Information sheet

MARKETING
SPECIALIST
( ANZSCO Code: 225113)
Group B

Occupations considered suitable under this

ANZSCO code include, but are not limited to:
About this document
» Marketing Consultant
» The following Information Sheet is for your
reference only and should be used as a guide to » Marketing Coordinator
assist with your Skills Assessment application to
» Marketing Officer
VETASSESS. This information is subject to change.
» Brand Manager
» Please note that a Skills Assessment of the
qualification involves assessment of both the » Category Manager
qualification level and content. Qualifications
are assessed according to the guidelines » Product Manager
published by the Australian Government
» Sales Promotion Officer
Department of Education and Training.

» The employment assessment involves Occupations not considered under this

determining the skill level and relevance ANZSCO code:
of the tasks undertaken.
» Market Research Analyst
» Integrity checks may be conducted to verify
» Advertising Specialist
the qualification and employment claims
made in an application. » Sales and Marketing Manager

» Technical Sales Representatives

» Sales Workers

Job description These occupations are classified elsewhere in ANZSCO.

A Marketing Specialist identifies market opportunities

Marketing Specialist is a VETASSESS
and advises on the development, coordination and
implementation of plans for pricing and promoting Group B occupation.
an organisation’s goods and services. This occupation requires a qualification assessed as
comparable to the educational level of an Australian
Qualifications Framework (AQF) Bachelor degree
or higher.
Applicants can fulfil the assessment criteria for
this occupation in four different ways.

Infosheet: Marketing Specialist

ANZSCO Code: 225113 Date Created: September 2021 Page 1 of 5
Qualification and employment criteria
Applicants must have fulfilled at least one of the following four criteria (1-4):

GROUP Criteria for a positive Skills Assessment

B Minimum comparable
Bachelor or higher
With highly relevant Additional highly Highly relevant
major field of study relevant qualifications* employment duration**
degree AQF level***

+ + +
AQF
1 N/A 1 YEAR
minimum

2
AQF
+ No highly
relevant major
+ AQ F
AQ F
+ 2 YEARS
minimum
Minimum AQF Diploma level
with highly relevant major

+ + +
AQF No additional
No highly
3 highly relevant 3 YEARS
relevant major minimum
qualifications

Pre-qualification methodology can apply to Group B occupations

Comparable
Highly relevant With or without highly Additional highly
Bachelor degree
employment duration** relevant major field of study relevant qualifications*
AQF level

4 5 YEARS
minimum
+ 1 YEAR
minimum
+ N/A + N/A + AQF

Within last 5 years

* Additional qualifications in a highly relevant field of ** Highly relevant paid employment duration
study include those comparable to the following levels: (20 hours or more per week)
AQF Diploma
1–3
AQF Advanced Diploma
AQF Associate Degree or minimum years of employment highly relevant to the nominated
AQF Graduate Diploma occupation, completed at an appropriate skill level in the five years
before the date of application for a Skills Assessment.
*** Bachelor degree or higher degree includes: 4
AQF Master Degree or minimum 6 years of relevant employment required – Five years of relevant
AQF Doc toral Degree employment (can be outside the last 5-year period) in addition to at least
one year of highly relevant employment within the last five years before
applying.

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ANZSCO Code: 225113 Date Created: September 2021 Page 2 of 5
Qualification and employment Employment
criteria continued Pre-qualification employment can be considered
*If employment is prior to the completion of the for this occupation. Highly relevant tasks include:
qualification at the required level, an applicant must » Supporting business growth and development
have at least one year of highly relevant employment through the preparation and execution of
at an appropriate skill level within the last five years. marketing objectives, policies and programs
The remaining five years of pre-qualifying period may
be within the last ten years. » Commissioning and undertaking market research
A positive assessment of both qualification level and to identify market opportunities for new and
employment duration is required for a positive Skills existing goods and services
Assessment outcome. » Advising on all elements of marketing such as
product mix, pricing, advertising and sales
Qualification promotion, selling, and distribution channels

AQF Bachelor degree or higher degree*

Highly relevant major fields of study include: Additional tasks may include:
» Marketing » Analysing data to develop marketing strategies and plans

» Advertising » Developing ideas for marketing campaigns

» Business Communications » Liaising with external vendors and agencies

» Public Relations » Providing advice on digital marketing strategies,

SEO, social media marketing, and associated
analytics
Qualifications in fields such as Business Management,
Business and Commerce will be considered on a case-
by-case basis if they demonstrate sufficient coverage Positions based in a front-line retail setting and
of any of the four areas listed above. Applicants should positions predominately involving direct client
provide details of projects or internships completed as transactional interaction on a regular basis will
part of their qualifications, if relevant. not be accepted.

*This includes qualifications assessed at AQF Bachelor,

Master and Doctoral level.

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Employment continued
The following table illustrates the similarities and differences between the occupations in this ANZSCO Unit Group:

ADVERTISING MARKETING MARKET RESEARCH

SPECIALIST SPECIALIST ANALYST

ANZSCO According to ANZSCO, an According to ANZSCO, According to ANZSCO,

Definition Advertising Specialist devises a Marketing Specialist identifies a Market Research Analyst
and coordinates advertising market opportunities and determines the market for new
campaigns which encourage advises on the development, goods and services, develops
consumers to purchase coordination and advertising strategies, and
particular goods or services. implementation of plans evaluates the best business
for pricing and promoting sites for commercial
an organisation’s goods organisations.
and services.

Alternative These include: These include: (No common alternative titles)

Titles » Advertising Account » Marketing Consultant
» Executive » Marketing Coordinator
» Advertising Account Manager » Marketing Officer
» Creative Director (Advertising)

Scope of Advertising is focused on The practice of marketing is Market research is concerned

Activity segmentation of audiences, broader in scope than that with both quantitative and
encouraging sales and drawing of advertising and involves qualitative research. Market
attention to the product through promoting a company's or researchers conduct research
strategic placement of content client's products or services and analysis to highlight key
or imagery through means such by marketing existing products, consumer insights and market
as newspapers, magazines, helping to develop new trends to inform business
direct mail, billboards, TV, products to cater for consumer decisions and guide marketing
radio, online platforms etc. demand, or developing markets strategies.
It also involves developing and for new products or services.
organising advertising policies
and campaigns to support sales
objectives, create consumer
awareness and/or promote
the goods and services of the
business.

Focus The scope of an Advertising The scope of a Marketing The scope of a Market Research
of Role Specialist’s role includes Specialist’s role includes Analyst’s role includes analysing
coordinating production advising on all elements of data regarding consumer
of advertising campaigns marketing such as product patterns and preferences,
involving specialised activities, mix, pricing, advertising researching potential demand
such as artwork, copywriting, and sales promotion, selling, and market characteristics for
media scripting, television and and distribution channels. new goods and services by
film production and media collecting and analysing data
placement, identifying trends and other statistical information.
and insights.

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ANZSCO Code: 225113 Date Created: September 2021 Page 4 of 5
Supporting material for assessment
Applicants nominating this occupation are required
to provide:
» A Curriculum Vitae / Resume

» An organisational chart for each period of

employment. This should include the company
letterhead, an applicant’s job position and those
of her/his superiors and subordinates as well as all
positions reporting to the applicant’s immediate
supervisor and her/his direct subordinates.

Applicants are also advised to provide samples of some

of the following supplementary material, if possible:
» Marketing plans

» Marketing collateral

» Contracts if relevant to role performed

Post assessment
After receiving a positive skills assessment from
VETASSESS and having a skilled visa granted by the
Department of Home Affairs, applicants looking to
develop their marketing career in Australia may consider
professional membership. The Australian Marketing
Institute (AMI) is the association for professional
marketers and sets the industry standard for marketing
practitioners in Australia.
The AMI provides a wide range of opportunities,
including learning and development, education and
networking across Australia. An AMI membership
may assist with professional fulfillment and career
advancement.
For more information on AMI’s membership services,
applicants can contact AMI directly:
https://memberhub.ami.org.au/ami-professional-membership

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