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20 views1 page

B2B 4

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niki
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© © All Rights Reserved
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 We concluded the case Loctite International.

We discussed if Loctite should go with


Bond-A-Matic dispenser or not. The advantages and disadvantages of introducing the
dispenser and how it would affect Loctite’s business.
 Dell Case discussion: Dell target market and its low-cost strategy
 Service wrapper through Dell case

Call > Diagnosis (Information control) > on-site assistance (Quality control) > Feedback
(Relation control)

 Quality control – businesses try to maintain the level of quality being provided
 Relation control – businesses try to maintain the harmony with the customers by
providing services and assistance on time
 Information control – insights generated here are employed for better decision making

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