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Seatwork Q

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Francis Dave Peralta Bitong
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19 views2 pages

Seatwork Q

Uploaded by

Francis Dave Peralta Bitong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Multiple Regression.

Reganam Products, Inc. is a leading manufacturer of household laundry detergent and bleach
products. About a year ago, the company introduced its new Power Detergent in 30 outlets following its
success in test markets. This detergent contains power bleach, a successful laundry ingredient
developed in its own right. At the time of the introduction, management wondered whether the
company could successfully create the laundry market dominated by Procter & Gamble and Unilever.
The following data shows weekly demand data for Power Detergent in these 30 outlet/markets.

Competitor's Advertising Household


Outlets QD (cases) Price/case
price expenses Income
1 1290 137 94 814 53123
2 1177 147 81 896 51749
3 1155 149 89 852 49881
4 1299 117 92 854 43589
5 1166 135 86 810 42799
6 1189 143 79 768 55565
7 1293 113 91 978 37959
8 1322 111 82 821 47196
9 1338 109 81 843 50163
10 1160 129 82 849 39080
11 1293 124 90 797 43263
12 1413 117 76 988 51291
13 1299 106 90 914 38343
14 1238 135 88 913 39473
15 1467 117 99 867 51501
16 1090 147 78 785 37809
17 1203 124 83 817 41471
18 1474 103 98 846 46673
19 1235 140 78 768 55839
20 1368 115 83 856 47438
21 1310 119 76 771 54348
22 1332 138 100 947 45066
23 1293 122 92 831 44166
24 1437 105 86 905 55380
25 1165 145 96 995 38656
26 1328 138 97 929 46084
27 1515 116 99 998 52249
28 1223 148 84 950 50855
29 1293 134 88 848 54546
30 1215 127 87 890 38085
Sum 38580 3810 2625 26100 1403640
Average 1286 127 87.5 870 46788

Requirements:

a. Using regression analysis, regress each of the independent variables with the dependent variable-
QD
b. Develop the regression equation of each of the relationship in (a) and interpret results.

c. Perform multiple regression between the dependent and independent variables.


d. Interpret the coefficient estimate for each respective independent variable.
e. Perform correlation analysis (R-squared, F-test, t-test) and interpret results.

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