Challenges and Opportunities of Organisational Behaviour

Challenges and Opportunities
of Organizational Behaviour
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Meaning of Organizational Behaviour
Organizational Behaviour simply is a process of studying &

understanding the behaviour of individuals in the organization. It is a
part of the management process which aims at improving the
performance of organizations through understanding & controlling
human behaviour.
It is through the organizational behaviour that organizations are able to

understand the behaviour of the people working with them. Once they
get to know about their people, organisations can easily influence &
motivating them towards achievement of goals. It helps to improve the
relations between the people working in the organisation & increase
their efficiency.
Challenges and Opportunities of Organizational

Behaviour
Enhancing Quality And Productivity
Maintaining the quality of its products is a challenging task for every
organization. It is the driving force through which companies are able to
attract more & more customers & hold them for the long term.
Quality is simply the degree to which products are able to satisfy the
customer’s needs & wants. It is the main factor which affects the
customer satisfaction level. Better quality products more easily satisfy
customer needs & wants.
Every organization should focus on quality factor to increase its

customer base. The main dimensions covered under the quality factors
are Features, Reliability, Durability, Performance, Conformance with
standards, Responses & Reputation.
Managers are focusing more & more to meet the quality expectations of
customers. In order to improve quality & productivity, they are even
engaging programs like Total Quality Management (TQM) &
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Reengineering. These two techniques mainly focus on customer needs &

continuously make efforts to increase the customer satisfaction level.
These techniques too involve extensive employee involvement in order
to increase productivity.
Working With People In Different Cultures

Every organization has employees who differ from each other in terms
of race, culture, religion, gender, and ethnicity. Employing person with
distinct cultures help organizations in getting fresh & new talents and
potentialities. Maintaining peace & cooperation among its different
employees is a challenging task for every organization.
Every employee working in an organization wants to retain their own

values & cultures although they are working in the same company where
they need to follow some rules & regulations.
Same decision of organization may be welcomed & accepted by people

of one culture & opposed by people from another culture. Therefore
managers need to treat every employee differently as per their individual
differences in order to ensure cooperation & increase productivity.
Improving The Skills Of People

Skills of people need to improved & upgraded as per the requirements
from time to time. In the business area, there are always lots of changes
which occur at a faster rate in terms of technology, environment &
structure.
These changes need to be addressed in order to achieve efficiency &

increase productivity. Employees & other executives of the organization
should possess the required skills in order to easily adapt to these
changes.
Failure to adopt these changes will make it difficult to achieve targeted

goals timely. There are basically 2 sets of employee skills that are
technical & managerial skills. Managers should, therefore, focus on
designing a proper performance appraisal program consisting of various
training & development programmes for their employees. This will help
them in improving their skills.
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Empowering People
Empowerment of employees is another challenging task for every
organization. Productivity of employees generally gets reduced when
kept under stringent rules & regulations as compared when they are
allotted some freedom.
Delegating appropriate responsibility & power to employees at different

level is important & challenging task for managers. Employees should
be allowed & encouraged to participate in various work-related
decisions. This will improve employer-employee relations in the
organization & also the commitment of employees to work.
Stimulating Innovation And Change

Today every business needs to focus on innovative ideas in order to
bring changes to beat the tough competition in the market. Business
should always focus to differentiate their product from their competitor’s
product. It will help them in getting more & more customers.
Business will fail & eventually forced to shut down if unable to keep
flexibility as per market demand. It should always bring innovative
products & services to market with minimum cost. For example, MI is
presently beating the tough competition in the market by presenting a
wide range of innovative products at a minimised cost,
Dealing With Globalization

Today globalization of business is something that is increasing
worldwide at a great pace. Now the operations of the business are not
limited to one particular location or nation, but they are performed
internationally.
Business nowadays are conducted beyond the national boundary of one

country & have their presence in different countries of the world.
Products of companies are selling more by various online portals over

the internet rather than by their physical outlets. Faster transportation &
communication network have an efficient role in providing services to
customers via online portals.
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Online presence of companies becomes the most emerging requirement

of every business. For example, Amazon conducts the majority of its
business operations worldwide via its internet portals rather its physical
outlets.
Improving Ethical Behaviour

Better ethical behaviour in working culture is a must for an organization
to increase its productivity. It should always be ensured that employees
behave positively & abide by all rules & regulations of the organization.
Healthy working environment for employees with minimal ambiguity
should be created.
This will help in increasing their productivity & reducing conflicts.

Clear cut instruction should be given regarding what is right behavior &
what is wrong. All unethical practices like the use of insider information
for personal gains should be avoided. Managers should organize various
workshops, seminars & training programmes in order to improve ethical
behaviour of employees.
Improving Customer Service

Business is unsuccessful if it fails to treat its customer well & provide
them with better service. If businesses have a large number of satisfied
customers it will help it in enjoying large profits in the long run.
They need to develop a better understanding with their customers to

easily recognize their needs & wants. Employees should meet with
customers in the most friendly manner & try to address their problem
properly.
It will help the management in creating the customer-responsive

environment in business. Organizational behavior has a key role in
establishing a better understanding of employees & ultimately with
customers.

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Challenges and Opportunities

© All Rights are Reserved

Meaning of Organizational Behaviour

Organizational Behaviour simply is a process of studying &

It is through the organizational behaviour that organizations are able to

Challenges and Opportunities of Organizational

Every organization should focus on quality factor to increase its

Reengineering. These two techniques mainly focus on customer needs &

Working With People In Different Cultures

Every employee working in an organization wants to retain their own

Same decision of organization may be welcomed & accepted by people

Improving The Skills Of People

These changes need to be addressed in order to achieve efficiency &

Failure to adopt these changes will make it difficult to achieve targeted

Delegating appropriate responsibility & power to employees at different

Stimulating Innovation And Change

Dealing With Globalization

Business nowadays are conducted beyond the national boundary of one

Products of companies are selling more by various online portals over

Online presence of companies becomes the most emerging requirement

Improving Ethical Behaviour

This will help in increasing their productivity & reducing conflicts.

Improving Customer Service

They need to develop a better understanding with their customers to

It will help the management in creating the customer-responsive

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