Department of Education

SCHOOLS DIVISION OF CITY OF MALOLOS

City of Malolos
10

Quarter 3 – LAS No. 2 (Week 5-8)

MEDIA BASED ARTS AND
DESIGN IN THE PHILIPPINES
(10PR-IIIc-e-3 Apply different media techniques and
processes to communicate ideas, experiences, and
stories (the use of software to enhance/animate
images like Flash, Movie Maker,
Dream weaver, etc.)
 LET US KNOW

This learning activity sheet will help you recognize and understand how the various
media will help us to generate or make works of art to our usage that we can utilize in our
everyday consumption.

LET US REVIEW

Answer in three or more sentences your answer.

1. What forms does print media in the filed of advertising. Name the examples.
2. What does the advertising /copywriter do?
3. Name the other art professionals who work together to create a print
advertisement?

LET US STUDY
Print Media

Alongside the digital media forms discussed above, there remains the more conventional
form known as print media. Included here are large-scale publications such as newspapers,
magazines, journals, books of all kinds, as well as smaller-scale posters, brochures, flyers, menus,
and the like. Of course, all of these now have their digital counterparts that may be accessed and
read on the internet. However, there continues to be a demand and a purpose for the actual printed
forms of these materials. And whether printed on paper or viewed on the web, these materials once
again involve and showcase Filipino artistry. Advertising ne major field that still relies heavily on
print media is advertising. Despite the soaring popularity and seemingly limitless possibilities of
online advertising and social media, Philippine artists are still called upon to create advertisements
that will be physically printed. These appear in newspapers, maga- zines, posters, brochures, and
flyers—each with their specific target readerships and markets, and highly-specialized approaches
for reaching these target groups. A

Along with the advertising copywriters who provide the text for titles, taglines, and body copy, an
entire team of modern-day art professionals creates the look of each ad. These range from art
directors to photographers to graphic designers to illustrators. If the ad subject requires it, the team
may further include food and product stylists, fashion stylists, hair and makeup artists, set and
lighting designers. All for the purpose of creating an advertisement that will appear on a printed
page or in a format that will be handed out to potential customers.
 Comic Books nother field of print media that highlights the artistic gifts of Filipinos is that of
comic books, or komiks as they are referred to locally. The popularity of Philippine comics began in
the 1920s when Liwayway magazine started featuring comic strips, such as Mga Kabalbalan ni
Kenkoy (The Misadventures of Kenkoy) created by Tony Velasquez. Velasquez went on to be
recognized as the “Father of Filipino Comics.”
With the coming of the Americans to the country, local comics were clearly influenced by popular
U.S. comics with superheroes as the main characters— resulting in local counterparts such as Darna
and Captain Barbell.

Even decades before, however, komiks creators had already introduced characters, themes, and
story lines from Philippine folklore, mythology, and history. With books and libraries not yet readily
accessible to a majority of the Filipino public, comics became a major form of reading material
around the country, avidly read and shared by young and old alike.

Filipino comics artists also became recognized for their talents, both locally and overseas. Thus, from
the 1960s to the 1980s, Filipino artists were recruited to work for foreign comics publishers—among
them the highly popular DC Comics. A more recent development in the Philippine comics scene has
been the rise of comics series reflecting or commenting on current political and social issues or on
the Filipino character in a humorous way. One such series is the long running Pugad Baboy, created
by Pol Medina, Jr
 Book Design and Illustration et another extremely rich and promising
area for young Filipino artists is the field of book design and illustration. Thanks to the visionary
mindsets of progressive Philippine book publishers such as Bookmark, Anvil Publishing, Adarna
Books, and Tahanan Books for Young Readers (now Ilaw ng Tahanan Publishing), local book
designers and illustrators have been given the professional stature they deserve and the creative
freedom they need to truly showcase their talents. Ang Tuta ni Noe, by Virgilio S. Almario, illustrated
by Sergio Bumatay III How Long Till September, by Tanya Sevilla-Simon, illustrated by Jill Arwen
Posadas Whuush! by Glenda Oris, illustrated by Aldy Aguirre Mahabang-Mahabang-Mahaba, by
Genaro Gojo Cruz, illustrated by Ghani Madueño But That Won’t Wake Me Up!, by Annie Dennise
Lumbao and Anelka Lumbao, illustrated by Liza Flores Published by Adarna Books

Digital Media the artistic skills and techniques that go into producing books like
those just presented, of course have their counterpart in the ever-growing world of digital media.
This means that books that were originally available only in print are being gradually converted to
digital format, while new books are now conceptualized, written, designed, and illustrated precisely
for these online media. This also means that the manner by which today’s readers can find, access,
and enjoy these electronic books (or ‘ebooks’) is via digital media tablets, ebook readers, and other
handheld reading devices. One such device that is available locally is the ebook reader called Kobo,
which features international as well as Philippine titles. Likewise gaining in popularity are social
media-based publishing sites, like Wattpad, that serve as communities for millions of budding
writers to share their original stories online. This phenomenon, along with the rise of electronic
distribution platforms, such as Flipreads, which provide access to the works of Filipino authors and
publishers, is also opening up exciting new opportunities for young artists to do the digital design
and illustrations for all these upcoming titles.

Innovation in Product and Industrial Design et another breakthrough arena for Filipino
imagination, ingenuity, and innovativeness in recent decades has been that of design. Specifically,
this encompasses product and industrial design as applied to furniture, lighting, and interior
accessories, as well as fashion from haute couture to bridal ensembles to casual wear. As a result, a
number of Filipino designers have risen to superstardom both locally and internationally

Cebu-based Kenneth Cobonpue is a multi- awarded designer and the creative director of Hive,
a design and manufacturing facility for designers of interior accessories and lighting. Cobonpue’s
fresh and exciting concepts and excellent craftsmanship have earned him the acclaim and the
patronage of discerning clientele the world over—including prominent Hollywood celebrities.

Monique Lhuillier . Also hailing from Cebu City, Filipina fashion designer Monique Lhuillier first rose
to prominence for her exquisite wedding gowns. But she has since become one of the darlings of the
Hollywood celebrity set, with several A-list stars having worn her couture creations to gala events
and award shows, as well as to their own weddings. Lhuillier studied at the Fashion Institute of
Design & Merchandising in Los Angeles, and now has her own retail boutiques in that city and in
New York. Her collections include bridal and bridesmaids dresses, ready-to-wear, evening gowns,
linens, tableware, stationery, and home fragrances.
jOsie Natori Another name that has a prestigious place in the New York fashion industry is that of
Josie Natori. Born Josephina Almeda Cruz in Manila, this Filipino- American fashion designer began
her career as an investment banker, before she made the dramatic shift to creating her own lines of
lingerie, resort and lounge wear, as well as semi-formal and casual attire.

She went on to establish The Natori Company that has built up a lifestyle brand
that today includes four lingerie lines, the Josie Natori ready-to-wear collection, home
accessories, fragrance, and eyewear.

Rajo Laurel
Probably best known to the general public as a judge on the television series
Project Runway Philippines
,
Rajo Laurel
i s a m u c h - a d m i r e d F i l i p i n o f a s h i o n d e s i g n e r w i t h a number of national and
international awards to his name.
He trained at New York’s Fashion Institute of Technology and at Central Saint Martin’s in
London.
Laurel is also a savvy entrepreneur, establishing House of Laurel and Rajo
Laure ]Enterprise. His creations maintain a Filipino sensibility, incorporating embroidery,
beadwork, and hand-painted prints, while also offering the prestige of limited
edition p i e c e s . T h u s , h e h a s g a i n e d a l o y a l l o c a l f o l l o w i n g a n d t h e
a t t e n t i o n o f t h e international market.
Lulu Tan Gan
Known for her fashionable knitwear line
line since 1985 ,Lulu Tan-Gan had been dubbed
“The Queen of Knitwear” in the country.
That specialty has since evolved into a new hand-woven line, called Indigenous Couture, that
blends Philippine artisan crafts, fabrics, fibers, and other local materials with Tan-
Gan’s signature.

DitaSandico-Ong
Another Philippine designer who has been advocating the use of local weaving techniques
and natural fibers is Dita Sandico-Ong. Known as the Wrap Artiste” o f t h e P h i l i p p i n e s
f o r h e r f a m o u s bold-colored wraps, Sandico-Ong first experimentedwith the local weave
of Ilocos Sur, known as Inabel. A s w e l l a s w i t h p i n e a p p l e
f i b e r s b l e n d e d w i t h I r i s h linen, dubbed
P iñalin

From there, she tried other local fibers, particularly abaca which she was
introduced to by weaver and entrepreneur Virgilio Apanti. Sandico-Ong has s i n c e
b e e n w o r k i n g w i t h a m u l t i p u r p o s e cooperative in Catanduanes, training them
in natural dye extraction and advanced weaving techniques for abaca. Today, her collection
includes wraps or panuelos
,as well as boleros, jackets, and long tunics of banana fiber and abaca. Her designs are
presented in fashion shows around the world and are sold in high-end shops in
major international cities.
 LET US PRACTICE

ACTIVITY 1 . ANSWER THE FOLLOWING IN YOUR OWN WORDS.

1. Print Media
2. Comic Books
3. Book Design and Illustration
4. Digital Media

LET US APPRECIATE

ACTIVITY 2

1 Research

Write about the famous Fiipino Designers, 2 or 3 sentences.

Kenneth Cobunpue Ditas Sandicho Luli Tan Gan

Ong

Josie Natori Rajo Laurel Monique

l Lhuiller
 LET US PRACTICE MORE
ACTIVITY 3

Preparing for the making of comic strips.

1. You will be assigned to make a comic strip in English or Tagalog.

AUTHENTIC / PERFORMANCE-BASED ASSESSMENT

Subject Matter : MAPEH 10 (ARTS)

Quarter : 3rd
Learning Competency : Applies different media techniques and processes to
communicate ideas, experiences, and stories showing the characteristics of 21st-century art (e.g.,
the use of graphic software like Photoshop, In Design, etc.)
Learning Competency Code : 10PR-IIIc-e-3
Title of the Activity : Comic Strip
G Invite a family member to read your comic.
Goal
R Reader
Role
A Family member (acting as reader_)
Audience
S In the comfort of your home or sala
Situation
P Comic Strip
Product / Performance

Rubric for “Capturing Images”

Score Descriptors
The theme of the picture/pictures/ topic are clearly and
completely conveyed in the image/images; the
4
presentation, display, mounting, and labeling pf the
picture/pictures are very well and artistically done.

S The theme of the picture/pictures/topic are somewhat

clearly and completely conveyed in the image/images;
Standards and Criteria 3 the presentation, display, mounting and labeling of the
for Success picture/pictures are good and somewhat artistically
done.
The theme of the picture/pictures/topic are somewhat
conveyed in the image/images; the presentation, display,
2
mounting and labeling of the picture/pictures are done
slightly haphazardly.
The theme of the picture/pictures / topicis not conveyed
1
in the image/images; the presentation, display, mounting
 and labeling of the picture/pictures has no principle of
organization.

Evaluation

Multiple Choice
Choose the correct answer.

1 Alongside the digital media forms discussed above their remains the more conventional form

known as.

a. Digital Media b .Print Media c. Comic Strip d. Board Design and illustration

2. Another field of print media that highlights the artistic gifts of Filipino is that of

a. Comic Strip b. Digital Media c. Board Design and illustration d. print media

3. Another extremely rich and promising area for young Filipino artist is the field of:

a. Print Media b. Comic Strip c. Digital Media d. Board Design and illustration

4. Is a multi-awarded and the creative director of Hive…

a. Kenneth Cobonpue b. Rajo Laurel c. Josie Natori d. Lulu Tan Gan

5.Inabel Qween…

a. Josie Natori b. Lulu Tan Gan c .Dita Sadicho Ong D. Monique Lhallier

Prepared by:

ALEXIE MARIA B. REYES

Teacher III
Marcelo H. del Pilar National High School