ENT 300

FUNDEMENTAL OF ENTREPRENEURSHIP

INDIVIDUAL ASSIGNMENT: CASE STUDY

ENTREPRENEUR
DATO’ RIZALMAN IBRAHIM
(RIZALMAN COUTURE SDN BHD)

PREPARED BY:

GROUP:
JLG1204A

PREPARED FOR:
MS. ROHANI JANGGA

SUBMISSION DATE:
13 November 2021

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 Table of Contents

Num. Topics Page

1. Cover Page 1
2. Table of contents 2
3. Introduction 3
4. Acknowledgement 4
5. Executive Summary 5
6. Entrepreneur Profile 6-8
7. Company Information 9
8. Company Background 9-11
9. Products 12-14
10. Achievements 15-16
11. Entrepreneur Competencies 16-18
12. SWOT Analysis 19-23
13. Appendices 24-25
14. References 26-27

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1.0 Introduction

A business is a company or association that generates revenue by providing products or

services. The most essential element of such a definition would be that a business serves to
make funds. As not all businesses are financially viable enough just to generate income,
income statement is the main objective of all businesses. A business takes one of three legal
structures: sole trader, alliance, or corporation. Each one of these forms has distinctive
features as well as benefits and drawbacks. The term business refers to an organization or
enterprising entity engaged in commercial, industrial, or professional activities. Businesses
can be for-profit entities or they can be non-profit organizations that operate to fulfil a
charitable mission or further a social cause. Businesses range in scale from sole
proprietorships to international corporations and can range in size from small to large (Hayes,
as cited in Britannica, 2021).

A sole ownership is a corporate body (or lack thereof) in which the entrepreneur is much like
the biz. An alliance is a group of individuals who join forces to create a business. Individuals,
partnerships, and corporations can all be partners. Because it is the most adaptable, a
corporation is the most common type of business. The company structure enables
stockholders to own a portion of the corporation while still having statutory protection. Each
type of business has its own advantages and drawbacks.

Therefore, for this case study report, I’ve decided to choose and to talk about Rizalman, the
founder of Rizalman Couture Sdn. Bhd. This company has been thriving for almost two
decades. A company of such long-standing reputation as Rizalman Couture not only offers a
bunch of luxurious clothes designs, but also offers so many more products such as interior
design, wedding planners etc. This company is located at Jalan Padang Walter Granier, Off,
Jalan Imbi, Kuala Lumpur.

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1.1 Acknowledgement

All praise to Allah and His blessings for the successful completion of the case study report. I
would like to thank God for all of the opportunities, trials, and strength that have been
bestowed upon me in order to complete the case study report. Despite all the struggles, I am
very grateful as I am able to finish this case study report in time.

First and foremost, I would like to express our gratitude to our lecturer, Ms. Rohani Jangga,
for her assistance, understanding, and dedication while teaching us. Without her support, I
would be unable to comprehend the critical things involved in completing this assignment. I'd
also like to thank her for providing us with motivation to successfully complete this case
study report.

Second, I'd like to thank Rizalman, the founder of Rizalman Ibrahim Couture Sdn. Bhd., for
his indirect help in making this case study a success. I'd also like to thank him for being an
inspiration to many people, particularly those majoring in fashion and art studies.

Last but not least, I would like to express our gratitude to anyone who has directly or
indirectly assisted me in any way during the course of completing this assignment, especially
to my family and my classmates. The only reason I was able to complete this assignment was
because of all of the assistance I received.

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1.2 Executive Summary

Rizalman Ibrahim Couture Sdn. Bhd., which was established in 2002, is a Malaysian high
fashion company based in Kuala Lumpur. Rizalman Ibrahim Couture was one of the
country's first exclusive brands. The founder of the company, Rizalman Ibrahim has been
working on his career over than 2 decades already. He opened his first brand as ‘Rizalman
Ibrahim’. Now, he owns Glam Casa, Glam Reka, Glam Weddings and The RI Mansion by
Rizalman. Dato' Rizalman Ibrahim has come a long way from his small start in his homeland
of Penang to the thriving bosom of Kuala Lumpur, with a total of five companies under his
moniker, indulging in bridal design, high-fashion design, furniture architecture, as well as
personalised and ready-to-wear designs. In his early days, he began modestly in 1995, when
he runs a small boutique in Plaza Bukit Bintang. Rizalman Ibrahim Couture specialises in
traditional attire, but it also sells ready-made garments, custom-made apparels, wedding
dresses, as well as other products. This Malaysian label appeals to more than just Malaysian
citizens, but also to people of Malaysia’s neighbouring countries, such as citizens of
Singapore and Brunei.

Rizalman has established a reputation for himself by creating luxuriously beautiful garments.
He is a very well interior designer, style guru, wedding planner, and entrepreneur. The man
has dressed a plethora of notable people, including royalty, A-list celebrities, and socialites.
In the old days, he even had his own reality television show. Famous public figures, Siti
Nurhaliza, Zarina Zainuddin, Wan Zaleha Radzi, Ogy Ahmad Daud, Fahrin Ahmad, and
Anuar Zain are among his customers.

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1.3 Entrepreneur Profile

Dato 'Rizalman Ibrahim (born 28 October 1971) is a fashion designer from Malaysia. His
mother, Aishah Hamid, was a dressmaker, and his father, Ibrahim Yahya, was a clerk and
fashion photographer. He was born in Georgetown, Penang. Rizalman is the youngest of
seven children, and his siblings are also very good at art. He began his career as a fashion
designer in 1995 under his eponymous label after graduating from Universiti Teknologi
MARA with a degree in Art and Design (Fashion) (UiTM). Sadly, his parents were unable to
watch their son success as his father passed away in 1995, then his mother also passed away
four years after his father’s death

In addition to being a fashion designer, he is also an interior designer, event manager and
television personality. His first job was as a button and hook seamstress in a boutique with a
salary of RM350. Among his clients are Siti Nurhaliza, Zarina Zainuddin, Wan Zaleha Radzi,
Ogy Ahmad Daud, Fahrin Ahmad, and Anuar Zain.  His first client as a fashion designer, was
a famous celebrity, which is Wan Zaleha Radzi. Also, Fauziah Ahmad Daud and Zarina
Zainuddin were a few of his clients of his early days as he joined the fashion industry.

Rizalman has known to be one of the most prestigious fashion designers in this country. Even
after being industry for decades, people are still looking forward to what Rizalman label has
to offer. This is one of the signs that his works are extremely good that people would always
want to his works. Though this might be seen as no matter what Rizalman has yet to offer,
people are willing to buy his products. But for him, he took it as a sign for him to work even
harder to serve his customers better.

Dato 'Rizalman Ibrahim revealed that he had wanted to be a designer even when he was a kid.
He creates his homemade blankets and regularly decorates his own space to look great in his
own style. According to him, at first, he felt strange with his interest because it was quite
different from the interests and activities of other boys. But then, he realised God has gifted
him a talent that could be very useful and to be an inspiration to other people.

He also had revealed that one of the biggest challenges for him was his soft and feminine
personality. His personality made him seem different from other kids, specifically from the
boys. Dato' Rizalman and his parents have known since he was a child that his personality is

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clearly different from that of other young boys. His parents did not think it was a problem,
but they also tried to force him to do extreme activities like playing ball and so on. Those
efforts, however, were not successful in changing his distinct personality. Dato' Rizalman
saw his soft-spoken personality as a challenge, to the point, he felt very pressured and
depressed. Then, he said he realized that God has gifted him something that not everyone can
do. He also stated every single individual have their own charm. This inspirational speech
made people look up to him even more.

From an ITM student, on October 2020, Rizalman has been appointed as one of Board
Member of Universiti Teknologi Mara (UiTM), he now holds an important position at UiTM.
According to Datuk Dr Noraini Ahmad, Minister of Higher Education, Dato' Rizalman is the
best person for the job, and Datuk Dr Noraini is convinced that Dato' Rizalman could provide
incredible support in entrepreneurialism at UiTM. This is due not only to Dato' Rizalman's
accomplishments as a well-known fashion designer, but also to his knowledge and experience
as an interior designer, event manager, wedding planner, and Reality star. The news that
Dato' Rizalman has joined the UiTM Board of Governors has elicited favorable responses
from the general public, particularly UiTM students. This is because Dato' Rizalman's
success already has captured the minds of many people, and many people have embraced him
as a role model.

Other than being an extremely successful entrepreneur, he is also a very responsible and
caring parent of his adopted sons, Umar and Aali. Based on his interview with Life Inspired,
he stated that on his teenage years, he had to help out his mother financially, so he worked as
a nanny and learned to take care of babies from that job. He's learned everything he can from
my nephews and nieces, and fatherhood just feels natural to me. From that, he knew that he
can take care of children, and that’s when he decided to adopt his sons, Umar and Aali. He is
also known as someone who is very down to earth. His polite and humble personality makes
it easier for the public to like him even more.

Dato’ Rizalman Ibrahim announced during ‘Kesuma Jiwa’ Fashion Show, which his final
Raya collection with ZALORA, that he is resigning from the design world. This news
definitely left guests and every of Dato’ Rizalman’s fans in shock with his decision. He found
it difficult to make this decision after 30 years working in the fashion industry. According to
Berita Harian, Rizalman said he will be focusing on his other business ventures namely
interior design, and cosmetics. The major reason for this choice was to concentrate on being a

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better person to face the afterlife. Arrogance, like Dato' Rizalman, does not flee the human
self. Dato' Rizalman admitted that it wasn't all good, despite the fact that he was always on
top. Though he is no longer in the fashion industry, his business expanded even bigger, even
after his departure. He used the profit he got from his business to built a school, a religious
school to be exact. Some of Rizalman Couture’s profit will donated, regularly, to this school.

Throughout his journey as a fashion designer, he had accomplished so many achievements.

From awards to successful collaborations- Rizalman had it all.

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2.0 Company Information

2.1 Background of the Company

Company Name RIC Group Sdn. Bhd.

Company Registration No. 0584276K
Nature of Business Fashion design services, retail sale of any
kind of product over the internet, other
human services N.E.C
Date of Registration 26th June 2002
State Wilayah Persekutuan Kuala Lumpur

The company I’ve chosen is Rizalman Couture Sdn. Bhd. Rizalman Ibrahim Couture Sdn.
Bhd., founded in 2002, is a Malaysian haute couture company located in Kuala Lumpur.
Rizalman Ibrahim Couture was among the first elite brands in the country. Rizalman Ibrahim,
the founder and chairman, has been working on his profession for more than two decades. As
'Rizalman Ibrahim,' he launched his first brand. He now holds Glam Casa, Glam Reka, Glam
Weddings, and The Rizalman Mansion. Dato' Rizalman Ibrahim has come on leaps and
bounds from his beginnings in his native Penang to the thriving heart of Kuala Lumpur,
where he now runs five businesses that specialise in bridal design, high-fashion design,
furniture architecture, and personalised and ready-to-wear styles. In his early days, he began
modestly in 1995, when he runs a small boutique in Plaza Bukit Bintang. But now, Rizalman
Ibrahim Couture specialises in traditional clothing, but it also sells ready-made garments,
custom-made clothing, wedding gowns, and other items. This Malaysian label appeals not
only to Malaysians, but also to residents of Malaysia's neighbouring countries, such as
Singaporeans and Bruneians.

Rizalman once said "My career as a fashion designer began when he graduated from UiTM in
1993 in one of the boutiques around Kuala Lumpur,”. He then continued, “My job is to sew
buttons and hooks for a measly RM350 per month. The work was only six months long at the
time because I felt too restrained and challenged by the scope of the work.”.

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He then also said that he was so determined to become a successful fashion designer and
intends to repay his parents. As soon as he quit his job, he became a freelancer. Due to that
time, there was no social media it was difficult for him to gain a name in the fashion industry.
But, he didn’t think that to be obstacles for him to gain success. Rizalman began his business
by hauling his designs from place to place, such as the broadcasting station TV3 in Bangsar,
Kuala Lumpur. He attempted to have his designs starred in the broadcast television station's
wardrobe. Dato' Rizalman was able to pique the interest of a well-known public figure, Wan
Zaleha Radzi, of his clothe designs. His first client was Wan Zaleha Radzi. She got a pair of
yellow saree-cloth kebayas. Since then, many other celebrities have begun to purchase his
clothing. Zakiah Anas, Fauziah Ahmad Daud, and Zarina Zainuddin were among his first few
customers.

Dato' Rizalman clothing quickly had become well-known and recognised by a wide range of
people, not just celebrities. Dato' Rizalman opened a small retail shop in Plaza Bukit Bintang
in 1995 after raising enough funds. After several years of working in the fashion industry, his
small boutique grew into Rizalman Ibrahim Couture Sdn Bhd. This company is still going
strong until now, even after almost two decades. Its primary lines of business are fashion
design, event staging, ready-made clothing, fashion items, and company attire projects.
Rizalman Ibrahim Couture Sdn. Bhd. is a business that produces clothing. Clothing
manufacturing necessitates a number of operations. Sewing, stitching, cutting, and measuring
are all part of the process. To create a specific garment, the entire manufacturing process is
divided into sub-operations. Any of these activities differ depending on the type of equipment
required, the physical actions performed, and the expertise of the staff.

Over the ten years of his business growth and development process, the ambitious Rizalman
has become famous in a short time. His services as a fashion designer have been used by
well-known homeland artists such as Ziana Zain, Camelia, Siti Nurhaliza, Nora, Ning
Baizura. Rizalman’s ingenuity of blending local values with the latest international fashion
trends has resulted in one exclusive fashion after another. The artist who wears her dress
looks elegantly stylish so it often steals the spotlight. Rizalman's fashion design has opened
the eyes and attracted the attention of more and more fashion lovers and fans in the country.
Rizalman's success factors are driven by self -discipline, a systematic way of working and a
proactive attitude. He always plans his career journey as early as a year ahead. As such, he
has always been ahead of most other fashion designers. The results of his work introduced,
the Mega Mendung collection have successfully sparked a phenomenon. Although Mega

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Mendung triggered the phenomenon but its sales results did not reach a big profit due to lack
in terms of marketing strategy. Rizalman has many agendas he wants to implement in his
career. He overlooked from an economic point of view and considerations in terms of
financial management and marketing strategy. Rizalman has handed over the task of financial
management of his company to the employees in charge of the finance division. Many
agendas to be implemented, lack of concern for the financial development of the company
and too much trust in others have caused his company to bear a mountainous debt burden.
Devastated and not wanting to see the results of his efforts all this time disappear into the
dust; he has taken over the financial management and mobilized efforts to save his company.
This debt disaster has come with a very valuable lesson for Rizalman Ibrahim. This bad
experience has matured and made him realize that it is himself who has to take full
responsibility for the long -term development of his own brand and company. After this
event, Rizalman’s perspective as a businessman changed. He resurfaced by participating
directly in regulating all the intricacies of his company's affairs including financial affairs,
promotion, production and others.

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2.2 Products

A) Rizalman for #Zalora2020

B) Rizalman Ibrahim’s Bridal 2011

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C) Sometime by Asian Designers (designed by Rizalman)

D) Glam Weddings by Rizalman

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E) The RI Maison by Rizalman Ibrahim

F) Kasturi Kids, Zalora Raya by Rizalman

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2.3 Achievements

Throughout his career, he has won numerous fashion design awards include the Mercedes-
Benz Asian Fashion Award at the Malaysian International Fashion Awards 2004. He had also
received Style Star of The Year 2008 Award, along with Mercedes Bens Stylo Award.

In 2009, Rizalman became famous as a fashion designer and little known for his talent in the
field of interior design. In fact, Rizalman has started an interior design business incidentally
in his boutique and is only known to his customers and followers. It all started when
Rizalman received a call from Celcom asking him to discuss the decorations for the launch of
the Celcom Blue Deco Campaign organized by Celcom Malaysia and TV3 broadcasting
station. In less than two days, Rizalman has successfully prepared the decorative items and
completed the space. Celcom were satisfied with the work performance of Rizalman and his
team. He gained trust and went on to be offered to be a regular interior designer for ten lucky
winner houses. This exciting campaign offers living room deco package prizes and daily
prizes worth more than RM 1 million.

He had also had numerous collaborations with many companies. From clothing companies to
also grocery companies, this shows how versatile he could be. In 2012, he had a collaboration
for a first time with Tesco. Tesco Commercial Apparel Director Hem Patel said, "Rizalman’s
latest collection is a perfect opportunity for the designer to reveal his latest inspirational
designs. We are very excited to be working with Rizalman as his vast experience, dedication
and detailed hands-on approach provides that exclusive touch to his collection. "

On January 2013, Rizalman has held a fashion show for the first time in his boutique on a
small scale. He has featured luxurious designs using twill type fabrics. Meanwhile in 2014,
he had collaborations with big names, Zalora, Samsung and even Mitsubishi. This has proved
how great he is. Then, he also had numerous collaborations and fashion events even on the
following years.

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Over the past two decades, Rizalman Ibrahim has spent his life building a name in the fashion
industry and his endless struggles, captivated the heart of Pahang Sultan Ahmad Shah. The
fashion designer was listed among 105 recipients of degrees and medals in conjunction with
the Ceremony to Honour the Birthday of Sultan of Pahang Sultan Ahmad Shah at Istana Abu
Bakar in 2016.

In October last year, Rizalman was appointed to the UiTM board of directors. Which was
very honourable as he is a graduate of UiTM. He first applied to study interior design at the
university but instead got a place for a course in art and design. He holds a Bachelor’s Degree
of Art and Design (Fashion) from UiTM.

3.0 Entrepreneur Competencies

Entrepreneur competencies are set of skills and abilities that individuals possess and/or can
acquire and improve in order to become proactive and demonstrate the spirit of initiative. It is
to demonstrate the ability of entrepreneurs to apply knowledge, capabilities, and personal,
social, or methodological strengths in work or study situations, as well as in professional and
personal growth.

Entrepreneur competencies are also about the ability to create, organise, and manage a
business venture, as well as all of its risks. It includes key features that a person must have in
order to conduct a successful an entrepreneurial project. Among these characteristics are
social, managerial, and networking abilities.

The sum of insight, abilities, and mentalities required to develop, organise, and manage a
business venture, as well as any of its risks, are also important for entrepreneurs.

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3.1 Hardworking and Courageous

After graduating from ITM In 1993, like most other young people, Rizalman began looking
for employment opportunities in the big city, Kuala Lumpur. He is one of the pioneer Malays
in the Malaysian fashion design industry. He had no one to help for him to step into the
homeland fashion industry, as he doesn’t have any influential acquaintances to help him out.
Even his own family could not help because he did not come from a well-off family. To an
extent, he felt that the degree roll in his hand was worthless. Rizalman began his fashion
profession in one of Kuala Lumpur's boutique stores. His job is to stitch buttons and shirt
hooks for an RM 350 wage. His income is insufficient to support him, and he is accustomed
to eating instant noodles. The reality he encountered was not as delightful as the fantasies he
had when he first began studying. When Rizalman recalled how and where to live
independently in Kuala Lumpur, he was sad. He was frustrated because he could only send a
small amount of money to his parents, despite the fact that his father had spent tens of
thousands of ringgits to cover his educational expenses.

After 6 months on the job, Rizalman was determined to leave due to low earnings and feeling
constricted by the scope of work, which restrained his creativity. Rizalman is looking for a
new job. He met a friend one day, which He met a friend one day, which sparked his courage
to develop a start-up. From working with others to starting his own business, his mindset and
focus started to shift. He has seen the direction and tremendous potential in the Malay fashion
design industry. Rizalman has identified the path he must take in order to improve his
condition. He has had burst after burst of ideas to revolutionise and breathe new life into
Malay’s traditional fashion.

This shows how much passion he had in himself. He is so hardworking that those obstacles
and challenges does not stop him from trying new things. His courage and efforts are all
worth it as now he is known as one of the most influential fashion designers also an
entrepreneur in Malaysia.

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3.2 Quality Conscious and Fastidious

Dato' Rizalman is clearly focused on the quality of his output. Dato’ Rizalman and his team
has shown that they are capable of making and creating very detailed also perfect products.
This is because the company is very conscious of his products, hence before they put them on
sale, they will make sure the products are in superb condition. Rizalman Ibrahim Couture is
well-known for its high-end clothing. The distinctiveness stems from a variety of factors,
such as neat sewing, textile kinds, appealing designs, and so on. Dato' Rizalman precisely
values elegance and has a refined sense of taste.

His high-end fashion products have attracted the attention of many people, his products even
had caught attention of the royalties.

As I mentioned earlier, a lot of public figures such as famous celebrities have had already
became his clients. There’s no doubt, he is one of the most prestigious fashion designers in
this country. Most of his client put trust on him because he has proven how great his past
masterpieces were, hence his client wouldn’t have to worry about it. One of his clients, which
is the 16th Yang di-Pertuan Agong, once said that he put 100% trust on him to make his
clothing.

His high concern on making sure his products to be magnificent has had him to be an
opportunity seeker, or also known as opportunist. He is also known as someone who is
willing to get out of his comfort zone, to create even better masterpieces. He would make his
products according to the current and latest trends. Even though he tends to make his
products to be trendy, but he would always keep the traditional elements in his products.

As an example, one of his first products, that were bought from Wan Zaleha, is a kebaya but
it was made using saree fabric. This has shown that he is creative and an opportunity seeker,
as many of us knew, saree clothing was on trend around that time.

To summarize, he is always one step ahead of the majority of other fashion designers.

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4.0 SWOT Analysis

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4.1 Strengths

Strength is used to identify ways a company performs best and give them an advantage than
rivals.

1) Opportunity seeker
The first strength that can be found in this company would be, they are opportunists.
Most of their designs, including clothing, bridal wears, or even interior designs, are
based on the current trends. Hence, this makes them ahead than other designers’
companies. They would usually research about consumers’ preferences before they
release the products. This strategy made people would look forward for their next
releases, also strikes up the company’s sales.

2) Skilled and professional staffs

Dato’ Rizalman has had hired bunch of experienced and skilled staffs. This makes the
products they are making would be always on top quality. Dato’ Rizalman would
make sure every each of them are doing the right thing, hence people like their
releases even more. These professional staffs also would contribute a higher
productivity for the company, which could lead to sales and profits striking up.

3) High-end and trendy fashion

Most of their designs were made based on people’s demand; hence they tend to use
trendy designs to make their products to be more appealing. The company is also
known for their high-end fashion made with high-quality material; thus, the products
costs more. But people would still buy their products even it’s quite pricey as the
consumers put trust on their products.

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 4) Genuine and authentic designs
All products are made by team members under the guidance of Dato' Rizalman
himself. They would also make sure their designs are different than existing designs
in order to make their product to look authentic and unique. Dato’ Rizalman designs
are also known to be very unique, but in the same time, the products would also look
pretty. Their consistency in making sure they are producing authentic and original
designs made them to be ahead of time than the others.

5) Great feedbacks form clients

Rizalman and his team always would love to serve the best to their clients, hence all
of their products are made with care. As a result, their products come to their clients’
expectations, which made the clients gave the pleasing and great feedbacks.
Feedbacks and reviews from consumers would be one of the most crucial things in
building up customers’ trust in one’s products. Thus, great feedbacks would help
entrepreneurs to gain more consumers. Not to add, Rizalman has many of influential
clients, which gave him more advantages to promote his brand to his consumers’
reviews.

4.2 Weaknesses

Weaknesses are limitations that exist that prevent businesses from performing to their full
potential in terms of decent edge.

1) Low knowledge in managing funds

This company once was in the edge of bankruptcy as the founder were careless
managing funds. He had hired an irresponsible person to take charge of the company
funds, which led them to have numerous amounts of debt to the extent the company
would go bankrupt anytime. This led the company to produce less and less products
by day. His low knowledge of accounting almost had him bankrupt, hence why it is

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 important to know more, also to hire professionals instead of hiring a mere person to
do an important task.

2) Uneconomical pricing
Rizalman Couture’s products are high-end fashion with high-quality products, but the
pricing of the products made some people could not afford to buy any of their
products because of their uneconomical pricing. This led to lesser consumers.

3) Competition with local brands

It is true that Rizalman Couture is one of the prestigious fashion brands in this
country, but now there are so many designer companies that produces similar
products with Rizalman Couture’s in much lesser pricing and economical prices. This
will probably lead to lesser consumers of this company.

4.3 Opportunities

Opportunities are external influences can provide a potential for the company to improve.

1) Huge target market

His influence on this industry is very huge, hence this will attract many attentions to
him. Not to add, most of his clients are very well-known. Thus, this will attract people
to his products, which led to higher sales number. This will also lead to higher
revenue to the company.

2) Media for marketing

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 Media is used largely around the globe. Media is the biggest attractor of people’s
attention; thus, media would be the perfect platform for entrepreneurs to promote their
products. There are now a numerous of media platforms; hence, this will lead for
them to promote their products on different media platforms to gain more consumers.

3) Collaborations
Their past collaborations with big names have shown to benefit their company a lot.
Hence, collaborations in the future could also benefit them, especially in term of
number of sales. This does not only benefit one side, but it will benefit both parties.
Collaborations could also help the to enhance their productivity and creativity,
because they are working on the same thing.

4.4 Threats

Threats are the external factors capable of providing constraints for the company operations.

1) Competition with local brands

There are already many designer companies making identical items to Rizalman
Couture's at much lower and more affordable prices. This will most likely result in
fewer customers for this company.

2) Pricing
The pricing of their service and products are mostly not as affordable as other brands
on Malaysia. Hence, this led to lesser consumers of his products because there are ony
a few who could actually afford his products. As mentioned, most of his clients came
from prestigious and well-off backgrounds. A lot of Malaysians could not afford to
buy any of his products because of the pricing.

3) The public’s fashion preferences changes over time

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 People fashion preferences changes according to the current trends, hence it will make
it harder for this company to fulfil their customers’ demands.

5.0 Appendices

I. Info, N. (2019, November 24). Dato' Rizalman Ibrahim Bongkar Kisah Suka Duka
Sebelum Bergelar pereka fesyen tersohor! News Kini. Retrieved November 12,
2021, from http://www.news.kini.blog/2019/11/24/dato-rizalman-ibrahim-
bongkar-kisah-suka-duka-sebelum-bergelar-pereka-fesyen-tersohor/.

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