Chris LaLanne - Grand Nephew of Jack LaLanne

Crossfit gym for 9 years.

Run a HIIT studio in California.

- 10 employees
- 50 classes per week

Wants to do nutrition/fitness coaching online

Ad:
- Want to see how I help my clients achieve their fitness and nutrition goals in record time by
transforming and sustaining a healthy lifestyle?
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- Free training here: https://chrislalanne.com/case-study
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- There are so many 'gurus' out there promising you the world with results.
-
- And I doubt any of them have ever worked with someone 1-on-1 in a fitness studio.
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- I own LaLanne Bootcamp, a high intensity interval training studio in Castro Valley, California and
have helped 1000's of men and women transform & sustain a healthy lifestyle with my group
training fitness and nutrition programs.
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- Get your free training here: https://chrislalanne.com/case-study

Launched the course to his own gym members

What is your offer?

- Help people make a physical transformation via nutrition strategies
- Combination of
- Intermittent Fasting, hydration, and eliminating specific food groups
- I teach just nutrition

Avatar:
- Already gym members, already in shape.
- Problems:
- Feeling and seeing physical changes
- They’re working out hard but not seeing measurable changes
- They’ve tried several diets in the past unsuccessfully
- Ex: Weight Watchers, Jenny Craig, Keto diets, fad diets, hired nutrition
coaches in the past,
- Why Chris versus other coaches?
- Accountability + Support
 - Get results within 24-48 hours of creating intermittent fasting window of
eating, increasing water intake, eliminating certain food groups
- Speed is CRITICAL.
- But this is also sustainable long term
- Everyone

Offer landscape:
- 1 offer:
- Course
- Live weekly Q&A calls
- Facebook group
- Price: $497
- Sold 1
- Looking specifically for Intermittent Fasting strategies and wanted support
with that.
- Struggling: how to structure his day, what time of day to eat, managing
food intake daily, timing.
- Food tracking is NOT necessary. Why?
- Unsustainable to track their diet (counting macros, calories)
- Inventory IS required so I can see what you’re eating
- 1-on-1:
- $1500-$3k setup fee + $200/mo recurring.
- What they get:
- Onboarding intake call with yourself to setup the plan, map.
- On demand access to Chris…
- Email support with Chris
- Weekly live Q&A with the group
- Course only (DIY)
- $497

Female only:
- Jillian:
- What was happening before she joined? - She works full time at a salon, has a
kid, let herself go, had no plan, not motivated, after a few days started
implementing my strategies
- What about her program got her interested? She had not tried intermittent fasting
and was curious to try. She knew about it, but never got the guidance to
implement it. Had not tried any other diets/nutrition plans in the past.
- Why did she join? Was unhappy with her physical state. Didn’t feel good in her
body. Gained a ton of weight. Wanted to make a change. She was already a gym
member. Working out 3-4 days per week. Wasn’t seeing much change with the
workouts alone. Frustrated with not seeing results.
 - Why YOU? What about this OFFER made her commit? Had seen a testimonial
from a previous member.
- What was the result? How much she weighed at the start, 200lbs. Got to 175 in
12 weeks. Lost 25 lbs in 12 weeks.
- How long did it take to start seeing results? Within the first week.
- Rachel
- Mom with 2 teenage boys. Working full time, spent a lot of time traveling with the
kids, did not prioritize herself, was putting others ahead of herself and her
energy/health was taking a toll, did not have a plan to right the ship. Already a
gym member, working out 3-4 classes per week.
- What was happening before she joined? She was exercising at 24 hour fitness.
Before she joined nutrition, she tried a few other diets. One was Weight
Watchers.
- Why wasn’t she still doing WW? Got tired of the processed and packaged foods.
They send you frozen meals. She was tired of eating foods that became bland,
hard to eat. At some point you stop ENJOYING the food. Not motivated any
longer. Tired of eating the WW meal plan. Didn’t get results with WW.
- What about your program got her interested? The simplicity of it. She had never
tried the hydration techniques. This accelerated her progress and got her
interested.
- Her results after working with you? Lost at least 3-4 inches around her waistline.
90 days.
- Why did she join? Had tried weight watchers. Liked the meetings she had to
attend at Weight Watchers. Wanted a similar accountability setup.
- What she loved about working with you:
- Intermittent fasting
- Going Paleo
- Increasing water intake
- HIIT
- Your accountability and support.

What would you say to these people?

- Ask, what are they currently doing now? Are you on a plan? Where are they struggling
most now?
- Have they ever worked with anyone personally?

Unique Mechanism
- Why does HYDRATION accelerate results? It’s HORMONAL. When you become
dehydrated, your cortisol levels go up. Metabolically, your metabolism slows down.
Every chemical reaction in your body requires 1 water molecule. You shift into a
more favorable hormonal state when you drink more water.
- The more water you drink, the LESS you hold. Drinking
 Power Offer

Rachel’s 2 teenage sons were owning her life and ruining her health. And she was ashamed to
admit it...

Every day it was the same routine:

Wake up early.

Pack lunch for the kids.

Throw on a hoodie and sweats.

Do a quick pony tail (no time for a morning shower).

Grab a breakfast bar (or two, or three… just in case).

Maybe an apple, too.

Rush out the door.

Speed through town to drop off the boys.

3-4 days each week she’d make sure she had time for her HIIT classes.

She’d committed to this a few months ago because of the “high calorie burn in short time”
promise.

She didn’t have much time for anything else. But she made this a priority for her.

After years of letting herself go, she knew her body was ready for a change.

But after a few months it didn’t seem like it was worth it.

The mirror was telling the same story.

Sure, she loved meeting up with her classmates at the gym.

She loved the comradery.

But why wasn’t her body changing?

She was sweatin’ it out just like everyone else.

But the results weren’t showing.

Rachel knew her diet needed some work.

So she signed up for Weight Watchers. But that wasn’t helping.

In fact, it made her hate the food she was eating.

Yuck.

She knew it was time to hit reset.

She wasn’t going to give up her time at the gym.

She owed it to herself.

But she needed to find something else to help her with her nutrition.

Something that wasn’t so… “restrictive”.

Something that wasn’t so… “bland”.

Something that wasn’t so… “yucky”.

Thankfully, she found what she’d been looking for.

And is now in the best shape of her life.

Losing 3 inches around her waist in 90 days while loving everything that she’s eating.

Boom!

Hey, Chris LaLanne here.

Yes… that “LaLanne”.

The same legendary Jack LaLanne you’ve heard about in the fitness world breaking all sorts of
records and changing the landscape of health and wellness.

He’s my grand-uncle.

So, you can say, nutrition and fitness is kinda “in my blood”.
If you resonated with Rachels’ story…

Busy Mom…

Feeling like your body has been “let go”...

Prioritizing others before yourself…

Exercising 3-4 days per week...

Yet frustrated at the lack of results from all that hard work…

We should talk.

If you’ve already committed to the gym but can’t seem to change how you look...

I can promise you with 100% certainty I can help you get the results you’re looking for.

I know that’s a bold claim. But...

You know how the saying goes:

“Fitness is KING, nutrition is QUEEN. Put them together and you have a kingdom” - Uncle Jack

You may have already tried some diets in the past.

Whole 30, Keto, Bulletproof, etc…

Maybe even WW or Jenny Craig…

But nothing has proven to be sustainable.

Listen.

Nobody is talking about the root cause of these unsustainable diets and fads.

You’re either forced to eat bland, yucky foods that cause you to lose motivation and hate
eating…

Or you’re forced to count calories which is dang near impossible to sustain.

My “Hyrdo-Method” eliminates all of that.

I’m looking for busy gym-moms who are ready to transform their bodies and get into the best
shape of your life in the next 8 weeks.

We’ll do this without eating frozen meals…

Without counting calories…

And specifically design you a plan that gets you to eat the things that you love while dropping
inches around your waist and feeling lighter than ever.

If that’s you, I encourage you to check out the information on the next page and apply.

If it’s a good fit and you qualify, we’ll be working together.

>>> 1 on 1.

>>> You and me.

>>> With a customized plan of attack to help you crush your goals.

>>> And full accountability to make sure you stay on track.

>>> You will start to see results within the first 24-48 hours.

Interested?

If so, check out the link on the next page and apply.

Your life, your health, and your body deserve better.

Let me help.

- Chris LaLanne

Headline:

I’m looking for a select few dream clients…

Sub Headline:
If that’s you I will personally help you look and feel the best you’ve ever felt in the next 12 weeks
using my Hydro-Method Nutrition Plan.