BUS 378 - Case Writing Assignment

Case Writing Assignment
Case Writing Assignment (CWA)

Use the report of the “Project” to produce a case study and teaching note.
What is a Case Study?

Case studies form an important pedagogical tool in many fields of study. The use of case
studies allows students to participate actively in the learning process (Naumes & Naumes,
2012). To be able to use the case method in the capstone courses, we must have a
continuous source of fresh case studies to maintain the interest of our students (Vega,
2022). Cases must also provide value to the learning process. The ideas for case studies
can come from a wide variety of sources.
A business case study is simply a story about how you successfully delivered a solution to
your client (Andrews, 2021). Case studies can range from academic research studies to
corporate promotional tools trying to sell an idea—their scope is quite vast.
Case studies start with background information about the company, describe problems that
company was facing, present the solutions you developed (if any), and explain how those
solutions positively impacted the company (Packer, Berger, & Mookherjee, 2017).
Aims and Scope of CWA

The aim of the Case Writing Assignment is to enhance strategic operations management
education through the publication of high-quality refereed business environment
teaching/learning materials. The goal is to attract contributions from students within the
business majors who excel in the creation and learning of business environment lectures
and who have developed exceptional teaching/learning material and new approaches in the
field. The scope of this assignment is to cover a variety of subject areas relating to real-life
companies, including manufacturing, services, supply chain management, marketing,
human resource management, hospitality, healthcare, finance, and e-commerce.
Case Study Outline

The outline of the case should be as follows:
1. In the first paragraph you make the statements about the key issue(s) that need to
be addressed within the organisation.
2. In the second paragraph you introduce the context, giving a little background about
the organisation and how it is located within its sector.
3. In the third paragraph you explain how the situation that now requires some form
of action initially developed.
4. Then, in the subsequent paragraphs you include the necessary history of the
organisation, how it handled similar situations in the past, and details of the roles
of the key characters in the story.
5. At the end of the case you remind the reader of the key issue(s) that now require
addressing, the questions that need to be considered, the analysis that needs to be
undertaken and the problems that require recommendations or potential solutions.
6. Add all necessary exhibits to ensure there is enough data to tackle the issues raised
in the case.
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BUS 378, Business Environment
7. Avoid including any of your own opinions and evaluation in the case. (These
should be captured in the teaching note. If they are left in the case, it will undermine
the expository structure and create a bias leaving little scope for discovery learning)
Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on
the draft. In a draft, you have to develop and write your case study by using: the data which
you collected throughout the research, interviews, and the analysis processes that were
undertaken. Follow these rules for the draft:
- Your draft should contain at least 4 sections: (1) an introduction; (2) a body where
you should include background information, an explanation of why you decided to
do this case study, and a presentation of your main findings; (3) a conclusion where
you present data; and (4) references.
- In the introduction, you should set the pace very clearly. You can even raise a
question or quote someone you interviewed in the research phase. It must provide
adequate background information on the topic. The background may include
analyses of previous studies on your topic. Include the aim of your case here as
well. Think of it as a thesis statement. The aim must describe the purpose of your
work—presenting the issues that you want to tackle. Include background
information, such as photos or videos you used when doing the research.
- Describe your unique research process, whether it was through interviews,
observations, academic journals, etc. The next point includes providing the results
of your research. Tell the audience what you found out. Why is this important, and
what could be learned from it? Discuss the real implications of the problem and its
significance in the world.
- Include quotes and data (such as findings, percentages, and awards). This will add
a personal touch and better credibility to the case you present. Explain what results
you find during your interviews in regard to the problem and how it developed.
Also, write about solutions which have already been proposed by other people who
have already written about this case.
- At the end of your case study, you should offer possible solutions, but don’t worry
about solving them yourself.
- In the conclusion, a case study is one of the best methods of getting an overview of
what happened to a person, a group, or a situation in practice. It allows you to have
an in-depth glance at the real-life problems that businesses, healthcare, criminal
justice, etc. may face. This insight helps us look at such situations in a different
light. This is because we see scenarios that we otherwise would not, without
necessarily being there.
Rubric Assessment
The case study must be assessed under 8 different outcomes:
- Correctly identify the concepts, theories, and practices in the discipline.
- Identify the relevant theories and principles associated with the particular study.
- Evaluate legal and ethical principles and apply them to your decision-making.
- Recognize the global importance and contribution of your case.
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- Construct a coherent summary and explanation of the study.

- Demonstrate analytical and critical-thinking skills.
- Explain the interrelationships between the environment and nature.
- Integrate theory and practice of the discipline within the analysis.
References
Andrews, S. (2021). The Case Study Companion: Teaching, Learning and Writing
Business Case Studies. Routledge.
Naumes, W., & Naumes, M. J. (2012). The Art and Craft of Case Writing. M.E. Sharpe,
Inc.
Packer, C. D., Berger, G. N., & Mookherjee, S. (2017). Writing Case Reports: A
Practical Guide from Conception through Publication (3rd ed.). Springer
International Publishing.
Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019, July 24).
Case Study Method: A Step-by-Step Guide for Business Researchers.
International Journal of Qualitative Methods, 18, 1-13.
doi:https://doi.org/10.1177/1609406919862424
Vega, G. (2022). The case writing workbook : a guide for faculty and students (3rd ed.).
Taylor and Francis.
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Case Writing Assignment

Case Writing Assignment (CWA)

What is a Case Study?

Aims and Scope of CWA

Case Study Outline

Writing a Case Study Draft

- Construct a coherent summary and explanation of the study.

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