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Analytics Assignment: To Access The Google Analytics Demo Account

1. Sessions improved from 2016 to 2017. 2. 34% of sessions in 2017 came from users age 34 and under. 3. Around 11,000 sessions could be subtracted from the total in 2017 as they likely came from Google employees in Mountain View, CA.

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75 views2 pages

Analytics Assignment: To Access The Google Analytics Demo Account

1. Sessions improved from 2016 to 2017. 2. 34% of sessions in 2017 came from users age 34 and under. 3. Around 11,000 sessions could be subtracted from the total in 2017 as they likely came from Google employees in Mountain View, CA.

Uploaded by

Tú Nguyễn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Analytics Assignment

The Google Merchandise Store (https://shop.googlemerchandisestore.com) is Google’s official


ecommerce website that sells products branded with the logos of Google and its companies.
You can access the store’s analytics using a Google Analytics Demo Account.

To Access the Google Analytics Demo Account

1. Go to http://bit.ly/googledemoaccount or search for “Google Analytics Demo Account”


(Full URL: https://support.google.com/analytics/answer/6367342)
2. On that page, click the big link that says ––>ACCESS DEMO ACCOUNT<–– at the
bottom of the paragraph
3. If you don’t already have a Google Analytics account, you will be directed to sign up.

You will use the Google Store’s website analytics to answer the questions below.

For each question, provide your answer AND the report path where the answer was
found. (Ex: Audience > Demographics > Age) Please delete the original question in your
submission—only include the question #, answer(s), and report path (if not provided).

Submission
Assignments should be submitted as Word documents in Canvas, Modules, Strand 3 Data
Analytics

Questions

1. Which of the site’s 8 core metrics improved from 2016 to 2017?

2.

2. In 2017, what percent of sessions came from those age 34 and under?

3. It appears that Google forgot to filter out website traffic from its own employees at Google’s
headquarters in Mountain View, California. Assuming everyone in Mountain View is a Google
employee, how many sessions could we subtract from our total sessions in 2017?
4. Assuming the Google Merchandise Store is like most e-commerce websites, how would you
characterize the major differences between desktop and mobile visitors, based on analytics data?
Are tablet visitors more like desktop or mobile visitors in their behaviors?

5. Which general traffic channel had the highest average order value in 2017?

6. In 2017, how many people came to the website from Facebook and landed specifically on the
home page?

7. Based on Page Speed Suggestions, what is one thing that the Google Merchandise Store could
do to speed up its desktop visitor experience?

8. When people used the search box on the Google Merchandise Store, what was the most
searched-for term in 2017? Why is this the most-searched term? (See:Behavior > Site Search >
Search Terms)

9. Look at the “Product Performance” report (Conversions > Ecommerce). Which pen sold the
most in terms of average quantity per order in 2017? How many products sold that contain the
word “Nest?”

10. In 2017, of those who went to the shopping cart page of the merchandise store, what % went
all the way through the purchase funnel to complete checkout?

11. (Submit your own unique answer).

1. Evaluate the Google Merchandise Store website using the “3 Questions Framework” in
the textbook (What are you offering? Why should I pick you? What do you want me to
do next?) Make sure you point to specific evidence for each.
2. From 2016 to 2017, the Google Merchandise Store saw a sizable decrease in traffic-
related metrics, but a sizable increase in conversion/revenue-related metrics. Using
analytics data to form your opinions, provide some explanations for these increases and
decreases. (Make sure to draw on specific evidence in your response)

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