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For further information about McVitie's, its history, the full product range and current campaigns, visit www.mcvities.co.uk. If you are outside the UK, please visit www.mcvities.com.

McVities biscuits have been enjoyed by generations for around 160 years. The first ever Digestive biscuit was created by a new young employee, Alexander Grant. The name Digestive was derived from its high content of baking soda as an aid to food digestion. Over one hundred years later the McVities Digestive remains a firm favourite and is the highest selling brand in the everyday biscuit segment. McVitie's first foray into the blending of biscuit and chocolate resulted in the Homewheat Chocolate Digestive brand (now simply known as McVitie's Chocolate Digestives) in 1925. Over 71 million packets of McVitie's Chocolate Digestives are eaten in the UK each year - that's an astonishing 52 biscuits per second! The Hobnobs brand was launched in 1985 and a milk chocolate variant followed in 1987. The chocolate Hobnobs range was then extended to include Hobnobs Creams and Dark Chocolate Hobnobs.

Using a unique and innovative technique Jacobs Cream Crackers have been, and remain, the classic cracker brand using the same special baking techniques used in 1885, to make crackers with a distinctive crispy outside and slightly softer textured centre, and a classic yeasty dough flavour. And today, Jacobs Cream Crackers remain the fastest selling crackers in the UK. With Jacobs the Number 1 brand in crackers, the range of today is much broader than just Cream Crackers. Jacobs offer a full range of crackers for every occasion and topping, including Choice Grain multigrain crackers, the Cornish Wafer puff crackers and classic Water Biscuits baked to a dark, nutty finish.

Twiglets are a unique wholewheat product within the bagged snacks and sharing market. There is a huge amount of brand loyalty with people enjoying Twiglets for their multi-dimensional taste and texture. The extra crunchy bite and knobbly shape combined with the unique flavour make Twiglets irresistible for many. The unique flavour comes from yeast extract, a by-product of the brewing industry, and a little something extra! Twiglets are only currently made in the Original flavour and are available in 45g handypacks, 150g sharing bags, mutipacks and, at Christmas, can be purchased in a Christmas drum (200g).

For further information about Phileas Fogg and the full product range, visit www.phileasfogg.com

Phileas Fogg, the iconic snacks brand with truly authentic flavours, returned to retailers' shelves with a great fanfare in 2009. The premium range of delicious savoury snacks includes crisps and tortillas. Phileas Fogg is renowned for its exciting range of flavours, offering authentic tastes from around the world. Quality is paramount, with key ingredients sourced from origin and no MSG, no artificial colours and flavours, and they are made with 100% Sunflower Oil.

Hula Hoops is one of UB's best-selling brands, with over 16 billion Hula Hoops eaten in the UK every year. Unique in their 3D shape, Hula Hoops were launched in 1973 and in recent years have benefitted from reformulations to reduce the saturated fat and a packaging refreshment in 2005.

BN was acquired by United Biscuits in 1998. The brand was originally created in 1897 and it enjoys a good reputation in France. Over the years, BN has established itself as an indispensable brand in the biscuit market, focusing in particular on the snack sandwich cookie segment. One of the most popular biscuit brands in France, BN relies on the strength of its image as a unique brand - that of a biscuit with an appetising smile.

go ahead! was launched in 1996 and quickly became the biggest brand in the healthier biscuits category. The go ahead! brand offers consumers delicious snacks they can feel good about eating and is supported by an extensive range of products. The range, which includes Yogurt Breaks, Crispy Fruit Slices, Fruit Bakes and Fruity Wafers, offers consumers a tasty, better for you snack which can be enjoyed at home or on the go.

Over the 50-plus years of its existence, Sultana has become a star brand of the Verkade products. Sultana has become the icon brand for the healthy I.B.M. (in-between-meals) segment in the Netherlands, addressing the snacking needs of the contemporary consumer. Its innovative healthy snacking range encompasses products such as Fruit Biscuit, Volop, a deliciously flavoured ginger bread for on the go, and Sultana Hartig, the first savoury biscuit in the Dutch market. Sultana Hartig was awarded Most Sustainable Introduction in 2009. On the Dutch and Belgian market Sultana holds a strong position as preferred 'better for you' snack.

Skips are available in Prawn Cocktail flavour. Sizzling Bacon flavour and Utterly Cheesy flavour were launched in 2005 in multipacks, offering fun and variety to the consumers. The Skips brand is continually supported by strong brand activities to communicate to the target audience. Well known advertising campaigns in the past few years have included the brand links with Pokemon and Jimmy Neutron, and the Tongue campaign, focusing on the tongue-tastic sensations of the products.

Penguin is the number 2 chocolate biscuit bar brand and is the 7th biggest brand in the whole of the biscuit sector*. The brand is a well-known family favourite and currently has 8 million UK households (32% penetration**) buying its products. Penguin is enjoyed by families with young children. Penguin offers families the reassurance that they can give their children a balanced and convenient, value for money chocolate biscuit bar that will put a smile on everyones face. The Penguin brand continues to innovate with the successful launch of Penguin Wafer in July 2008 and the New Mint & Orange 9 Packs launched in January 2010. Penguin is the number 2 chocolate biscuit bar brand and is the 7th biggest brand in the whole of the biscuit sector*. The brand is a well-known family favourite and currently has 8 million UK households (32% penetration**) buying its products. Penguin is enjoyed by families with young children. Penguin offers families the reassurance that they can give their children a balanced and convenient, value for money chocolate biscuit bar that will put a smile on everyones face. The Penguin brand continues to innovate with the successful launch of Penguin Wafer in July 2008 and the New Mint & Orange 9 Packs launched in January 2010.

Mini Cheddars is one of the UK's most established snack brands and is loved by a wide range of different consumers. Despite its deceptive size, Mini Cheddars delivers a surprisingly satisfying cheesy hit any time the munchies strike. Aimed at a broad target, mainly families, Mini Cheddars are ideal for when you have the tummy rumbles and you want something genuinely cheesy to keep you going until meal time.

McCoy's was launched in 1985 as "the big chip from the big country" and standard McCoy's were launched in 1987.

McCoy's are ridge cut crisps that are designed and built with men in mind. They are packed full of flavour and use real potatoes with real food flavours. McCoy's was launched in 1985 as "the big chip from the big country" and standard McCoy's were launched in 1987. McCoy's are ridge cut crisps that are designed and built with men in mind. They are packed full of flavour and use real potatoes with real food flavours.

P has been making tasty products for over 150 years. The letters 'KP' stand for Kenyon Produce and you will know us best for our delicious nut snacks.

We source our nuts from our growers in places like Asia and South America. KP is committed to selling only the best quality products; this is why we are the UK's favourite nut brand. KP is the number 1 nuts brand in the market, loved as the scrumptious nut snack whether at home, in the pub or as nibbles at a great party! KP is also hugely popular at Christmas time with almost half of its sales coming from the festive season.

Carr's is the leading premium cracker brand and the range consists of the following products: Carr's Table Water, Carr's Melts range, Carr's Selections and now Carr's Nibbles. In addition, there are two new flavours being introduced into the Carr's Melts range - Sesame & Chive and Rosemary & Thyme. The brand has also been given a makeover with a great new packaging design.

McVitie's Jaffa Cakes were introduced over 60 years ago and the brand is now the 4th biggest in the biscuit market. Over 3 million McVitie's Jaffa Cakes are made every day, each taking 18 minutes to make. The original recipe is a closely guarded secret, but the delicious combination of light sponge, plain chocolate and the smashing orangey bit in the middle has made McVitie's Jaffa Cakes infinitely loved by the British nation.

Delacre is well known for its wide range of indulgent biscuits in both France and Belgium. The core of the Delacre product portfolio consists of various high quality biscuit assortments, in which luxury chocolate biscuits dominate. Well known Delacre assortments are Tea Time, Tentation Chocolat and Namur

Founded in 1886 in Zaandam in the Netherlands, starting off mainly with the production of bread and rusks, Verkade has brought a wide range of delicious biscuits and chocolate to Dutch consumers ever since. The Verkade brand is known by all Dutch consumers, who have appreciated Verkade classics since childhood.