MINOR PROJECT REPORT

ON

“CONSUMER PENCHANT TOWARDS SMARTPHONE IN DELHI”

SUBMITTED IN THE PARTIAL FULLFILLMENT FOR THE AWARD OF

THE DEGREE OF BACHELORS IN BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF:

Ms. Pratibha Arora

Assistant Professor, RDIAS

SUBMITTED BY:

Akshat Makhaik

Enrolment No. 14215901721

BBA, Semester 2nd

Batch 2021–2024

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2015 Certified Institute

NAAC Accredited: A+ Grade (2nd Cycle), Category A+ Institution

(By SFRC, Govt. of NCT Delhi)

(Approved by AICTE, HRD Ministry, Govt. of India)

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

 STUDENT’S DECLARATION

This is to certify that I have completed the Project titled “CONSUMER PENCHANT
TOWARDS SMARTPHONE IN DELHI” under the guidance of “Ms. Pratibha Arora” in the
partial fulfilment of the requirement for the award of the degree of “Bachelors in Business
Administration” from “Rukmini Devi Institute of Advanced Studies, New Delhi.”

It is also certified that the project of mine is an original work and the same has not been
submitted earlier elsewhere.

Akshat Makhaik

142150901721

BBA, 2nd Semester (MA)

pg. - 2 -
 CERTIFICATE FROM FACULTY GUIDE

This is to certify that the project titled “CONSUMER PENCHANT TOWARDS

SMARTPHONE IN DELHI” is an academic work done by “Akshat Makhaik” submitted in
the partial fulfilment of the requirement for the award of the degree of “Bachelors in Business
Administration” from “Rukmini Devi Institute of Advanced Studies, New Delhi.” under my
guidance and direction.

To the best of my knowledge and belief the data and information presented by him in the
project has not been submitted earlier elsewhere.

Ms. Pratibha Arora

Assistant Professor,

RDIAS

pg. - 3 -
 ACKNOWLEDGEMENT

I would like to express my greatest appreciation to the all individuals who have helped and
supported me throughout the project. I am thankful to my faculty guide ‘Ms. Pratibha Arora’
for her ongoing support during the project, from initial advice, and encouragement, which led
to the final report of this project. A special acknowledgement goes to them who helped me in
completing the project by exchanging interesting ideas and sharing their experience.
I wish to thank my parents as well for their undivided support that encouraged me, without
whom I would be unable to complete my project. At the end, I want to thank all the respondents
who devoted their time and gave valuable inputs that helped in completion of my project.

Akshat Makhaik

142150901721

BBA, 2nd Semester (MA)

pg. - 4 -
 Table of Contents

Page No

Student Declaration………………………………………………….02

Certificate ………………………………………………….……..…03

Acknowledgement…………………………………………………...04

Chapter 1:

Introduction……………………………………………………….…07

1.1 History of e-commerce

1.2 Different markets and retailers in India

1.3 Impact of E-commerce on markets and retailers

1.4 E-commerce in Fashion industry

1.5 Objective of the Study

1.6 Need of study

Chapter2:

Literature Review………………………………………………… 13

2.1 Literature review

Chapter3:

Research Methodology……………………………………………17

3.1 Methodology used for Data collection

3.2 Sampling

Chapter4:

Data presentation analysis………………………………………19

4.1 Demographic Analysis

4.2 Interpretation

pg. - 5 -
Chapter5:

Findings……………….………………………………….31

5.1 Findings of the Study

5.2 Limitations of the Study

5.3 Managerial Implications

5.4 Suggestions

Chapter:06 Recommendation………………………………35

Bibliography………………………………………………..37

Annexure

Part A Questionnaire………………………………………..39

PART-B

EXCEL SHEET…………………………………………….47

Part B

Plagiarism.………………………………..………………..51

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 CHAPTER 1

INTRODUCTION

pg. - 7 -
 CHAPTER – I

INTRODUCTION

The purpose of this study is to comprehend the variables that influence consumer preference
for particular smartphone manufacturers. Companies now employ a variety of techniques to
draw in new clients, keep hold of their current client, and set their goods apart from those of
their rivals. Stressing the "brand name" of the items is possibly the most significant and
successful tactic to affect consumer behaviour in the product selection. In this paper, we'll
look into what factors consumers consider before making purchases and what factors are most
important in influencing their choices that of their rivals. Stressing the "brand name" of the
items is possibly the most significant and successful tactic to affect consumer behaviour in the
product selection. Investigating the factors that consumers consider before making purchases
and the crucial factors that impact their decisions is the goal of this study. Using a product's
brand may be the most significant and successful tactic to sway customer behaviour. Brands
may simplify choices for consumers, guarantee a certain level of quality, and/or build trust.
Additionally, they think that brands act as a reminder of a customer's entire relationship with a
product. Customers have a wide range of brand options, but little time to choose.

Consequently, consumer behaviour is what we are discussing here. How people or groups
choose, buy, utilise, or dispose of goods, services, ideas, or experiences to satiate their needs
and desires is the subject of the study of consumer behaviour. In this study, we want to
identify the elements that influence consumer preferences.

pg. - 8 -
1.2 Different Smartphone Brands in Indian Market

India ranks second in the world for the number of mobile customers, making it a crucial
market for smartphone manufacturers. In order to attract new customers or to deliver the best
product possible, smartphone manufacturers release new models one after the other.

Now, here are the Brands available in Indian

(a) Apple

Steve Jobs, Steve Wozniak, and Ronald Wayne formed Apple, an American multinational
technology company with its headquarters in California, in April 1976.Due to its
distinctiveness and competitive advantage as the first high-end phone on the market, Apple's
iPhone is the most well-liked high-end phone available. When it comes to Apple products,
quality is never sacrificed, and iPhone have a snob appeal that makes them more sought-after.
The iPhone 13 is the most recent model. People love it for its surgical grade stainless steel and
wireless charging. With its full touch display screen and slim body, it has already garnered
attention and admiration all over the world.

(b) Samsung

Samsung is a market leader in the world for android phones and offers phones in all price
ranges with a wide range of designs. The newest Galaxy S22 Ultra model from Samsung
comes with 1TB of storage and is offered in white, green, and black. It takes the greatest
daytime and low light pictures because to its amazing camera lens. The Samsung Galaxy S22
Ultra includes numerous significant upgrades in addition to the first 4nm processor in the
market.

(c) OnePlus

OnePlus is a relatively new player in the mobile market. It was founded in China in 2013 with
the straightforward goal of building a better phone. The firm has partnered with various online
retailers over the course of the last couple of years, but when it comes to sales outside of
China, Amazon continues to be the major player for selling their handset. The business
develops goods that cut through borders, traditions, and cultures because it has a bold

pg. - 9 -
approach. With their elegant appearance and superior operating system, the new OnePlus,
phone have generated a lot of talk in the market.

(d) Xiaomi

Lei Jun, a seasoned businessman, launched Xiaomi in 2010 with the motto "innovation for
everyone." In 2017, Xiaomi outsold Samsung to become the most popular smartphone brand
in India. With a modified MIUI based on Google's Android operating system, Xiaomi was
able to accomplish this unprecedented feat within 3 years of beginning operations in India
thanks to the top-notch features at unbelievable costs. With a strong processor and high-end
features, it is the mobile phone that had changed the market.

(e) Oppo

Since 2016, Oppo, known as the selfie specialist, has been listed as the No. 4 smartphone
brand internationally and has been giving people all over the world fantastic selfie
experiences. Oppo has spent the previous ten years concentrating on advancements in selfie
technology. It pioneered selfie enhancement and fuelled the selfie craze among smartphone
users.

(f) Vivo

Vivo is a new worldwide smartphone brand that creates innovative and fashionable goods for
young people who are passionate about photography and outstanding sound quality. Vivo was
established in 2009 and has already entered the markets of South East Asia and India. With a
global market share of 2.7 percent in the first quarter of 2015, vivo entered the top 10
smartphone manufacturers. The very first smartphone with a dedicated hi-fi chip was made by
vivo, which pioneered the usage of hi-fi audio processors in smartphones, the X1. Since that
time, the business has been dedicated to giving clients the finest audio experience possible.

pg. - 10 -
(g) LG

South Korean multinational electronics manufacturer LG Electronics Inc. was founded in

1958 and is based there. The core tenets of LG's philosophy are respect for others, sincerity,
and adherence to the principles. Their selection of smart phones adheres to this principle and
seeks to provide the highest level of client pleasure. Regarding design and processing power
phone. the rear cameras produce clear, sharp images. They were the one who introduced O-
led type display in smartphones.

(i). Realme

Realme is a brand of Android-based smartphones created by the Shenzhen, China-based

company Realme Chongqing Mobile Telecommunications Corporation, Ltd. On May 4, 2018,
Li Bingzhong (also known as "Sky" Li), a former vice president of Oppo, created it. Realme
initially entered the market as a subsidiary of Oppo before becoming a separate brand. With
an 831 percent growth rate in Q3 2021, Realme emerged as the 5G smartphone brand with the
quickest growth.

(j) Google

Google Pixel is a line of consumer electronics that are powered by either the Android or
Chrome OS operating systems. With the release of the first-generation Pixel Chromebook in
February 2013, the Pixel brand was launched.

1.4 Objective of the study

1. To examine the factor that are considered by consumer to buy smartphone.

2. To examine the most preferred smartphone brand in Delhi.

3. To examine the satisfaction and dissatisfaction of customer regarding the smartphone.

pg. - 11 -
1.5 Scope of the study

The study was carried on 130 respondents in Delhi region only. The main purpose of the
study was to understand the consumer inclination and factor related for choosing the
smartphone. The study was also help in understanding the behaviour and perception of the
customers towards brand. The study also helps in finding out most liked brand and average
money spent by person to buy smartphone in Delhi.

pg. - 12 -
 CHAPTER 2

LITERATURE REVIEW

pg. - 13 -
 LITERATURE REVIEW

2. Literature Review

A literature review or narrative review is a type of review article. A literature review is a

scholarly paper, which includes the current knowledge including substantive findings, as

well as theoretical and methodological contributions to a particular topic. Literature reviews

are secondary sources, and do not report new or original experimental work. Most often

associated with academic-oriented literature, such reviews are found in academic journals.

2.1 A Study on: Attitude of Indian Customers towards Smartphones of

Android and Windows Version Prasad S* Department of Marketing, Regional
College of Management, Odisha, India, 2016.

Although the Smartphone has been available since 1993, Apple very recently entered the
market. Early smartphones were too expensive for the general public, making them primarily
intended for business customers and utilised as enterprise devices. The first wave of
smartphones was only designed for businesses. Every company created a smartphone during
this time based on corporate specifications and with corporations in mind. The first
smartphone, called "Simon," debuted in 1993, marking the start of the modern smartphone
age. Blackberry, the ground-breaking technology of this age, brought a number of capabilities
including email, the internet, fax, online browsing, and a camera. Targeting businesses was a
major part of this era. The iPhone was the second stage. The smartphone era began in 2007
with a significant advancement in the market for smartphones, which was the first time the
technology had ever been made available to the general public. At the end of 2007, Google
released the first smartphones with the Android operating system with the goal of entering the
consumer market. Google placed more of an emphasis on services like email, social media,
audio, video, and internet access that are popular with most users and come at a very cheap
price. By advancing technology, mobile operating system stability, battery capacity, user-
friendliness, and other factors, the third phase of smartphones was primarily intended to close
the gap between business client and general consumer needs. The smartphone industry is now
very difficult since so few manufacturers experiment with new technologies, place priority on
stuffing phones with ever-impressive specs, and work to build a unique one by improving the
individual parts. Smartphone screens have been upgraded to 1080p resolution, and the

pg. - 14 -
technology of personal computers is rapidly catching up to digital cameras with better
megapixel densities, higher storage capacities, and higher computing power.

2.2 Consumer buying intentions towards smartphones: A conceptual

framework Rinky Trivedi and Dr. Rahul Raval International Journal of
Applied Research 2016; 2(12): 736-742

The data were collected from various 80 Smartphone users and statistical analysis like
percentage method, total weightage Method, Chisquare test and F test were applied for
analysing the relationship between preferred usability features and demographic variables.
analyse consumer buying intentions towards smartphone by identifying various factors that
influence consumer in purchase of smartphone. smartphone companies must implement a
tailor-made marketing mix tactics to motivate customer to buy smartphone.

2.3 CONSUMER BUYING BEHAVIOUR ON SMARTPHONES AT

PONDICHERRY: C. ARUN, C. JANARTHANAN, 2021.

The collected was represented in charts and graphs. To study the demographic profile of the
smart Phone users in Puducherry region. To study the factors influencing in choosing the
smart phone. In Pondicherry, Buyer behaviour is good and they feature, quality and price are
factors which influence the buying behaviour.

2.4 CONSUMER PREFERENCES FOR MOBILE PHONES: A STUDY OF

YOUTH IN JAIPUR CITY Prof. Dr. Raju Agrawal, Mrs. Kaneenika Jain,
2020.

The students studying in the various colleges of Mansarovar area of Jaipur City were
considered as respondents. While selecting respondents the differences of demographic and
socioeconomic backgrounds were also taken into consideration. The questionnaire was
solicited to 200 respondents, out of which 170 were found to be complete. To examine the
relationship between the price and inclination towards smart phones brands. The present study
on consumer preferences towards Smartphone among youth shows that the respondents are

pg. - 15 -
very much concerned about the price, quality and brand image of the mobile phones
purchased by them.

2.5 A study on consumer buying behaviour of mobile phones Deepika

Ganlari, Pradeep Kr. Deka and Chandan Dutta, 2016.

Statistical methods were used to process the data using different types of graphs, charts and
statistics to illustrate the findings. To find out the reasons behind people purchasing
smartphones, the factors influencing the purchase decision and the motivations behind the
purchase decision. Smartphone manufacturing companies build their brand image by
producing good quality products, providing good after.

pg. - 16 -
 CHAPTER 3

RESEARCH METHODOLOGY

pg. - 17 -
 RESEARCH METHODOLOGY

3.1 Research design:

Data collected will be analysed using descriptive statistics which investigate the consumer
inclination towards different smartphone brands.

3.2 Data type:

Primary data shall be used.

3.3 Data collection:

▪ Collected through:

The primary data shall be collected through a questionnaire.

▪ Sample Size:

The sample size of the study will be 100 and the technique used to collect the data was
convenience sampling which is a type of non-probability sampling that involves the sample
being drawn from that part of the population that is close to hand.

3.4 Demographics:

This research includes the following demographic Age, Gender, Occupation, Education
qualification and Monthly income.

pg. - 18 -
 CHAPTER 4

DATA PRESENTATION & ANALYSIS

pg. - 19 -
4. In this chapter we have discussed the research design and methodology, origin of the
research, design of the research, variable of the research, population and sample of the
research, tools for data collection, procedure for data collection, statistical analysis done
in research work. Data analysis is important step and heart of the research in research
work. After collection of data with the help of questionnaire, the next logical step is to
analyse and interpret the data. The data analysis has been done keeping in mind, the
objectives & the hypothesis formulated.

4.1 Demographic Analysis

In this chapter all the data collected are mentioned. All the demographics factors and
technique used in this research is mentioned in this chapter.

4.1.1 Age

Interpretation:

Out of 67 respondents, Maximum response are from age slab 18-21 that is 52.2%, then slab
21-25 that is 23.9%, then slab 25-30 that is 13.4% and below 18 is 10.4%.

pg. - 20 -
4.1.2 Gender

Interpretation:

The frequency and percentage of male are 36 respectively whereas that of the female is 31.
The total number of respondents was 67. Through this it can easily be interpreted that there
was a maximum number of the male who contributed to the research.

4.1.3 Occupation

Interpretation:

Out of 67 respondents, Maximum response that is from 49 respondents are student, 9 are from
Business and 9 are from Service.

pg. - 21 -
4.1.4 Education Qualification

Interpretation:

Out of 67 respondents, Maximum response that is from 32 respondents are under graduates,
20 are from X/XII, 15 are post graduates.

pg. - 22 -
4.2 Data Collected Analysis related to Study.

4.2.1 What type of smartphone OS do you prefer?

Interpretation:

According to the survey, I have found out that 74.6% people i.e., 50 prefer Android
smartphone and remaining 25.4% i.e. 17 prefer IOS.

4.2.2 What brand smartphone do you currently own.

pg. - 23 -
Interpretation:

According to the survey, I have found out that 22.4% i.e. 15 people own Apple smartphone,
20.9% i.e. 14 people own Samsung smartphone, 11.9% i.e. 8 people own Oneplus
smartphone, 11.9% i.e. 8 own Vivo smartphone, 9% i.e. 6 people own Realme smartphone,
9% i.e. 6 own Xiaomi smartphone, 7.5% i.e. 5 people own Oppo smartphone, 3% i.e. 2 own
LG smartphone, 3% i.e. 2 own Google smartphone and 1.5% i.e. 1 own Huawei smartphone.

4.2.3 What feature are most important when selecting a smartphone

Interpretation:

According to the survey, I have found out that maximum feature that consumer keep in mind
while purchasing smartphone is camera which is chosen by 50(74.6) people followed by
Battery and Durability 44(65.7) and 42(62.7) respectively. Then 34(50.7) and 31(46.3) are
Ease to use and Memory respectively. Only 3(4.5) prefer (Ram and Processor, Good screen
display), (fast processor), (storage).

pg. - 24 -
4.2.4 How often do you normally upgrade your phone

Interpretation:

According to the survey, I have found out that 33 (49.3) people change smartphone within 7-
12 months and 16 (23.9%) people change in 1-2 year. people and 13 (19.4%) people change
phone after 2years. And only 5 (7.5%) people change smartphone within 6 months.

4.2.5 Do you always get the newest model of phone available

According to the survey, I have found out that 50 people purchase latest model of phone, 12
people sometime buy new model or sometime old model 5 people purchase old model
smartphone.

pg. - 25 -
4.2.6 Main usage of phone

Interpretation:

According to the survey, I have found out that 50 people main usage of phone was for
Communication Purpose, followed by Camera and Surfing Social Media i.e. 42 and 38
respectively. 33 people use smartphone for educational purpose. Followed by 23 and 20 for
Gaming and to Watch Web Series respectively. And 1 people used it for online meeting.

4.2.7 What mode of payment you prefer while purchasing

pg. - 26 -
Interpretation:

According to the survey, I have found out that 25 people use cash to purchase phone, 15
people use digital wallet for purchasing phone. Credit/ debit card is used by 14 people. And 9
people use online banking for purchasing phone. And only 4 people use EMI for the same.

4.2.8 What kind of mobile phone do you prefer

Interpretation:

According to the survey, I have found out that 43 users prefer Slim and Light weight phone,
11 people prefer Large appearance phone. And 9 like Small and Medium and 3 people prefer
Small and medium. And only 1 follow the latest design in the market.

pg. - 27 -
4.2.9 How much money you can spend on purchasing a smartphone

Interpretation:

According to the survey, I have found out that 16 people spend 31k-40k for purchasing
smartphone. And 11 people buy smartphone between 21k-30k, 11 people buy phone costing
between 40k-60k. And 9 people spend below 20k on their phone, 9 people buy smartphone
costing above 1 lakh and above. And 6 people and 4 people buy smartphone costing 80k-
1lakh and 60k-80k respectively.

4.2.10 Factor influencing on purchase decision

Interpretation:

pg. - 28 -
According to the survey, I have found out that maximum feature that consumer keep in mind
while purchasing smartphone is camera which is chosen by 50(74.6) people followed by
Battery and Durability 44(65.7) and 42(62.7) respectively. Then 34(50.7) and 31(46.3) are
Ease to use and Memory respectively. Only 3(4.5) prefer (Ram and Processor, Good screen
display), (fast processor), (storage).

4.2.11 How much satisfied are you with your current phone

Interpretation:

According to the survey, I have found out that 37 users are very satisfied with their
smartphone brand, 22 users are satisfied with their smartphone brand. And 6 users are neutral
about their current smartphone brand. 1 person is dissatisfied with his/her smartphone. And
only 1 person hated his current smartphone brand.

pg. - 29 -
4.2.12 Would you recommend it too other

Interpretation:

According to the survey, I have found out that 59 people would recommend their smartphone
to other user and 7 people would not recommend their phone to other.

4.2.13 Would you purchase same brand again

Interpretation:

According to the survey, I have found out that 43 people would purchase the current
smartphone brand again. And 21 are not sure whether they would purchase are not purchase
their smartphone brand again. 3 users will not be buying the smartphone purchase again.

pg. - 30 -
 CHAPTER 5

FINDINGS

pg. - 31 -
The present chapter aims to recollect the various phases of the study. A summary of the

research with the main findings has also been presented. Revisiting of objectives is essential

to understand whether the purpose and aim of research has been achieved. Research

contributions and implications of study have been listed. Limitations of the study have been

pointed out. Recommendations based on the study have also been presented. Finally, the

chapter throws light on directions for future research.

5.1 Findings of the study

The findings are presented as per the objectives outlined in the introduction.

 It is found that 53.7% of the respondents are males and only 46.3% are females. It is
clearly stating that males are more active towards brand.
 49 respondents are student, 9 are from Business and 9 are from Service.
 49.3% people change smartphone within 7-12 months and 23.9% people change in 1-2
year. 19.4% people change phone after 2years. And only 7.5% people change
smartphone within 6 months.
 74.6% people prefer Android smartphone and 17 prefer IOS.
 Slab 18-21 that is 52.2%, then slab 21-25 that is 23.9%, then slab 25-30 that is 13.4%
and below 18 is 10.4%.
 43 users prefer Slim and Light weight phone, 11 people prefer Large appearance
phone. And 9 like Small and Medium and 3 people prefer Small and medium. And
only 1 follow the latest design in the market.
 74.6% people followed by Battery and Durability 65.7% and 62.7% respectively.
Then 50.7% and 46.3% are Ease to use and Memory respectively. Only 4.5% prefer
(Ram and Processor, Good screen display), (fast processor), (storage).
 89.4% people would recommend their smartphone to other user and 10.6% people
would not recommend their phone to other.
 74.6% people followed by Battery and Durability 65.7% and 62.7% respectively.
Then 50.7% and 46.3% are Ease to use and Memory respectively. Only 4.5% prefer
(Ram and Processor, Good screen display), (fast processor), (storage).

pg. - 32 -
  16 people spend 31k-40k for purchasing smartphone. And 11 people buy smartphone
between 21k-30k, 11 people buy phone costing between 40k-60k. And 9 people spend
below 20k on their phone, 9 people buy smartphone costing above 1 lakh and above.
And 6 people and 4 people buy smartphone costing 80k-1lakh and 60k-80k
respectively.
 43 people would purchase the current smartphone brand again. And 21 are not sure
whether they would purchase are not purchase their smartphone brand again. 3 users
will not be buying the smartphone purchase again.

5.2 Limitations of the study

After putting best effort some issues always remain there which can be detected or reduced

but cannot be exactly removed.

(a) Geographical sample size was restricted to 67 but it can be further conducted on more

sample size.

(b) Brand loyal were biased about a brand.

(c) This study is limited to Delhi only and result may differ if conducted in other regions.

(d) Evaluation is based on the primary data generated through questionnaire and accuracy

of the findings entirely depends on the accuracy of such data and unbiased responses of the

customers.

(e) Due to the hectic schedule of people, people do not pay much attention towards the

questions by which there are higher chances of errors in the database.

(f) Due to the less time given the distribution of data is not equal in each group of age and

occupation,

(g) Though these are some limitations but do not affect much on the findings of the study.

pg. - 33 -
5.3 Managerial Implication

This study will prove helpful for the top-level management of various brands thereby helping
them in making strategies to cope up with the different emotions of consumer in the consumer
industry. This research leads to important managerial implications and identifies important
aspects in consumer emotions that are opposing to own thoughts of disposing a brand.
perception of people is measured based on gender, age group, income level, occupation. The
findings of the current study are of high importance for the consumer sector. The study will
help the major player in consumer industry to improve the various variables that affect
perception of people about the brand and they can further make improvements in their visual
identity to know the consumer ignorant aspects towards products. The study has also provided
suggestions to the management to improve their judgment about consumer buying decision in
the market.

5.4 Suggestions of the study

(a) The study further can be conducted in more geographical areas.

(b) There can be comparative study in services and products

(c) The study further can be conducted by taking larger sample size by which result can be
more accurate.

(d) The study may be more reliable if done on a selective brand.

(e) Study only based on services might give better results.

pg. - 34 -
 CHAPTER 6

RECOMMENDATION

pg. - 35 -
6. The present chapter aims to make some suggestions based on the Analysis and findings of
the study. These suggestions are aimed at improving some features and factors that must be
adopted to get more of perceived benefits.

(a) There are only few variables used to represent the customer’s penchant towards brands.

(b) Customers are sometimes confused between choosing a right brand.

(c) Brand loyalty always stick to their favourite brand and ignore other brand features. They
should not be biased about their favourite brand.

(d) People should purchase their product which give more feature in reasonable price.

pg. - 36 -
 BIBLOGRAPHY

pg. - 37 -
=> A study on consumer buying behaviour of mobile phones Deepika Ganlari,
Pradeep Kr. Deka and Chandan Dutta, 2016.

=> CONSUMER PREFERENCES FOR MOBILE PHONES: A STUDY OF

YOUTH IN JAIPUR CITY Prof. Dr. Raju Agrawal, Mrs. Kaneenika Jain, 2020.

=> CONSUMER BUYING BEHAVIOUR ON SMARTPHONES AT

PONDICHERRY: C. ARUN, C. JANARTHANAN, 2021.

=> A Study on: Attitude of Indian Customers towards Smartphones of android

and Windows Version Prasad S* Department of Marketing, Regional College of
Management, Odisha, India, 2016.

=> Consumer buying intentions towards smartphones: A conceptual

framework Rinky Trivedi and Dr. Rahul Raval International Journal of Applied
Research 2016; 2(12): 736-742

pg. - 38 -
 ANNEXURE A

PART A

QUESTIONNAIRE

pg. - 39 -
 “CONSUMER PENCHANT TOWARDS
SMARTPHONE IN DELHI”
This study will help in understanding the behaviour and perception of the customers towards the brand.
The study will aim at focusing on the purchase behaviour of the consumer. Hence,
it is necessary to concentrate on consumer perception, to find the inclination of the consumer toward
the brand.

Thanks, and regards

Akshat Makhaik
BBA MA Semester II

* Required

1. Email *

2. Name *

3. Education Qualification *

Mark only one oval.

X/XII

Undergraduate Degree

Postgraduate Degree

Doctorate

4. Gender *

pg. - 40 -
 Mark only one oval.

Female

Male

Prefer not to say

5. Age *

Mark only one oval.

Below 18

18-21
21-25
25-30
30-35
35-40
Above 40

6. Occupation *

Mark only one oval.

Student

Service

Business

Homemaker

Other:

Smart Phone Preferences

7. 1. What type of smartphone OS do you prefer? *
pg. - 41 -
 Mark only one oval.

Android

IOS

Window

Other:

8. 2. What brand smartphone do you currently own? *

Mark only one oval.

Apple

Google

Huawei

LG

Nokia

Oneplus

OPPO

Realme

Samsung

VIVO

Xiaomi
Other: ___________
9. 3. What features are most important when selecting a smartphone *

Check all that apply.

pg. - 42 -
 Camera

Battery

Ease of use

Durability

Memory

Other:

10. 4. How often do you normally upgrade your phone? *

Mark only one oval.

0 - 6 months

7-12 months

1-2 years

Longer than 2 years

11. 5. Do you always get the newest model of phone available? *

Mark only one oval.

Yes

No

Maybe

12. 6. Main usage of phone. *

Check all that apply.

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 Communication Purposes

Educational/Academic purposes

Gaming Camera
Surfing social media

Web Series

Other:

13. 7. What mode of payment you prefer while purchasing? *

Mark only one oval.

Cash

Credit/Debit Card

Digital Wallet

EMI

Online Banking Other:

14. 8. what kind of mobile phone do you prefer? *

Mark only one oval.

Large

Slim and light weight

Small or medium Thick and heavy

weight Other:

15. 9. how much money can you spend for purchasing a smartphone? *

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 Mark only one oval. below 20k
21k-30k
31k-40k
40k-60k
60k-80k
80k-1 lakh

lakh & above

______________

10. Factors influencing on purchase decision. *

Check all that apply.

Advertisement

Family members

Friends

Product Features

Research Seller Suggested

Other:

16. 11. How much satisfied are you with your current phone? *

Mark only one oval.

Very Satisfied

Satisfied

Neutral

Dissatisfied

I Hate it

pg. - 45 -
17. 12. Would you recommend it too other? *

Mark only one oval.

Yes

No

Other:

18. 13. Would you purchase same brand again? *

Mark only one oval.

Yes

No

Maybe

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Forms

pg. - 46 -
 ANNEXURE B

PART A

EXCEL SHEET

pg. - 47 -
 E3

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pg. - 49 -
pg. - 50 -
 PLAGIARISM

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