Web Hosting: A Complete Beginner Guide
Web Hosting: A Complete Beginner Guide
When a hosting provider allocates space on a web server for a website to store its files, they
are hosting a website. Web hosting makes the files that comprise a website (code, images,
etc.) available for viewing online. Every website you’ve ever visited is hosted on a server.
The amount of space allocated on a server to a website depends on the type of hosting. The
main types of hosting are shared, dedicated, VPS and reseller. They are differentiated by
the kind of technology used for the server, the level of management provided and the
additional services on offer.
In a nutshell, web hosting is the process of renting or buying space to house a website on
the World Wide Web. Website content such as HTML, CSS, and images has to be housed on
a server to be viewable online.
What exactly is a server? A server is a computer that connects other web users to your site
from anywhere in the world. As the name implies, web hosting service providers have the
servers, connectivity, and associated services to host websites. By offering a variety of
hosting plans, they cover the spectrum of hosting needs, from small blogs and large
organizations.
If you’re planning on creating an online presence, reliable web hosting is essential. There
are literally hundreds of web hosts available today providing thousands of varieties of web
hosting services. Plans range from free with limited options to expensive web hosting
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services specialized for business. The plan you choose will depend primarily on how you
plan to use your website and how much you have budgeted for hosting.
Choosing the right hosting plan will mean having access to the right allocation of resources
to keep your website loading quickly and reliably for your visitors. Think about how many
businesses these days operate primarily online; their sales and business leads come from
their website. If someone lands on a website and there's a problem — it takes too long to
load or doesn't appear at all — potential customers won't wait around. They'll bounce off
that site in search of a one that works correctly and can deliver what they are looking for,
seamlessly.
If you’re new to operating a website, web hosting and related lingo can be a puzzling topic.
Many a novice website owner has used the cheapest option or anything bundled with their
domain name purchase under the mistaken belief that all hosting options are essentially the
same.
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This article includes everything you need to know about web hosting and how choosing the
right one is important to the success of your website, all in simplified manner you will
understand.
Web hosting happens when the files that make up a website are uploaded from a local
computer on to a web server. The server’s resources, (RAM, hard drive space, and
bandwidth) are allocated to the websites using it.
The division of server resources varies depending on the type of hosting plan chosen. To
choose the appropriate hosting plan, you first need to differentiate between the plans
available. This doesn’t have to be complicated. For the non-technical readers, let’s use a
simple analogy: Choosing web hosting is similar to searching for office space:
How do you decide which type of office space is right for your needs? Is a workstation in an
open co-working space enough, or the next best thing; an office within a business center.
Do you have intentions to expand quickly or expect a lot of people coming and going?
Would you consider renting an entire building or would building your own space appeal?
Aside from the style of office you use there are other considerations. How easy the rooms
are to access, which functions they offer (extras such as a whiteboard, high-speed internet,
and other facilities), and where are they located and the overall cost. These considerations
will determine your needs and help decide which type of office is right for you. Let’s
compare this selection process to deciding which web hosting fits.
• Shared hosting is similar to renting a workstation in a busy, noisy, open plan office
or co-working space. You have all the modern conveniences: a desk, internet
connection and some stationary and you share the space with other co-workers
including the kitchen, printer, and restroom. You can’t do any makeovers to the
space such as installing whiteboards etc. This is a popular option for launching small
websites and not appropriate for large-scale commercial projects.
• A virtual private server (VPS) is a nice step up from shared hosting. Medium sized
business will benefit from renting an office within a business park. With a VPS, users
are isolated from each other. You have neighbors, but you are less dependant on
them, and you can carry out any makeovers (customizations) as you like and
organize your workstation on your own.
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configurations and plenty of space, but it’s not worth investing in if you won’t use the
space included.
We’ll discuss each type of hosting in greater detail later in the article.
Once you’ve purchased a domain name, the files that hold your website’s content (HTML,
CSS, images, databases, etc.) need to be stored together in a location connected to the
internet — a web server. Once the website’s files are uploaded to a hosting company’s web
server, the host is then responsible for delivering the files to users.
We’ve mentioned that hosting makes websites available for people to visit through their web
browser, but how does that work exactly? The domain name system (DNS) makes sure that
website browser connects to the right computer (server) that stores your website files.
In other words: when someone types in your web address into their browsers, their
computer connects through the internet to the web server holding your website files. It
locates your domain’s IP address (where it’s stored on the domain name system) and
directs the users to the right website. Their browser will then show your website information
(all the data that makes your pages) so that they can browse your web pages anytime.
Your selection of an appropriate and reliable web hosting service provider is an important
step in coming online, especially if you are launching a business website. Hosts not only
make your site available to others, but they also offer services related to managing these
servers and its software, support, bandwidth, speed and so on.
Bandwidth Allowance
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If you’re thinking about going for a free host, think first about the size of your site and how
many visitors you expect on a daily basis. Many free web hosts impose daily or monthly
limits on the amount of traffic your website can use. If your content includes lots of images
or videos that attract over the “agreed” amount of visitors (traffic) per day/ week/ month,
the host is within its rights to disable your website for breach of contract - or send you a
bill.
Another consideration before using free hosting providers is that they frequently impose a
maximum size on the files you upload. If you wish to distribute software or high-resolution
imagery, a paid host offers you the ability to load the larger file sizes you’ll need.
Advertising
Many, but not all free hosts impose advertising on your website to cover the costs of
providing your site with free web space. Most people are put off by commercial banners and
pop-ups. Sites littered with adverts are generally considered low quality and even spammy,
which is an immediate put-off. To be on the safe side, check the fine print to see if adverts
are expected in exchange for free hosting before you sign-up.
Upgrade Options
Look out for is whether a host gives your site room to grow. Most new sites start on shared
hosting which is pretty powerful these days. However, as you expect a website to grow over
the years, you might need to consider a more powerful server (virtual private or dedicated
for example). Check the host has suitable plans to upgrade to and that the process is as
straightforward as possible.
Uptime (reliability)
Reliability is extremely important for both free and paid services, but you should only expect
any real reliability with a paid hosting plan. It’s likely that you’ll want your website to
operate 24/7, and you’ll only get that from a web host with reliable servers and stable
network connections. Before you decide on a host, check out its uptime history. You can
read reviews and check their advertised uptime guarantees.
A site that is hard to reach or frequently down loses visitors, customers, and can hit
revenue hard. If someone finds your site and tries to access it only to find that it’s
unavailable, they won't hesitate to go to a competitor site. Slow access is also very
frustrating for dedicated visitors (and for you also, when you upload new content).
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Traffic/Bandwidth
Read and understand any limitations placed on the bandwidth you use and select an
appropriate plan. If your site is going to incorporate video, audio, or other elements that
require a higher level of bandwidth, you want a plan that matches your needs.
• If you need to install PHP or Perl - make sure you can do this without needing your
host's approval. If not you will have to wait for their say so before you can
implement a feature on your site.
• Assuming you want to do things like customizing your error pages (the messages
displayed when visitors land on an extinct page on your site), protect your site from
bandwidth theft and hotlinking, etc. and to password-protect your folders, you'll
need the ability to create or modify ".htaccess" files.
• SSH access is useful for maintaining databases such as MySQL and when you want
to run a blog or a content management system.
• FTP is a popular method to transfer web pages and other files from a local computer
onto a web hosts computer (servers) so that it can be viewed by anyone worldwide.
Some hosts only don’t allow you to design and upload your own pages. Instead, they
ask that your pages are designed and uploaded using their online site builder. Unless
you are an absolute beginner and plan a pretty trivial site, make sure you have FTP
access or the ability to upload your pages by email or browser at the very least.
Control Panel
The purpose of a control panel is to allow you to manage various aspects of your websites
hosting account yourself. You should expect a control panel from a commercial host so you
can perform everyday maintenance tasks without having to wait for technical support to
make simple changes. A ‘cPanel’ provides a simple dashboard to manage email addresses,
account passwords and basic server configurations. It can be time-consuming to go through
a technical support operator or be obliged to pay an additional fee each time you want to
perform simple admin tasks.
It’s common to own more than one domain, they’re cheap these days, and it’s hard to resist
owning a few. In this case, you need to accommodate extra domains with extra hosting
space. To simplify the hosting process, it’s possible to host more than one domain from a
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single account. Each separate website hosted on the same account is called an add-on
domain. Most shared hosting providers allow addon domains. It’s advisable to check in
advance how they charge for it.
Cost
With web hosting as with everything, you often get what you pay for. If you have a basic
website not expecting a large amount of traffic, expect to pay between $10 to $150 per
year for shared hosting. Higher capacity hosting plans can start at $150 and go up from
there.
Most commercial hosts offer the flexibility to choose how you want to pay with monthly and
annual payment plans; the latter gives you a cheaper rate. Once you're reassured they offer
a reliable service, you can switch to the cheaper annual payments, or switch hosts quickly if
they don't meet your expectations.
Finally, let’s discuss renewals. If you’re satisfied with the price of a package, check the price
for renewals. It’s a norm in the industry to offer low signup prices but charge much higher
amounts on renewals. Unless you are ok with switching between hosts every few years,
renewals prices are unavoidable.
If you want to host email accounts alongside your website, check that your host allows you
to set up the email addresses you want on your domain - before signup. It looks a bit
shabby to have a random email address not associated with your domain: How much more
professional does [email protected] sound over [email protected]?
In the case that emails are provided, it’s not a big deal. There are other ways to get your
hands on an email account at your own domain name.
Technical support
Things can go wrong at the most inconvenient of times so best check your host has 24/7/
365 professional support. You’ll want someone there to throw you a lifeline when you press
the S.O.S button and to know the person picking on the other end is technically equipped
with the knowledge to help you, there and then. To get a feel for this, read online reviews
with accounts of real customer experiences.
There will be times when you have a non-urgent query. You might want to solve it in your
own time while getting a better handle on your server settings. Does the host have a
knowledge base or FAQs to browse to help advance your understanding? Whether you
prefer to chat over the phone or rather have comprehensive documentation at hand to solve
problems yourself - check they are available.
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As technology has progressed, different types of web hosting have been introduced to meet
the different needs of websites and customers best. These include:
• Dedicated Hosting
• VPS Hosting
• Cloud
• Reseller
Let's look into the most popular web hosting services in more detail.
Shared hosting is when a website is hosted on the same server as many other websites.
Most web hosting companies provide shared hosting. It’s cheap and easy to set-up which
makes it a good fit for new sites which don’t expect a lot of traffic in the short term. It’s
best suited for personal websites as well as those belonging to small and medium-sized
businesses.
Anyone serious about digital marketing or running an online business should carefully
review their shared hosting options and make sure that your provider can offer services
such as Namecheap’s Business SSD hosting, which is designed specifically for e-commerce
websites. Shared hosting isn’t suitable for large sites with lots of traffic either. These sites
need a dedicated server to accommodate a suitable amount of resources to guarantee
decent website performance.
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VPS Hosting
Virtual private servers (VPS) also known as virtual dedicated server (VDS), is when a virtual
server appears to each client as a dedicated server even though it’s actually serving
multiple websites. For this reason, VPS style hosting is considered to be the stepping stone
between shared hosting and getting your own dedicated machine. The main difference
between shared hosting and VPS is that clients have full access to configure the VPS which
is much closer to dedicated style hosting.
VPS is often used by smaller websites and organizations that want the flexibility of having a
dedicated server, without the high costs implied.
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Dedicated Hosting
There is more to dedicated hosting than providing a single website with entire server
equipment housed in a data center. It allows greater self-service server administration
facilities. This is considered a more flexible arrangement because it allows total control over
the server, its software and security systems. At the same time, however, you need to have
the technical expertise on-hand to manage the platform yourself.
Cloud Hosting
Cloud hosting is the latest hosting type to hit the market, and it’s become extremely popular
in recent years. This type of hosting operates across many interconnected web servers that
supply an affordable, scalable and reliable web infrastructure. Cloud hosting plans typically
offer unmetered, reliable bandwidth and an infinite amount of disk space for unlimited
domains which explains why so many large businesses are turning to the cloud. It’s an
effective method of running a website with resource-intensive applications or a large
number of content assets such as images, but it can have a much higher cost.
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Reseller Hosting
Reseller hosting is a form of web hosting where the account owner can use his or her
allotted hard drive space and bandwidth to host a website on behalf of third parties. The
original hosting account owner is the ‘reseller’ in this instance. Reseller hosting is beneficial
when the amount of space purchased isn’t required, and some of the allocated resources
can be shared with another party. Sharing disk space, bandwidth, CPU, etc. while getting a
recurring source of income.
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