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Shein: the best, and worst, of fast fashion eslflow.com

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With over 10 million followers on social media, Shein is one of the most
popular, fast fashion, shopping destinations for Gen Z. But, if you’re not in your
teens or twenties, you’ve probably never even heard of it. Launched in Nanjing in
2008, and based in Singapore, Shein has a reputation, for being a go-to
source, for stylish and affordable clothing. It has been reported as having
an astonishing valuation, of 100 billion dollars, a huge amount of money, that
would make the company one of the most valuable startups, in the world. But what
makes She-in really fascinating , is that it exemplifies the best, and worst aspects,
of the fast fashion industry
Shein has become, very successful, by offering a wide range

of clothing and styles, to suit every taste, every budget, and
every occasion. Every single day, Shein updates its website
with on average, 6,000 new styles—an amazing figure. They
manage this, by outsourcing designing. As items begin
selling, they place, larger and larger orders, with
a chosen wholesaler. Also, they study online trends, to
predict, which new styles might become popular. They then
place orders in advance. Finally, they avoid the costs, and
the time wasting of container shipping, by sending purchased
However, Shein has also faced a lot of criticism. It has been items directly to the customer, by mail. For marketing,
criticized for the poor quality of its clothing; for not meeting safety Shein uses social media platforms, like Instagram, Facebook
standards; for using child labor; and for lacking transparency. and Tik Tok, to promote its product, to a wide audience.
Shein's clothing is often criticized, for not lasting long. In addition, Influencers market its products on social media. These
customers complain about low quality materials. Some clothing influencers show off the products, and help to generate
items, such as children’s sleepwear, appears to be flammable, and interest, and awareness.
seems not to meet safety standards. Shein has also been criticized,
for its labor practices. Workers interviewed by researchers, said
they typically arrived at 8 am, and left, around 10 or 10:30 pm.
They have also been accused, of using underage labor. She-in also
has a problem with its environmental impact. Its products
generally don’t meet sustainability standards, and of
course, fast fashion creates a lot of trash, as products are
quickly thrown away. Shein has also been accused, of design
theft. Relying on suppliers for fast, cheap designs, results in the
copying of products. Suppliers, have been searching the internet,
including Instagram, and Etsy, and copying, other people’s works,
then selling them to Shein.
Despite the criticism, Shein remains a popular shopping destination for many consumers. Shein plans to continue
expanding in the future. Already, it has a wide range of products, including pet items and household goods. People have
been comparing it to Zara, but it could become, like an Amazon. She-in aims to become, a go-to, online retail location,
for all things fashion, beauty, and lifestyle.
1. What does Shein sell?________________________________________________________________________________

2. How many new styles does the company release each day?___________________________________________________
3. Who are their main customers?_________________________________________________________________________
4. How does Shein market its products? ____________________________________________________________________
5. What are some of the criticisms of Shein? ________________________________________________________________
____________________________________________________________________________________________________
6. What is Shein's goal for the future? _____________________________________________________________________
___________________________________________________________________________________________________
7. Do you think Shein will survive? Why/why not? __________________________________________________________
___________________________________________________________________________________________________
1. Shein sells a wide range of clothing styles to suit every taste, every budget, and every
occasion.
2. Shein updates its website with, on average, 6,000 new styles every single day.
3. Customers are usually Gen Z, young women in their teens and early twenties..
4. Shein markets its products on social media platforms like Instagram, Facebook and Tik Tok to
promote its products to a wide audience. Influencers market its products.
5. Some of the criticisms of Shein include the poor quality of its clothing, the use of child labor,
and the lack of transparency.
6. Shein's goal for the future is to become a go-to online retail location for all things fashion,
beauty, and lifestyle.
7. It is difficult to say whether or not Shein will survive. The company has faced many criticisms,
but it remains popular among consumers.

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Shein: the best, and worst, of fast fashion eslflow.com

Shein has become, very successful, by offering a wide range

1. What does Shein sell?________________________________________________________________________________

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