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Business Analytics Curriculum

The Business Analytics curriculum requires students to take three core courses, complete a capstone project, and choose additional electives in four areas. Students must select at least one course from the descriptive area, two from predictive, two from prescriptive, and one from applications. They also choose two additional electives and complete the capstone project in their second year of the program. The document provides examples of electives in different areas of interest like marketing, operations, and data science to help students customize their coursework.

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44 views2 pages

Business Analytics Curriculum

The Business Analytics curriculum requires students to take three core courses, complete a capstone project, and choose additional electives in four areas. Students must select at least one course from the descriptive area, two from predictive, two from prescriptive, and one from applications. They also choose two additional electives and complete the capstone project in their second year of the program. The document provides examples of electives in different areas of interest like marketing, operations, and data science to help students customize their coursework.

Uploaded by

Corpsales
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BUSINESS ANALYTICS

Curriculum 2017-2018

Business Analytics Track students must take three required courses and complete
the capstone project. In addition, students must complete at least five additional
electives. Students must take at least one course from the descriptive area, two
from the predictive area, two from prescriptive and one from an application area.
Two additional electives may come from any area.

DESCRIPTIVE (must choose at least one course)


45-881 Modern Data Management Mini 3 Required
45-980 Big Data Mini 1 Elective
45-830 Marketing Research Mini 3 Elective
PREDICTIVE (must choose at least two courses)
45-851 Data Mining Mini 4 Required
45-855 Statistical Applications in Management Mini 4 Elective
45-912 Business Forecasting with Time Series Models Mini 4 Elective
45-930 The Art and Science of Prediction Mini 4 Elective
45-936 Marketing Analytics Mini 2 Elective
PRESCRIPTIVE (must choose at least two courses)
45-850 Applications of Operations Research Mini 1 Required
45-950 Operations Research Implementations Mini 3 Elective
45-852 Optimization Methods in Finance Mini 3 Elective
45-853 Optimization for Interactive Marketing Mini 2 Elective
45-854 Optimization Models for Operations Mini 2 Elective
45-860 Demand Management and Price Optimization Mini 1 Elective
APPLICATIONS (must choose at least one course)
45-872 Technology Strategy Mini 4 Elective
45-880 Strategic IT Mini 1 Elective
45-934 Interactive Marketing Mini 4 Elective
45-882 Digital Marketing and Social Media Strategy Mini 3 Elective
45-951 Business Networks Mini 2 Elective
INTEGRATIVE - CAPSTONE
Year 2,
45-959 Business Analytics Project Required
Spring
ELECTIVES (must choose two additional courses)
Two additional electives from the Descriptive, Predictive, Prescriptive, or
Applications Areas

2
Roadmaps for Business Analytics electives given specific area interests. This is
a suggested set of elective courses that students may take given an interest in a
specific area to complete the Business Analytics Track.
AREA OF INTEREST POTENTIAL ELECTIVES
45-830 Marketing Research
45-936 Marketing Analytics
Marketing
45-934 Interactive Marketing
Management
45-853 Optimization for Interactive Marketing
45-860 Demand Management and Price Optimization
45-830 Marketing Research
45-855 Statistical Applications in Management
Marketing Consulting 45-936 Marketing Analytics
45-860 Demand Management and Price Optimization
45-872 Technology Strategy
45-830 Marketing Research
Analytical Marketing 45-936 Marketing Analytics
(marketing in data 45-853 Optimization for Interactive Marketing
intensive areas) 45-860 Demand Management and Price Optimization
45-872 Technology Strategy
45-830 Marketing Research
45-936 Marketing Analytics
Digital Marketing 45-934 Interactive Marketing
45-853 Optimization for Interactive Marketing
45-882 Digital Marketing and Social Media Strategy
45-980 Big Data
45-855 Statistical Applications in Management
Managerial and
45-912 Business Forecasting with Time Series Models
Technology Consulting
45-950 Operations Research Implementations
45-872 Technology Strategy
45-855 Statistical Applications in Management
45-950 Operations Research Implementations
Operations 45-854 Optimization Models for Operations
45-860 Demand Management and Price Optimization
45-951 Business Networks
45-980 Big Data
45-855 Statistical Applications in Management
Data Science 45-912 Business Forecasting with Time Series Models
45-930 The Art and Science of Prediction
45-950 Operations Research Implementations
Timing of classes is subject to change

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