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Assignment - Survey On Earphones

The document is a survey report on consumer earphone purchasing behavior. It surveys students at Sahyadri College to understand their earphone usage and preferences. The key findings are that male students use earphones more than females, and students aged 21-25 use them the most. Most respondents own 1-2 pairs of earphones and prefer wireless earbuds from brands like Bose. Over half would purchase wireless earphones priced under Rs. 2,500. The survey provides insight into who buys earphones the most and their preferences in brand, type, and price.

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Sagar Shetty
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1K views8 pages

Assignment - Survey On Earphones

The document is a survey report on consumer earphone purchasing behavior. It surveys students at Sahyadri College to understand their earphone usage and preferences. The key findings are that male students use earphones more than females, and students aged 21-25 use them the most. Most respondents own 1-2 pairs of earphones and prefer wireless earbuds from brands like Bose. Over half would purchase wireless earphones priced under Rs. 2,500. The survey provides insight into who buys earphones the most and their preferences in brand, type, and price.

Uploaded by

Sagar Shetty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment

On
Survey on Earphones

Subject: consumer behavior

Submitted by:
Name: Atish Kumar
USN NO: 4SF20BA020
Department of Business Administration
Sahyadri College of Engineering and Management
Adyar, Mangalore – 07
Submitted to:
Prof. Padmanabha B
Department of Business Administration
Sahyadri College of Engineering and Management
Adyar, Mangalore – 07
Introduction

Headphones and earphones have become ingrained in our everyday routines. Remove the noise
from your environment if you wish to disconnect from the outer world. Then simply lose
yourself in your music, and what better way to do it than with a pair of headphones?

When listening to music or watching TV or a movie, earphones are ideal. You can also use them
to study if you have those audio courses on tape, or listen to them when you want to read a book
but don't have the time.

Professionally, headphones are used in video editing and sound integration, as well as for
recording. In the field of communications, headsets integrate the functions of a microphone, a
phone, and a headphone.

Earphones are a pair of small speaker drivers that are worn over the user's ears or around the
head. They are electroacoustic transducers that convert electrical signals into corresponding
sounds. Headphones allow one user to listen to an audio source personally, as opposed to using
speakers that emit a sound to the outside so that everyone nearby can hear it. Headphones are
also called earphones, earphones, or colloquially cans. Circumaural (“around the ear”) and
supra-aural (“above the ear”) headphones use straps on the head to hold the speaker in place.
Another type, called earphones or earphones, consists of individual units that are inserted into the
user's ear canal. The third type is bone conduction headphones. It usually wraps around the back
of the head and places it in front of the ear canal so that it remains open.

Earphones link to a signal source such as an audio amplifier, radio, CD player, portable media
player, mobile phone, video game console, or electronic musical instrument via a cord or
wireless technology like Bluetooth, DECT, or FM radio. The earliest headphones were created in
the late 1800s for telephone operators to use to keep their hands free. Initially, the audio quality
was poor, but the advent of high-fidelity headphones was a step forward.

Earphones are available in a variety of audio reproduction quality options. Headsets built for
phone use often do not have the same high fidelity as audiophile-grade versions designed for
music listening. Cable-connected headphones often have a 1/4 inch (6.35mm) or 1/8 inch
(3.5mm) phone port for connecting to the audio source. Wireless stereo earphones use Bluetooth
connectivity to send audio signals via radio waves from sources such as cellphones and digital
players. Beginning in the 1980s, the Walkman effect caused headphones to be used in public
locations such as sidewalks, grocery stores, and public transportation.

Statement of problems:

To investigate the purchasing habits of persons who use earphones.

To comprehend why customers purchase a specific brand of earphones

Need for study:

To investigate customer purchasing behavior when purchasing earphones.

Objectives:

To gain a better understanding of how people buy earbuds.

To discover why earphones are so trendy.


Hypothesis:

Assume that the analysis of the number of surveys completed through Google Forms is used to
determine customer purchasing behavior

Scope of the study:

Sahyadri campus

Youth

Number of population

Research design:

MS Excel

Sample plan:

Google forms were used to collect samples…

Limitations of the study:

● It will never be able to eliminate the risks that come with making decisions.
● The issue of trust and clarity.
● It is not a problem-solving technique, but rather a tool for resolving issues.

Data Analytics and interpretation:


Gender:

In the above-mentioned survey, male consumers use earphones more than female consumers, as
shown in the diagram.

Age group:

According to the graph above, students between the ages of 21 and 25 use more earphones than
adults over the age of 25 and below 20.

Employed:
The graph above displays the employment status of the respondent collected from the survey.

Pairs of Headphones/Earphones owned:

This graph shows the number of pairs of Headphones/Earphones owned by the respondent.

Types of Brand:

In the above graph types of brand preferred by the consumer is displayed, 22.2 % of people
would choose to buy bose over other brands.
Types of earphones Prefered:

The consumer would like to purchase earbuds more i.e 44.4%, than the over-ear headphone in
the above figure.

Wireless Earphones/Headphones:

In the above graph, 56% of the respondents would like to go with wireless earphones than wired
earphone

Buying behavior:
In the above graph, Over 66% of the respondents would like to buy wireless
headphones/earphones, and 22% maybe and 11% of the respondents would not want to buy the
product.

price range:

This graph shows the price range of the product the respondents are looking for the majority
would like to purchase it from the range 500 to 2500.

Conclusion:

According to the data, people between the ages of 21 and 25 buy more headphones/earphones
than anyone else. The information also includes the number of headphones/earphones that the
consumer owns and the brands that they utilize. Respondents' purchasing habits reveal that they
prefer wireless earbuds to wired ones, with more than half saying they would buy the product if
the price was less than RS2500.

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