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Adobe Analytics Implementation - Course Description

This 3-day course teaches developers and technical leads how to implement Adobe Analytics on websites using Adobe Experience Platform Launch. Students will learn to analyze business requirements, design analytics solutions, and code implementations directly in Launch. Topics include solution design, Analytics variables and features, setting up development environments, configuring the Analytics extension, and validating implementations. The target audience is those responsible for translating client needs into Analytics variables and functions and deploying code. Upon completion, students will be able to design and implement Analytics solutions to meet specific business goals.

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58 views

Adobe Analytics Implementation - Course Description

This 3-day course teaches developers and technical leads how to implement Adobe Analytics on websites using Adobe Experience Platform Launch. Students will learn to analyze business requirements, design analytics solutions, and code implementations directly in Launch. Topics include solution design, Analytics variables and features, setting up development environments, configuring the Analytics extension, and validating implementations. The target audience is those responsible for translating client needs into Analytics variables and functions and deploying code. Upon completion, students will be able to design and implement Analytics solutions to meet specific business goals.

Uploaded by

sri_prakash_9
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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ADOBE DIGITAL LEARNING SERVICES

Adobe Analytics
Adobe Analytics Implementation

Course description: Adobe Analytics Implementation is a 3-day instructor-led TOPICS


(classroom or virtual) course, where you will learn how to implement Adobe Analytics on • Solution Design Requirements
your website using Adobe Experience Platform Launch. You will learn to take business Document (SDR)
• Foundations of Adobe Analytics
requirements, translate them into an implementation solution, and code them directly on
Website Implementations
the page.
• Experience Platform Launch:
Introduction
Prerequisites: Working knowledge of programming principles such as basic IF/THEN • Configure the Adobe Analytics
conditions, JavaScript logic, Adobe Analytics Variables, include files. Extension
• Implement Page Naming
Target audience: Developers, Administrators, and Technical leads. In this case, a technical • Implement Predefined Traffic
lead is responsible for translating their clients’ business requirements into specific variables Variables
and functions in Adobe Analytics and managing the deployment of Adobe Analytics code • Implement Custom Traffic Variables
on their websites. • Tracking Campaign Conversion
• Implement Conversion Events
• Implement Retail Variables with
Events
• Implement the Purchase Confirmation
Objectives Page
• Implement Custom Conversion
After completing this course, you will be able to:
Variables
• Analyze a Solution Design Requirements Document (SDR)
• Adobe Analytics Validation using
• Utilize a Data Layer within an Adobe Analytics deployment Adobe Debuggers and Analysis
• Describe the purposes, functions, and limitations of Adobe Analytics variables and features Workspace.
• Determine which variables, features, and functions will best solve specific business needs
• Set up development environments
• Configure the Adobe Analytics Extension to accept data
• Implement and validate Experience Platform Launch code deployment of Adobe Analytics on a
development website

Course Materials
• Adobe Analytics Implementation Student Guide

Start Learning Today 38049680: Bank of Funds


Global (except EMEA): 877-722-7088 (phone) • 801-406-4566 (fax) • [email protected]
EMEA: phone +44 (0)1784 476556, ext 256 • fax +44 (0) 1784 476501 • [email protected]
learning.adobe.com

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