Core Values Of Netflix: Mission Statement,

Vision And Success

In the world of digital where everything is fast changing, Netflix is playing the role model of how businesses can
successfully transform and keep themselves ahead of others.

Netflix has a track record where they spotted the opportunity before anyone.

Well in times where online streaming was not even popular, Netflix came up with the new streaming platform in 1997,
approaching people to enjoy their shows directly at their home.

To learn more about the core values of the successful streaming platform, and their visions, cultural statement, and
what made them successful, here is what you need to know.

Core Values Of Netflix

Unlike other companies, Netflix has real values where they either get the rewards or let go. They divided their values
based on specific behaviors and skills that they want.

Also according to Reed Hastings who is a co-founder and established the company in 1997. He says that they have the
real company values which are behavior and skills.

Not just they follow it but every fellow employee does the same.

The core values of Netflix are divided into 9 defining statements that help in giving clarity to its employees.

Not just the core values are based on what Netflix wants from their employees but also to improve their work efficiency
and overall impact in different areas.

With this, Netflix has a better and straightforward approach that motivates their employ
Judgment
Netflix wants its employees to follow certain statements when they are working for the company. It includes –

 Having the ability to make wise decisions despite the ambiguity

 Identifying the root causes and treatment beyond the symptoms
 Ability to think straight and strategically
 Having the skills in using data
 Decision making based on long terms instead of short ones.

Communication
To make sure that the audience is well connected with the platform, communication is important in the core value.
Netflix wants its employees to have the following understanding. The statement includes –

 Having concise & articulated speech as well as writing

 Art of listening and understanding
 Understanding to maintain calm poise in stressful times
 Adapting the style of communication-based on native language and people
 Providing on time, candid, and helpful feedbacks

Curiosity
To make sure that the work keeps going smoothly and productive in their organization. Netflix has certain statements
for the employee to boost the curiosity, which follows –

 Speed for eagerness and learning

 Contribution effectively from outside the specialty
 Finding and establishing the missed connections
 Understanding the members and learn to entrain
 Having an alternative perspective

Courage
Netflix understands that sometimes you have to speak something which doesn’t fit, it can be absurd or uncomfortable.
However, that’s what makes Netflix special and they make sure that their employees have the same courage when they
work for them.

 Ability to speak even it’s uncomfortable but best for Netflix

 Taking hard decisions without agonizing
 Taking smart risks but not afraid of possible failure
 Asking questions actions inconsistency of Netflix core values
 Able to be valuable for finding the truth

Passion
Netflix is filled with people who are not just doing their job but also passionate about it. Understanding that passion is
what leads to success and keeps moving even if the situation is not favorable, Netflix seeks to have people who share
the same level of passion.
  Inspiring others with the thirst for excellence
 Having intense casting for Netflix and member success
 Being optimistic and tenacious
 Having confidence but humble

Selfishness
To encourage others and meet all requirements to entertain the audience, Netflix seeks people who have selfishness in
them.

 Seeking what’s best for Netflix

 Being openly minded for great ideas
 Helping others
 Sharing information proactively and openly

Innovation
Ideas that lead Netflix from selling DVDs to streaming the biggest platform. And the company looks for people who dare
to see beyond what’s going on.

 Having the ability to find new useful ideas

 E-conceptualizing issues to find solutions to difficult problems
 Challenging the assumptions and suggesting better
 Keeping the complexity minimal and to simplify
 Thrive for change

Inclusion
Working together and innovating with everyone helps the company to achieve the goals they have. Also, Netflix focuses
on keeping its employees skillful to grow and help the company as well.

 Effectively collaborating with diverse backgrounds and culture people

 Nurturing the different perspectives and embrace for better decisions
 Curious towards the effect at work of different background
 Understand when being biases and grow past them
 Intervening when someone else s getting marginalized

Integrity
Netflix understands that having core values is easy but living them is difficult. Integrity is an important part that makes
sure that people in the organization are treating others respectfully and learning from their mistakes.

 Being straightforward, transparent, authentic, and non-political

 Say things that can be said on the faces of another colleague
 Admitting the mistakes and learning to form it
 Treating people with respect regardless of status or disagreement

Impact
Netflix makes sure that with their coaching, modeling, and training to help their employees to understand the impact
they have. Also, improving the workspace can help in improving overall results and better accomplishments in goals.
  Having accomplishment in important works
 Record of strong performance and relaying of others
 Improving colleagues
 Focus on results instead of process

Netflix highlighted a few things that are not common which includes ‘ Saying things that can be said on the faces’. The
attribute is not just difficult but hard to find.

In most of the companies, people believe in getting banished or isolated if they speak what they have in mind.

Netflix promotes its employees to speak freely and Profesional at the same time. To offer constructive feedback to the
company can grow as well as have a better team.

The company understand the importance of feedback, and it helps them to –

 Offer better results

 Eliminating the misunderstandings
 Building trust and comfort
 Boost communication

Netflix also believes that it’s important to learn faster and better. Receiving feedback can be less stressful but also
improve the quality of work.

Feedback plays a vital role in Netflix, so people can communicate better. It also built trust by behaving selflessly. Even at
some point, it’s uncomfortable, sharing feedback helps in removing the misunderstandings. Netflix celebrates candid
people, especially those who are in positions with powers. Getting feedback from different levels can help improve the
new hires as well. Netflix focuses on improving their people by providing important training and coaching. Also, it helps
in remodeling the behavior of every employee.

Mission Statement Of Netflix

Netflix’s mission statement says the company promises to give the steller service to its customers. The suppliers are
considered a valuable partner for sustainable growth and employees allure the huge impact. The company focuses on
providing outstanding services for video entertainment. Also, they balance the difference between customers’
satisfaction and the stakeholder’s financial needs.

In their mission statement, they have several elements that are important for a better understanding.

Improving The Lives Of Others

The commitment that Netflix has towards the people, economies, environment, and social responsibilities. In their
mission statement, they hold the importance of the impact that they do on others.

Also, the company makes sure that they are improving and satisfying the contributing to what they can do corporate
social responsibility.

For example, Netflix has to stimulate the model adopted by different companies around the world. With this, they are
impacting the environment as well as communities.
Exceeding The Expectations Of Customers
Netflix keeps it check that they are not taking their customers for granted. They keep their focus on providing a stable
and reliable platform. And also providing the customer services to give more than just what people expect. They have a
better comparison when it comes to subscription charges. Also, they have a quality that is unbeatable by anyone in the
market.

Delivering The Entertainment & Maintaining The

Excitement
Netflix understands as well as acknowledges that the dynamics in entertainment will keep changing. Also in the
contemporary era, there are major shifts away from linear TV.

For filling the gap, Netflix creates a dynamic system that fulfills the entertainment needs of the customers and
investors.For example, Netflix has different entertainment options which include apps for internet entertainment and
online systems. Through the channels, Netflix serves its customers with its contents and keeps every moment
enjoyable.

Vision Statement Of Netflix

Netflix’s vision statement goes like this – they focus on becoming global entertainment distribution services.

The statement is focused on what the company wants to achieve. With this, this stresses to have a set of quality bars for
improving the videos on demand. The mission statement reflects Netflix’s leadership position which boosts security in
different sectors. Well, the visions Statement includes the important characters that are :

Become The Best

The approach of becoming the best shows that Netflix is going to settle with the conventional entity.

Netflix already fixed their growth pace which is much higher than normal. To keep up with this, The company remains in
adapting the vibrant and features that are users friendly. Well, this helps the customers to have the best experiences
while enjoying the content. Also, it’s not limited just to the users but to the investors too. They keep corporate
governance transparent and tailored.

Globally Presence
With the features and approach that makes Netflix integrated as well as customer-oriented. The company is accessing
global platforms. The vision is to have a global presence as well. The inclusion and diversity in Netflix allow the attention
that helps to get the strength to thrive successfully.

Also, the company makes sure that the content they serve accommodates the cultural backgrounds too.
Reasons Why Netflix Is Successful?
Netflix becomes a game-changer in how and what people watch. The content platform successfully distributed the
aspect of conventional cable TV and technology-related innovations such as machine learning and digital
streaming. Netflix has been in the market for twenty years, and as the day passes, it’s going more and more innovative.

Not just they successfully mastered the art of gathering their audience but they are giving remarkable experience.

It’s Flexible
Convenience is what attracts customers.

The biggest advantage that is working for Netflix is that they have the convenience in whatever their audience wants to
watch. They can enjoy their favorite Tv shows, Movies, Series anytime, and also have content on demand. Netflix also
allows its users to watch their shows on any kind of screen as it’s suitable for SmartTv to Smartphones.

Offers Variety In Options

Netflix put no limitation on what their audience can watch or not watch. Different types of the content match with
different tastes. On the platform, they have a range of movies, documentaries, shows, series, and many more which are
distributed by the partners. Not just that, they divided their content into different genres, tastes, and preferences. With
this, Netflix successfully gathers attention from all kinds of audiences to their platform. And that’s why they have
millions of customers every year.

Making Disruption Through Technology

In the beginning, Netflix offered DVDs through mails to their audiences. Netflix worked over the years at a continual
speed to expand its base in the audience. With every passing time, they moved to different strategies and from offered
DVDs, they started the streaming platform for different contents. With the streaming platform, the audience gets easy
access to their favorite shows and also in extremely good quality.

To offer more to their audience. Netflix started to create their own shows and sponsoring movies that fall under ‘ Netflix
originals’. With unique content, Netflix hit a big number audience across the globe.

Reach To Across The World

Netflix put no limitation on who can stream the platform. With this, they have more than 190 countries to reach and
also it helps in having a global reach too. Regardless of where the audience is, they can pick their subscription and start
streaming the shows they like. However, Netflix does not have all shows in all regions. Also, they have to pay the license
for what content they stream. Based on the markets, the US has the largest market for Netflix. In such countries, they
have more content to showcase in their library with more titles. But in countries like Australia where streaming
limitations are restricted, they have fewer shows that are adapted to the specific region.

However, Netflix also has shows based on different languages such as Spanish, German, Hindi, Korean, etc. This allows
people from different countries to watch shows with easy access.
Original Content Strategy
To thrive in the long term, the business has to come up with something of its own.

The same goes for Netflix, not just they offered good content in different languages and regions. But offer their own
original content too. Netflix spent around $15 Million in 2019 on its content. Under this budget, around 85% got
reserved for the original content, which means Netflix spent more than $12 billion on this. Unlike the competitors such
as HBO Now, Amazon, Hulu, etc Netflix invested the largest amount in their original contents.

Because of this, Netflix is on top when it comes to offering customer satisfaction.

Content Without Ads

The reason why Ad-blocking software received so much popularity is that people despise having ads in between their
program time. Ads are not just the biggest problems that customers face but reduce the customer’s satisfaction
too. Netflix understood the problem and to solve this, they offered their content without any ads. With this, users can
enjoy their shows without getting bothered by annoying ads. The ad-free experiences made the audience choose Netflix
over the competitors again and again.

Enhancing Better Experience

When it comes to a better experience, Netflix does all kinds of research on this. The foremost aspect of this is offering a
preview video based on the customer created. The small previews play out in its little card when users do scrolling. It
helps the audience to understand what they are re-watching.

Also, Netflix allows its audience to download their favorite content along with subtitles and quality for offline watch.

Personalize And Recommendation Engine

Netflix tracks records of everything their users watch on the platform. It includes the type of content they consume,
episodes, and time spent on certain shows. The learning machine of Netflix gathers all information regarding their
users. Machine learning helps Netflix to learn about what their customer is watching. Also with this, the algorithm of
Netflix can easier access to suggest the shows based on what their audience is watching or last watched. It boosts the
automated millions of decision-based on their per user activities which give a better experience and personalized touch.
In case of not having the recommendation engine, the Audience won’t just waste their time searching for what to watch
but also it can be annoying too. And in the Netflix scenario, the recommendation engine becomes the crucial reason
behind the success.

Key Lessons: What Others Should Learn From

Netflix?
Netflix becomes the first choice that people relate when it comes to binge-watch. Also for millions of people, Netflix is a
source of turning their boring evening into a fun and enjoyable time.

Netflix is in the market for more than 21 years. Founded by Reed Hastings and Marc Randolph, The online rental DVD
sends my email services later become Netflix where tons of shows and movies stream every day.