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What Is An Infographic

An infographic is a visual representation of information and data that combines elements of text, images, charts, and diagrams to present complex data in an easy to understand way. It is a tool used to educate and inform audiences on a topic or story in a concise yet engaging manner. Good infographics have a clear target audience and message, use visual elements like charts and images to tell a story with the data, and keep the design simple so the information is digestible. They are an effective communication tool for businesses, governments, and educational institutions to present data insights.

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91 views4 pages

What Is An Infographic

An infographic is a visual representation of information and data that combines elements of text, images, charts, and diagrams to present complex data in an easy to understand way. It is a tool used to educate and inform audiences on a topic or story in a concise yet engaging manner. Good infographics have a clear target audience and message, use visual elements like charts and images to tell a story with the data, and keep the design simple so the information is digestible. They are an effective communication tool for businesses, governments, and educational institutions to present data insights.

Uploaded by

Aryaaa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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What is an infographic?

The word “Infographic” is a portmanteau of the words “information” and “graphic.” In


essence, an infographic is a form of visual communication meant to capture attention
and enhance comprehension.

The most common definition of Infographic describes it simply as a visual


representation of information and data. By combining elements of text image, chart,
diagram and, more recently, video, an infographic is an effective tool to present data
and explain complex issues in a way that can quickly lead to insight and better
understanding.

An infographic is:

 A data-rich visualization of a story.

 A tool to educate and inform.

 A way to build brand awareness.

Despite its recent mainstream popularity, they have been used in newsrooms across
the world for many years, under the “umbrella” of Editorial Design.

In the past few years, the news industry has seen also the rise of data journalism and
storytelling with data, while the Internet has present itself as the perfect platform for
more complex data based narratives and visualizations.
According to Jaime Serra, one of the most influential designer in the world for the
past two decades -, an infographic is “a form of communication that uses visual
language and text. Both languages are complementary, part of a whole, and
therefore can’t be understood when separate”.
The term “infographics” has expanded to many industries in the past decade,
becoming a powerful communication tool for businesses, governments and
educational institutions. There's a whole new audience of professionals interested in
presenting data in a more compelling, insightful and engaging way.
What makes a good infographic

Infographics have the power to present complex data in a concise, highly visual way.
When done right, they tell data stories effectively by making information easy to
digest, educational, and engaging

Good infographics need to be focused with a clear idea of who the target audience is
and what the core message will be. Start with a powerful title. Researchers at MIT
conducted an eye-tracking study to determine how people process information. They
found that good headlines are the key to audience retention. They draw your viewer
in, explain the journey they are about to go on, and make them curious to learn more.
A good infographic is like a good story.
It has the ability to walk you through different phases, offering you facts and intriguing
visuals along the way. You can control the flow of your infographic using numbers,
headers, color, white space, pictures, and of course - charts.

Your number one job is to show people the data. This is why you should aim to have
the proper balance of charts and visual elements. While your data might work with
multiple chart types, it’s up to you to select the one that ensures your message is
clear and accurate. Always follow best charting practices.

The key thing to remember when designing infographics is that simplicity is


key.
Unless you know how to design complex data visualizations, our best advice is to
keep it simple. You don’t want to make your reader work harder than they have to in
order to understand your work. A busy visual isn’t fun to look at and often distracts
from the message.

How to make an infographic


Step 1: Define your audience
Every inforgraphic should be aimed at a specific audience if you try to make it
interesting for everyone, yo’ull end up making it interesting for no one.

Step 2: Define your goals


An inforgraphic without a clear goal will be unfocused and uniteresting. Your goal
can be to provide a summary of a topic, promote an event, onboard a new
employee, or much more.

Step 3: Gather your data


You can find useful data a couple of ways:
 Inside your company (analytics, sales numbers, SOPs)
 Kaggle
 Piktochart’s dataset post

Step 4: Choose a type of infographic


Each type has a specific layout. Choose between:
 Process infographics
 Comparison infographics
 Timeline infographics
 Informational infographics
 List infographics

Step 5: Create a logical heirarchy


Create the structure of the infographic. This is where you lay out the data in such a
way that it creates a logical progression.
Step 6: Pick and customize a template
Pick a template and start adding your text and images. Adjust colors and fonts, and
add any icons you want.

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