22/03/2021
Execution
& Business Plan
EXECUTION
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Importance of Proper Execution in Business
- Reflection
- Analysis
- Planning
- Execution
TIPS FOR PROPER EXECUTION
1. Focus on the wildly important goal.
2. Act on the lead measures.
3. Be updated of your measures in the
process (of lag & lead measures).
4. Always examine your process.
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EFFECTS OF IMPROPER EXECUTION OF BUSINESS PLAN
1. Lack of Direction
2. Shortages of Material Resources
3. Problem on Finances
4.Dissatisfied Customers
5. Exposing the Business to unpredicted
high risk and problems
6. Business Plateau
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BUSINESS PLAN
- Foundation of your business
- Written document that describes in detail how a business
which defines its objectives and how it is to go about
achieving its goals.
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SAMPLE OF BUSINESS IN ENGINEERING WORLD
1. Supply of sand and gravel
2. Bricks and Block Manufacturing
3. Construction Company
4.Construction Equipment Rental Business
TRADITIONAL BUSINESS PLAN
FORMAT
- Executive Summary - Marketing & Sales
- Company Description - Funding Request
- Market Analysis - Financial
- Organization & Management - Appendix
- Service or Product Line
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TRADITIONAL BUSINESS PLAN FORMAT
EXECUTIVE SUMMARY
- Tells the reader what your company
is and why it will be successful.
• Mission statement
• Product or Service
• Basic Information about your company
• Financial information
• Growth plans
TRADITIONAL BUSINESS PLAN FORMAT
COMPANY DESCRIPTION
- Detailed information about your
company.
• Problems your business solves
• List out consumers, organization, or
business your company plans to serve
• “Boast about your strengths”
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TRADITIONAL BUSINESS PLAN FORMAT
MARKET ANALYSIS
- Good understanding of your industry
outlook and target market
• “What do successful competitors do?”
• “Why does it work?”
• “Can you do it better?”
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TRADITIONAL BUSINESS PLAN FORMAT
ORGANIZATION & MANAGEMENT
- How your company will be structured
and who will run it.
• Organizational Chart
• Etc
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TRADITIONAL BUSINESS PLAN FORMAT
SERVICE/PRODUCT LINE
- Describe what you sell or what
service do you offer
• Share plans for intellectual property
• If doing R&D for your S/P, explain in
detail
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TRADITIONAL BUSINESS PLAN FORMAT
MARKETING & SALES
- Describe how you’ll attract and retain
customers
• Financial projections
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TRADITIONAL BUSINESS PLAN FORMAT
FUNDING REQUEST
- Outline for your funding requirements
- Explain how much funding you’ll need
• Specify whether debt or equity
• Terms you’d like to apply
• Detailed description of how you’ll use the
funds
• Description of your future strategic
financial plans
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TRADITIONAL BUSINESS PLAN FORMAT
FINANCIAL PROJECTIONS
- Supplement your funding request
with financial projections
• Provide a prospective financial outlook
for the next five years
• Include income statement, balance
sheets, cash flow statements
• You can use graphs and charts to tell the
financial story of your business
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TRADITIONAL BUSINESS PLAN FORMAT
APPENDIX
- Provide supporting documents or
other materials
• Credit histories • Permits
• Resumes • Patents
• Product pictures • Legal Documents
• Letters of reference • Permits
• Licenses • Other contracts
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LEAN STARTUP FORMAT
- Key Partnerships - Customer Segments
- Key Activities - Channels
- Key Resources - Cost Structure
- Value Proposition - Revenue Streams
- Customer Relationships
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LEAN STARTUP FORMAT
KEY PARTNERSHIPS
- Note the other businesses or services
you’ll work with to run your business.
• Suppliers
• Manufacturers
• Subcontractors
• Similar Strategic Partners
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LEAN STARTUP FORMAT
KEY ACTIVITIES
- List the ways your business will gain a
competitive advantage.
• Selling direct to consumers
• Using technology to tap into sharing economy
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LEAN STARTUP FORMAT
KEY RESOURCES
- List any resource you’ll leverage to
create value for your customer
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LEAN STARTUP FORMAT
VALUE PROPOSITION
- Clear and compelling statement
about the unique value your
company brings to the market
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LEAN STARTUP FORMAT
CUSTOMER RELATIONSHIPS
- Describe how customers will interact
with your business
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LEAN STARTUP FORMAT
CUSTOMER SEGMENTS
- Be specific when you name your
target market
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LEAN STARTUP FORMAT
CHANNELS
- List the most important ways you’ll
talk to your customers
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LEAN STARTUP FORMAT
COST STRUCTURES
- Define your strategy
- List the most significant costs you’ll
face pursuing
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LEAN STARTUP FORMAT
REVENUE STREAMS
- How your company will make
money?
• Direct sales
• Membership fees
• Selling advertising space
• “list them all”
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