These spreadsheet exhibits relate to the case TiVo Segmentation Analytics, Case

#KEL932.

©2016 by the Kellogg School of Management at Northwestern University. This case

was prepared by Professor Moran Cerf. Cases are developed solely as the basis for
class discussion. Cases are not intended to serve as endorsements, sources of
primary data, or illustrations of effective or ineffective management. To order copies or
request permission to reproduce materials, call 800-545-7685 (or 617-783-7600
outside the United States or Canada) or e-mail [email protected]. No part
of this publication may be reproduced, stored in a retrieval system, used in a
spreadsheet, or transmitted in any form or by any means—electronic, mechanical,
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Publishing.
 Data
Work Status Marital Status Suma de Annua
none 12219
married 10323
single 1896
professional 26788
married 18952
single 7836
Total Result 39007
Suma de Age
18189
15020
3169
30155
21964
8191
48344
Suma de Monthly Household Spend/Gasto mensual del hogar
25703
22263
3440
68538
45209
23329
94241
 ID Gender Marital Status Work Status Education Annual Income (x1000 $)
557 female single professional MA 35
846 male married professional MA 31
762 male single professional PhD 28
810 female single professional PhD 28
329 male married professional MA 48
962 male married professional none 24
66 male single professional MA 34
477 female married professional none 29
757 female married professional none 31
807 female single professional none 27
858 female single professional MA 32
983 female married professional none 31
38 female married professional none 28
375 female single professional none 27
486 male married professional none 29
132 female single professional none 33
342 male single professional BA 30
655 female married professional PhD 28
925 male married none none 27
938 male married none none 33
389 female married professional none 27
454 female married none BA 29
524 female single professional BA 55
786 male married professional MA 50
937 female married none none 35
185 male single professional none 36
691 male single professional BA 29
553 female married none MA 33
620 female married professional BA 56
699 male married none BA 31
826 female married professional none 30
709 female married professional none 32
250 female married none none 26
514 male married none none 27
880 female married professional BA 50
674 male married professional BA 39
384 male married none none 34
774 female married none none 34
878 female married none none 33
540 female married none none 26
682 female married none PhD 30
278 female married professional none 25
714 female married professional none 31
732 male married professional PhD 52
205 female married professional BA 52
613 female married professional none 28
720 female single none BA 30
45 female married professional none 26
455 male married professional PhD 51
941 female single none BA 33
413 male married none none 34
770 female married professional BA 48
848 male married none none 31
221 female married professional BA 55
373 female single none none 33
688 female single professional none 26
78 male single none none 25
137 female married none none 24
305 male single professional MA 54
527 female married none BA 32
504 female married none none 35
42 female married professional BA 54
957 male married none none 36
324 female married professional MA 34
573 female married none none 23
984 male married none none 25
166 female married professional none 57
684 male married professional BA 54
750 male married none BA 35
907 male single none none 27
313 female married professional none 37
412 male single none none 30
672 male married professional none 34
122 male married none none 32
379 female single professional BA 55
704 female married professional none 30
910 female married none none 26
947 male married none BA 32
311 male married professional none 35
459 male married none none 32
178 male married none none 28
239 male married professional none 33
261 female single professional PhD 54
321 female married none none 50
423 female married professional none 31
541 male married professional none 27
246 female married none none 24
318 female single professional none 29
773 female single professional BA 54
832 male married professional BA 55
106 male single none none 28
197 female married professional none 25
624 male married none none 29
705 male married professional BA 55
738 female single none none 25
617 female married none none 36
16 female married professional none 33
272 female married none BA 28
415 female married none none 23
660 male married professional none 30
776 male married professional BA 56
108 male married none none 32
434 female married none none 28
662 male married none none 47
898 female married none BA 31
940 male married none none 36
505 female married professional BA 31
100 male married none BA 55
538 male married none none 35
20 female married professional none 28
908 female single professional none 34
10 female married professional none 30
359 male married professional BA 28
385 female single professional none 52
935 male married professional none 30
948 male married professional none 32
9 male married professional none 57
528 female married none none 29
726 male single none none 31
771 male single professional none 33
970 male married none none 27
50 male married none none 28
911 male married none none 28
974 male married none none 30
7 male married professional none 33
165 male single none none 27
466 female married professional BA 46
487 female married professional none 31
533 male married professional BA 58
113 female married none none 27
203 female married professional none 25
640 female married professional BA 51
74 male married professional none 30
400 male married professional MA 58
777 female single none none 34
3 male married professional BA 58
164 male married none none 31
512 male married none BA 25
32 female married none none 32
282 female married none none 30
601 female married professional none 33
664 female married none BA 32
734 male married professional MA 49
650 male married professional none 33
687 female married professional none 27
44 female single none none 32
262 male single professional BA 59
588 female married professional BA 54
594 male married none none 26
606 female married professional BA 28
712 male married professional none 34
716 female married none none 31
740 female married professional BA 58
186 female single none none 31
219 female single professional none 32
169 male married none none 29
309 female single professional BA 55
555 female married professional none 45
710 female married professional PhD 50
853 male married none none 24
115 male married none none 32
997 male married professional MA 32
277 female married professional none 36
401 female married professional none 36
945 female married professional none 32
232 male married professional none 33
279 female single none BA 29
519 male married professional none 27
727 male married professional none 31
856 female married professional none 28
161 female single professional none 55
252 male married professional none 46
536 male married professional none 60
637 male married professional none 60
811 male married professional none 28
515 female single professional none 32
496 male married professional PhD 29
922 male single professional MA 27
48 male married professional BA 48
420 male married professional PhD 46
427 female single professional MA 31
612 male married professional MA 48
775 male married professional BA 47
235 female married none none 29
243 female married professional BA 55
874 male single professional PhD 26
121 female married professional MA 31
208 male married professional MA 45
406 male single professional BA 28
428 male married professional BA 50
864 female married none none 26
65 male single professional BA 27
111 male married none none 31
294 female single professional PhD 52
607 female married none none 37
715 female married professional none 29
98 male single professional none 29
315 female married none none 28
341 female married professional none 35
380 male single professional MA 32
696 female single professional PhD 29
772 female married professional none 29
975 female married none none 27
314 female married professional none 34
525 male single professional PhD 27
760 male married professional BA 28
875 male single professional none 30
956 male single professional BA 29
107 female married professional BA 30
436 female married none none 32
482 female married professional BA 51
630 male single professional none 34
742 female single none none 30
767 female married professional none 32
850 female married professional none 32
57 male single none none 29
378 male married professional BA 25
754 female married professional none 26
869 male single none none 33
8 male married none none 29
188 male married professional BA 50
238 female single professional MA 34
260 male married professional none 51
471 male single professional none 29
654 male married none none 26
801 male married professional none 52
868 male married professional BA 51
85 female married none none 30
491 female married professional none 30
657 male married professional BA 30
876 female married none none 30
88 male married none none 28
114 male married professional BA 33
241 male married none none 35
347 male single professional none 30
456 male married professional BA 52
465 female married professional none 61
582 male married professional none 31
723 female married none none 35
28 male married professional none 28
58 female married none BA 27
84 female married professional BA 49
254 female single professional MA 55
284 male married none none 28
419 male married professional BA 35
435 male married professional none 50
694 male married none none 31
919 male married professional none 31
985 male married none none 26
226 female married none BA 34
293 male married professional PhD 52
494 female married none PhD 33
634 female married professional none 33
677 male married none none 32
30 female married none none 25
396 male married none BA 27
403 male married none none 24
568 female married professional BA 58
579 female married none none 31
887 male single none none 37
926 female married none none 26
51 male married none none 26
322 male married none none 26
408 male married professional PhD 28
467 male married professional MA 52
542 female married professional none 33
633 female married professional none 32
905 male married professional BA 52
147 female married professional BA 52
175 female married professional BA 29
337 female single professional BA 56
534 male married none BA 32
631 male married none none 25
663 male married professional BA 52
789 male married none none 27
942 female married professional MA 55
247 female married professional MA 55
248 female married none none 26
370 male married professional BA 53
521 male married professional none 34
605 female married none none 32
787 female married professional none 56
855 male married professional BA 32
995 male married professional BA 53
134 male married professional BA 53
335 female single professional BA 53
453 male single professional MA 30
797 female single professional none 26
870 female married professional none 28
46 male single none none 33
554 male married none none 31
736 male married none BA 36
781 male single professional none 35
89 female single professional none 30
547 female married none none 34
700 male married professional BA 53
701 male married professional none 32
703 female married none none 28
120 female married none none 28
270 male married professional none 28
281 female single none none 30
497 female married professional BA 52
570 female married none none 36
645 male married professional none 35
963 male married professional BA 54
95 male married professional PhD 54
417 female single professional BA 60
614 male single none BA 28
965 male single professional none 30
34 female married professional none 30
223 female married none none 28
323 female single professional BA 53
623 male married professional BA 54
717 male married none none 30
728 male married professional none 35
733 female married professional BA 49
849 male married professional BA 54
172 male married professional none 54
268 female married professional BA 23
447 male married professional BA 54
586 female single professional BA 30
980 male single none none 31
31 female single professional BA 56
43 female married none none 24
500 male married professional MA 55
805 female married professional BA 32
22 male single professional none 31
390 male married professional BA 55
835 male single professional PhD 54
865 female married professional none 31
69 female married professional none 28
357 female married professional BA 60
475 male married professional none 32
488 male married none BA 52
561 female married professional none 30
626 male married none BA 36
652 male married none none 31
896 male married none none 48
155 male married professional BA 55
187 male married none BA 37
265 female married none none 34
271 male married professional BA 55
593 male single none none 30
759 male married none PhD 50
986 female single professional none 31
92 male single none none 26
202 male married none none 32
204 male married professional MA 55
443 male married professional none 32
808 male single professional BA 52
242 female single none none 29
253 female married professional none 29
339 female married none none 36
518 male single professional BA 54
550 female married professional none 31
669 female married none none 27
751 female married professional BA 22
842 female single none none 32
356 male single professional none 30
841 male single professional none 30
959 male single professional none 54
960 male married none none 29
224 female married professional none 33
382 male married none BA 29
430 female married none MA 51
460 male married professional none 24
608 female married none none 28
815 male married professional BA 56
333 male single professional none 27
365 female single professional none 35
526 female single professional BA 60
616 male married professional none 26
860 male married none none 29
861 male married professional BA 26
152 male married professional BA 56
348 male married none none 30
431 male married professional none 28
563 female single none none 28
721 female married none none 28
799 male married none none 29
900 male single professional BA 52
56 female single none MA 36
93 male single professional none 32
244 male married professional BA 56
303 female married none none 27
422 male married professional none 28
548 male married professional none 34
671 male married professional BA 56
105 male married none none 30
897 female single professional none 31
17 male married professional BA 31
52 male married none none 28
99 male married professional none 30
104 female married professional none 27
133 male married none none 29
308 female married professional none 31
501 female single none none 30
589 male married none none 33
711 male married professional BA 56
949 male married none none 24
1000 female married professional none 33
508 male married professional none 57
539 male married professional none 27
622 female single professional none 56
659 female married none none 24
743 male married professional PhD 56
779 male married none MA 30
273 female married professional none 29
332 female married professional none 26
351 male married professional BA 26
387 male married none none 36
517 female married none none 47
817 male married professional PhD 26
930 male married professional none 33
15 male single professional none 27
37 male married none none 24
70 male married professional none 28
176 male married none none 31
189 male married professional BA 57
520 male married none none 29
562 male married professional BA 57
899 female married professional MA 54
101 male single professional BA 56
190 female married none BA 32
394 male married professional BA 57
585 female married none MA 31
822 male single none MA 34
334 male single none none 34
352 male married professional none 58
371 female married professional none 31
604 male married professional none 33
625 male married none none 27
839 male married professional BA 58
904 male married professional none 27
973 male married none BA 29
81 male single professional none 31
143 female married professional none 31
207 male married professional none 29
602 male married professional BA 29
667 male single none none 35
804 male married none none 28
820 male married professional none 32
915 female married none none 33
299 male married professional PhD 29
424 male married professional PhD 58
425 male married professional none 31
493 female married none BA 28
765 male married none BA 28
920 female married none none 32
998 male married professional none 28
 40 male married none none 35
90 female single none none 27
136 female married none MA 45
196 male single none none 32
507 male single professional none 35
583 female married professional BA 30
618 male married professional none 30
809 male married none BA 30
118 female married professional PhD 55
128 male married none none 34
151 male single none none 34
181 female married none none 32
200 female married professional none 34
213 male single professional none 31
307 male married none none 21
358 male married professional none 28
364 female married professional none 29
472 male married professional PhD 29
600 female married none none 32
731 female married none BA 28
889 male married professional BA 58
939 female married professional BA 30
245 male single professional BA 57
398 female married professional none 29
33 male single professional BA 33
222 male married professional none 27
295 female single none none 33
535 female married none none 31
560 female married professional BA 56
681 female married professional PhD 56
836 female single professional BA 28
53 male married none none 31
125 female married professional none 32
442 male married professional none 59
597 male married professional BA 59
698 male married professional none 26
707 female single professional none 28
933 male married none PhD 51
349 male single professional none 54
6 female married none BA 31
160 female married professional none 29
258 female married professional none 28
374 male married none none 40
366 male single professional none 31
966 female married professional none 32
68 male married professional PhD 32
209 male married none none 27
210 male married none none 26
153 female married professional none 44
215 male single professional none 28
439 female married none none 43
476 male married none none 26
571 male single professional MA 56
661 male married professional none 31
794 male married professional PhD 60
917 female married professional none 30
287 male married professional none 33
292 male married professional none 28
320 female single professional BA 29
325 male married none BA 49
544 male married professional none 24
596 male married professional none 27
837 male single professional BA 50
934 female married professional none 29
264 female married none none 46
418 female married professional none 29
551 male single professional BA 26
668 male married none BA 28
831 male married professional PhD 51
130 male married professional none 30
575 female married professional none 27
438 male married professional none 39
706 male married none none 26
730 female married professional BA 37
994 male married professional none 31
13 male married professional BA 64
79 male married professional BA 64
82 male married none none 28
135 male married none none 26
343 male married professional none 60
441 male married professional BA 730
468 male single professional none 29
610 male married professional BA 62
615 male married professional BA 63
695 male married professional none 32
827 male married professional MA 63
884 male married professional BA 61
300 female single professional BA 31
41 female single professional MA 30
448 female single professional MA 29
636 female single professional BA 31
795 female single professional PhD 32
993 female single professional none 30
174 male married professional BA 29
353 male single professional BA 30
609 female single professional BA 33
746 male married professional BA 31
60 male married professional MA 45
139 male married professional none 49
159 male married professional BA 48
489 male single professional PhD 34
648 male married professional PhD 48
748 male married professional PhD 47
859 male married professional MA 47
112 male single professional BA 54
163 female married none none 32
350 female single professional none 34
450 female single professional none 32
531 male single professional BA 28
866 male single professional none 29
193 female single professional PhD 30
513 male married professional none 49
603 female single professional BA 30
641 female single professional PhD 34
833 male single professional BA 27
64 female married none none 26
336 male single professional BA 32
372 female married none none 31
391 male married professional MA 28
643 male single professional MA 52
753 female married professional none 30
909 male single professional PhD 28
257 male married professional BA 50
683 female married none none 30
689 male married professional none 27
729 female single professional none 29
978 male married professional none 32
217 female married none none 28
67 female single professional none 28
49 female single professional BA 28
251 female single professional BA 34
951 male single professional PhD 34
1 male married professional none 49
18 female married professional none 28
72 female married none none 31
516 male married none none 28
685 female married none none 22
713 male married professional MA 33
901 male married professional none 32
928 male married none none 28
29 female married professional none 46
581 female married none none 29
825 male married professional PhD 48
929 female married professional PhD 53
344 female single professional BA 34
724 male married none PhD 41
990 male single professional none 26
142 female married professional none 30
214 male married none BA 25
266 male married professional none 36
545 female single professional none 27
892 female married none PhD 45
274 female married professional none 30
345 male married none none 25
857 male married none none 31
86 female married professional MA 31
506 female married professional none 32
14 female married none none 27
678 male married none none 32
692 male married none none 25
758 female married none PhD 31
838 male married professional none 29
644 male married professional BA 52
778 male single professional none 49
972 male married professional PhD 53
212 female married professional none 27
298 male married professional none 28
317 female married none none 28
216 female married none BA 49
628 male married professional none 30
83 male married professional none 33
479 male married professional BA 53
768 male married none none 25
381 female married professional BA 26
404 female single none none 49
824 male single professional none 26
446 female married professional none 32
599 female married professional MA 33
638 male married none BA 32
697 female married none none 30
964 male married professional BA 54
991 male married professional none 34
148 male married professional BA 54
288 female married none BA 34
386 male married professional BA 54
119 male married none none 29
392 female married professional BA 33
499 male married professional BA 54
639 female single none none 31
894 male married professional none 33
55 female married none BA 31
109 male married professional BA 54
328 male married none none 35
885 male single professional BA 52
126 male married professional BA 55
595 female single none none 30
103 male married professional none 55
150 female married professional none 31
182 female married professional MA 26
953 female married professional MA 29
291 male married professional PhD 45
304 female married professional MA 50
368 female married professional MA 61
410 female single none BA 33
574 male married none none 27
367 male married professional BA 28
173 male married professional BA 55
411 female single professional BA 60
510 male married professional none 24
903 female single professional BA 59
992 female married none BA 29
61 female single professional none 29
355 female married professional none 42
796 female married none none 31
996 female single professional none 29
5 female single none none 46
62 male married none PhD 46
445 male married professional BA 56
530 male married professional MA 56
788 female married professional MA 30
944 male married none none 28
330 female married professional none 24
656 male single professional none 32
690 female married none BA 28
184 female married professional none 36
619 female married none none 33
854 male married none none 35
399 female married professional none 26
473 male married professional BA 30
480 female single professional none 30
280 male married professional BA 56
421 female married professional none 33
461 male single none none 29
502 male single professional none 24
982 female married professional none 29
218 female married professional BA 51
263 male married professional none 30
791 female single professional MA 56
227 female married none none 47
725 female married none none 30
803 male married professional PhD 49
819 male married none none 30
840 female married professional none 30
255 female married none none 26
432 male married none none 33
285 male married none none 49
629 female single professional MA 55
306 female married professional MA 55
346 male married professional BA 46
702 male single professional PhD 57
784 male married professional BA 57
131 female single none none 32
490 female single professional PhD 49
47 female married professional BA 59
71 male married none BA 29
110 female single none none 27
393 female single none PhD 35
452 male single professional BA 27
338 male married professional none 58
414 male married professional BA 58
565 male single professional none 54
818 male married none none 31
73 female married professional none 53
145 male married professional none 34
198 male married professional MA 58
290 male married professional BA 34
312 female married none BA 46
362 male married professional MA 45
611 female married none none 46
206 female married professional none 28
225 male married professional MA 58
469 male single none none 26
886 female married professional PhD 47
77 male single professional BA 55
498 female married professional none 29
566 male married professional none 30
867 male single professional BA 52
361 female married professional none 27
470 male married professional BA 59
195 female married none none 27
792 male married professional none 30
958 male married none none 26
952 male married professional none 31
129 female single none none 26
316 male married professional PhD 26
523 male married none none 34
798 male single professional BA 55
843 female married none BA 27
503 male married none MA 29
883 male married none none 34
26 male single none none 28
621 male single professional none 34
719 male married none none 26
981 female married none BA 30
27 male single none none 35
283 female married professional none 56
564 female married professional none 27
766 male married none none 25
823 male single none none 30
844 male married professional none 30
673 male married professional none 26
675 male married professional BA 60
816 female married none none 27
891 female married none none 32
921 male married none none 28
149 female single none none 27
301 male single professional none 30
821 male married none none 31
162 female married none none 29
481 male married professional BA 33
902 female single professional none 27
931 female married professional none 35
327 male single none none 28
642 male married none none 29
954 female married professional none 34
360 male married professional BA 62
572 female married professional none 29
783 female married professional none 30
923 male married professional none 640
228 female single professional none 33
80 female single professional BA 32
194 female single professional MA 27
211 male single professional PhD 28
426 female single professional PhD 29
967 female married professional BA 30
269 female single professional MA 30
679 male single professional MA 24
969 female single professional MA 28
 94 female single professional PhD 35
297 female single professional none 24
402 female single professional PhD 28
449 male single professional PhD 33
462 male single professional BA 24
718 female single professional none 33
331 male single professional none 31
737 female single professional MA 30
478 male single professional none 23
567 female married professional none 32
830 female married professional PhD 46
598 female single professional PhD 50
747 male married professional none 53
627 female married none none 51
138 male married professional MA 48
851 male married professional MA 42
354 female married none PhD 55
780 male married none PhD 48
749 female married professional none 48
879 female married professional MA 51
549 male married none MA 49
201 male married professional MA 51
693 female single professional MA 45
888 male single professional none 26
54 male single professional none 33
785 female single professional PhD 24
961 male single professional none 27
559 male single professional none 28
592 female single professional none 31
632 female single professional MA 32
658 female single professional MA 27
806 male single professional MA 30
319 male single professional MA 30
457 female single professional BA 29
532 female single professional none 28
556 female single professional PhD 26
802 male single professional PhD 31
988 male single professional MA 25
577 female single professional MA 31
814 male married professional PhD 27
256 male single professional none 33
191 female single professional MA 29
433 female single professional BA 34
790 male single professional MA 26
906 male single professional none 32
511 male single professional none 30
735 female married professional MA 49
916 female married professional MA 51
946 female single professional MA 35
761 male single professional BA 30
882 male single professional MA 26
955 female married professional BA 48
646 male married professional BA 53
59 male married professional BA 49
276 female married professional PhD 44
463 female married none MA 49
63 male married professional PhD 53
877 female single none BA 45
580 male married professional MA 54
764 female married none BA 48
812 male married professional PhD 46
936 male married professional BA 50
35 male married professional none 42
584 male married professional none 54
444 female married professional MA 49
741 male married professional PhD 53
987 male married none BA 51
416 female married professional none 46
744 male single professional PhD 27
156 female single professional PhD 29
39 male single professional PhD 29
363 male single professional none 29
407 female single professional MA 27
376 female single professional MA 30
231 male single professional BA 26
918 female single professional MA 32
890 female single professional BA 33
395 male single professional BA 28
979 female single professional MA 32
19 female single professional PhD 29
220 male single professional PhD 35
932 female single professional none 30
296 male single professional none 29
326 male single professional MA 48
834 female single professional BA 29
146 male single professional PhD 32
123 female single professional PhD 33
180 male single professional PhD 30
529 male single professional PhD 31
552 female single professional BA 30
167 female married none none 55
543 female married none none 48
968 female married none PhD 48
249 male married none BA 51
924 male married professional BA 44
745 female married professional none 46
236 male married professional BA 44
127 male married none MA 46
576 female married none none 53
971 female married none MA 53
23 female married none none 49
914 female married none PhD 47
483 male married professional PhD 46
755 male married professional BA 51
12 female married none none 49
485 female married none BA 49
154 female married none PhD 46
237 female married none none 49
170 male married none MA 43
782 male married none PhD 44
4 male married none PhD 51
591 male married none none 45
157 female single professional none 29
708 female single professional none 34
377 male single professional BA 30
429 female single professional MA 28
11 female single professional PhD 29
25 male single professional BA 26
383 female single professional BA 31
800 male single professional PhD 35
893 male single professional BA 27
310 female single professional BA 27
927 female single professional BA 29
451 female married professional BA 53
569 male married professional PhD 48
912 female single professional MA 29
76 female married professional MA 45
739 female married none PhD 47
763 female married none PhD 45
96 male married none BA 47
756 female married professional PhD 44
653 female married professional BA 43
140 male married professional BA 51
474 female married none PhD 49
458 female married professional MA 47
275 male single professional BA 51
793 female married professional BA 53
950 male single none none 48
847 male married none MA 49
492 female married professional PhD 45
943 male married none PhD 48
75 female married none none 55
234 female married professional BA 54
872 female married professional BA 49
977 female married none PhD 47
24 male married none none 48
289 female married none MA 50
117 male married none MA 47
537 female married none none 50
437 male married professional MA 55
665 male married professional MA 49
752 male married professional PhD 51
21 female married none MA 50
240 female married none MA 49
302 female married none PhD 44
828 male married professional MA 47
286 male single professional MA 48
647 female married professional MA 46
881 male married none MA 49
484 female married none BA 44
635 female married professional PhD 46
522 female married none MA 46
144 male single professional BA 46
2 male single none none 46
913 male married none BA 46
829 male married none MA 52
171 male married professional MA 47
509 female married none MA 50
546 male married professional PhD 49
141 male married none MA 54
976 female married none MA 46
233 female married professional BA 47
651 male married professional MA 52
464 male married none PhD 48
999 male married none BA 49
587 female married professional MA 52
863 female married professional BA 47
397 female married professional BA 49
666 male married professional MA 48
495 male married professional BA 46
199 female married none MA 45
862 female married none BA 42
405 male married professional PhD 47
558 female married professional MA 48
895 male married none none 46
168 male married none BA 49
340 female married none none 45
388 male single none BA 45
259 male married none BA 49
686 male single none PhD 45
36 female single professional PhD 46
578 male married none MA 49
369 male married professional PhD 51
116 female married none none 54
409 male married professional PhD 48
183 female married professional none 50
722 female married professional none 41
590 female married professional MA 51
813 male married none PhD 45
871 female married none BA 45
230 male married professional BA 44
97 female single none MA 49
267 female married professional none 53
158 female married professional PhD 51
87 male married professional MA 51
229 female single professional BA 47
680 male married professional BA 53
873 male married professional BA 47
177 female married none none 51
845 female single professional PhD 45
670 female married none BA 45
124 female married none none 49
91 female married none BA 49
179 male married none BA 50
440 female married none BA 43
676 female married professional PhD 48
102 female single professional MA 46
192 female married none none 47
769 female married none MA 45
649 male married none none 44
989 male married none MA 44
852 male married none PhD 47
Age RANGO EDAD Location Purchasing Decision-maker
18 <18 a 34> Florida single
18 <18 a 34> Michigan single
20 <18 a 34> North Carolina single
20 <18 a 34> Maine single
22 <18 a 34> Nevada family
22 <18 a 34> Delaware family
23 <18 a 34> Georgia single
23 <18 a 34> Washington family
23 <18 a 34> Washington family
23 <18 a 34> Delaware single
23 <18 a 34> Kansas single
23 <18 a 34> Arizona single
24 <18 a 34> Florida single
24 <18 a 34> New York family
24 <18 a 34> Colorado single
25 <18 a 34> Idaho single
25 <18 a 34> Washington single
25 <18 a 34> Texas single
25 <18 a 34> Maine single
25 <18 a 34> Pennsylvania single
26 <18 a 34> New Jersey single
26 <18 a 34> Connecticut single
26 <18 a 34> Virginia single
26 <18 a 34> Georgia family
26 <18 a 34> Massachusetts family
27 <18 a 34> Vermont single
27 <18 a 34> Massachusetts single
28 <18 a 34> Massachusetts single
29 <18 a 34> Arizona family
29 <18 a 34> Massachusetts family
29 <18 a 34> Connecticut family
30 <18 a 34> Nevada single
31 <18 a 34> Maryland single
31 <18 a 34> Idaho single
31 <18 a 34> Hawaii family
32 <18 a 34> Washington family
33 <18 a 34> Tennessee single
33 <18 a 34> Maine family
33 <18 a 34> North Dakota single
34 <18 a 34> New Jersey family
34 <18 a 34> Arizona family
35 <35 a 51> California family
35 <35 a 51> New Hampshire family
36 <35 a 51> Connecticut family
37 <35 a 51> Connecticut family
37 <35 a 51> California family
37 <35 a 51> Delaware single
38 <35 a 51> New York single
38 <35 a 51> Pennsylvania family
38 <35 a 51> Iowa family
39 <35 a 51> California family
39 <35 a 51> Nevada family
39 <35 a 51> New York single
40 <35 a 51> Pennsylvania family
40 <35 a 51> Wisconsin family
40 <35 a 51> New Hampshire family
41 <35 a 51> Maine family
41 <35 a 51> Idaho single
41 <35 a 51> Maine single
41 <35 a 51> Florida single
42 <35 a 51> Idaho family
43 <35 a 51> Vermont family
43 <35 a 51> Idaho family
44 <35 a 51> Massachusetts family
44 <35 a 51> South Carolina family
44 <35 a 51> New York single
45 <35 a 51> Delaware family
45 <35 a 51> Massachusetts family
45 <35 a 51> Tennessee single
46 <35 a 51> Rhode Island family
47 <35 a 51> Washington single
47 <35 a 51> Massachusetts single
47 <35 a 51> Delaware single
48 <35 a 51> Connecticut family
48 <35 a 51> Georgia single
48 <35 a 51> Idaho single
48 <35 a 51> Georgia family
48 <35 a 51> Hawaii single
49 <35 a 51> New Hampshire single
49 <35 a 51> Delaware single
50 <35 a 51> Massachusetts single
50 <35 a 51> Florida family
50 <35 a 51> North Dakota single
50 <35 a 51> Hawaii family
50 <35 a 51> Delaware family
50 <35 a 51> Wisconsin single
51 <35 a 51> West Virginia family
51 <35 a 51> New Hampshire family
51 <35 a 51> Missouri single
51 <35 a 51> Washington family
52 <52 a 68> Maryland single
52 <52 a 68> Hawaii family
52 <52 a 68> Illinois family
52 <52 a 68> Vermont family
52 <52 a 68> Illinois single
53 <52 a 68> Michigan family
54 <52 a 68> Illinois family
54 <52 a 68> Delaware family
54 <52 a 68> New York single
54 <52 a 68> Nevada family
54 <52 a 68> Vermont family
55 <52 a 68> Tennessee family
55 <52 a 68> Nevada single
55 <52 a 68> Georgia family
55 <52 a 68> Maryland single
55 <52 a 68> Colorado family
56 <52 a 68> New Hampshire family
57 <52 a 68> Hawaii family
57 <52 a 68> Connecticut single
58 <52 a 68> South Dakota family
58 <52 a 68> New Jersey family
59 <52 a 68> Idaho family
59 <52 a 68> Georgia family
59 <52 a 68> Montana single
59 <52 a 68> Idaho single
59 <52 a 68> New Hampshire family
60 <52 a 68> Massachusetts family
60 <52 a 68> Vermont single
60 <52 a 68> Hawaii family
60 <52 a 68> Pennsylvania family
60 <52 a 68> Rhode Island family
61 <52 a 68> Massachusetts single
61 <52 a 68> Illinois single
61 <52 a 68> Colorado single
62 <52 a 68> California single
62 <52 a 68> Arizona family
62 <52 a 68> New Hampshire family
62 <52 a 68> Pennsylvania family
62 <52 a 68> Arizona family
63 <52 a 68> Florida family
63 <52 a 68> Texas single
63 <52 a 68> Vermont family
64 <52 a 68> New York family
64 <52 a 68> Pennsylvania family
65 <52 a 68> Connecticut family
66 <52 a 68> Massachusetts family
66 <52 a 68> California single
66 <52 a 68> Iowa single
67 <52 a 68> Rhode Island single
67 <52 a 68> North Dakota family
67 <52 a 68> Washington single
67 <52 a 68> California family
67 <52 a 68> Nevada family
68 <52 a 68> Delaware single
68 <52 a 68> Nevada family
69 <69 a 85> New Jersey single
69 <69 a 85> Delaware single
69 <69 a 85> California family
69 <69 a 85> New Jersey family
69 <69 a 85> Vermont single
69 <69 a 85> Pennsylvania single
69 <69 a 85> Connecticut family
69 <69 a 85> New Hampshire family
70 <69 a 85> New York single
70 <69 a 85> Alabama single
71 <69 a 85> Pennsylvania single
71 <69 a 85> Texas single
72 <69 a 85> Colorado family
72 <69 a 85> Nevada family
72 <69 a 85> West Virginia single
73 <69 a 85> Vermont single
73 <69 a 85> Maine single
74 <69 a 85> Georgia single
74 <69 a 85> New Mexico single
75 <69 a 85> Arizona single
76 <69 a 85> New York family
76 <69 a 85> Illinois family
76 <69 a 85> Illinois family
76 <69 a 85> Vermont single
76 <69 a 85> New Hampshire single
77 <69 a 85> North Carolina single
77 <69 a 85> Vermont family
78 <69 a 85> Hawaii family
79 <69 a 85> Pennsylvania family
80 <69 a 85> Washington family
18 <18 a 34> Alabama single
19 <18 a 34> South Carolina single
20 <18 a 34> Nevada single
22 <18 a 34> New York family
22 <18 a 34> New York family
22 <18 a 34> Idaho single
22 <18 a 34> Vermont family
22 <18 a 34> Idaho family
23 <18 a 34> Florida family
23 <18 a 34> New Hampshire family
23 <18 a 34> Florida single
24 <18 a 34> Maine single
24 <18 a 34> Vermont family
24 <18 a 34> Alabama single
24 <18 a 34> New Hampshire family
24 <18 a 34> Massachusetts single
25 <18 a 34> Nebraska single
25 <18 a 34> Montana single
25 <18 a 34> Virginia single
25 <18 a 34> Illinois family
25 <18 a 34> Rhode Island single
26 <18 a 34> Iowa single
26 <18 a 34> New York family
26 <18 a 34> Illinois family
26 <18 a 34> Pennsylvania single
26 <18 a 34> New York single
26 <18 a 34> California family
26 <18 a 34> Nevada single
27 <18 a 34> Connecticut single
27 <18 a 34> Connecticut single
27 <18 a 34> Hawaii family
27 <18 a 34> Vermont single
27 <18 a 34> New Hampshire single
28 <18 a 34> New Jersey single
28 <18 a 34> Massachusetts family
28 <18 a 34> Rhode Island family
28 <18 a 34> Hawaii single
28 <18 a 34> Colorado family
28 <18 a 34> Washington single
28 <18 a 34> Oregon family
29 <18 a 34> Illinois single
29 <18 a 34> California single
29 <18 a 34> Nevada single
29 <18 a 34> California family
30 <18 a 34> New Hampshire single
30 <18 a 34> New York family
30 <18 a 34> Kentucky single
30 <18 a 34> New Hampshire family
30 <18 a 34> Washington single
30 <18 a 34> Illinois single
30 <18 a 34> California family
30 <18 a 34> New Jersey family
31 <18 a 34> Idaho single
31 <18 a 34> Delaware family
31 <18 a 34> Tennessee single
31 <18 a 34> New Jersey family
32 <18 a 34> Illinois single
32 <18 a 34> Idaho single
32 <18 a 34> Arkansas family
32 <18 a 34> Colorado single
32 <18 a 34> Arizona family
32 <18 a 34> New Jersey family
32 <18 a 34> Washington single
32 <18 a 34> Delaware family
33 <18 a 34> Idaho family
33 <18 a 34> Nevada family
33 <18 a 34> Colorado family
33 <18 a 34> North Dakota single
33 <18 a 34> New Hampshire family
33 <18 a 34> New York family
33 <18 a 34> Arizona family
33 <18 a 34> Pennsylvania single
33 <18 a 34> Vermont family
33 <18 a 34> Pennsylvania family
34 <18 a 34> Washington single
34 <18 a 34> Washington family
34 <18 a 34> Delaware family
34 <18 a 34> Tennessee family
34 <18 a 34> Alaska family
35 <35 a 51> Delaware family
35 <35 a 51> Nevada single
35 <35 a 51> Delaware family
35 <35 a 51> Maine family
35 <35 a 51> Tennessee family
35 <35 a 51> Missouri single
35 <35 a 51> Connecticut single
36 <35 a 51> Vermont family
36 <35 a 51> Pennsylvania family
36 <35 a 51> Georgia family
36 <35 a 51> Delaware family
36 <35 a 51> New York family
36 <35 a 51> Vermont single
36 <35 a 51> Arizona family
37 <35 a 51> Pennsylvania family
37 <35 a 51> Nevada family
37 <35 a 51> Oregon single
37 <35 a 51> Maryland family
37 <35 a 51> Hawaii single
37 <35 a 51> Nevada family
37 <35 a 51> Rhode Island single
37 <35 a 51> Illinois family
38 <35 a 51> Idaho family
38 <35 a 51> California single
38 <35 a 51> Vermont family
38 <35 a 51> Nevada family
38 <35 a 51> Maryland family
38 <35 a 51> Massachusetts family
38 <35 a 51> Maryland single
38 <35 a 51> Maryland family
39 <35 a 51> California family
39 <35 a 51> Mississippi single
39 <35 a 51> California single
39 <35 a 51> North Dakota single
39 <35 a 51> Florida family
40 <35 a 51> Maine family
40 <35 a 51> Texas single
40 <35 a 51> Maryland single
40 <35 a 51> Florida family
41 <35 a 51> Massachusetts single
41 <35 a 51> Pennsylvania single
41 <35 a 51> Hawaii family
41 <35 a 51> Colorado family
41 <35 a 51> Maine family
42 <35 a 51> Florida family
42 <35 a 51> Rhode Island single
42 <35 a 51> Maryland single
42 <35 a 51> Connecticut family
42 <35 a 51> Delaware family
42 <35 a 51> Nevada family
42 <35 a 51> Illinois family
43 <35 a 51> Washington family
43 <35 a 51> Virginia single
43 <35 a 51> Connecticut family
43 <35 a 51> Nevada family
44 <35 a 51> Tennessee family
44 <35 a 51> Washington single
44 <35 a 51> Kentucky single
44 <35 a 51> Vermont family
44 <35 a 51> New Jersey family
44 <35 a 51> Hawaii single
44 <35 a 51> Massachusetts family
44 <35 a 51> New Jersey family
45 <35 a 51> Delaware family
45 <35 a 51> Maryland family
45 <35 a 51> New Hampshire family
45 <35 a 51> Florida family
45 <35 a 51> Arkansas single
46 <35 a 51> Wyoming single
46 <35 a 51> Idaho single
46 <35 a 51> Arizona family
46 <35 a 51> Maine family
47 <35 a 51> New Hampshire single
47 <35 a 51> Illinois family
47 <35 a 51> Georgia single
47 <35 a 51> Massachusetts single
48 <35 a 51> Maryland family
48 <35 a 51> Vermont family
48 <35 a 51> Maryland family
48 <35 a 51> Washington family
48 <35 a 51> Hawaii single
48 <35 a 51> Idaho family
48 <35 a 51> Vermont family
48 <35 a 51> Florida family
49 <35 a 51> Massachusetts family
49 <35 a 51> Florida single
49 <35 a 51> New York single
49 <35 a 51> Hawaii family
49 <35 a 51> Vermont single
49 <35 a 51> Maine family
49 <35 a 51> Delaware family
50 <35 a 51> Massachusetts single
50 <35 a 51> California family
50 <35 a 51> Tennessee family
50 <35 a 51> Florida family
50 <35 a 51> Pennsylvania single
51 <35 a 51> New Hampshire single
51 <35 a 51> Colorado single
51 <35 a 51> Pennsylvania single
51 <35 a 51> Colorado single
51 <35 a 51> Washington single
51 <35 a 51> Rhode Island single
51 <35 a 51> New Hampshire family
51 <35 a 51> New York single
52 <52 a 68> Alabama single
52 <52 a 68> New York single
52 <52 a 68> Delaware single
52 <52 a 68> New Jersey single
53 <52 a 68> Maryland single
53 <52 a 68> Delaware single
53 <52 a 68> Arizona family
53 <52 a 68> Washington single
53 <52 a 68> New Hampshire family
53 <52 a 68> Washington family
54 <52 a 68> New Jersey single
54 <52 a 68> Tennessee single
54 <52 a 68> Illinois single
54 <52 a 68> Arizona single
54 <52 a 68> Maryland single
54 <52 a 68> Maine family
55 <52 a 68> New York family
55 <52 a 68> Arizona single
55 <52 a 68> Connecticut single
55 <52 a 68> Massachusetts family
55 <52 a 68> Georgia family
55 <52 a 68> Connecticut single
55 <52 a 68> Massachusetts single
56 <52 a 68> Rhode Island single
56 <52 a 68> Washington family
56 <52 a 68> Vermont family
56 <52 a 68> Massachusetts family
56 <52 a 68> Kansas family
56 <52 a 68> Idaho single
56 <52 a 68> Massachusetts family
57 <52 a 68> Nevada family
57 <52 a 68> Connecticut single
58 <52 a 68> Idaho single
58 <52 a 68> Connecticut family
58 <52 a 68> Arizona family
58 <52 a 68> Illinois family
58 <52 a 68> Washington single
58 <52 a 68> Colorado single
58 <52 a 68> Georgia single
58 <52 a 68> Oregon single
58 <52 a 68> Rhode Island family
58 <52 a 68> Indiana family
58 <52 a 68> Tennessee single
59 <52 a 68> New Hampshire family
59 <52 a 68> Florida family
59 <52 a 68> North Carolina single
59 <52 a 68> Washington single
59 <52 a 68> New Jersey family
59 <52 a 68> Georgia family
60 <52 a 68> Massachusetts single
60 <52 a 68> Colorado single
60 <52 a 68> Hawaii single
60 <52 a 68> Tennessee single
60 <52 a 68> Pennsylvania family
60 <52 a 68> Colorado single
60 <52 a 68> Illinois family
61 <52 a 68> California family
61 <52 a 68> Delaware single
61 <52 a 68> North Carolina family
61 <52 a 68> Maine family
61 <52 a 68> Vermont family
61 <52 a 68> Maine family
61 <52 a 68> Georgia family
61 <52 a 68> Delaware family
62 <52 a 68> California single
62 <52 a 68> Tennessee family
62 <52 a 68> California family
62 <52 a 68> Colorado single
62 <52 a 68> Maine family
63 <52 a 68> New Jersey single
63 <52 a 68> New York family
63 <52 a 68> Maine family
63 <52 a 68> Tennessee single
63 <52 a 68> Arizona single
63 <52 a 68> New York family
63 <52 a 68> New York single
63 <52 a 68> Vermont family
64 <52 a 68> Vermont family
64 <52 a 68> Ohio family
64 <52 a 68> New York single
64 <52 a 68> Florida family
64 <52 a 68> Massachusetts family
64 <52 a 68> California single
64 <52 a 68> Alaska family
64 <52 a 68> New York single
65 <52 a 68> Arizona single
65 <52 a 68> Maine family
65 <52 a 68> Pennsylvania single
65 <52 a 68> New Mexico single
65 <52 a 68> Hawaii single
65 <52 a 68> New Jersey single
65 <52 a 68> Georgia single
66 <52 a 68> Hawaii family
66 <52 a 68> Pennsylvania family
66 <52 a 68> Maryland family
66 <52 a 68> Delaware family
66 <52 a 68> Texas single
66 <52 a 68> New Jersey family
66 <52 a 68> Hawaii family
66 <52 a 68> Maryland family
67 <52 a 68> Hawaii family
67 <52 a 68> Delaware family
67 <52 a 68> Rhode Island single
67 <52 a 68> Maryland family
67 <52 a 68> Vermont family
67 <52 a 68> New Hampshire family
67 <52 a 68> North Dakota family
67 <52 a 68> Idaho single
67 <52 a 68> Arizona family
67 <52 a 68> Oklahoma single
67 <52 a 68> Hawaii single
67 <52 a 68> Delaware family
67 <52 a 68> Vermont family
67 <52 a 68> Connecticut family
68 <52 a 68> New York single
68 <52 a 68> California family
69 <69 a 85> Pennsylvania family
69 <69 a 85> New Jersey single
69 <69 a 85> New Jersey single
69 <69 a 85> Colorado family
69 <69 a 85> California family
69 <69 a 85> Maryland family
69 <69 a 85> Connecticut family
70 <69 a 85> New Jersey single
70 <69 a 85> Georgia single
70 <69 a 85> New York family
70 <69 a 85> Maryland family
70 <69 a 85> South Dakota family
70 <69 a 85> Pennsylvania family
70 <69 a 85> Hawaii family
71 <69 a 85> New Hampshire single
72 <69 a 85> New Jersey single
72 <69 a 85> North Dakota family
72 <69 a 85> Arizona family
72 <69 a 85> Maryland family
73 <69 a 85> Connecticut single
73 <69 a 85> Arizona single
74 <69 a 85> Pennsylvania single
74 <69 a 85> Connecticut family
74 <69 a 85> Maryland single
75 <69 a 85> New Jersey family
75 <69 a 85> Missouri family
75 <69 a 85> California family
75 <69 a 85> Tennessee family
75 <69 a 85> Pennsylvania single
75 <69 a 85> Arizona family
75 <69 a 85> Tennessee family
75 <69 a 85> New Hampshire family
76 <69 a 85> Washington family
76 <69 a 85> Rhode Island single
76 <69 a 85> Idaho family
76 <69 a 85> Washington family
76 <69 a 85> Delaware single
76 <69 a 85> Georgia family
76 <69 a 85> Maryland single
76 <69 a 85> Tennessee single
77 <69 a 85> Rhode Island family
77 <69 a 85> Georgia family
77 <69 a 85> Florida single
77 <69 a 85> Washington family
77 <69 a 85> Maine family
78 <69 a 85> Kansas family
78 <69 a 85> North Carolina single
79 <69 a 85> Tennessee family
79 <69 a 85> Rhode Island single
79 <69 a 85> New Jersey single
79 <69 a 85> New Hampshire single
80 <69 a 85> New Jersey family
80 <69 a 85> New Jersey family
80 <69 a 85> Maine single
80 <69 a 85> California family
80 <69 a 85> New York family
80 <69 a 85> Nevada family
80 <69 a 85> Tennessee single
80 <69 a 85> Arizona family
80 <69 a 85> Florida family
80 <69 a 85> Idaho family
80 <69 a 85> Connecticut family
80 <69 a 85> Vermont family
19 <18 a 34> Connecticut single
20 <18 a 34> New York single
20 <18 a 34> Michigan single
20 <18 a 34> Arizona single
20 <18 a 34> Virginia single
20 <18 a 34> Florida single
21 <18 a 34> Kentucky single
21 <18 a 34> Utah single
21 <18 a 34> Arizona single
21 <18 a 34> West Virginia single
22 <18 a 34> Maryland family
22 <18 a 34> Washington family
22 <18 a 34> Massachusetts family
22 <18 a 34> West Virginia single
22 <18 a 34> Massachusetts family
22 <18 a 34> Massachusetts family
22 <18 a 34> Washington family
23 <18 a 34> Georgia single
23 <18 a 34> Pennsylvania single
23 <18 a 34> Indiana single
23 <18 a 34> Colorado family
23 <18 a 34> Hawaii family
23 <18 a 34> Vermont single
24 <18 a 34> Vermont single
24 <18 a 34> Tennessee family
24 <18 a 34> Wyoming single
24 <18 a 34> Colorado single
24 <18 a 34> Utah single
25 <18 a 34> Illinois family
25 <18 a 34> Delaware single
25 <18 a 34> Rhode Island single
25 <18 a 34> Montana single
25 <18 a 34> Delaware single
25 <18 a 34> Illinois family
25 <18 a 34> Wyoming single
26 <18 a 34> Rhode Island family
26 <18 a 34> Pennsylvania family
26 <18 a 34> Illinois single
26 <18 a 34> Wisconsin single
26 <18 a 34> Colorado single
27 <18 a 34> South Carolina single
28 <18 a 34> Arkansas single
29 <18 a 34> Oregon single
29 <18 a 34> Hawaii single
29 <18 a 34> Kansas single
30 <18 a 34> Florida family
30 <18 a 34> Maine family
30 <18 a 34> Connecticut family
30 <18 a 34> Georgia family
30 <18 a 34> Maine single
30 <18 a 34> Oklahoma single
30 <18 a 34> Idaho single
30 <18 a 34> Rhode Island family
31 <18 a 34> California family
31 <18 a 34> Washington family
31 <18 a 34> Florida family
31 <18 a 34> Maine family
32 <18 a 34> Vermont family
32 <18 a 34> New Jersey family
32 <18 a 34> New Hampshire family
33 <18 a 34> Connecticut family
33 <18 a 34> Idaho family
33 <18 a 34> Massachusetts single
33 <18 a 34> Tennessee family
33 <18 a 34> Maryland family
34 <18 a 34> Colorado family
34 <18 a 34> New Hampshire single
34 <18 a 34> Pennsylvania single
35 <35 a 51> Arizona single
35 <35 a 51> Massachusetts single
36 <35 a 51> Nevada single
36 <35 a 51> Georgia family
36 <35 a 51> Colorado single
36 <35 a 51> Indiana family
36 <35 a 51> Idaho family
37 <35 a 51> Washington family
37 <35 a 51> Utah single
37 <35 a 51> Delaware family
38 <35 a 51> Washington single
38 <35 a 51> Maryland single
38 <35 a 51> New York single
39 <35 a 51> Nevada family
39 <35 a 51> Washington single
40 <35 a 51> Illinois single
40 <35 a 51> California family
40 <35 a 51> Georgia single
41 <35 a 51> Colorado single
41 <35 a 51> Mississippi single
41 <35 a 51> Connecticut family
42 <35 a 51> Idaho family
42 <35 a 51> Delaware family
42 <35 a 51> Michigan family
42 <35 a 51> Nevada family
42 <35 a 51> New Jersey family
42 <35 a 51> Hawaii family
43 <35 a 51> Vermont family
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43 <35 a 51> Illinois family
44 <35 a 51> Washington single
44 <35 a 51> Illinois single
44 <35 a 51> New Jersey family
44 <35 a 51> Nevada single
44 <35 a 51> Nevada family
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45 <35 a 51> Pennsylvania single
46 <35 a 51> Hawaii family
46 <35 a 51> Florida single
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48 <35 a 51> Rhode Island family
48 <35 a 51> New Jersey family
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48 <35 a 51> Colorado single
48 <35 a 51> Connecticut single
49 <35 a 51> Colorado family
50 <35 a 51> Tennessee family
50 <35 a 51> West Virginia single
50 <35 a 51> Arizona single
50 <35 a 51> Alabama single
50 <35 a 51> Nevada family
51 <35 a 51> Idaho family
51 <35 a 51> California family
51 <35 a 51> Florida family
51 <35 a 51> Florida family
52 <52 a 68> Montana single
52 <52 a 68> Illinois family
52 <52 a 68> New York family
52 <52 a 68> Colorado family
52 <52 a 68> Pennsylvania single
52 <52 a 68> Nevada family
53 <52 a 68> Georgia single
53 <52 a 68> Florida family
53 <52 a 68> New York single
54 <52 a 68> Illinois single
54 <52 a 68> Idaho family
54 <52 a 68> Maine single
55 <52 a 68> Maine single
55 <52 a 68> Hawaii single
55 <52 a 68> Maine family
56 <52 a 68> Delaware family
56 <52 a 68> Rhode Island single
56 <52 a 68> Vermont single
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57 <52 a 68> Colorado family
57 <52 a 68> Indiana single
57 <52 a 68> Oregon single
58 <52 a 68> Pennsylvania family
58 <52 a 68> Massachusetts single
58 <52 a 68> Rhode Island family
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58 <52 a 68> New Jersey single
59 <52 a 68> Wisconsin family
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60 <52 a 68> Tennessee family
60 <52 a 68> Colorado single
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63 <52 a 68> Vermont family
63 <52 a 68> Hawaii single
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68 <52 a 68> Colorado single
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70 <69 a 85> Idaho single
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72 <69 a 85> Maine family
72 <69 a 85> California single
72 <69 a 85> Pennsylvania single
73 <69 a 85> Colorado family
73 <69 a 85> Arizona single
74 <69 a 85> Alaska family
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74 <69 a 85> Idaho single
74 <69 a 85> Maryland family
75 <69 a 85> Montana family
75 <69 a 85> Massachusetts family
75 <69 a 85> Nevada single
75 <69 a 85> Pennsylvania single
75 <69 a 85> Washington family
75 <69 a 85> Idaho family
76 <69 a 85> Hawaii single
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76 <69 a 85> Arizona single
76 <69 a 85> Nevada family
76 <69 a 85> Idaho single
77 <69 a 85> Hawaii single
77 <69 a 85> Texas family
77 <69 a 85> Vermont family
78 <69 a 85> Idaho family
78 <69 a 85> Idaho single
78 <69 a 85> Utah single
78 <69 a 85> Arizona single
79 <69 a 85> Tennessee single
79 <69 a 85> Oregon family
79 <69 a 85> Illinois single
80 <69 a 85> Maine family
80 <69 a 85> Massachusetts single
80 <69 a 85> Tennessee single
80 <69 a 85> Connecticut family
18 <18 a 34> Utah single
19 <18 a 34> Nevada single
19 <18 a 34> Texas single
19 <18 a 34> Delaware single
19 <18 a 34> New Jersey single
19 <18 a 34> Kansas single
21 <18 a 34> Nevada single
23 <18 a 34> Maine single
25 <18 a 34> Idaho single
26 <18 a 34> Colorado single
27 <18 a 34> Tennessee single
27 <18 a 34> Nevada single
27 <18 a 34> New York single
27 <18 a 34> North Carolina single
27 <18 a 34> Montana single
28 <18 a 34> Oregon single
28 <18 a 34> Utah single
29 <18 a 34> Montana single
29 <18 a 34> Ohio single
31 <18 a 34> Florida family
32 <18 a 34> Louisiana single
33 <18 a 34> Arizona family
34 <18 a 34> Connecticut family
51 <35 a 51> Connecticut family
53 <52 a 68> Rhode Island family
64 <52 a 68> Vermont family
65 <52 a 68> Arizona family
67 <52 a 68> Hawaii family
68 <52 a 68> Maryland family
69 <69 a 85> New Hampshire family
76 <69 a 85> Colorado family
80 <69 a 85> Kansas single
19 <18 a 34> Ohio single
20 <18 a 34> North Carolina single
20 <18 a 34> Alaska single
20 <18 a 34> Delaware single
21 <18 a 34> Idaho single
21 <18 a 34> South Carolina single
21 <18 a 34> California single
21 <18 a 34> New Jersey single
21 <18 a 34> Indiana single
22 <18 a 34> California single
22 <18 a 34> Kentucky single
22 <18 a 34> Louisiana single
22 <18 a 34> New Mexico single
22 <18 a 34> Missouri single
22 <18 a 34> Washington single
23 <18 a 34> Kentucky single
23 <18 a 34> South Dakota single
24 <18 a 34> Missouri single
25 <18 a 34> Louisiana single
26 <18 a 34> Arizona single
26 <18 a 34> Indiana single
26 <18 a 34> Oklahoma single
27 <18 a 34> Illinois single
28 <18 a 34> Hawaii family
28 <18 a 34> Colorado family
29 <18 a 34> Florida single
30 <18 a 34> Pennsylvania single
30 <18 a 34> Michigan single
38 <35 a 51> Idaho family
39 <35 a 51> Maine family
43 <35 a 51> Hawaii family
47 <35 a 51> New York family
47 <35 a 51> Arizona family
50 <35 a 51> Rhode Island family
51 <35 a 51> West Virginia single
52 <52 a 68> Hawaii family
55 <52 a 68> Arizona family
56 <52 a 68> Georgia family
56 <52 a 68> Washington family
60 <52 a 68> Hawaii family
68 <52 a 68> California family
71 <69 a 85> Hawaii family
72 <69 a 85> Pennsylvania family
79 <69 a 85> Florida family
80 <69 a 85> Washington family
18 <18 a 34> Massachusetts single
19 <18 a 34> New Hampshire single
20 <18 a 34> Hawaii single
20 <18 a 34> Louisiana single
20 <18 a 34> Minnesota single
21 <18 a 34> Nevada single
22 <18 a 34> New Mexico single
22 <18 a 34> West Virginia single
23 <18 a 34> Maryland single
24 <18 a 34> North Dakota single
24 <18 a 34> South Carolina single
25 <18 a 34> Alaska single
26 <18 a 34> Connecticut single
26 <18 a 34> Utah single
27 <18 a 34> New Hampshire single
27 <18 a 34> Oregon single
27 <18 a 34> Georgia single
28 <18 a 34> Maryland single
29 <18 a 34> Pennsylvania single
29 <18 a 34> New Mexico single
29 <18 a 34> Kentucky single
30 <18 a 34> Oregon single
31 <18 a 34> Pennsylvania family
34 <18 a 34> Florida family
34 <18 a 34> California family
36 <35 a 51> Colorado family
36 <35 a 51> Georgia family
40 <35 a 51> California family
44 <35 a 51> Illinois family
49 <35 a 51> Colorado family
49 <35 a 51> Colorado family
49 <35 a 51> New Jersey family
52 <52 a 68> Hawaii family
53 <52 a 68> Arizona family
56 <52 a 68> Pennsylvania family
56 <52 a 68> California family
57 <52 a 68> Florida family
57 <52 a 68> Pennsylvania family
59 <52 a 68> Maine family
61 <52 a 68> Maryland family
69 <69 a 85> Maryland family
71 <69 a 85> Nevada family
78 <69 a 85> New York family
78 <69 a 85> Maryland family
18 <18 a 34> Tennessee single
20 <18 a 34> Washington single
21 <18 a 34> South Carolina single
23 <18 a 34> New Jersey single
25 <18 a 34> Florida single
25 <18 a 34> Idaho single
25 <18 a 34> North Dakota single
25 <18 a 34> Washington single
25 <18 a 34> Washington single
26 <18 a 34> New Hampshire single
26 <18 a 34> Tennessee single
28 <18 a 34> California family
28 <18 a 34> Hawaii family
28 <18 a 34> West Virginia single
40 <35 a 51> Florida family
42 <35 a 51> Illinois family
51 <35 a 51> Washington family
54 <52 a 68> Pennsylvania family
60 <52 a 68> Hawaii family
61 <52 a 68> Hawaii family
72 <69 a 85> California family
75 <69 a 85> Rhode Island family
35 <35 a 51> Rhode Island family
40 <35 a 51> Arkansas single
40 <35 a 51> New York family
40 <35 a 51> South Dakota single
49 <35 a 51> Tennessee family
67 <52 a 68> Florida family
72 <69 a 85> Delaware family
73 <69 a 85> Delaware family
74 <69 a 85> Pennsylvania family
32 <18 a 34> Maryland family
32 <18 a 34> Arizona family
35 <35 a 51> Washington family
47 <35 a 51> Florida family
48 <35 a 51> Maine family
52 <52 a 68> Washington family
53 <52 a 68> Pennsylvania family
58 <52 a 68> New York family
62 <52 a 68> Hawaii family
75 <69 a 85> Colorado family
28 <18 a 34> Maryland family
37 <35 a 51> Maryland family
39 <35 a 51> Maine family
41 <35 a 51> Oregon single
51 <35 a 51> Colorado family
55 <52 a 68> Maine family
57 <52 a 68> Maryland family
63 <52 a 68> Connecticut family
74 <69 a 85> New York family
30 <18 a 34> Louisiana single
36 <35 a 51> Alabama single
40 <35 a 51> Rhode Island family
43 <35 a 51> California family
48 <35 a 51> Idaho family
54 <52 a 68> Pennsylvania family
56 <52 a 68> Florida family
60 <52 a 68> Illinois family
60 <52 a 68> Maryland family
61 <52 a 68> Arizona family
63 <52 a 68> California family
64 <52 a 68> New Hampshire family
67 <52 a 68> Maine family
73 <69 a 85> Arizona family
74 <69 a 85> Arizona family
28 <18 a 34> Delaware family
35 <35 a 51> Vermont family
39 <35 a 51> Pennsylvania family
43 <35 a 51> Vermont family
48 <35 a 51> Arizona family
50 <35 a 51> Tennessee family
50 <35 a 51> Delaware family
52 <52 a 68> Nevada family
54 <52 a 68> Colorado family
57 <52 a 68> Maine family
57 <52 a 68> Missouri single
60 <52 a 68> Nevada family
61 <52 a 68> Utah single
64 <52 a 68> Missouri single
65 <52 a 68> Idaho family
72 <69 a 85> California family
73 <69 a 85> Tennessee family
76 <69 a 85> Maryland family
78 <69 a 85> Delaware family
80 <69 a 85> Delaware family
27 <18 a 34> Illinois family
32 <18 a 34> Idaho family
32 <18 a 34> Connecticut family
47 <35 a 51> Illinois family
57 <52 a 68> Wyoming single
64 <52 a 68> Delaware family
78 <69 a 85> Arizona family
29 <18 a 34> Georgia family
29 <18 a 34> Michigan single
31 <18 a 34> Arizona family
33 <18 a 34> Vermont family
37 <35 a 51> Connecticut family
43 <35 a 51> Utah single
46 <35 a 51> Rhode Island family
47 <35 a 51> California family
55 <52 a 68> New Hampshire family
64 <52 a 68> Vermont family
72 <69 a 85> Massachusetts family
76 <69 a 85> Pennsylvania family
79 <69 a 85> Missouri single
79 <69 a 85> Pennsylvania family
36 <35 a 51> Massachusetts family
48 <35 a 51> New Jersey family
54 <52 a 68> Vermont family
67 <52 a 68> Illinois family
Purchasing Location
Monthly Electronics Spend/Gasto mensual en electrónica
discount 35
web (ebay) 37
retail 35
web (ebay) 33
specialty stores 55
retail 17
web (ebay) 34
retail 21
discount 16
retail 31
retail 33
retail 20
retail 17
discount 16
retail 13
web (ebay) 31
discount 35
web (ebay) 33
retail 19
retail 21
retail 18
retail 17
specialty stores 75
specialty stores 49
discount 18
discount 30
discount 35
discount 18
specialty stores 51
discount 17
discount 19
retail 21
retail 18
discount 22
specialty stores 52
retail 19
discount 17
retail 19
retail 14
discount 17
 discount 19
retail 21
retail 13
specialty stores 61
specialty stores 33
retail 19
retail 17
retail 12
mass-consumer electronics 40
retail 20
retail 19
mass-consumer electronics 36
discount 19
specialty stores 47
retail 19
retail 14
retail 18
discount 14
specialty stores 88
discount 23
discount 20
specialty stores 44
discount 21
discount 17
retail 18
discount 12
specialty stores 79
specialty stores 65
discount 18
retail 14
retail 20
retail 17
retail 11
retail 18
specialty stores 71
retail 16
retail 17
retail 16
retail 16
retail 15
retail 19
 discount 17
specialty stores 46
mass-consumer electronics 36
retail 18
retail 23
discount 18
retail 14
specialty stores 54
specialty stores 70
discount 18
retail 20
discount 16
specialty stores 64
retail 17
discount 18
retail 14
discount 20
discount 16
retail 18
specialty stores 60
discount 13
retail 12
mass-consumer electronics 30
retail 19
retail 18
discount 18
mass-consumer electronics 39
discount 15
retail 17
retail 19
discount 16
retail 17
specialty stores 69
discount 11
discount 20
specialty stores 74
discount 20
retail 13
discount 10
retail 16
retail 19
 retail 17
discount 12
discount 18
discount 16
mass-consumer electronics 38
retail 19
specialty stores 54
retail 20
retail 21
specialty stores 45
discount 22
specialty stores 76
retail 13
specialty stores 64
retail 14
discount 20
retail 19
retail 15
retail 15
discount 16
mass-consumer electronics 37
discount 17
discount 19
discount 13
specialty stores 84
specialty stores 60
discount 18
retail 17
discount 17
discount 10
specialty stores 31
retail 14
discount 13
discount 15
specialty stores 51
mass-consumer electronics 44
mass-consumer electronics 42
retail 14
retail 18
retail 15
discount 19
 retail 16
discount 16
discount 13
retail 24
discount 18
retail 19
retail 14
specialty stores 72
mass-consumer electronics 45
specialty stores 61
specialty stores 73
retail 15
discount 29
retail 40
web (ebay) 32
specialty stores 51
specialty stores 73
discount 35
specialty stores 49
specialty stores 62
retail 21
specialty stores 61
retail 35
retail 24
specialty stores 65
retail 32
specialty stores 54
discount 15
web (ebay) 27
retail 17
specialty stores 25
discount 12
discount 18
discount 30
discount 11
retail 15
retail 28
discount 32
retail 18
discount 15
discount 26
 retail 36
discount 19
discount 35
web (ebay) 36
retail 12
retail 21
specialty stores 75
discount 17
discount 7
discount 16
retail 18
discount 19
retail 15
retail 17
discount 20
retail 23
specialty stores 48
retail 32
specialty stores 76
discount 18
retail 15
specialty stores 43
specialty stores 54
retail 16
retail 24
discount 15
retail 17
retail 16
discount 15
discount 16
retail 12
specialty stores 52
specialty stores 48
discount 15
retail 17
discount 17
retail 20
specialty stores 60
specialty stores 82
retail 20
discount 16
mass-consumer electronics 47
retail 10
discount 20
discount 12
discount 14
specialty stores 67
retail 18
retail 14
retail 21
retail 15
retail 18
retail 22
specialty stores 45
retail 14
retail 18
discount 12
retail 14
retail 17
retail 22
specialty stores 60
retail 18
discount 20
specialty stores 69
specialty stores 65
retail 12
specialty stores 46
retail 18
discount 16
specialty stores 43
discount 21
specialty stores 77
specialty stores 38
retail 17
specialty stores 54
retail 22
discount 15
specialty stores 46
discount 16
specialty stores 40
specialty stores 67
specialty stores 39
 retail 19
discount 18
retail 17
discount 20
discount 17
retail 17
retail 21
discount 21
retail 17
specialty stores 81
discount 19
retail 22
retail 16
discount 17
retail 14
specialty stores 57
retail 15
discount 18
specialty stores 60
specialty stores 75
specialty stores 39
retail 13
discount 14
retail 12
retail 20
specialty stores 83
specialty stores 60
retail 16
discount 15
mass-consumer electronics 48
specialty stores 62
specialty stores 58
discount 18
specialty stores 59
discount 13
discount 18
specialty stores 67
retail 19
specialty stores 72
retail 19
discount 16
 specialty stores 58
specialty stores 46
discount 16
discount 10
specialty stores 42
retail 19
mass-consumer electronics 39
discount 22
retail 17
discount 16
mass-consumer electronics 36
specialty stores 47
retail 16
retail 14
specialty stores 49
discount 13
mass-consumer electronics 54
discount 15
discount 19
retail 19
specialty stores 57
discount 16
specialty stores 64
retail 21
discount 14
discount 21
specialty stores 54
retail 16
discount 11
retail 20
retail 16
discount 14
retail 18
specialty stores 69
retail 14
discount 15
discount 15
mass-consumer electronics 44
discount 14
retail 17
specialty stores 48
 retail 19
retail 19
specialty stores 47
discount 22
discount 15
retail 13
specialty stores 55
retail 18
discount 17
discount 15
discount 16
discount 20
specialty stores 47
retail 15
retail 17
specialty stores 71
discount 10
retail 17
retail 16
specialty stores 52
discount 20
retail 17
discount 16
discount 19
retail 20
discount 22
retail 16
discount 23
discount 21
retail 15
specialty stores 67
retail 17
retail 23
specialty stores 61
discount 19
specialty stores 83
discount 14
specialty stores 72
retail 19
retail 15
retail 16
 discount 18
retail 18
mass-consumer electronics 34
retail 27
discount 19
retail 14
retail 13
retail 21
discount 13
specialty stores 67
discount 21
specialty stores 69
specialty stores 57
specialty stores 53
discount 23
specialty stores 60
discount 13
discount 17
discount 15
specialty stores 58
discount 15
retail 15
discount 15
specialty stores 62
retail 11
discount 15
retail 13
discount 16
retail 14
discount 14
discount 16
retail 16
retail 16
retail 19
discount 16
specialty stores 85
retail 13
retail 15
discount 17
discount 19
discount 10
 retail 20
retail 18
mass-consumer electronics 34
discount 15
discount 15
retail 18
retail 13
discount 13
specialty stores 41
discount 16
discount 18
retail 20
discount 13
discount 15
retail 19
discount 18
discount 17
retail 18
retail 16
discount 23
specialty stores 85
discount 15
specialty stores 66
discount 18
retail 18
retail 18
retail 20
discount 14
specialty stores 47
specialty stores 23
retail 19
retail 16
discount 17
specialty stores 50
specialty stores 66
discount 15
discount 17
mass-consumer electronics 40
specialty stores 60
retail 14
discount 20
 retail 20
mass-consumer electronics 46
retail 17
discount 13
discount 12
discount 22
retail 16
mass-consumer electronics 45
discount 22
mass-consumer electronics 42
discount 14
specialty stores 55
retail 21
specialty stores 45
discount 15
discount 14
discount 19
retail 13
mass-consumer electronics 35
retail 19
discount 14
specialty stores 57
discount 22
mass-consumer electronics 33
discount 17
retail 16
retail 15
mass-consumer electronics 39
retail 20
discount 10
retail 14
retail 19
retail 15
discount 12
specialty stores 53
specialty stores 60
discount 21
discount 19
specialty stores 72
specialty stores 65
retail 14
specialty stores 55
specialty stores 77
discount 20
specialty stores 65
specialty stores 58
discount 26
web (ebay) 32
web (ebay) 31
discount 35
retail 31
discount 36
web (ebay) 38
discount 32
web (ebay) 32
discount 33
specialty stores 60
specialty stores 51
specialty stores 54
discount 34
specialty stores 43
specialty stores 42
specialty stores 35
specialty stores 67
discount 17
retail 37
discount 18
discount 18
discount 32
retail 32
specialty stores 49
discount 34
retail 28
retail 36
retail 13
discount 31
discount 15
discount 27
specialty stores 67
retail 12
discount 32
specialty stores 71
 discount 19
discount 14
discount 32
discount 13
retail 16
web (ebay) 36
web (ebay) 35
discount 34
discount 32
mass-consumer electronics 35
discount 14
retail 19
discount 17
discount 14
discount 36
discount 22
retail 17
mass-consumer electronics 42
discount 10
mass-consumer electronics 39
specialty stores 60
discount 19
mass-consumer electronics 41
discount 16
discount 16
retail 19
discount 16
discount 15
mass-consumer electronics 50
retail 9
retail 15
discount 18
discount 16
retail 18
discount 16
discount 20
discount 14
discount 15
discount 21
specialty stores 64
mass-consumer electronics 37
 specialty stores 52
discount 16
retail 19
discount 19
mass-consumer electronics 45
discount 11
retail 17
specialty stores 65
retail 24
retail 15
mass-consumer electronics 36
discount 20
discount 18
discount 19
retail 21
discount 15
specialty stores 36
retail 20
specialty stores 52
discount 18
specialty stores 71
discount 18
retail 20
specialty stores 66
discount 15
retail 14
discount 19
specialty stores 57
discount 13
specialty stores 62
specialty stores 50
retail 18
specialty stores 65
discount 13
discount 20
discount 21
mass-consumer electronics 29
mass-consumer electronics 34
specialty stores 45
discount 17
discount 14
 retail 20
specialty stores 55
specialty stores 65
discount 12
specialty stores 80
discount 19
discount 13
mass-consumer electronics 38
retail 11
retail 15
mass-consumer electronics 45
mass-consumer electronics 44
specialty stores 63
specialty stores 44
retail 16
discount 20
retail 20
discount 18
discount 19
discount 12
retail 14
discount 15
retail 16
retail 19
retail 15
specialty stores 71
discount 14
discount 23
retail 18
retail 12
specialty stores 43
retail 19
specialty stores 27
mass-consumer electronics 45
retail 20
mass-consumer electronics 39
retail 21
discount 17
discount 12
discount 16
mass-consumer electronics 40
 specialty stores 80
specialty stores 52
mass-consumer electronics 47
specialty stores 43
specialty stores 60
discount 12
mass-consumer electronics 43
specialty stores 26
discount 18
discount 18
retail 18
retail 19
specialty stores 54
specialty stores 60
specialty stores 26
retail 15
specialty stores 78
discount 22
specialty stores 55
retail 19
mass-consumer electronics 43
specialty stores 55
mass-consumer electronics 34
retail 18
specialty stores 74
discount 22
mass-consumer electronics 43
specialty stores 50
discount 17
discount 21
specialty stores 84
discount 20
specialty stores 61
retail 17
retail 18
discount 19
discount 15
discount 16
discount 16
retail 17
specialty stores 59
 retail 12
discount 19
discount 15
discount 18
retail 18
retail 27
retail 13
retail 14
mass-consumer electronics 31
discount 16
retail 14
retail 12
retail 13
discount 9
specialty stores 55
discount 25
discount 15
discount 20
discount 17
retail 19
retail 21
retail 14
retail 18
discount 18
retail 18
retail 14
retail 18
discount 20
specialty stores 67
retail 18
retail 20
specialty stores 55
web (ebay) 29
retail 34
retail 27
web (ebay) 39
web (ebay) 33
discount 44
web (ebay) 28
retail 31
discount 32
 retail 34
retail 32
web (ebay) 28
discount 34
web (ebay) 32
web (ebay) 34
discount 34
retail 34
web (ebay) 35
retail 32
mass-consumer electronics 48
mass-consumer electronics 40
mass-consumer electronics 49
mass-consumer electronics 37
mass-consumer electronics 43
mass-consumer electronics 43
mass-consumer electronics 40
mass-consumer electronics 52
mass-consumer electronics 48
mass-consumer electronics 35
mass-consumer electronics 47
mass-consumer electronics 37
mass-consumer electronics 50
web (ebay) 33
discount 32
discount 31
retail 34
web (ebay) 35
discount 33
web (ebay) 28
discount 32
retail 34
retail 38
retail 35
web (ebay) 34
discount 37
retail 34
discount 28
web (ebay) 35
retail 34
web (ebay) 37
 retail 33
web (ebay) 34
web (ebay) 37
retail 29
discount 29
mass-consumer electronics 46
mass-consumer electronics 51
retail 29
retail 31
web (ebay) 36
mass-consumer electronics 40
mass-consumer electronics 45
mass-consumer electronics 45
mass-consumer electronics 43
mass-consumer electronics 47
mass-consumer electronics 35
mass-consumer electronics 41
mass-consumer electronics 39
mass-consumer electronics 35
mass-consumer electronics 44
mass-consumer electronics 45
mass-consumer electronics 43
mass-consumer electronics 43
mass-consumer electronics 46
mass-consumer electronics 36
mass-consumer electronics 37
mass-consumer electronics 35
discount 35
retail 34
web (ebay) 30
web (ebay) 34
discount 31
web (ebay) 33
web (ebay) 32
discount 33
retail 36
retail 36
web (ebay) 36
retail 24
retail 33
web (ebay) 38
 discount 33
mass-consumer electronics 37
web (ebay) 35
retail 38
retail 30
retail 35
web (ebay) 31
retail 34
mass-consumer electronics 43
mass-consumer electronics 39
mass-consumer electronics 35
mass-consumer electronics 50
mass-consumer electronics 47
mass-consumer electronics 36
mass-consumer electronics 35
mass-consumer electronics 43
mass-consumer electronics 38
mass-consumer electronics 38
mass-consumer electronics 38
mass-consumer electronics 42
mass-consumer electronics 54
mass-consumer electronics 41
mass-consumer electronics 46
mass-consumer electronics 42
mass-consumer electronics 42
mass-consumer electronics 38
mass-consumer electronics 47
mass-consumer electronics 36
mass-consumer electronics 33
mass-consumer electronics 44
discount 36
discount 29
retail 35
discount 33
discount 38
retail 31
retail 39
web (ebay) 35
web (ebay) 36
retail 35
web (ebay) 36
mass-consumer electronics 40
mass-consumer electronics 51
web (ebay) 34
mass-consumer electronics 46
mass-consumer electronics 44
mass-consumer electronics 55
mass-consumer electronics 45
mass-consumer electronics 32
mass-consumer electronics 59
mass-consumer electronics 44
mass-consumer electronics 36
mass-consumer electronics 50
mass-consumer electronics 37
mass-consumer electronics 46
mass-consumer electronics 45
mass-consumer electronics 47
mass-consumer electronics 39
mass-consumer electronics 37
mass-consumer electronics 44
mass-consumer electronics 41
mass-consumer electronics 28
mass-consumer electronics 42
mass-consumer electronics 51
mass-consumer electronics 47
mass-consumer electronics 34
mass-consumer electronics 33
mass-consumer electronics 37
mass-consumer electronics 44
mass-consumer electronics 35
mass-consumer electronics 47
mass-consumer electronics 40
mass-consumer electronics 47
mass-consumer electronics 36
mass-consumer electronics 43
mass-consumer electronics 34
mass-consumer electronics 44
mass-consumer electronics 36
mass-consumer electronics 31
mass-consumer electronics 46
mass-consumer electronics 36
mass-consumer electronics 35
mass-consumer electronics 44
mass-consumer electronics 48
mass-consumer electronics 39
mass-consumer electronics 46
mass-consumer electronics 36
mass-consumer electronics 41
mass-consumer electronics 50
mass-consumer electronics 35
mass-consumer electronics 40
mass-consumer electronics 39
mass-consumer electronics 41
mass-consumer electronics 42
mass-consumer electronics 39
mass-consumer electronics 40
mass-consumer electronics 31
mass-consumer electronics 45
mass-consumer electronics 41
mass-consumer electronics 45
mass-consumer electronics 43
mass-consumer electronics 43
mass-consumer electronics 42
mass-consumer electronics 48
mass-consumer electronics 50
mass-consumer electronics 51
mass-consumer electronics 38
mass-consumer electronics 38
mass-consumer electronics 41
mass-consumer electronics 40
mass-consumer electronics 34
mass-consumer electronics 51
mass-consumer electronics 44
mass-consumer electronics 40
mass-consumer electronics 30
mass-consumer electronics 41
mass-consumer electronics 40
mass-consumer electronics 43
mass-consumer electronics 44
mass-consumer electronics 47
mass-consumer electronics 35
mass-consumer electronics 35
mass-consumer electronics 47
mass-consumer electronics 44
mass-consumer electronics 51
mass-consumer electronics 47
mass-consumer electronics 40
mass-consumer electronics 38
mass-consumer electronics 42
mass-consumer electronics 35
mass-consumer electronics 37
mass-consumer electronics 48
mass-consumer electronics 39
mass-consumer electronics 32
mass-consumer electronics 41
mass-consumer electronics 44
mass-consumer electronics 52
mass-consumer electronics 45
mass-consumer electronics 43
mass-consumer electronics 40
Monthly Household Spend/Gasto
Purchasing
mensual
Frequency
del hogar
(every x months)/Frecuencia de compra (cada x meses)
84 27
104 48
51 43
112 10
202 3
69 8
165 3
80 31
37 45
74 41
88 23
28 47
40 31
48 29
51 37
145 1
165 48
73 42
53 12
61 47
61 40
47 11
306 5
119 15
86 45
114 30
57 10
68 41
225 15
21 45
37 33
97 38
53 11
87 3
85 3
32 2
37 5
71 44
50 15
54 31
 26 19
51 47
65 23
92 4
82 8
61 44
26 27
22 21
116 33
82 19
52 27
81 41
78 33
109 3
36 33
44 44
38 14
63 38
276 8
109 38
43 40
114 12
102 13
72 1
43 25
50 27
128 11
309 10
42 25
38 2
98 27
63 46
16 27
88 28
185 9
46 36
60 11
31 26
59 36
45 26
76 11
 47 27
58 11
64 41
27 34
57 24
72 46
61 5
70 15
119 13
63 30
62 26
60 8
84 11
39 41
55 47
24 16
73 8
63 18
52 33
190 9
48 18
59 41
91 25
45 31
74 21
43 18
95 18
56 41
83 16
94 18
78 25
85 10
298 6
41 15
30 34
358 1
98 20
24 22
41 5
34 39
77 4
 29 45
57 26
40 41
24 41
132 24
39 10
171 7
40 16
90 9
87 15
46 8
137 12
52 17
103 13
38 22
73 46
24 17
61 16
67 8
73 5
147 47
33 12
80 32
55 26
383 7
260 3
30 17
73 34
55 4
28 45
60 4
26 11
26 29
51 30
200 10
125 17
66 14
26 41
31 37
73 21
87 6
 44 41
61 35
28 47
92 40
28 17
37 46
43 41
299 5
146 43
183 4
326 13
60 9
91 43
109 21
78 9
185 1
255 3
99 24
244 3
215 9
42 29
258 16
128 36
37 38
211 15
123 32
171 7
53 25
124 16
49 17
31 14
55 36
41 25
88 47
47 10
73 23
95 14
77 16
21 27
27 35
95 31
128 9
78 10
138 9
62 39
26 34
79 33
282 5
84 10
10 9
25 41
66 17
93 2
30 17
41 22
32 46
75 9
170 2
75 4
377 9
39 46
54 40
162 2
207 3
75 11
70 38
58 29
54 31
65 18
70 45
23 12
39 43
214 4
117 3
69 37
23 5
45 44
49 40
195 7
165 15
60 35
25 35
 96 34
23 4
64 32
45 38
69 34
306 4
45 44
48 47
71 27
27 8
22 32
76 43
183 7
63 37
36 34
31 17
31 11
45 11
28 5
111 7
31 19
95 7
96 10
133 6
16 39
118 6
58 34
66 19
191 5
32 1
308 14
115 16
58 11
240 4
59 34
51 15
160 9
68 32
123 11
143 3
69 14
 56 27
25 25
28 5
61 25
66 35
31 47
80 12
55 22
35 29
356 11
63 16
55 5
46 16
67 47
18 19
250 15
30 11
46 22
95 10
356 7
124 7
39 39
34 7
16 47
56 9
361 3
124 7
47 21
70 42
193 37
173 11
144 5
68 3
221 12
35 32
38 15
259 1
78 34
252 14
30 35
20 15
 89 11
104 15
22 26
17 20
76 10
28 44
62 27
95 8
61 36
30 27
139 15
142 8
41 19
21 17
75 7
20 36
166 27
59 24
25 8
49 12
182 15
60 19
234 3
45 32
44 9
64 31
82 9
41 6
30 16
58 39
67 25
52 44
28 6
259 2
18 20
28 37
34 28
199 27
18 45
85 7
216 4
 23 7
36 18
194 1
44 5
19 30
49 10
72 2
86 5
54 3
69 31
29 47
85 15
166 15
46 22
54 21
87 10
13 24
47 14
46 35
250 6
35 48
56 47
44 14
72 15
23 8
70 30
29 14
99 23
71 2
63 47
332 11
74 13
104 1
221 14
76 12
281 1
45 2
148 7
79 25
46 12
45 25
 41 40
72 5
67 32
69 39
53 6
60 39
50 38
45 37
23 3
278 3
29 11
192 12
100 8
92 3
33 19
128 15
25 35
44 2
75 40
223 8
55 20
58 6
22 45
167 9
30 30
55 12
33 44
40 46
64 39
47 46
53 12
25 6
55 23
86 10
49 25
182 9
23 16
62 39
79 48
83 5
29 11
 25 34
60 30
56 34
35 33
72 43
62 34
60 25
53 23
205 9
43 29
50 42
65 43
55 40
45 34
82 32
29 12
64 14
74 25
22 5
108 24
390 3
31 15
312 14
42 9
40 5
85 18
61 48
63 19
88 4
92 7
39 19
59 36
73 45
99 5
122 12
55 42
63 35
90 17
164 13
21 32
31 38
 53 27
128 46
44 4
43 35
20 35
78 39
55 41
208 36
97 9
161 13
47 24
231 2
34 39
190 9
57 21
50 26
39 40
22 29
47 21
41 10
43 23
181 12
52 8
139 26
41 39
64 2
54 36
117 21
85 32
29 18
53 1
35 41
44 2
54 38
257 10
211 7
92 28
32 4
94 14
137 14
56 17
247 10
326 8
46 23
170 1
109 3
77 23
90 43
35 44
55 38
123 21
151 47
45 24
119 5
36 21
39 29
119 9
166 13
138 6
118 27
80 2
79 2
76 12
96 8
35 29
183 30
47 4
69 20
75 47
96 16
158 16
161 42
92 33
150 4
50 44
47 6
39 48
126 29
83 6
60 5
86 27
267 11
 85 26
26 21
120 26
44 4
32 14
117 40
136 9
166 36
56 39
150 13
66 8
40 15
85 10
70 15
139 4
109 25
68 36
154 43
32 17
161 28
166 2
76 46
129 25
69 3
57 29
38 29
34 2
20 37
91 25
38 19
33 39
74 45
36 7
29 29
48 8
27 3
18 20
20 40
31 12
224 8
143 20
245 8
37 30
74 28
53 20
84 43
44 22
58 41
180 14
104 8
32 17
106 38
29 33
75 16
32 26
63 13
44 4
114 10
47 26
83 2
81 40
351 12
26 6
91 29
139 10
66 37
20 35
30 39
216 7
36 26
145 15
225 13
68 37
151 6
27 21
46 7
97 30
53 35
47 46
222 12
40 7
53 41
 58 34
237 11
207 12
44 36
169 13
82 20
53 16
146 28
15 10
54 21
161 47
93 33
154 2
73 2
64 4
31 23
71 42
58 45
51 43
23 3
47 42
33 21
28 2
35 17
55 46
133 11
58 24
42 21
58 20
24 43
76 7
89 40
88 1
127 30
49 29
153 32
80 46
26 45
37 44
77 34
186 30
366 1
77 12
130 46
191 3
81 13
34 9
123 37
74 15
79 21
73 4
78 41
21 31
102 5
258 2
107 13
39 48
334 14
59 10
171 3
64 28
135 36
181 14
119 31
86 31
343 12
46 21
101 14
94 4
74 8
56 3
346 1
25 13
286 14
49 43
54 41
61 10
56 23
34 21
46 33
43 17
86 15
 27 1
86 30
27 19
73 29
72 10
116 33
53 4
56 32
95 21
43 43
45 20
23 4
45 36
14 4
97 12
36 4
50 45
69 26
31 10
26 44
88 48
37 18
66 41
32 31
29 19
45 17
65 42
63 31
119 11
87 5
53 19
125 2
45 12
101 1
76 22
75 9
73 42
117 39
46 37
147 19
58 20
141 38
158 17
42 24
118 24
126 17
139 19
77 39
117 5
114 17
137 20
173 12
122 31
226 31
137 21
145 37
66 42
129 37
116 22
71 36
56 40
178 31
134 22
239 39
69 33
56 5
129 7
145 37
76 32
48 12
95 31
98 46
123 5
55 34
83 8
50 32
44 45
55 9
77 3
144 41
167 24
131 23
156 2
122 2
60 5
110 22
94 46
152 40
126 46
85 19
111 44
60 42
154 40
59 40
153 46
199 30
139 14
108 15
63 37
194 27
145 13
89 33
218 45
64 22
74 31
203 41
166 38
134 44
171 42
46 17
103 11
145 45
155 13
112 25
52 13
110 21
75 20
139 14
124 23
102 48
101 11
93 45
46 38
 58 12
99 19
53 26
54 9
34 41
101 10
58 22
90 6
206 36
133 17
96 29
102 42
135 34
102 32
55 17
62 36
166 14
45 43
168 37
171 25
194 17
93 40
225 20
81 47
201 42
86 33
63 37
118 43
154 22
141 24
88 22
70 36
119 33
96 38
66 2
117 16
137 10
168 41
70 11
59 46
118 33
187 18
132 27
88 46
114 29
72 22
78 37
73 33
43 41
75 14
74 40
80 35
209 46
144 18
211 13
81 33
180 18
144 21
149 23
208 40
159 34
32 35
177 30
242 43
200 45
109 27
87 19
83 30
95 23
53 43
172 17
124 15
177 16
118 47
150 21
103 16
66 46
173 26
37 22
132 23
112 28
163 26
 77 18
96 18
79 20
137 17
146 33
182 31
235 24
121 16
67 31
67 40
55 23
169 19
112 46
111 44
60 24
166 37
176 41
125 41
165 24
119 36
196 20
232 28
122 13
125 32
97 23
170 48
177 34
71 35
59 24
221 37
61 15
161 43
76 37
97 28
159 30
63 19
119 23
156 28
85 21
162 13
191 36
 93 24
202 26
130 29
146 33
185 35
80 43
145 35
52 43
175 46
54 14
113 26
173 43
182 14
126 24
72 20
113 25
190 30
Technology Adoption/Adopción
TV Viewing
de(hours/day)/Visualización
tecnología de TV (horas/día)
early 0
early 0
early 0
early 0
early 0
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early 1
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early 1
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early 1
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early 1
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early 1
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early 2
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late 2
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early 2
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late 2
early 2
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late 2
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early 2
late 2
late 2
early 2
early 2
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early 2
early 2
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late 2
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early 2
early 2
early 2
late 2
early 2
late 2
early 2
early 2
early 2
early 2
late 2
early 2
early 2
late 2
early 2
early 2
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late 2
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early 2
early 2
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early 2
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early 2
late 2
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late 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
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early 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
early 2
late 2
early 2
early 2
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early 2
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early 2
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early 2
early 2
early 2
early 2
early 3
early 3
early 3
early 3
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early 3
early 3
early 3
early 3
early 3
early 3
early 3
early 3
early 3
early 3
early 3
early 3
early 3
late 3
late 3
late 3
late 3
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late 3
late 3
late 3
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early 4
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early 4
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early 4
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late 4
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early 5
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early 5
late 5
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late 5
early 6
early 6
early 6
early 6
early 6
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late 6
late 6
early 6
late 6
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late 6
late 6
late 7
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late 10
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late 13
late 13
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late 13
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late 13
late 13
late 13
late 13
late 13
late 14
late 14
late 14
late 14
 Favorite feature/CARATERISTICA FORITA
programming/interactive features
programming/interactive features
programming/interactive features
programming/interactive features
cool gadget
time shifting
programming/interactive features
cool gadget
cool gadget
programming/interactive features
programming/interactive features
time shifting
time shifting
cool gadget
cool gadget
programming/interactive features
programming/interactive features
programming/interactive features
time shifting
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saving favorite shows to watch as a family
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saving favorite shows to watch as a family
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saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
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saving favorite shows to watch as a family
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saving favorite shows to watch as a family
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saving favorite shows to watch as a family
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saving favorite shows to watch as a family
programming/interactive features
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saving favorite shows to watch as a family
saving favorite shows to watch as a family
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saving favorite shows to watch as a family
saving favorite shows to watch as a family
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programming/interactive features
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programming/interactive features
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saving favorite shows to watch as a family
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saving favorite shows to watch as a family
programming/interactive features
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saving favorite shows to watch as a family
saving favorite shows to watch as a family
programming/interactive features
saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
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saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
saving favorite shows to watch as a family
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3. Create a table for each attribute (e.g., Gender) and record the percentage of responses for each a
respondents answering "male" and % answering “female”).

3. Cree una tabla para cada atributo (por ejemplo, Género) y registre el porcentaje de respuestas para cad
de encuestados que respondieron "hombre" y % de respuestas "mujer").
age of responses for each answer (e.g., % of

entaje de respuestas para cada respuesta (por ejemplo, %

4. Answer the following questions. In Excel, you may sort, filter, or use pivot tables, or you may use

a. How many married men who are early adopters can afford to purchase a TiVo for $499 and on av
next two years ?

Answer

b. How many women with education of MA or PhD are making purchasing decisions for electronics
or because they are making purchasing decisions without the involvement of their spouses?

Answer

c.  Among early adopters, how many purchase electronics at least once every year and do so in sto

Answer

d. How many seniors (above the age of 65) spend more than six hours a day watching TV? What is
Seniors watching > 6 hrs
of TV

Income range
Average annual income
Gender Educatio MaritalCount of gender
female MA marrie 37
single 28
MA Result 65
PhD marrie 26
single 21
PhD Result 47
female Result 112

Favorite feature/CARATERIST(empty)
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Age RANGO ECount of age
66 <52 a 68> 13
66 Result 13
67 <52 a 68> 27
67 Result 27
68 <52 a 68> 10
68 Result 10
69 <69 a 85> 19
69 Result 19
70 <69 a 85> 12
70 Result 12
71 <69 a 85> 6
71 Result 6
72 <69 a 85> 17
72 Result 17
73 <69 a 85> 9
73 Result 9
74 <69 a 85> 12
74 Result 12
75 <69 a 85> 17
75 Result 17
76 <69 a 85> 21
76 Result 21
77 <69 a 85> 10
77 Result 10
78 <69 a 85> 11
78 Result 11
79 <69 a 85> 11
79 Result 11
80 <69 a 85> 20
80 Result 20
Total Result 215
t tables, or you may use another method and record your answers.

TiVo for $499 and on average have enough money to purchase another electronic gadget in the

ecisions for electronics without discussing them with a spouse, either because they are single,
of their spouses?

ery year and do so in stores that specialize in electronics?

y watching TV? What is their income range? What is their average annual income?
b.      How many women with education of MA or  PhD are making
purchasing decisions for electronics without discussing it with a spouse,
either because they are single, or because they are making purchasing
decisions without their husband’s involvement?

c.       Among early adopters, how many purchase electronics at least once
every year and do so in stores that specialize in electronics?

d.      How many seniors (above the age of 65) spend more than six hours a
day watching TV?
What is their income range?

Can they be divided into high- and low-income groups?

If so, what is the average annual income of the low income group and that of
 55

132

20
41,000 - 55,000

No

N/A
5. Correlacione el ingreso anual con la edad. ¿Cuál es la correlación (o r al cuadrado)? Si usa la función C
devuelven r, que deberá elevarse al cuadrado. También puede usar cualquier otro método para calcular la
Si no está seguro de cómo se calcula la correlación, consulte las fórmulas aquí: "

5. Correlate Annual income with Age. What is the correlation (or r squared)? If you use the CORRE
Analysis Toolpak add-in in Excel, they return r, which will need to be squared. You may also use an
calculate the correlation.

If you are unsure how correlation is calculated, check the formulas here:
http://onlinestatbook.com/2/describing_bivariate_data/calculation.html

Correlation
 r al cuadrado)? Si usa la función CORREL o el complemento Analysis Toolpak en Excel,
alquier otro método para calcular la correlación.
las aquí: "

squared)? If you use the CORREL function or the

be squared. You may also use any other method to

s here:

16 60 960
6. For the attributes Gender and Annual income:

a. Code Gender as a number. What is the correlation between it and Annual income?

Correlation
 b. Explain why it makes no difference which numbers are used to c
Gender or other non-numeric attributes.

ome?
mbers are used to code
7. Repeat the correlation analysis for the following 4 pairs of attributes record their
correlation.

a. Age and Purchasing frequency 

Correlation

b. Annual Income and TV Viewing 

Correlation

c. Education and Favorite Feature 

Correlation

d. Monthly Electronics Spend and Montly Household Spend

Correlation

e. Of the four correlations, are any high enough to make one of the attributes
redundant? In other words, you can explain any of the attributes by simply saying "it
behaves like attribute X?”
8. Select one or more attributes to use as the basis for generating two segmentation schemes. For
as the basis for creating segments based on age ranges. Or you could select two attributes that wo
willingness to buy versus ability to pay.

As you generate segmentation schemes, Use the data in the "Survey Data" worksheet to fill each c
Remember to try to create segments that are homogenous internally and heterogeneous across se
of segments. Not all attributes will be used.

a.   Segmentation Scheme A: Seven segments

Segmentation Scheme A: Seven Segments of TV-Involved Customers

Segment 1 Segment 2
Market size (% of TV-involved households)
Average annual income
Description of segment
Most appealing feature/benefit
Stores shopped for electronics
Average electronics purchase ($)

b.   Segmentation Scheme B: Four segments

Segmentation Scheme B: Four Segments of TV-Involved Customers

Segment name
Market size  (% of TV-involved households)
Average annual income

Description of segment

Most appealing feature/benefit

Stores shopped for electronics
Average electronics purchase ($)
two segmentation schemes. For example, you could choose Age
ould select two attributes that would help you segment by

vey Data" worksheet to fill each cell in the tables shown below.
ally and heterogeneous across segments for the indicated number

Segment Segment Segment

Segment 3 Segment 4
5 6 7
9. Write a 150-word summary of your selected segmentation scheme (from question 5) and how yo
at the segmentation. Include descriptive names for your segments that would be understandable to
marketing manager at TiVo.
m question 5) and how you arrived
ould be understandable to the