4
Total cost of garments: $75,219
Total renting fee: $18,000
Budget (exclude other costs): $93,219
Total Retail (USD): $75,219
Total Cost (USD): $28540.1
Total gross margin:
$75,219 - $28540.1 = $46,678.9
$46,678.9 / $75,219 x 100 = 62,06%
References
Baidoo, A 2021, "Buyers’ Briefing S/S 22: Women’s Colour", WGSN, 15 April, viewed 26 August 2021,
<https://www.wgsn.com/fashion/article/90661>.
Cheung, P 2021, "Buyers' Briefing: China Edit S/S 22", WGSN, 18 May, viewed 28 August 2021,
Clark, J 2020, "Global Colour", WGSN, 2 April, viewed 28 August 2021,

<https://www.wgsn.com/fashion/article/86587 >.
Le, V 2018, "150 USD mỗi m2 thuê mặt bằng bán lẻ ở trung tâm Sài Gòn", vnexpress.net, 5 April, viewed 30 August 2021,
<https://vnexpress.net/150-usd-moi-m2-thue-mat-bang-ban-le-o-trung-tam-sai-gon-3732370.html>.
Maggioni, S 2021, "Buyers’ Briefing: Women’s Key Details S/S 22", WGSN, 23 April, viewed 26 August 2021,
Maggioni, S 2021, "Buyers’ Briefing: Women’s Key Details S/S 22", WGSN, 23 April, viewed 26 August 2021,
Skliarova, J 2021, "Textile Sourcing Guide: Women’s S/S 22", WGSN, 16 February, viewed 26 August 2021,
TheBlueTshirt n.d, "About Us", TheBlueTshirt, n.d, viewed 25 August 2021,

<https://thebluetshirt.com/pages/aboutus>.
Image References
Figure 1: Tran, A 2021, Collection Board, illustration, viewed 1 September 2021.
Figure 2: Tinh Te 2019, Bose Show 2019, drawing, viewed 28 August 2021,
<https://sb.tinhte.vn/2019/10/4818701_tinhte_bose_show_2019_4.jpg>.
Figure 3: nbbj n.d, Saigon Centre , photograph, viewed 25 August 2021,

<http://www.nbbj.com/work/saigon-centre/>.
Figure 4: Tran, A 2021, Store Layout, illustration, viewed 28 August 2021.
Figure 5: scootersaigontoursn 2019, Takashimaya Shopping Mall - Saigon Centre Shopping Mall-floor-plan-L1 , photograph, viewed 25 August 2021,
<https://scootersaigontour.com/wp-content/uploads/2019/11/Takashimaya-Shopping-Mall-Saigon-Centre-Shopping-Mall-floor-plan_2019-L1.png>.
Anh Tran
Student ID: S3758857
Phone number: 0913916888

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BUYING

Fashion Buying Plan

Established in 2013 by Kim Tuyen, TheBlueTshirt was first a local

Pop up Location & Layout

Location: Saigon Centre atrium - ground floor.

Figure 3: Bose Show 2019 by Tinh Te, 2019, photograph.

Clark, J 2020, "Global Colour", WGSN, 2 April, viewed 28 August 2021,

TheBlueTshirt n.d, "About Us", TheBlueTshirt, n.d, viewed 25 August 2021,

Figure 3: nbbj n.d, Saigon Centre , photograph, viewed 25 August 2021,

Figure 4: Tran, A 2021, Store Layout, illustration, viewed 28 August 2021.

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