Scribd
Upload
47 views2 pages

Consumer Decision Making Task

The document discusses the differences in how the author gathers information and makes purchasing decisions for Starbucks versus mobile phones. For Starbucks, the author typically orders favorite drinks and pastries, or asks friends for recommendations. For mobile phones, the author relies more on experts to find an affordable option that meets their needs. When purchasing Starbucks, the author values good customer service and taste, while for phones they prioritize the phone's importance and care in ensuring it is safe. Starbucks purchases are low-involvement since choices are limited, while phone purchases require more evaluation due to higher costs and many brand options. Factors considered for Starbucks are service quality and price, while for phones it is battery, memory, camera, operating system and cost

Uploaded by

Sam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
47 views2 pages

Consumer Decision Making Task

The document discusses the differences in how the author gathers information and makes purchasing decisions for Starbucks versus mobile phones. For Starbucks, the author typically orders favorite drinks and pastries, or asks friends for recommendations. For mobile phones, the author relies more on experts to find an affordable option that meets their needs. When purchasing Starbucks, the author values good customer service and taste, while for phones they prioritize the phone's importance and care in ensuring it is safe. Starbucks purchases are low-involvement since choices are limited, while phone purchases require more evaluation due to higher costs and many brand options. Factors considered for Starbucks are service quality and price, while for phones it is battery, memory, camera, operating system and cost

Uploaded by

Sam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

Consumer Decision-Making Task

Evaluate yourself as a consumer/customer of a (1) Starbucks and (2) mobile phone. Compare
and contrast your behavior when purchasing these two products in terms of:

1. Ways of gathering information about the product you need to purchase.

The ways of gathering information about the product I need to purchase between the two
products, which are the Starbucks and the mobile phone. When buying at Starbucks, of
course, I am purchasing my favorite drink or pastries, which is what I ordered always, do when
it comes to coffee, frappe, or pastries. Then when I taste or try it, and I didn’t like it or I’m not
that satisfied. I would ask a friend or family member, what they can recommend for me that I
would like. Also, sometimes I try their best seller and it turns out I love it. While in mobile
phones, of course, I would go to the expert that can find me an affordable the same time my
wanted phone, in short, a perfect phone for me. I am not that good at picking a good phone,
so I would prefer to ask for help when it comes to the phone.

2. The values that are being considered in the purchase of each product.

Different values are being considered when purchasing a Starbucks, mobile phone. At
Starbucks, I appreciate their employees and how they handle the customers, which is the
greeting, excellent service, genuine smile, and of course their friendly spirit. Then when it
comes to the product that I purchase, I as well appreciate the taste of it. So, I agreed with the
price because the quality of the drink is good, also their pastries. As for me, I am not that
eating a lot, I am the picky type of person when it comes to food, but when purchasing at
Starbucks, I always finished everything I ordered because it is good. When it comes to mobile
phones, of course, everything is on our phone, it is like your life is there, that is why when it
comes to caring, my phone is one of my priorities. When going outside, I always think first if
my phone is safe. I need to ensure it won’t fall, get wet, or get lost.

3. Involvement when purchasing the 2 products.

Starbucks is a product purchase that is a low-involvement product purchase. Low-involvement


product purchase, because the product that I buy given without much thought because it's
what I usually buy. It is limited decision making where there is a short to moderate time to
decide and has low to moderate cost goods.

While mobile phone is a product purchase that is a high-involvement product purchase. High-
involvement product purchase, because the product or brand of mobile phone that I should
buy is needed a deeper evaluation and a long time to decide which is the good purchase. It is
extensive decision-making where it may experience cognitive dissonance, high costs of goods,
and evaluation of many brands.
4. Factors (that are being considered when deciding on buying the above products).

STARBUCKS MOBILE PHONE


Service Quality Battery
Price Memory
Camera
Operating System
Cost

5. Personal traits, and factors that affect your decision when making the purchase
decision.

The personality of a person has an impact on his purchasing habits. A music lover would
cheerfully spend money on musical instruments among other things. As for me, I am a when you
buy, I buy type of person, too. So, my sisters love coffee, they buy it every day, that’s why I was
influenced by them to buy too, that is why now I love coffee as well.

Also, an individual's work has a substantial impact on his or her purchasing decision. The
products and brands that an individual chooses for himself or herself are directly influenced by
the nature of his or her employment. As for me, I am still a student, but I got some income
sometimes that is why I can buy all I want, but whenever I spend everything, my decision in
making a purchase, changes. For example, I bought a bag online yesterday, then I crave coffee
and pastries today, but my money is not enough to buy coffee and pastry. So, I might buy coffee
only, or a pastry only on that day.

Escalante, Samantha
APPMKTG – BFMM03

You might also like