Advertisement

It is a notice or announcement made in a public medium

promoting a product, service, or event or publicizing a job
vacancy. There are two (02) types of advertisement:--

1. Classified
2. Commercial

1.Classified Advertisement Writing

What is a classified advertisement?
A classified advertisement is a small advertisement that you put
in a newspaper or a magazine, usually because
you want to sell or buy something or to find or offer a job.
Advertisement writing
In the classes 11-12 CBSE examination, choices will be given to
attempt any one question out of the given two Short Answer
Questions (4 MARKS EACH) based on any of the following –

i) Notice writing
ii) Poster writing
iii) Formal and informal invitation and reply writing.
iv) Advertisement writing

Advertisement writing - Breakup of Marks

The breakup of 4 marks for the question on Advertisement
writing in the classes 11-12 English writing skills paper as per
CBSE guidelines is as follows:
Format 01 mark
(heading)
Content 02 marks

Expression 01 mark

Total 04 marks

Classified Advertisement Topics

A Classified advertisement is written by an employer who is
looking for the services of a person in his organisation or to
sell/purchase/rent any property or for many other purposes.
PURPOSE
TYPE OF
ADVERTISEMENT
SITUATION VACANT This advertisement is written by an
employer who is looking for the services
of a person in his organisation.

SITUATION This is written by a job-seeker.

WANTED

FOR SALE This is written in an attempt to sell

property, assets, office goods, etc.

TO LET This is written by a person looking for

tenants for his/her property.

ACCOMODATION Written by the ones looking for a place for

WANTED accommodation.

MATRIMONIALS This is written while looking for

prospective marriage candidates
MISSING This is written in case any
object/person/pet goes missing giving
descriptive details for the same.

Tips for writing Classified Advertisement

When you're writing an advertisement, every word counts. Being
too vague or wordy will cause people to skim your advertisement
instead of pausing to read it, so the same writing tenets apply no
matter what type of advertisement you're writing.

i) It should begin with a heading in bold or upper case

letters.
ii) The language should be according to the audience we are
referring to. For example- If you want to sell something to
the youngsters, the words chosen shall be good enough
to attract them.
iii) Do not use the same descriptive characteristics for every
type of advertisement. For example- In Situation Wanted
case, calling for receptionist applications, one must use
words that are indicative of the personality and
communication skills you are looking for. On the other
hand, for hiring a tech executive, it is imperative you ask
for skills limited to the IT department.
iv) Do not make full sentences. The prescribed limit is 50
words and in order to make your advertisement loaded
with information about the topic, you have to manage your
words carefully.
v) Always add contact details in the end either in the form of
contact no., email id or both. They are generally given in
the question.
vi) Remember, nowhere in the answer are you required to
mention your own personal details.
 vii) It should always be in a box made with sharpened
pencil.
viii) It should be neat and clean with good presentation.
ix) Practice a lot of advertisements because, “Practice makes
the man (or woman, for that matter) perfect”

Classified Advertisement Examples

1. Principal, Sunrise Global School, Agra requires a
receptionist for her school. Draft a suitable advertisement in
about 50 words to be published in the classified columns of a
national newspaper giving all the necessary details of
qualifications and experience required in the receptionist.
(CBSE 2016)
Answer:
SITUATION WANTED
REQUIRED a young, dynamic, smart, charismatic and friendly
female receptionist for Sunrise Global School, Agra. Attractive
salary with fringe benefits. Healthy work environment. Fresh
graduates having honours or equivalent degree in English with
good communication skills can apply by sending their cover
letter and resume till March 30 on the below mentioned
id: [email protected]. For queries, contact: 98100XXXXX

2. You are Vikram/Sonia, an Hon’s graduate in history with

specialization in Medieval India. You are well acquainted with
places of historical interest in Delhi, Agra and Jaipur. You are
looking for the job of tourist guide. Write an advertisement in
about 50 words for the situations wanted column of a local
newspaper. Your contact no. 999751234.
(CBSE 2017)
Answer:
SITUATION VACANT!
BA (Hons) History topper, Vikram/Sonia, with specialization in
Medieval India is looking for the job of a tourist guide. Age 22
years. Affluent in Hindi and English. Well-acquainted with places
of historical interest in Delhi, Agra and Jaipur. Good
communication skills, persuasion skills and charming
personality. Expected salary- 30,000pm. Contact no.:
999751234 and email-id : [email protected].

3. You are Harish/Harshita of 12, Seva Nagar, Pune. You want

to sell your flat as you are shifting to another city for work.
Draft a suitable advertisement in not more than 50 words to
be published in The Pune Times under the classified
columns.
(CBSE 2018)
Answer:

FOR SALE
Flat No. 12, Seva Nagar, Pune. Ground floor with two bedrooms
having attached bathrooms, car parking available, park facing,
best location, friendly neighbours, 24 hour power and water
supply, low maintenance charges and reasonable price. For
further details, contact:Harish/Harshita 98100XXXXX
4. You are Ram/Rajani. Draft a classified advertisement, in
not more than 50 words, to be published in India Times for
the sale of a used motor car giving all the necessary details.
You can be contacted at 12345679.
(CBSE 2017 COMPARTMENT)
Answer:
FOR SALE
Available black Maruti SWIFT Dzire, ZXI, year 2016, self-driven,
cautiously used, scratch less with a stereo and perfectly working
air-conditioner. No scratches,Beautiful upholstery, good
condition, Interested may contact:Ram /Rajni , 12345679

5. You are Karan Kumar/ Karuna Bajaj, a leading lawyer

practising in Surat. You want to buy an independent house at
City Light Road to be used as office-cum-residence. Draft an
advertisement in about 50 words for the classified columns
of a local newspaper. You can be contacted at 45645678.
(CBSE 2016)
Answer:

FOR PURCHASE
Independent house at City Light Road to be used as office-cum-
residence, medium-sized, preferably the corner one, fully-
furnished and ready to move in. Reasonably priced. Interested
may contact Karan Kumar/ Karuna Bajaj: 45645678

To Let Advertisement Format

Man is a social animal. For his domestic requirements, we

often either purchase or sell properties and other articles
in our day to day life. For this we generally send an
advertisement in the newspaper While writing such
advertisements for publication, we ought to be very
cautious and should leave irrelevant details. While
drafting such advertisements, we must focus on the
following steps:

Step 1 – Write down the particulars of the property,

price range, and present condition.
Step 2 – Classify the terms and conditions.
Step 3 – Any other details to buy your sale/ purchase,
etc.
Step 4 – Location and other facilities if any.
Step 5 – Mailing or contact address
Step 6 – For vehicles point out the model, colour,
accessories, etc.
Step 7 – For household goods give the brand, model,
year of manufacturing, condition and expected price, etc.
Example 1

Draft a suitable advertisement for the To Let’

column of a newspaper for a house with all
facilities.
TO LET
Available on rent basis for eleven months a newly
constructed house in Vasant Kunj, New Delhi. The
house has 5 spacious bedrooms with attached
bathrooms, a big drawing room-cum-dining hall.
Kitchen is very spacious. Garage and servant quarter in
a corner. The tastefully built house is two sides open in
the market with educational facilities for children.
Expected rent Rs. 25,000 pm. Please ring 9353542311
or contact 2384119193.
Example 2
1. You have recently constructed a house with all
the facilities in a posh area. As you have
decided to give it on rent, draft a suitable
advertisement in not more than 50 words for
the ‘To Let’ column of a local daily. Invent all the
necessary detail including contact address.
TO LET
Available on rent basis for eleven months a newly
constructed house in Vasant Kunj, New Delhi. The
house has four spacious bedrooms with attached
bathrooms, a big drawing-room-cum-dining hall.
Kitchen is very spacious. Garage and servant quarter is
in a corner. The well-furnished and tastefully built
house is two sides open in the market with educational
facilities for children. Expected rent $20,000/ – per
month.
Please ring 935342311 or contact 2394119193 (826,
Vasant Kunj, New Delhi)

Matrimonial advertisement Format

When we are writing any matrimonial, we should
keep in mind the following points:
Step 1 – Age, weight, height, sex
Step 2 – Caste, Creed and religion
Step 3 – Job, qualification, and place of posting
Step 4 – Contact address
Step 5 – Any other relevant specification if any.
Examples
Your younger brother aged 5 has been missing for
the last three days. Draft an advertisement in not
more than 50 words for the Missing person column
of a local newspaper. You are Ram/Rama. Contact
number 9310700000.
MISSING
Krishna, a 5-year old boy, 65 cms. Fair complexion,
round face, the well-built physique has been missing
from Golf Links, New Delhi since 16th August 2010. He
has a scar on his forehead. He is wearing a white shirt
and blue shorts and was carrying a school bag when
seen last. He speaks Hindi and Punjabi. The person
giving any clue shall be suitably rewarded.
Contact Ram/Rama