" Business Plan " Melbe Skin Care and Cosmetic: Compiled As A Business English Course Assignment
" Business Plan " Melbe Skin Care and Cosmetic: Compiled As A Business English Course Assignment
" Business Plan " Melbe Skin Care and Cosmetic: Compiled As A Business English Course Assignment
BUSINESS PLAN
" Melbe Skin Care and Cosmetic "
ARRANGED BY
2022
CHAPTER 1
PRELIMINARY
1.1 Background
Basically all women want to look beautiful and charming. Not just for
from within and from outside. Beauty from within a woman radiates from her behavior
and also broad insight. Meanwhile, beauty from the outside radiates when women want to
take care of herself so she can look beautiful. If a woman thinks she is beautiful then naturally
automatically self-confidence will also increase. Beauty from within if not supported
Some women choose to go to the salon to look beautiful. Some are enough
Dressing up is an obligation for them when they want to leave the house. If they
don't do it, they feel insecure. Look beautiful apart from being interpreted as "delicious"
to the eye" also means "scented". Women love fragrances. some even
collection of various types of perfumes. The demand for cosmetics and perfumes is also very good
modern cosmetics in which various kinds of cosmetic and skin equipment are available
the best in its class with a name that is well known in various parts of the world as well as products
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which is already known in Indonesia, the products we offer are 100 percent authentic, right?
imitation or concoction of unknown origin. And the most important thing is the product that
we offer have been registered with BPOM (Food and Drug Supervisory Agency) and have a permit
We named our shop "Mellbee Skin Care and Cosmetic". The meaning of the word
"Mellbee" which is taken from the word "Bee" which means bee, because I see the bee is funny and
Beautiful to look at, although sometimes it stings because it protects itself. We name
so that consumers who buy our products can look more beautiful after
use the products we sell. The segment we are pursuing is the upper middle class, because
the prices of our products are indeed more expensive than the prices of local products. However,
when compared to similar shops, our shop prices are very competitive. We
free beauty, giving a member card that will be given to customers who have
make purchases at least three times at our store, provide online shopping facilities,
sending online catalogs for consumers via email at least once a month, facilities
discounts at the end of the month and other interesting facilities. Exclusively for shoppers
innovative programs that we offer, we are optimistic that we can achieve high sales
1.2 Goal
This study is intended to analyze clearly and in detail all aspects of all aspects
field to find out the feasibility and benefits for the community in the business of establishing a shop
no. The purpose of this feasibility study is to avoid the risk of failure or
reduce the possibility of continuing adverse investments. And other goals made
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Vision :
circles and become beauty products that always keep up with the times.”
Mission:
wholeheartedly.
CHAPTER II
In market conditions, there are changing factors in the surrounding environment. Factor
a. Technology
buyers to come to our shop. Because lately many similar industries have
especially for consumers and potential customers who don't have time to come to our store
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an online catalog that will be sent regularly every month, and a payment system that
already automated.
b. Economy
Changes in the country's economy will affect the prices that will be set for
buyers and will also affect the number of buyers who will come to buy
people's income, then customers who will come to buy will also
Skin Care and Cosmetics, if the country's economy is sluggish, the purchasing power will also
situation with the conditions that occurred at that time. When economic changes are
decreases and people's incomes also fall, then we will hold a program
they.
Business legality does not really affect the course of business activities. In
legality, Mellbee Skin Care and Cosmetic will comply with the policies made by
comply with the elements of eligibility that have been set by the local government.
In the analysis of market needs, the data taken is based on the location available
same business. The data taken is in the city of Jombang, namely Panda Lovely.
From the data on business places in Jombang, there is an increase in the number of buyers
From the data above, it can be seen that the market niche of this business is high. Can be seen from
lack of supply to the very large market demand. So this business will
In making the business of establishing a cosmetic shop business in the city of Jombang, now only
there are three competitors in the market, namely Panda Lovely, Jean Beauty and Care, Lotus Skin Care
Competitor
city/hard to reach
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Jean Beauty and Care • Location in the city center • The product is not
complete
Consultant
inexpensive city
• Limited to
local brand
• Strength
In achieving the goal of maximum profit, Mellbee Skin Care and Cosmetic has :
a. The location is right in the famous shopping center in the city of Jombang, namely
at Bravo Supermarket.
f. Member card facility that makes our store have regular customers.
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g. Provide an online shopping system via the internet. This case do for
operational activities
• Weaknesses
a. The many competitors in the same industry make this shop a must always
also.
• Opportunities
b. As long as women want to always look beautiful, this effort will never die.
• Threats
a. Competitors with similar concepts who are able to offer lower prices
can be a threat
b. Thugs and social conditions of the business will affect business income.
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Mellbee Skin Care and Cosmetic has a competitive advantage in terms of products
which is offered. Because the product is a product that is known all over the world
which can help customers choose products that suit their needs.
kind. In addition, Mellbee Skin Care and Cosmetic provides a member card with
In a position of competitive advantage, Mellbee Skin Care and Cosmetic is one of the
a shop that offers beauty products with brands that have been
GLOW, AVOSKIN, WHITELAB, TRUEVE and more, and the only store that
provide member cards for loyal customers. In addition, the location of the business
In the performance generated by this business, satisfaction and loyalty are expected
high customers so that they will continue to buy our products, market share and
The advantages are also great. In addition, the prospect of this business in the future is very good
good because basically every woman always wants to look beautiful every time
moment.
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CHAPTER III
The tools used in the establishment of Mellbee Skin Care and Cosmetic consist of:
from a set of store decorations and storage sheds. The decoration consists of:
1. Computer : 1 piece
7. Generous : 1 piece
The location we chose to open this Mellbee Skin Care and Cosmetic is in Bravo
Jombang City Supermarket The reasons why we chose a location in the area include
because:
achieve it.
• Easy access to transportation to the location, where the location is quite easy to access
to go to the location.
students as well as the general public so that they can become potential buyers.
The room design concept planned from Mellbee Skin Care and Cosmetic is
indoor with an interior dominated by white to make it look clean and comfortable.
There are a number of business processes carried out by Mellbee Skin Care and Cosmetic. Party
External parties involved in the business processes at Mellbee Skin Care and Cosmetic are:
1. Customers/Customers. Mellbee Skin Care and Cosmetic customers who come for
CHAPTER IV
Tangerang, then the business we are aiming for is a shop that provides skin care products
and cosmetics. The following is a description of the business that will be made.
o Company profile
skin care with comfortable facilities, the latest beauty tools, products
The entrepreneur will also carry out business promotions. In business promotion
carried out the distribution of brochures which were distributed directly to consumers,
online advertising through various sites (eg facebook, kaskus, blogs, etc.), and through e-mail
personal website.
the creation of this boutique, the source of funds expected by entrepreneurs is from personal funds
In its realization, the funds obtained will be used to purchase stock of goods
trade, rental of premises for the first year as well as the purchase of working capital and
o Payback period.
If the business prospect develops rapidly, in accordance with the predictions of the capital will
return within 7 years. After the capital returns, the results of operations are
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profit. Only operational costs and employee salaries are excluded from profits
business.
a. Company data
Website : www.mellbeskincare.com
Business Form : CV
In running its business, Mellbee Skin Care and Cosmetic needs several things
and Cosmetics has developed an organizational structure that is expected to support the business
Supervisor
Beauty Staff
Cashier
Consultant Logistics
Job Summary : Business owner is the ultimate controller and decision maker
company
d. Carry out overall control over Mellbee Skin Care and . operations
Cosmetics
4. Ensure that all procedures and standards and company policies have been
consistently.
Job Summary : Serve customers who come and provide solutions for
their problems
business.
Job Summary: Carry out purchasing activities and check the condition of goods
5. Matching the number of items recorded on the computer with those on the computer
warehouse.
1. Record purchases
CHAPTER V
FINANCIAL ASPECT
The total amount of funds for fixed assets and working capital is Rp. 939,000,000
The sources of funds needed to meet their funding needs are divided into two
All funds for fixed assets are borne by the owner. Depreciation of fixed assets every
The interest rate charged is 12%. The loan will be repaid in 2019.
tree
Year Instalment Flower Loan loan balance
0 Rp. 500,000,000
1 Rp. 88,500,000 Rp. 60,000,000 Rp. 28,500,000 Rp. 471,500,000
2 Rp. 88,500,000 Rp. 56,580,000 Rp. 31,920,000 Rp. 439,580,000
3 Rp. 88,500,000 Rp. 52,749,600 Rp. 35,750,400 Rp. 403,829,600
4 Rp. 88,500,000 Rp. 48,459,552 Rp. 40,040,448 Rp. 363,789,152
5 Rp. 88,500,000 Rp. 43,654,698 Rp. 44,845,302 Rp. 318,943,850
6 Rp. 88,500,000 Rp. 38,273,262 Rp. 50,226,738 Rp. 268,717,112
7 Rp. 88,500,000 Rp. 32,246,053 Rp. 56,253,947 Rp. 212,463,166
8 Rp. 88,500,000 Rp. 25,495,580 Rp. 63,004,420 Rp. 149,458,746
9 Rp. 88,500,000 Rp. 17,935,049 Rp. 70,564,951 Rp. 78,893,795
10 Rp. 88,500,000 Rp. 94,672.55 Rp. 79,032,745 Rp. -138,949
a. Income
b. Cost
Year Purchase
2010 Rp. 650,000,000
2011 Rp. 682,500,000
2012 Rp. 716,625,000
2013 Rp. 752,456,250
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Year Cost/year
2010 Rp. 141,000,000
2011 Rp. 141,000,000
2012 Rp. 141,000,000
2013 Rp. 141,000,000
2014 Rp. 141,000,000
2015 Rp. 155,100,000
2016 Rp. 155,100,000
2017 Rp. 155,100,000
2018 Rp. 155,100,000
2019 Rp. 155,100,000
Cost
Year Operational/year
2010 Rp. 23,000,000
2011 Rp. 23,460,000
2012 Rp. 23,929,200
2013 Rp. 24,407,784
2014 Rp. 24,895,940
2015 Rp. 25,393,858
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Cost Cash In
Year Income Total cost NRE 30% tax EAT Shrinkage
Flow
Purchase Debt Installment Operational Workforce
2010 1,129,095,000 650,000,000 141,000,000 23,000,000 88,500,000 902,500,000 226,595,000 67,978,500 158,616,500 5,000,000 153616500
2011 1,242,004,500 682,500,000 141,000,000 23,460,000 88,500,000 935,460,000 306,544,500 91,963,350 214,581,150 5,000,000 209581150
2012 1,167,484,230 716,625,000 141,000,000 23,929,200 88,500,000 970,054,200 197,430,030 59,229,009 138,201,021 5,000,000 133201021
2013 1,307,582,338 752,456,250 141,000,000 24,407,784 88,500,000 1,006,364,034 301,218,304 90,365,491.08 210,852,813 5,000,000 205852813
2014 1,438,340,571 790,079,063 141,000,000 24,895,940 88,500,000 1,044,475,002 393,865,569 118,159,670.8 275,705,898 5,000,000 270705898
2015 1,654,091,657 829,583,016 155,100,000 25,393,858 88,500,000 1,098,576,874 555,514,783 166,654,434.9 388,860,348 5,000,000 383860348
2016 1,687,173,490 871,062,166 155,100,000 25,901,736 88,500,000 1,140,563,902 546,609.588 163.982,876.4 382,626,712 5,000,000 377626712
2017 1,602,814,816 914,615,275 155,100,000 26,419,770 88,500,000 1,184,635,045 418,179,771 125,453.931.2 292,725,839 5,000,000 287725839
2018 1,570,758,519 960,346,038 155,100,000 26,948,166 88,500,000 1,230,894,204 339,864,315 101,959,294.5 237,905,021 5,000,000 232905021
2019 1,853,495,053 1,008,363,340 155,100,000 27,487,129 88,500,000 1,279,450,469 574,044,583 172,213,375 401,831,208 5,000,000 396831208
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= 12% x (1 – 30%)
= 8.4%
45.3%
= 25.25%
Cash In
Year Flow PVIF16.03% PVCIF
TOTAL 1144459521
TOTAL 969041500
Difference
ÿ 205459521 ÿ
IRR = 16.03% + ÿ
3.97% ÿ
ÿ 175418021 ÿ
= 16.03% + 4.65%
= 20.68%
PI (Profitable Index)
PI = 969041500
939000000
= 1,032 (Meaning this project is said to be feasible)
Investment 939000000
PVIF Year 1 132417423
Remainder 806582577
PVIF Year 2 155718794
Remainder 650863783
PVIF Year 3 85248653
Remainder 565615129
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ÿ 238173624 ÿ
CLOSING
From this business plan, it can be concluded that opening a shop or cosmetic counter in which
there is a lot of make-up, skincare, make-up tools, etc. Moreover, being in a well-known
supermarket in this city, of course there are many visitors, which will definitely benefit us even
though there are many businesses. and already have their own market, of course it will be a difficult
challenge, even if we generate a lot of profit later or a lot of capital for the purpose of beautifying
so that the attraction of someone can buy our product, strategic management will continue to be
played so that everything can be balanced, whatever the obstacles in each Effort requires high
spirits and not giving up under any circumstances the obstacles that exist, because there must be
a process that will continue to run by itself.