Book: How to increase your website traffic and generate leads, 30+

proven strategies(Tools and tips)

Quality traffic is the lifeblood and the most important component of your online

venture. Most of the businesses wish they had more traffic coming to their websites.

However, that is not the way it works. “Wishes are cheap”; doing the work is what gets

you the results,” says Joan Richbell. In this book we will understand why almost all

businesses should have a website and boost their website traffic and generate more

leads. Afterwards, we will introduce more than 30 proven strategies, tools and tips that

will help you increase your website traffic, generate more leads and make your business

succeed. So, now let’s firstly understand “why?” and then “how?”.

Why do you need a website?

First of all, a business’s online presence, regardless of industry, can have an

enormous impact on its further success and development. In this day and age, some

businesses still do not realize that a majority of their potential customers will visit and

explore their website before making a purchase. Thus, your website can be the first
impression about your business. Having a strong online presence, particularly a

website, can be make or break for generating more revenue.

Credibility

One of the main reasons you should have a website for your business is to increase

your organization's credibility. Chances are there are several providers offering a similar

service to yours. One way you can stand out and be distinguishable is by having a

website that looks good and clearly communicates quality information to your

consumers.

Imagine if you do not have a website, people may question your legitimacy as a

business. Having a website is an opportunity to make a great first impression and make

people believe that you’re a real business.

Brand

As you may have already guessed, the other important component is the brand of your

business. Showcasing your brand to your prospective customers is one of the most

important things that you can do. By clearly establishing who you are, what you

represent and what exactly you provide your customers, you increase the chances of

your customers buying your product. Besides, brand is also a factor that can help you

be easily distinguishable from your competitors. Without a website, it can be very

challenging to do this as people can’t easily find high-quality and reliable information

about your business.

Leads

Perhaps another intriguing reason to have a website for your business is the fact that it

can increase your chances of getting leads. In other words, once people find you online,

become interested in your product or service and want to learn more about it, they'll

know how to contact you thanks to the information presented on your website, which

gives you the opportunity to increase your further sales.

Updates And Announcements

As your website is available 24/7, it's easier and quicker to post updates and

announcements to your customers. It's a way to keep them up to date on everything

that you're offering.

Saving You Time + Customer Service

Many businesses get calls from potential or existing customers asking basic questions

about location and hours of operation. If you suddenly miss a call, the customer is left
unhappy and he or she most probably will try to find an alternative offer from another

company. Calls can also distract your staff from focusing on the most important parts of

your business. A website provides a chance to reduce these calls and increase internal

productivity of your company. At the same time, it helps your customers find useful

information without needing to call, which as a result provides an all-around better and

satisfying customer experience.

All of these mentioned and a number of other factors justify the claim about the

importance of having a website for your business. However, another big question is

what steps and how can help to increase your website traffic and generate leads. So,

let’s focus on that question and explore 30+ proven strategies that assist businesses in

this.

1. Advertising

When asked how it is possible for a business to increase its website traffic and generate

more leads different people may provide quite various answers. However, most of them

will first think about advertising. This method is very obvious, we are going to look at it

first. Paid search, display advertising and social media advertising are excellent and

effective ways that help attract possible customers.

Keep in mind that you need to adjust your paid strategies in order to suit your goals. In

other words, you should clearly understand your business’s needs, whether you want

more traffic or do you plan to increase conversions, too?

Each paid channel has its advantages and disadvantages, so you should carefully

define your objectives before paying for those services.

If you believe that you will get more traffic for your site which will result in more sales,

you will need to target high commercial intent keywords as part of your paid search

tools. Of course, competition for these search terms may be expensive, but the results

are definitely worth it!

Native advertising allows you to create ads that match the format of the platform on

which they’re placed. A good example of native advertising is a text-based call to action

in the middle of a blog post, or a sponsored YouTube video in your feed.

One unique advantage of native advertising is that it can help you catch the attention of
people who ignore display advertising. The key to success with native advertising is that
the content is contextually relevant and adds value to the audience.

For example, IBM partnered with The Atlantic to produce a four-part series about the
intersection of sports and technology. The series feels like something The Atlantic would
write and is genuinely interesting. There’s no specific call to action, but it certainly raises
the profile of IBM and the work they’re doing.
 2. Increase website traffic with content marketing

Content Marketing is defined as the process of creating and distributing highly valuable,
relevant content to a wider audience.
Specific content marketing examples can include everything from blog posts to bylines,
podcasts, videos, ebooks, lookbooks, infographics, SlideShares, research reports, and
more. Choose formats that make sense for your audience. Enable them to get the
answers they are looking for or the entertainment value they seek.

There are a big number of benefits regarding content marketing that go beyond just
traffic that it’s hard to argue against investing in this tactic.
In fact, there is no special magic formula that will bring success to your content
marketing. Basically, you need to vary the length and format of your content to make it
as appealing and attractive as possible to different kinds of readers.
Some brands use all of their resources to create an amazing experience for their users
which naturally attracts the audience. Rolex websites are an excellent ecommerce
content marketing example. Their main website has tons of great content, including
long-form copy, stunning photography, and high resolution video about their products.
Moreover, the site even has a wallpaper gallery for your computer and interviews with
famous figures.

However, the brand really looks amazing on Rolex.org. In this website, they mostly
publish narrative-rich content, including the company’s founding story and explorations
into science and the environment. Thus, they provide some general and interesting
information.
Additionally, The Rolex Awards honor individuals making the world a better place
through innovation or through tackling societal challenges.
So, as you develop your content strategy, try to be very creative, and don’t restrict
yourself to selling products. When you regularly produce and promote great content,
you’ll drive up engagement and increase website traffic.

3. Get Social

Producing excellent content and hoping that people will find it is not enough at all. You

HAVE to be proactive!

One of the proven ways to increase traffic to your business’s website is to use social

media channels to promote your content. For example, Twitter is an excellent platform

for short, snappy links, while Google+ promotion can make your website show up in

personalized search results which is especially effective in B2B targets.

On the other hand, if you are a B2C product company, you may find huge traction with

image-heavy social sites such as Instagram and Pinterest.

4. Write Irresistible Headlines

Headlines are one of the most important components of the content. Almost every

reader pays a big attention to the headlines in order to understand what your content is

going to be about and is it worth it to read it or not. Thus, your headlines must clearly

introduce your main topic.

Without a compelling and proper headline, even the most comprehensive blog
post will stay unread. For example, specialists working at BuzzFeed and Upworthy
usually write upwards of twenty different headlines before finally settling on the one that
will drive the most traffic, so think carefully about your headline before you publish it.

5. Keyword Research

Your potential customers will search for various keywords depending on where they are
in the decision funnel. According to observations, searches at the top of the funnel are
usually broader than those at the bottom.

Let's discuss someone in the awareness stage as an example, who might search for
running shoes since they are not yet familiar with the brands and products. Meanwhile,
a person in the consideration phase will be more specific. Thus, he or she will search for
the best trail running shoes for men. Someone, who is further along the funnel may
search on Google and try to find comparisons between different running shoes
producing brands. Finally, someone who is ready to order may try to find information
about shipping.

The main idea of this point is to show you that for each phase of the customer journey,
you should create a list of keywords that your customers will be searching for. You can
use a tool like Ahrefs Keyword Explorer or Google Trends to identify valuable long-tail
keyword variations, too.
As you look at the keywords, it is better to consider:

● Search volume
● Search intent
● Keyword difficulty
● Your website’s organic search performance on related keywords
● Number of linking root domains you may need to reach page one
● Domain Authority or Domain Rating of the websites ranking on page one

Check out this complete guide to keyword research to learn more about

intent-based keyword targeting.

 6. Target Long-Tail Keywords

Do you face the problem of having your high-intent keywords and popular keywords

bases covered? Then it’s time to start targeting long-tail keywords, too. Long-tail

keywords account for a majority of web searches, meaning that if you’re not targeting

them as part of your paid search, you’re missing out.

7. Pay Attention to On-Page SEO

If you think that SEO does not play a big role anymore, then think again. Optimizing

your content for search engines is still a valuable and effective practice that most of

the successful businesses use. Do you create internal links to new content? Or maybe

write meta descriptions? Optimizing for on-page SEO does not require a very long time,

and it could help boost organic traffic to your website.

8. Start Guest Blogging

Securing a guest post on a reputable site can increase blog traffic to your website and

help build your brand into the bargain. However, you should be warned that standards

for guest blogging have experienced dramatic changes throughout the past eighteen

months, and spammy tactics could result in stiff penalties.

9. Invite Others to Guest Blog on Your Site

Another tactic is inviting others to guest blog on your website. In addition to posting

content to other blogs, invite people in your niche to blog on your own website. It is

more likely that they will share and link to their guest article, which could bring new

readers and potential customers to your website. Just make sure that you only post

high-quality, original content without spammy links, because Google is cracking down

on low-quality guest blogging.

10. Implement Schema Microdata

Implementing a schema will not actually increase traffic to your website on its own, but

it will make it easier for search engine bots to find and index your pages. Another

important advantage of using schema for SEO is that it can result in better rich website

snippets, which can improve click-through rates.

 11. Link Internally

The strength of your link profile isn’t only determined by how many sites link back to you
– it can also be influenced by your internal linking structure. When creating and
publishing content, make sure to look for opportunities for internal links. This not only
helps with SEO, but also results in a professional, more useful experience for the user.

12. Interview Industry Thought Leaders

Do you think that interviews are only for the big leaguers? You’d be surprised about
how many people will be willing to talk to you if you just ask them. Send out emails
requesting an interview to thought leaders in your industry, and publish the interviews
on your blog. As a result, the name recognition will boost your credibility and increase
traffic to your website. Moreover, the interviewee will probably share the content too,
further enlarging its reach.

13. Make Sure Your Site is Responsive

Nowadays, more people than ever before are using mobile devices to access the web,
and if you force your visitors to pinch and scroll their way around your site, you are
basically telling them to go elsewhere. No matter if you have a basic website, you still
need to ensure that it is accessible and comfortably viewable across a number of
devices, including smaller smartphones.

14. Make Sure Your Site is Fast

Have you ever been waiting thirty seconds for a web page to load? I guess not.
If your site takes a very long time to load, your bounce rate will be sky high. Make sure
that your pages are as technically optimized as possible, including image file sizes,
page structure and the functionality of third-party plugins. The faster your website loads,
the better. It is for you and your potential customers.

15. Don’t Neglect Email Marketing

A big number of businesses are mostly focused on attracting new customers through
content marketing. Though, sometimes they forget about more traditional methods.
Email marketing can be a powerful tool, and even a moderately successful email blast
can result in a significant uptick in traffic. Just be careful not to bombard people with
relentless emails about every single update in your business. Besides, don’t overlook
the power of word-of-mouth marketing, especially from people who are already enjoying
your products or services. A friendly email reminder about a new service or product can
help you boost your traffic, too.
Despite being around for 25+ years, email is still an extremely powerful marketing tool.
It’s very profitable, generating a return of $42 for every $1 spent on email marketing.
One reason email marketing is so effective is that it is essentially your own personal
traffic source. You don’t have to worry about whether your ads will show up in
someone’s feed or whether someone attends your event, etc. If you want people to visit
a particular page on your site, promote it to your email subscribers.

Additionally, you have total control over your messaging, and you don’t have to compete
for the attention of your customers. And unlike social media posts, which usually have
minimal engagement rates, you can get 15% – 25% open rates with email. If you want
more traffic, build your email list and continually market to them in ways that foster not
only conversions but also brand lo

16. Foster a Sense of Community

People want to speak their minds on subjects they feel passionately about, so building
a community into your website is a great way to start a conversation and increase
traffic to your website. Implement a robust commenting system through third-party
solutions such as Facebook comments or create a dedicated forum where visitors can
ask questions. Don’t forget to manage your community to ensure that minimum
standards of decorum are met.

17. Make Yourself Heard in Comment Sections

Most probably you visit at least a few websites that are relevant to your business on a
regular basis, so why not join the conversation? Commenting doesn’t necessarily
provide an immediate boost to referral traffic right away, but making a name for
yourself by providing insightful, thought-provoking comments on industry blogs
and sites is a great way to get your name out there . This can subsequently result in
driving more traffic to your own website. Just remember that you should be engaging
and interactive with other people in your niche, not dropping spam links on unrelated
websites.
 18. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect
of your site, from your most popular pages to visitor demographics. Keep a close eye
on your Analytics data, and use this information to inform your promotional and
content strategies. Pay attention to what posts and pages are proving the most popular.
Inspect visitor data to see how, where and when your site traffic is coming from.
 19. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset that will help
in attracting new visitors and making your site more engaging. Data shows that
information retention is significantly higher for visual material than it is for text, meaning
that video marketing is an excellent way to grab – and hold – your audience’s attention,
and boost traffic to your website at the same time.

20. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up
to, you’re at a huge disadvantage. The reason is that these services aggregate the
social performance of specific websites and content to provide you with an at-a-glance
view of what topics are resonating with readers and, most importantly, making the
rounds on social media. Find out what people are reading, and provide that kind of
similar content to bring traffic to your website.
 21. Map the customer journey

In order to get more traffic to your site, you need to have a clear understanding of the

customer journey through the decision funnel. This can cover everything starting from

the time they first become aware of an opportunity or problem to when they decide to

purchase from you. Customer journey mapping helps you create content that moves

buyers through the conversion funnel. For example, imagine you sell running shoes.

Someone who just started running probably doesn’t know what kind of shoes they want.

You can create guides, videos, and articles that help them understand the different

types of running shoes. Once they have a better understanding of what to consider in a

running shoe, offer quality content and tools that help them compare options and

choose the best pair for their particular feet, running style, circumstances, or goals.

22. Build topic clusters and pillar pages

After identifying your top keywords you need to strategically group them into different
topic clusters. In short, content clusters organize your content into buckets of
relevance. You create a single high-level content hub ( a centralized online destination
that contains curated content around a specific topic) called a pillar page which links out
to various subtopics.Generally, topic clusters are an incredible way to increase website
traffic throughout the entire buyer’s journey.

23. Answer valuable questions to get more website traffic

One of the best ways to drive traffic to your website is to answer the questions potential
customers ask. When you identify the most common and frequently asked questions
and answer the right questions, you increase the amount of time visitors stay on your
website and decrease bounce rate.
Additionally, you have a chance of showing up in the featured snippet in the organic
search results, which can generate a large amount of traffic. An excellent example is the
beauty website Byrdie. They dominate the search landscape throughout the funnel with
well-crafted content that answers customers’ questions.
There are a number of useful techniques and tools that can help you identify the
specific questions your audience is asking online, including:

● Answer the Public lets you type in a keyword and then it will spit out a long list of
related questions.
● BuzzSumo allows you to search millions of forum posts like those found on
Quora and Reddit to find real questions people are asking.
● Question Hub is a new tool by Google that reveals all the unanswered questions
people search for on the web.
 24. Technical SEO

In the process of exploring how to get traffic to your website,website architecture might
not be the first thing that comes to mind. Website architecture refers to how information
is organized and prioritized on your site. But, it’s extremely important. Technical SEO
ensures that your website is as Google-friendly as possible. That means structuring
your website so that Google understands what it’s about and can crawl each URL
efficiently.

First of all, you are required to submit an XML sitemap to help search engines find and
index your content. Organize your pages in a logical structure that is relatively flat and
easy for users to navigate. As much as possible, make all content accessible within
three clicks. A tool like Screaming Frog or ContentKing can help you detect and fix any
crawl errors. It can also help you locate and fix broken links.
Use canonical tags to help Google understand exactly which pages it should crawl and
to avoid duplication errors. If you’ve changed the URLs of pages, ensure that you have
proper 301 redirects in place.

Remember, Google prioritizes speed, and they’re rolling out a user experience update in
the first half of 2021. So, use web speed testing tools such as Google’s PageSpeed
Insights, Google Lighthouse, or Pingdom to uncover opportunities to improve page load
time.Also, where possible, implement structured data to increase the odds of your
pages showing up in rich snippets.
 25. On-Page SEO

On-Page SEO is defined as the process of ensuring that each page is properly
optimized for maximum organic search rankings. There are a number of specific steps
you should take when optimizing web pages, including:

● Map each page to a specific primary keyword.

● Use URLs that are simple, clean, easy to understand, keyword-rich, and follow a
logical path.
● Include your keyword early in the title tag, and make the title as compelling and
clickable as possible.
● Make your meta description compelling and descriptive so that when people read
it they want to visit the page.
● Use headings (H1, H2, H3, etc.) to organize your content and make it more
readable. Try to include the target keyword in at least one or two headings.
● For the top ranking content in Google page one for the target keyword, identify
the other, related keywords for which such content is also ranking on page one.
This will provide you with additional, secondary keywords that you can target.
● Optimize body copy by sprinkling in both your primary and long-tail keywords
throughout.
● Use relevant internal links and external links to help search engines understand
how the page relates to other pages on your site and external sites.
● Give images descriptive names and appropriate alt tags.

26. Improve your Google SERP click through rate

Have you already created a lot of keyword-focused content? Then you may be able to
get more website traffic just by improving your click through rates from the search
engine results pages (SERP). Over time, the SERPs have become increasingly
sophisticated, enabling carousels, rich snippets and shopping.
It is important to note that the higher your organic search rankings, the higher your click
through rate, and the more traffic you’ll win. To find pages where the CTR is
underperforming, use Google Search Console. Look for keywords and pages with a
high number of impressions and low number of clicks. Is the title tag aligned with search
intent? The best solution is to rewrite the titles and meta descriptions to improve
keyword rankings and make them more compelling.
Use words that will match the search intent and help users know that your page has the
exact information they’re looking for. Look for ways to differentiate the messaging in
your listing from the others on the page. When appropriate, use modifiers (“definitive”,
“essential”, “unique”, etc.) to help you stand out in the SERPs.

27. Get backlinks with off-page SEO tactic

Backlinks are a crucial factor in Google’s eyes. The more you have high-quality links in
your page, the more relevant and authoritative it will appear. If you want to rank higher
and increase website traffic, build as many high-quality backlinks as possible through
strategic outreach.
However, It’s important to remember that not all links are equal. The best links are both
relevant to your site and high authority. If you sell IT services and get a link from a local
pizza place, that won’t do your site much good. Google may even see it as an attempt
to game the system and penalize you for it.
How can you acquire these types of backlinks? Below you can find a few strategies
from the guide I linked to above:

● Create link-worthy content that provides massive value.

● Write guest posts on trustworthy websites.
● Get interviewed in popular publications, blogs, and on podcasts.
● Conduct unique research.
● Ask for backlinks when someone mentions your brand naturally.
● Partner with influencers, bloggers, and relevant publications.
At its core, link building is all about building valuable relationships. When you
consistently add value to those around you, they’ll be more than happy to link back to
your site.

28. Use video marketing to increase website traffic

Marketing through video is very popular as it becomes much easier to produce and edit
videos with nothing more than a smartphone. Video SEO helps you gain greater
visibility in YouTube and the main Google SERPs, and for your own web pages when
the videos have been embedded. Besides, videos tend to perform well on social media
platforms, getting significantly more engagement than other types of posts.
Video marketing allows you to uniquely show off your brand personality in a way that
other online marketing strategies don’t. You can take people behind the scenes of your
company and authentically communicate with your audience.
HubSpot has successfully used video marketing to fuel growth. They’ve produced over
1,000 videos on YouTube, many of them not directly related to their product but simply
trying to help their audience better understand marketing.
Target, too, produces an endless flow of videos (39 unique videos in the past month
alone at the time of this writing!), often in a fun, tongue-in-cheek way. The company’s
“More Ways to Enjoy” video series outlines the many different uses for the products they
sell.

Most of the videos are offbeat. It’s a refreshing and imaginative twist on straightforward
product details. Another good example of Target’s video marketing is its “Let’s Target”
video series, in which Hollywood stars call their friends and teach them something new.

29. Get traffic to your website with Webinars

Webinars are a time-tested, proven strategy for increasing website traffic, connecting
with your audience, improving engagement, and building a successful brand. They allow
you to demonstrate your expertise on a particular subject while also helping your
audience solve common problems they struggle with. Webinars are especially effective
when a deeper-dive education is necessary. They also are a great way to capture new
leads and show off a particular product or service.
Dassault Systems, a multi-billion dollar 3D experience solutions provider for product
design and development, is continuously publishing new educational webinars. In its
library, it offers more than 500 webinars and recordings to site visitors. It’s an engaging
way of attracting new customers and retaining existing customers for the complex
solutions it offers.

30. Host events

Live events (and virtual events) are a great way to connect with those in your industry
as well as potential new customers. There is something about talking with people live
that can’t be replicated by ads or podcasts or email marketing. Hosting live events
allows you to build important relationships while also creating a memorable experience
for those in attendance.
The promotion of the event itself can drive a great deal of traffic to your site or landing
page. Plus, you can easily turn the event content into evergreen material for your
website. For example, you can make videos and slide decks of the presentations
available or run a webinar that provides snapshots of what was presented.

31. Sponsor events

Sponsorships are another way to leverage events to increase website traffic.

Sponsoring industry-related events is a relatively simple way for you to get your name in
front of your core audience. One of the benefits of event sponsorship is that the event
organizers will conduct a great deal of promotion, including the promotion of your brand.
It’s a way to expand your reach through the power of the event organizer’s highly
valuable database of contacts.
Depending on the event, you may have a number of unique ways to capture the
attention of attendees. Maybe you create a landing page on your site with a free
download just for attendees. Or maybe you give away branded swag that attendees will
actually want to use.
While there certainly will be some cost to sponsor an event, the payoff in new traffic and
leads can be substantial.

32. PR

A good PR campaign can bring a ton of traffic to your site. When done well, PR cuts
through all the noise to increase brand awareness and enhance reputation. It captures
people’s attention and gets them talking about your business in positive ways. With
great PR, your brand is top of mind. It also can help establish your brand as trustworthy
and authoritative.

These things matter to Google. When they see a flurry of positive off-page SEO signals,
like brand mentions and backlinks, it’s a signal to them that your company is important
and should probably rank higher in relevant search results.

There are dozens of ways to generate buzz for your brand through PR, including
events, publishing opportunities, community engagement, guerilla marketing
campaigns, and being interviewed by the media.
Newsjacking is another way to garner attention. For example, if you’re a home security
system brand, perhaps you jump into the conversation with your perspectives when
high-profile home break-in stories are in the news.
You’re limited by only your creativity!

33. Deploy social media to increase website traffic

With billions of daily active users, social media is an obvious method of driving traffic to
your site. This is especially true of your existing customers and fans.

When crafting your social media strategy, there are a few important things to think
about.
First, you need to know which platform your audience uses most. If you’re a B2B
business, LinkedIn might be your best bet. If you sell to Millennials, Instagram is
probably a solid option. Targeting GenZ? Then consider TikTok.

Second, it’s critical that you provide real value to your followers and regularly engage
with them. You can’t just publish links to your site and expect people to come. You need
to understand what’s on their mind, actively connect with them, offer them unique
content, respond to comments, answer their questions, etc.

34. Strategic partnerships

Build strategic partnership with other brands, organizations, and groups to expand your
audience as well as increase website traffic. When you partner with others, you get
access to their audience and they get access to yours. Suddenly, you’re in front of a
new pool of potential customers. It’s a way to double your audience with half the effort.
Plus, you can augment the benefits when you add referrals to one another through the
process.
What’s more, depending on what you and your partner create, you may receive a
number of mentions in the media, backlinks, and online shares. Need proof? Look at
when Red Bull and GoPro teamed up to have Felix Baumgartner jump from a platform
more than 24 miles above the Earth. The video got more than 46 million views and
generated tons of press for both companies.
Of course, your partnerships don’t need to be quite that outrageous. Simple ways to
partner include doing joint webinars or podcasts, collaborating on videos, guest
blogging, or organizing a joint launch. The only criteria is that you both be able to add
value to each other.

35. Get website traffic with influencer marketing

When you think of influencer marketing, you probably envision photogenic people on
Instagram posting pictures of themselves at the beach or atop mountains. And while it
certainly includes that, it’s much, much broader.

The truth influencers exist in literally every industry, including marketing, IT, beauty,
gardening, and HR. Some have millions of followers while others have only a few
thousand.
However, micro-influencers often drive more measurable outcomes than big name
celebrities. That’s because they typically have much more passionate and engaged
followers.
Micro-influencers spend a great deal of energy on cultivating trust with their followers.
So, they have deep insight into what your audience is interested in and what they’ll
respond to. To that end, use micro-influencers upstream to uncover important insight.
Then, collaborate with them on new creative ideas from social media marketing to
giveaways.
When you collaborate and build a relationship with influencers, it can lead to an influx of
traffic and leads.

36. Guerrilla marketing

How to drive traffic to your website through offline tactics? With guerilla marketing, you
utilize unconventional, creative, relatively low-cost techniques to capture people’s
attention in surprising ways. Good guerilla marketing gets people talking about your
brand and often results in media coverage and heightened social media activity.
For example, Nike has conducted a range of guerilla marketing stunts, including the
branded park bench missing a place to sit. Perfectly in line with Nike’s mantra that
everyone is an athlete and should be out moving their bodies.

TD Bank created a video in which they surprised customers by transforming one of their
ATM machines into an “Automated Thanking Machine,” giving customers everything
from flowers to trips to Disney. One Toronto Blue Jays fan was given the gift of throwing
out the first pitch at a game. One mother was given plane tickets to go see her
cancer-stricken daughter in Trinidad.
The results of the guerrilla marketing campaign? The video has racked up more than 24
million views. It was shared 460,000 times within the first 72 hours of its release, and
ever since TD has received a whole heap of brand love.

37. Increase website traffic with PPC

When considering ways to increase website traffic, you may fall into the trap of binary
thinking that the question of SEO vs. PPC is an either/or proposition. When it comes to
maximizing your traffic from the search engines, though, it’s more a question of how to
use each to their advantage.

Organic search is more profitable over the long run than PPC, which tends to have a
high acquisition cost. SEO is a great evergreen strategy for your target keywords.

PPC has its place in your marketing mix, as well. For example, for new products,
categories, or topics, you can use PPC to get more website traffic until your SEO kicks
into gear. You can also use PPC to occupy more real estate in the SERPs for branded
terms, with the intention of dominating the page.

With PPC, you can start driving traffic immediately. To that end, PPC is effective for
short-term initiatives or for testing new ideas and messaging. If you’re doing a holiday
push or running some sort of promotion, PPC may be your best bet.

38. Retargeting
Retargeting allows you to target people who have already expressed an interest in your
product or service. Maybe they searched for a product that you target with Google Ads.
Perhaps they visited your website. Or, maybe they placed an item in their shopping cart
at your online store.

From there, you can retarget them around the web to drive more traffic to your website.
You can show them different ads around the web that speak to the types of products or
topics they were viewing while on your site. If they’ve abandoned their shopping cart,
you can send them an email sequence to finish their purchase.

Retargeting allows you to amplify your digital marketing results. For example, your SEO
efforts may bring people to your site for the first time. With retargeting, you can
proactively keep them coming back again and again. It’s an effective way of nudging
them to engage further with your brand and hopefully make a purchase.

39. Answer questions in Quora

Another way to get more website traffic is by answering questions in Quora.

The entire site is dedicated to helping people answer questions and solve problems. By
taking the time to demonstrate your expertise and give people valuable information for
free, you increase the chances of them coming to your website.
If it’s appropriate and relevant, you can provide a link to your site in the answers you
give people. For example, if you wrote a blog post that goes into great detail about a
relevant subject that someone is asking about, you could link to the post. Don’t hard sell
the links though. Quora is a community and users don’t like being spammed with links.

40. Online tools for demand gen

If you already know the difference between lead generation vs. demand generation,
then you understand that the latter is a powerful awareness building tool.
Creating free online tools is one of the most effective ways to draw people to your site
and get more backlinks. Far beyond the typical blog post or article, online tools are
demand generation marketing gold. The tools don’t need to be complex. They just need
to perform a useful function that’s easy to promote.
For example, CoSchedule created a headline analyzer that makes recommendations to
improve blog post headlines. The tool attracts tens of thousands in estimated monthly
traffic and has generated more than 18,800 dofollow backlinks. The tool attracts tens of
thousands in estimated monthly traffic and has generated more than 18,800 dofollow
backlinks.
HubSpot also created a host of free tools, including a website grader, persona builder,
and email signature generator. The website grader alone generates tens of thousands
in estimated monthly traffic, while the tool has resulted in more than 1.5 million dofollow
backlinks.

41. Steal traffic from competitors

Want to steal traffic directly from your competitors? Use these techniques.
First, use an SEO analysis tool like Ahrefs or SEMRush to see which keywords your
competitors rank for. Look for keywords where they rank in the top 10 with relatively thin
content. In other words, pages that don’t have much substance, like short blog posts.
Once you’ve identified the thin pages, create a significantly better resource. Answer
more questions, cover the subject more thoroughly, design it better, etc. The Google
algorithm favors in-depth, longform, useful content, and following this process makes it
more likely that you’ll rank ahead of your competitor in search results.
A second strategy is to use SEO tools to look at a competitors’ backlink profile. Are
there any pages with lots of great links that return a 404? Recreate even more valuable
pages and then reach out to the sites who linked to your competitor to tell them about
your new content. While not every site will respond, you should be able to generate a
number of valuable new links.

42. Use Hashtags to Target Your Content

Adding hashtags helps extend the reach of your social media posts, categorize your
content, and attract niche audiences. By using targeted keywords relevant to your
products or services, posts are more likely to reach your target audience.

Be sure to follow the hashtag etiquette for each site and keep an eye on your Analytics
to see what hashtags drive the most traffic to your site. Use hashtags that are short,
memorable, and on-brand. Additionally, try creating a few branded hashtags that are
unique to your business.
 43. Create YouTube Video Tutorials

YouTube is a great resource for driving free organic traffic to your website. Maybe it's
because Google loves YouTube, and considering that it's the second most popular
search engine in the world, gaining exposure on YouTube could be huge. Create useful
tutorials and videos that add an immense amount of value and be sure to link to your
content through the description.

44. Update "Expired" Content On Your Website

Historical refreshes of content is a good thing, especially if some of your content has
expired. Note, this does not mean re-doing your content; simply refreshing it to bring it
current if it isn't already evergreen content. Look at ways you can update outdated
content on your site to drive more traffic through visibility on search engines like Google.

45. Create A Free Online Course

Creating a free course is a great way to drive traffic to your site. You can use Udemy,
Teachable or any number of websites out there in order to do this. Ensure the course
delivers an enormous amount of value and then pushes and links students to additional
content and offers on your site.

46. Develop SlideShare Presentations

You can use a platform like SlideShare to deliver powerful PowerPoint presentations
that are Google-friendly, ultimately increasing your visibility. If you do it right, and your
presentations go viral, which they easily can on this platform, and that presentation links
to your site, you will drive a large amount of traffic for free.

47. Use Outbrain or Taboola To Promote Your Content

Sites like Outbrain and Taboola are great for promoting your website or blog as long as
you have some sales funnel setup and an ability to track those individuals who arrive
from these platforms. These sites will promote your content across thousands of other
similar websites across the internet for a fee. However, be sure to do your due diligence
and test things out before diving in headfirst.

48. Purchase Ads Through Facebook

Want access to global popularity? Clearly, you can advertise on a platform like
Facebook. As long as your offer is enticing enough, and you can convert that traffic into
sales with a great sales page or free offer, then you can scale this marketing initiative
out infinitely to drive nearly unlimited sales.
If you have an active Facebook account, use your existing web traffic to get more
Facebook followers and to cross-promote your social profile with your website.
Sign up for Hello Bar, then create a new bar. Use the “Get Facebook Likes” goal.

49. Advertise On Instagram

Instagram now has a clear revenue strategy, and that includes placing ads on the social
network. This is a terrific way to reach people in your area and offers you a
highly-targeted approach to reach potential customers to buy your products and
services. Find out more about advertising on Instagram here.

50. Increase website traffic fast with content transformation

Did you know that one piece of content can perform double duty? It’s easy with content
transformation. My business partner and Hello Bar cofounder Neil Patel does it all the
time. For instance, he’ll turn his most popular blog posts into short, actionable videos.
Summary: How to increase website traffic
When you leverage the tactics above to get more website traffic, you’ll get more leads,
customers, and revenue for your brand.
However, it’s important to note that these are just ingredients. They aren’t a cohesive
strategy. It’s up to you to combine them in a way that resonates with your audience. So,
build customer personas, map their search behavior, solve their problems, and be
everywhere.

So, we arrived at the point where you clearly understand the purpose of having a
website for your business and learned 30+ useful techniques that will help to increase
your website traffic and generate leads. Hopefully, this book will serve you as a guide
throughout your experience.