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Competitor ECommerce DWDesign

This document describes a dimensional data model for analyzing competitor sales data from various e-commerce platforms. The model contains dimensions for customers, products, websites, dates, times, advertisements, promotions, and ratings. It also includes a fact table that links these dimensions and stores measures like order numbers, quantities, amounts, discounts, and ratings. This model would allow analyzing questions about sales by product, region, time period, and tax amounts, as well as ratings sentiment. Regression, time series, clustering, and classification models could be applied to the extracted data.

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Aradana Mishra
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26 views3 pages

Competitor ECommerce DWDesign

This document describes a dimensional data model for analyzing competitor sales data from various e-commerce platforms. The model contains dimensions for customers, products, websites, dates, times, advertisements, promotions, and ratings. It also includes a fact table that links these dimensions and stores measures like order numbers, quantities, amounts, discounts, and ratings. This model would allow analyzing questions about sales by product, region, time period, and tax amounts, as well as ratings sentiment. Regression, time series, clustering, and classification models could be applied to the extracted data.

Uploaded by

Aradana Mishra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Competitor analysis:

Process – Sales of competitor in various channel

Grain – feedback for individual items on various e-commerce platforms

Dimension – Customer, product, website, date, time

Fact – Average rating of each product by each competitor

Product_Dim

Customer_Dim Product_key(PK)
SKU_number
Customer_key (PK) SKU_description
customer_gender package_size
customer_title size
customer_marital_status brand
subcategory
customer_birthdate
category
customer_age department
customer_education_level manufacturer
cust_bill_to_city package_type
cust_bill_to_state weight
weight_unit_of_measure
cust_bill_to_province
units_per_retail_case
cust_bill_to_country units_per_shipping_case
cust_bill_to_primary_post_cd cases_per_pallet
cust_bill_to_sec_post_code
cust_bill_to_international_post_code
cust_ship_to_name
cust_ship_to_city Website_Dim
cust_ship_to_state
Website_key (PK)
cust_ship_to_province webpage_name
cust_ship_to_country webpage_URL
cust_ship_to_primary_post_cd webpage_description
cust_ship_to_sec_post_code webpage_type
webpage_designer
cust_ship_to_international_pos
webpage_webmaster
t_code webpage_meta
contact_telephone_country_cd CompanyID (FK)
contact_telephone_area_code banner_type
banner_name
customer_website
logo_flag
customer_payment_type logo_placement
customer_credit_status number_products_on_page
customer_first_order_date short_description_flag
picture_flag
picture_placement
Date_dim Advertisement_Dim

Date_key(PK) Advertise_key (PK)


calendar_date advertisement_name
julian_date advertisement_type
day_of_week advertisement_channel
day_number_in_month ad_owner_company
day_number_overall ad_location_market_share
week_number_in_year ad_location_inc_band_demo
week_number_overall ad_location_educ_level_dem
o
month
month_number_overal ad_cost
l ad_begin_date
quarter ad_end_date
year
fiscal_year
Time_Dim
fiscal_quarter
fiscal_month CompetitorFact_table Time_key
holiday_flag time_24hour
E-Competitor_key (PK)
weekday_flag time_12hour
last_day_in_month_fla date_key (FK)
am_pm_indicator
g time_key (FK)
hour_of_the_day
season customer_key (FK)
morning_flag
event product_key (FK)
lunchtime_flag
website_key (FK)
afternoon_flag
advertisement_key (FK)
Competitor_Dim dinnertime_flag
promotion_key (FK)
evening_flag
Competitor_key (PK) OrderRatingID (FK)
late_evening_flag
Company_name competitor_key
companyID order_number
Head_quarter order_quantity
Products order_amount Promotion_Dim
Budget discount_amount
listing_price Promotion_key (PK)
item_tax promotion_name
item_rating promotion_type
price_treatment
ad_treatment
display_treatment
coupon_type
Rating_Dim
ad_media_name
OrderRatingID (PK) display_provider
ProductID promo_cost
StarCount promo_begin_date
Sentiment_score promo_end_date
Customer_Dim Time_Dim Product_Dim

CompetitorFact_table

Website_Dim E-Competitor_key (PK)


Date_dim
date_key (FK)
time_key (FK)
customer_key (FK)
product_key (FK)
website_key (FK)
Competitor_Dim advertisement_key (FK)
promotion_key (FK) Advertisement_Dim
OrderRatingID (FK)
competitor_key
order_number
order_quantity
Rating_Dim order_amount Promotion_Dim
discount_amount
listing_price
item_tax
item_rating

What type of questions can be answered by this design?

1. Sale of competitor’s product on e-commerce website


2. Sales by product type
3. Sales by region at given time
4. Total tax on any given item
5. Rating of items
6. Sentiment about any item

What type of data mining models can be applied on extracted data?

1. Regression analysis to predict the competitor sales based on factors such as taxes, listing
price, advertisement type, season etc.
2. Time series analysis using models like ARIMA, SARIMA, Holt Winter’s Exponential Smoothing
3. Clustering can be performed based on sentiment, advertisement type, location, total
quantity sold etc.
4. Classification of successful and unsuccessful products (and launch campaigns)

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