Learning can be defined as the process leading to relatively permanent behavioral change or potential behavioral change.

In other words, as we learn, we alter the way we perceive our environment, the way we interpret the incoming stimuli, and therefore the way we interact, or behave. John B. Watson (1878-1958) was the first to study how the process of learning affects our behavior, and he formed the school of thought known as Behaviorism. The central idea behind behaviorism is that only observable behaviors are worthy of research since other abstraction such as a persons mood or thoughts are too subjective. This belief was dominant in psychological research in the United Stated for a good 50 years. Perhaps the most well known Behaviorist is B. F. Skinner (1904-1990). Skinner followed much of Watsons research and findings, but believed that internal states could influence behavior just as external stimuli. He is considered to be a Radical Behavioristbecause of this belief, although nowadays it is believed that both internal and external stimuli influence our behavior. Behavioral Psychology is basically interested in how our behavior results from the stimuli both in the environment and within ourselves. They study, often in minute detail, the behaviors we exhibit while controlling for as many other variables as possible. Often a grueling process, but results have helped us learn a great deal about our behaviors, the effect our environment has on us, how we learn new behaviors, and what motivates us to change or remain the same. Classical and Operant Conditioning Classical Conditioning. One important type of learning, Classical Conditioning, was actually discovered accidentally by Ivan Pavlov (1849-1936). Pavlov was a Russian physiologist who discovered this phenomenon while doing research on digestion. His research was aimed at better understanding the digestive patterns in dogs. During his experiments, he would put meat powder in the mouths of dogs who had tubes inserted into various organs to measure bodily responses. What he discovered was that the dogs began to salivate before the meat powder was presented to them. Then, the dogs began to salivate as soon as the person feeding them would enter the room. He soon began to gain interest in this phenomenon and abandoned his digestion research in favor of his now famous Classical Conditioning study. Basically, the findings support the idea that we develop responses to certain stimuli that are not naturally occurring. When we touch a hot stove, our reflex pulls our hand back. It does this instinctually, no learning involved. It is merely a survival instinct. But why now do some people, after getting burned, pull their hands back even when the stove is not turned on? Pavlov discovered that we make associations which cause us to generalize our response to one stimuli onto a neutral stimuli it is paired with. In other words, hot burner = ouch, stove = burner, therefore, stove = ouch. Pavlov began pairing a bell sound with the meat powder and found that even when the meat powder was not presented, the dog would eventually begin to salivate after hearing the bell. Since the meat powder naturally results in salivation, these two variables are called the unconditioned stimulus (UCS) and the unconditioned response (UCR), respectively. The bell and salivation are not naturally occurring; the dog was conditioned to respond to the bell. Therefore, the bell is considered the conditioned stimulus(CS), and the salivation to the bell, the conditioned response (CR). Many of our behaviors today are shaped by the pairing of stimuli. Have you ever noticed that certain stimuli, such as the smell of a cologne or perfume, a certain song, a specific day of the year, results in fairly intense emotions? It's not that the smell or the song are the cause of the emotion, but rather what that smell or song has been paired with...perhaps an ex-boyfriend or ex-girlfriend, the death of a loved one, or maybe the day you met

you current husband or wife. We make these associations all the time and often dont realize the power that these connections or pairings have on us. But, in fact, we have been classically conditioned. Operant Conditioning. Another type of learning, very similar to that discussed above, is called Operant Conditioning. The term "Operant" refers to how an organism operates on the environment, and hence, operant conditioning comes from how we respond to what is presented to us in our environment. It can be thought of as learning due to the natural consequences of our actions. Let's explain that a little further. The classic study of Operant Conditioning involved a cat who was placed in a box with only one way out; a specific area of the box had to be pressed in order for the door to open. The cat initially tries to get out of the box because freedom is reinforcing. In its attempt to escape, the area of the box is triggered and the door opens. The cat is now free. Once placed in the box again, the cat will naturally try to remember what it did to escape the previous time and will once again find the area to press. The more the cat is placed back in the box, the quicker it will press that area for its freedom. It has learned, through natural consequences, how to gain the reinforcing freedom. We learn this way every day in our lives. Imagine the last time you made a mistake; you most likely remember that mistake and do things differently when the situation comes up again. In that sense, youve learned to act differently based on the natural consequences of your previous actions. The same holds true for positive actions. If something you did results in a positive outcome, you are likely to do that same activity again. Reinforcement The term reinforce means to strengthen, and is used in psychology to refer to anything stimulus which strengthens or increases the probability of a specific response. For example, if you want your dog to sit on command, you may give him a treat every time he sits for you. The dog will eventually come to understand that sitting when told to will result in a treat. This treat is reinforcing because he likes it and will result in him sitting when instructed to do so. This is a simple description of a reinforcer (Skinner, 1938), the treat, which increases the response, sitting. We all apply reinforcers everyday, most of the time without even realizing we are doing it. You may tell your child "good job" after he or she cleans their room; perhaps you tell your partner how good he or she look when they dress up; or maybe you got a raise at work after doing a great job on a project. All of these things increase the probability that the same response will be repeated. There are four types of reinforcement: positive, negative, punishment, and extinction. Well discuss each of these and give examples. Positive Reinforcement. The examples above describe what is referred to as positive reinforcement. Think of it as adding something in order to increase a response. For example, adding a treat will increase the response of sitting; adding praise will increase the chances of your child cleaning his or her room. The most common types of positive reinforcement or praise and rewards, and most of us have experienced this as both the giver and receiver. Negative Reinforcement. Think of negative reinforcement as taking something negative away in order to increase a response. Imagine a teenager who is nagged by his mother to take out the garbage week after week. After complaining to his friends about the nagging, he finally one day performs the task and to his amazement, the nagging stops. The elimination of this negative stimulus is reinforcing and will likely increase the chances that he will take out the garbage next week.

Punishment. Punishment refers to adding something aversive in order to decrease a behavior. The most common example of this is disciplining (e.g. spanking) a child for misbehaving. The reason we do this is because the child begins to associate being punished with the negative behavior. The punishment is not liked and therefore to avoid it, he or she will stop behaving in that manner. Extinction. When you remove something in order to decrease a behavior, this is called extinction. You are taking something away so that a response is decreased. Research has found positive reinforcement is the most powerful of any of these. Adding a positive to increase a response not only works better, but allows both parties to focus on the positive aspects of the situation. Punishment, when applied immediately following the negative behavior can be effective, but results in extinction when it is not applied consistently. Punishment can also invoke other negative responses such as anger and resentment. Memory Human memory, like memory in a computer, allows us to store information for later use. In order to do this, however, both the computer and we need to master three processes involved in memory. The first is called encoding; the process we use to transform information so that it can be stores. For a computer this means transferring data into 1s and 0s. For us, it means transforming the data into a meaningful form such as an association with an existing memory, an image, or a sound. Next is the actual storage, which simply means holding onto the information. For this to take place, the computer must physically write the 1 and 0s onto the hard drive. It is very similar for us because it means that a physiological change must occur for the memory to be stored. The final process is called retrieval, which is bringing the memory out of storage and reversing the process of encoding. In other words, return the information to a form similar to what we stored. The major difference between humans and computers in terms of memory has to do with how the information is stored. For the most part, computers have only two types; permanent storage and permanent deletion. Humans, on the other hand are more complex in that we have three distinct memory storage capabilities (not including permanent deletion). The first is Sensory memory, referring to the information we receive through the senses. This memory is very brief lasting only as much as a few seconds. Short Term Memory (STM) takes over when the information in our sensory memory is transferred to our consciousness or our awareness (Engle, Cantor, & Carullo, 1993; Laming, 1992). This is the information that is currently active such as reading this page, talking to a friend, or writing a paper. Short term memory can definitely last longer than sensory memory (up to 30 seconds or so), but it still has a very limited capacity. According to research, we can remember approximately 5 to 9 (7 +/- 2) bits of information in our short term memory at any given time (Miller, 1956) If STM lasts only up to 30 seconds, how do we ever get any work done? Wouldn't we start to lose focus or concentrate about twice every minute? This argument prompted researchers to look at a second phase of STM that is now referred to as Working Memory. Working Memory is the process that takes place when we continually focus on material for longer than STM alone will allow (Baddeley, 1992). What happens when our short term memory is full and another bit of information enters? Displacement means that the new information will push out part of the old information. Suddenly some one says the area code for that phone number and almost instantly you forget the last two digits of the number. We can further sharpen our short term memory skills, however, by mastering chunking and using rehearsal (which allows us to visualize, hear, say, or even see the information repeatedly and through different senses).

Finally, there is long term memory (LTM), which is most similar to the permanent storage of a computer. Unlike the other two types, LTM is relatively permanent and practically unlimited in terms of its storage capacity. Its been argued that we have enough space in our LTM to memorize every phone number in the U.S. and still function normally in terms of remembering what we do now. Obviously we dont use even a fraction of this storage space. There are several subcategories of LTM. First, memories for facts, life events, and information about our environment are stored indeclarative memory. This includes semantic memory, factual knowledge like the meaning of words, concepts, and our ability to do math (Lesch & Pollatsek, 1993, Rohrer et al., 1995) and episodic memory, memories for events and situations (Goldringer, 1996; Kliegel & Lindberger, 1993). The second subcategory is often not thought of as memory because it refers to internal, rather than external information. When you brush your teeth, write your name, or scratch your eye, you do this with ease because you previously stored these movements and can recall them with ease. This is referred to as nondeclarative (or implicit) memory. These are memories we have stored due to extensive practice, conditioning, or habits.

Why We Remember What We Remember Short Term Memory. There are typically six reasons why information is stored in our short term memory. 1. primacy effect - information that occurs first is typically remembered better than information occurring later. When given a list of words or numbers, the first word or number is usually remembered due to rehearsing this more than other information. 2. recency effect - often the last bit of information is remembered better because not as much time has past; time which results in forgetting. 3. distinctiveness - if something stands out from information around it, it is often remembered better. Any distinctive information is easier to remember than that which is similar, usual, or mundane. 4. frequency effect - rehearsal, as stated in the first example, results in better memory. Remember trying to memorize a formula for your math class. The more you went over it, the better you knew it. 5. associations - when we associate or attach information to other information it becomes easier to remember. Many of us use this strategy in our professions and everyday life in the form of acronyms. 6. reconstruction - sometimes we actually fill in the blanks in our memory. In other words, when trying to get a complete picture in our minds, we will make up the missing parts, often without any realization that this is occurring. Long Term Memory. Information that passes from our short term to our long term memory is typically that which has some significance attached to it. Imagine how difficult it would be to forget the day you graduated, or your first kiss. Now think about how easy it is to forget information that has no significance; the color of the car you parked next to at the store or what shirt you wore last Thursday. When we process information, we attach significance to it and information deemed important is transferred to our long term memory. There are other reasons information is transferred. As we all know, sometimes our brains seem full of insignificant facts. Repetition plays a role in this, as we tend to remember things more the more they are rehearsed. Other times, information is transferred because it is somehow attached to something significant. You may remember that it was a warm day when you bought your first car. The temperature really plays no important role, but is attached to the memory of buying your first car.

Forgetting You cant talk about remembering without mentioning its counterpart. It seems that as much as we do remember, we forget even more. Forgetting isnt really all that bad, and is in actuality, a pretty natural phenomenon. Imagine if you remembered every minute detail of every minute or every hour, of every day during your entire life, no matter how good, bad, or insignificant. Now imagine trying to sift through it all for the important stuff like where you left your keys. There are many reasons we forget things and often these reasons overlap. Like in the example above, some information never makes it to LTM. Other times, the information gets there, but is lost before it can attach itself to our LTM. Other reasons include decay, which means that information that is not used for an extended period of time decays or fades away over time. It is possible that we are physiologically preprogrammed to eventually erase data that no longer appears pertinent to us. Failing to remember something doesnt mean the information is gone forever though. Sometimes the information is there but for various reasons we cant access it. This could be caused by distractions going on around us or possibly due to an error of association (e.g., believing something about the data which is not correct causing you to attempt to retrieve information that is not there). There is also the phenomenon of repression, which means that we purposefully (albeit subconsciously) push a memory out of reach because we do not want to remember the associated feelings. This is often sited in cases where adults forget incidences of sexual abuse when they were children. And finally, amnesia, which can be psychological or physiological in origin.