7/27/22, 9:48 PM ServiceNow - Wikipedia

ServiceNow
ServiceNow is an American software company based
in Santa Clara, California that develops a cloud ServiceNow, Inc.
computing platform to help companies manage digital
workflows for enterprise operations. Founded in 2003
by Fred Luddy, ServiceNow is listed on the New York
Stock Exchange and is a constituent of the Russell 1000
Index and S&P 500 Index.[2] In 2018, Forbes magazine
named it number one on its list of the world's most
innovative companies.[3]

Contents
History ServiceNow global headquarters in Santa
Acquisitions Clara, CA
Business model Formerly Glidesoft
See also Type Public
References Traded as NYSE: NOW (https://www.
External links nyse.com/quote/XNYS:NO
W)
S&P 500 component
History Industry Enterprise software
Founded 2003
ServiceNow was founded as Glidesoft, Inc. in 2003 by
Fred Luddy (previously CTO at software companies Founders Fred Luddy
Peregrine Systems and Remedy Corporation), and later David Loo
incorporated in California in 2004.[4] Luddy had Don Goodliffe
previously served as chief technology officer for
Bow Ruggeri
Peregrine Systems, an enterprise software company
based in San Diego, until 2002.[5] In founding the Headquarters Santa Clara, California
company, Luddy intended to provide the same services Area served Worldwide
previously available from the then defunct Peregrine
Key people Bill McDermott (CEO)
Systems.[5]
Services Cloud computing
Until mid-2005, Luddy was the only employee and
IT service management
concentrated on developing the software which the
company would offer.[5]
Then came the first hires, five Revenue US$5.9 billion (2021)[1]
people, and raising US$2.5 million in venture financing Operating US$257 million (2021)[1]
from JMI Equity.[5] In 2006, the company changed its income
name to ServiceNow.[6] In 2007, ServiceNow reported Net income US$230 million (2021)[1]
an annual revenue of US$13 million and opened their
Total assets US$10.8 billion (2021)[1]
first Silicon Valley office, in San Jose.[7] 2007 was also
the first year that the company "went cash flow Total equity US$3.7 billion (2021)[1]
positive".[5] Number of 16,881[1] (Dec 2021)
employees
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As of January 2011, the company had 275 employees in Website www.servicenow.com (htt

its San Diego, Chicago, New York, Atlanta, London and ps://www.servicenow.co
Frankfurt offices, as well as a partnership with m/)
Accenture who had more than 100 ServiceNow
consultants.[5] At this time, the company was sometimes known as "Service-now".[5] By April 2011,
the company had named Frank Slootman as chief executive officer.[7]

In June 2012, ServiceNow became a publicly traded company following a US$210 million IPO.
Shortly thereafter, the company relocated its headquarters from San Diego to Santa Clara,
California.[4] It was taken public by Morgan Stanley one month after they took Facebook public.[8]

In October 2019, the company announced that CEO John Donahoe would be succeeded by Bill
McDermott, formerly CEO of SAP SE at the end of the calendar year.[9]

Acquisitions
In July 2013, ServiceNow acquired Mirror42, an Amsterdam-based software developer.[10]
In July 2014, ServiceNow acquired Neebula Systems, an Israeli cloud computing tools
company.[11]
In February 2015, ServiceNow acquired Intréis.[12]
In June 2016, ServiceNow acquired Brightpoint Security.[13]
In January 2017, ServiceNow acquired machine learning startup DxContinuum.[14]
In October 2017, the company acquired the San Diego human-centered design firm Telepathy,
which had been founded in 2001; the acquisition doubled the size of ServiceNow's internal
design agency, the Design Experience Organization.[4]
In October 2017, ServiceNow acquired SkyGiraffe, an enterprise mobility company backed by
Microsoft Ventures. SkyGiraffe was founded by Boaz Hecht and Itay Braun. SkyGiraffe formed
the basis for ServiceNow's Mobile Platform released in March 2019.[15]
In April 2018 ServiceNow acquired VendorHawk, a Software-as-Service-Management
Company.[16]
In May 2018, ServiceNow acquired AI startup Parlo.[17]
In October 2018, ServiceNow acquired a data analytics company FriendlyData.[18]
In May 2019, ServiceNow acquired Appsee Ltd., an analytics startup, that helped developers
understand how users interact with their mobile apps.[19]
In November 2019, ServiceNow announced its acquisition of Fairchild Resiliency Systems.[20]
In January 2020, ServiceNow announced its acquisition of Loom Systems and Passage AI.[21]
In January 2020, ServiceNow announced its acquisition of Attivio.[22]
In June 2020, ServiceNow announced its acquisition of Sweagle.[23]
In November 2020, ServiceNow announced its intent to acquire Element AI.[24]
In March 2021, ServiceNow announced its acquisition of Intellibot.[25]
In May 2021, ServiceNow announced its acquisition of Lightstep.[26]
In August 2021, ServiceNow announced its acquisition of Swarm64.[27]
In August 2021, ServiceNow announced its acquisition of Mapwize.[28]
In October 2021, ServiceNow announced its acquisition of Gekkobrain.[29]
In June 2022 ServiceNow announced its acquisition of Hitch.[30]

Business model

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7/27/22, 9:48 PM ServiceNow - Wikipedia

ServiceNow is a platform-as-a-service provider, providing technical management support, such as

IT service management, to the IT operations of large corporations, including providing help desk
functionality. The company's core business revolves around management of "incident, problem,
and change" IT operational events. Their fee model was based on a cost per user (seat) per month,
with that cost ranging down from US$100.[5]

In March 2020, ServiceNow released "Orlando", a version of its cloud software paired with
artificial intelligence technology aimed at fixing practical problems.[31]

See also
IT service management
DevOps
BMC Software

References
1. "ServiceNow Form 10-K FY2021" (https://servicenow.gcs-web.com/static-files/bd04f011-2c01-
44ad-b137-31ea4c3d8f05).
2. "ServiceNow Rallies Ahead of Joining the S&P 500" (https://www.wsj.com/articles/servicenow-r
allies-ahead-of-joining-the-s-p-500-11574273745).
3. "The World's Most Innovative Companies" (https://www.forbes.com/innovative-companies/#6f6
360e61d65). Forbes.
4. Bigelow, Bruce V. (October 3, 2017). "Xconomy: ServiceNow Buys San Diego Specialist in
Customer Experience, Design" (https://www.xconomy.com/san-diego/2017/10/03/servicenow-b
uys-san-diego-specialist-in-customer-experience-design/). Xconomy. Retrieved May 11, 2018.
5. Bigelow, Bruce V. (January 11, 2011). "Xconomy: Service-Now CEO Fred Luddy Sees a Clear
Path to $1 Billion in Annual Revenue" (https://www.xconomy.com/san-diego/2011/01/11/service
-now-ceo-fred-luddy-sees-a-clear-path-to-1-billion-in-annual-revenue/?single_page=true).
Xconomy. Retrieved May 11, 2018.
6. Abbott, Martin L.; Fisher, Michael T. (August 25, 2016). Scalability Rules: Principles for Scaling
Web Sites (https://books.google.com/books?id=0TjpDAAAQBAJ&pg=PT59) (2 ed.). Addison-
Wesley Professional. p. 59. ISBN 978-0-13-443167-3.
7. Bigelow, Bruce V. (August 9, 2011). "San Diego's ServiceNow Driving Hard as Revenue Soars;
Expands to Silicon Valley" (https://www.xconomy.com/san-diego/2011/08/09/san-diegos-servic
enow-driving-hard-as-revenue-soars-expands-to-silicon-valley/?single_page=true). Xconomy.
Retrieved May 11, 2018.
8. Spears, Lee (June 29, 2012). "ServiceNow Advances in Debut After $210 Million IPO" (https://
www.bloomberg.com/news/articles/2012-06-29/servicenow-advances-in-debut-after-210-millio
n-ipo). Bloomberg.com. Bloomberg News.
9. "ServiceNow Shakeup: No One Saw This Coming" (https://www.channelnomics.com/2019/10/2
3/servicenow-shakeup-no-one-saw-this-coming/). Channelnomics. October 23, 2019.
Retrieved October 23, 2019.
10. Bigelow, Bruce. "ServiceNow Acquires Dutch Provider of Performance Analytics Software" (htt
ps://xconomy.com/san-diego/2013/07/09/servicenow-acquires-dutch-provider-of-performance-
analytics-software/). Xconomy. Retrieved August 22, 2019.
11. Goldenberg, Roy (July 9, 2014). "ServiceNow acquires Neebula Systems for $100m" (https://e
n.globes.co.il/en/article-servicenow-acquires-neebula-systems-for-100m-1000953148).
Globes. Retrieved March 4, 2021.
12. "ServiceNow Acquires Intrei, Launches New GRC Offering" (https://itbrief.co.nz/story/serviceno
w-acquires-intreis-launches-new-grc-offering). ITBrief. Retrieved August 22, 2019.

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13. Clancy, Heather. "ServiceNow snaps up Security Startup" (https://fortune.com/2016/06/01/servi

cenow-security-software-brightpoint/). forbes. Retrieved August 22, 2019.
14. Gagliordi, Natalie. "ServiceNow buys DxContinuum to boost enterprise automation services" (h
ttps://www.zdnet.com/article/servicenow-buys-dxcontinuum-to-boost-enterprise-automation-ser
vices/). zdnet. Retrieved August 22, 2019.
15. Gagliordi, Natalie. "ServiceNow buys mobile platform startup SkyGiraffe" (https://www.zdnet.co
m/article/servicenow-buys-mobile-platform-startup-skygiraffe/). ZDNet. Retrieved June 7, 2019.
16. Gagliordi, Natalie. "ServiceNow beats estimates, acquires VendorHawk" (https://www.zdnet.co
m/article/servicenow-beats-estimates-acquires-vendorhawk/). zdnet. Retrieved August 15,
2019.
17. Gagliordi, Natalie. "ServiceNow buys AI startup Parlo" (https://www.zdnet.com/article/serviceno
w-buys-ai-startup-parlo/). ZDNet. Retrieved November 23, 2020.
18. "ServiceNow to acquire FriendlyData for its natural language search technology" (https://social.
techcrunch.com/2018/10/10/servicenow-to-acquire-friendlydata-for-its-natural-language-search
-technology/). TechCrunch. Retrieved November 23, 2020.
19. Deutcher, Maria (May 13, 2019). "ServiceNow picks up mobile app analytics startup Appsee"
(https://siliconangle.com/2019/05/13/servicenow-picks-mobile-app-analytics-startup-appsee/).
SiliconAngle. Retrieved August 15, 2019.
20. Links, Recommended. "ServiceNow to acquire Fairchild Resiliency Systems to help
companies better manage risk at scale" (https://blogs.servicenow.com/2019/fairchild-resiliency-
acquisition-helps-companies-manage-risk.html). blogs.servicenow.com.
21. Deutscher, Maria (January 28, 2020). "Two deals in a week: ServiceNow acquires Passage AI
for its deep learning chatbots" (https://siliconangle.com/2020/01/28/two-deals-week-serviceno
w-acquires-passage-ai-deep-learning-chatbots/). SiliconANGLE. Retrieved April 2, 2020.
22. "ServiceNow to Acquire Passage AI" (https://www.businesswire.com/news/home/20200128005
287/en/ServiceNow-to-Acquire-Passage-AI). www.businesswire.com. January 28, 2020.
Retrieved March 16, 2021.
23. Miller, Ron (June 20, 2020). "ServiceNow to acquire Belgian configuration management
startup Sweagle" (https://techcrunch.com/2020/06/22/servicenow-to-acquire-belgian-configurat
ion-management-startup-sweagle).
24. "ServiceNow to Acquire AI Pioneer Element AI" (https://www.servicenow.com/company/media/
press-room/servicenow-to-acquire-element-ai.html). November 30, 2020.
25. Links, Recommended. "ServiceNow to Acquire Intellibot - ServiceNow Press" (https://www.ser
vicenow.com/company/media/press-room/servicenow-to-acquire-intellibot.html).
www.servicenow.com. Retrieved March 23, 2021.
26. Links, Recommended. "ServiceNow to Acquire Lightstep" (https://www.servicenow.com/compa
ny/media/press-room/servicenow-to-acquire-lightstep.html). www.servicenow.com. Retrieved
May 11, 2021.
27. Links, Recommended. "ServiceNow to acquire Swarm64 to support the world's largest
workflows" (https://blogs.servicenow.com/2021/servicenow-to-acquire-swarm64.html).
www.servicenow.com.
28. Links, Recommended. "ServiceNow to Acquire Indoor Mapping Disruptor Mapwize to Make
Hybrid Work for Everyone" (https://www.servicenow.com/company/media/press-room/servicen
ow-to-acquire-mapwize.html). www.servicenow.com.
29. Links, Recommended. "Gekkobrain acquisition to streamline ERP migrations, modernize
systems of record" (https://blogs.servicenow.com/2021/gekkobrain-acquisition-erp-migrations.h
tml). blogs.servicenow.com.
30. Links, Recommended. "ServiceNow to Acquire Hitch Works to Help Customers Address Talent
Gaps" (https://www.servicenow.com/company/media/press-room/servicenow-to-acquire-hitch.h
tml). servicenow.com.

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7/27/22, 9:48 PM ServiceNow - Wikipedia

31. Nellis, Stephen (March 11, 2020). "ServiceNow adds artificial intelligence features to its
business software" (https://www.reuters.com/article/us-servicenow-tech-idUSKBN20Y1QF).
Reuters. Retrieved September 16, 2020.

External links
Official website (https://www.servicenow.com/)

Business data for ServiceNow: Bloomberg (https://www.bloomberg.com/quote/NOW:US) ·

Google Finance (https://www.google.com/finance?q=NOW:NYSE) · Reuters (https://www.reute
rs.com/markets/companies/NOW) · SEC filings (https://www.sec.gov/cgi-bin/browse-edgar?acti
on=getcompany&CIK=NOW) · Yahoo! Finance (https://finance.yahoo.com/quote/NOW)

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