Name Abdullah Sajid

Sap 21895
BMS 5
TVC Assignment
REVIEW……………………….

Mountain Due
Yaar haan to paar haan

Mountain Dew strikes again. Mountain Dew makes sure that its TVC’s get bigger and more extreme
each time. Catch Fahad Mustafa and Ahad Raza Mir in a dhamakedar dosti ki daastan in this latest
released action packed TV Commercial by Mountain Dew captioned ”Yaar Hain Tou Paar Hain”.
Dave's ad was published about two months ago
This ad shows three friends, one of whom is going to the office for an interview and the other friends
are talking to each other.
When the friend goes to his office, a drink falls on his shirt, which spoils his shirt.
When the shirt goes bad, he gets very upset and says to himself that now in this situation I will not
be allowed to go inside the office and I will be taken out of there. The interview is a long way off.
In the meantime, he calls his two friends and tells them the whole story.
His two friends start thinking so much. When nothing else comes to his mind, he starts drinking
Dave. Due to which his brain starts working and his fatigue also goes down.
He rushes to a scooter with both his shirt and tie and runs to deliver them
That's how he gets to his office comfortably.
This ad shows a deep friendship of friends and also shows the feelings.
Based on which I have decided to review this ad.
When I saw this ad of Dave's, I became very interested in it and after seeing the rest of the ad, I felt
that I should review this ad.

What Do wants to show in this ad

Dave has come up with a unique flavor in this ad which is in the form of friendship. In this ad, when a
boy goes to be interviewed, when something falls on his shirt, he calls his friends because he is
convinced that these friends will do something for me.
When they pick up the phone and listen to the whole thing, they hang up and worry about what to
do next.
When that other friend of them released the audio, I liked this scene very much and it also lasted.
Because as soon as he drinks Dave, his brain cools down and he starts to work a little bit.
Because it shows two things, one is the relationship of friendship is seen from one point of view and
the other is how drinking it cools the mind of man and how man gets relief.

Mountain Dew is a carbonated soft drink brand produced and owned by PepsiCo. The original
formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised
formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip
Corporation of Marion, Virginia.

Publicity of due….

Dave is one of the most popular and lively drinks in the world, including Pakistan, which is still
consumed more than any other beverage today.
Dave's popularity is largely due to the fact that AIDS has a big hand in making it a brand, which is
why it became popular and people started using it.
SUBSTANC

Mountain Dew strikes again! The fifth edition of Dew Moto Extreme, Pakistan’s biggest stunt show
kickstarted in Karachi at the Expo Centre. Mountain Dew makes sure the event gets bigger and more
extreme each year. Last year we witnessed amazing bike stunts, and this time the action was amped
up by bringing cars into the mix. The stunts of our favorite daredevils created a spectacle in the
stadium and the audience went wild.
A new Dew athlete, Stacey Lee May, the queen of car spinning was introduced to the audience at
this event who hung out from the window while driving the car and it was still spinning! This was the
first time that a female athlete was seen doing incredible stunts in Pakistan.

IDEA

Then came in Mike Skelton and Jim McFarlane who created a tornado of smoke with drifting cars as
the tires burnt the ground in circles. As if all that wasn’t enough, our host VJ Shehzad even became a
human obstacle as the cars went around him and stopped right an inch away from him.
Dew Moto Extreme will be traveling across Pakistan touching upon 5 major cities. The next show is
scheduled to take place in Multan on 26th September, 29th September, Islamabad on 5th October
and Lahore on 12th October
PepsiCo and Boston Beer Co. today launched their first ads for Hard Mtn Dew, as the companies try
to raise awareness for their soda-alcohol collaboration while expanding distribution.
The “Freak Out Responsibly” campaign, handled by PepsiCo’s in-house content studio, portrays
drinkers going to extreme lengths to get the product, including engaging in brawls while cases of the
beverage arrive at stores. Hungry Man is the production company on the effort.
The campaign comes as Hard Mtn Dew availability expands to Missouri as its seventh state, with
more on the way throughout the year, according to brand representatives. It is also available in
Arkansas, Oklahoma and Minnesota. The media plan will be focused on these seven markets initially
but expand as more states are announced, according to the brand. Ads will run regionally across
streaming, digital and social media platforms, including Hulu, Spotify, YouTube, Facebook, Instagram,
Snapchat, and Twitter.

On the other hand, there some friends, who are the live savers, like Fahad’s character. These are the
ones who personify the statement #YaarhaintouPaarhain. Friends like these will always watch your
back! So it is very important to thank these friends and to remind them how important they are to
you.

The film also strikes a realization that life without friends and adventure would be so boring.
Therefore, it’s time we acknowledge the thrill that friends bring to each other’s life.
YaarHainTouPaarHain Is All Over The Place

This campaign has turned out to be a hit on social media with Celebrities and Influencers
participating with their #YaarHainTouPaarHain stories. Additionally, the PR Kit by Mountain Dew
looked really exciting. A perfect kit that had everything one needs to plan an adventure.

Interestingly, many exciting things in the PR Kit were sent in pairs, so they may be shared with a
friend. Many celebrities were seen inviting their best friends to plan an exciting adventure soon.
It’s evident that the message of the campaign was very well received. Mountain Dew has
successfully created an affinity with young adventure loving friends. The PR kit was a delightful idea.
We hope the brand keeps surprising us with their action and friendship filled commercials.
PepsiCo owns and produces Mountain Dew, a carbonated soft drink brand. As per claims, because of
its active, extreme citrus flavour, it is a drink that exhilarates like no other. Adventure, exhilaration,
and a bold and "can do" spirit are all profoundly ingrained in the brand's DNA. Mountain Dew has
always been a brand that celebrates those that are fearless and daring and same is the case for now.

The most recent Mountain Dew ad aired in Pakistan a few days ago.

This commercial depicts young boys chasing a train in order to catch up on his Pilot test, which he
cannot afford to fail. The characters are then seen speeding towards the moving train at top speed,
attempting to keep the car under control in the midst of traffic.

The majority of Mountain Dew commercials are very athletic, with a combination of professional
stunts and adventures, with a disclaimer that , “All stunts are performed by professionals. Do not try
this at home.”

While such ads have never been controversial, we have seen some new viewpoints emerge this
time. According to one viewpoint, the commercial encourages our youth to put their lives on the line
and sacrifice their safety in pursuit of educational goals.

“We focused our creative on the fandom and fervor taking place across the country as the product
rolls out,” McCusker said. “We’ve heard stories of fans driving hundreds of miles to purchase a case
and taste before anyone else. That’s true dedication and a sentiment we wanted to capture in a
comedic way.”
Dew YouTube page, is actually the creepiest. The puppy head licking the guy’s face is pretty
unsettling, the monkey arm shaking the rattle is probably going to haunt nightmares all over the
country, and the dancing baby legs connected to the monkey torso are something that cannot be
unseen, but the fact that the puppy monkey baby is actually talking and trying to sell Mountain Dew
might take the cake. Seriously, the puppy monkey baby looks like a monstrosity that the evil (Or,
misunderstood?) kid from Toy Story would have put together in his workshop of prepubescent
doom.

OBJECTIVE

To Mountain Dew’s credit, this commercial certainly will be memorable. Considering all the stops
that companies will be pulling out for Super Bowl ads, being memorable might be more important
than not being terrifying. Besides, the puppy monkey baby monstrosity does illustrate the three
parts of the new Kickstart drink. Just as the little hellbeast is created from three different creatures,
the beverage is a combination of three different elements.
While Mountain Dew did helpfully close the commercial by clarifying that Kickstart will be Dew,
juice, and caffeine, I can't help but wonder if the combination of elements hasn’t produced some
sort of mind-control effect. The three guys sitting on the couch all seem normal enough, if somewhat
lethargic. After a few sips of Kickstart from the puppy monkey baby, they’re energetically strolling
out of their apartment after it while it rattles its rattle like some kind of Pied Piper leading them to
their downfall at the hands of whoever is pulling the strings and changing its diapers.
Luckily for those of us who aren’t exactly going to be rushing to the store to buy some Kickstart after
this commercial, the Super Bowl does promise to air some ads that are less creepy. Hyundai released
its hilarious Ryan Reynolds ad early, and Seth Rogen teamed up with Amy Schumer for a fun Bud
Light commercial. Even the emotional rollercoaster that was last year’s Budweiser commercial that
featured a lost puppy could be a solid palate cleanser.
Creepy commercial aside, it’s entirely possible that Mountain Dew Kickstart will take the market by
storm with its tasty energizing and not any brainwashing qualities. Only time will tell if this new Dew
is a hit.
Mountain Dew has a long association with action and adventure however this time, along with the
thrill their commercial celebrates one of the most simple yet powerful expressions of human
connection i.e. Friendship.

CRETISM

Featuring two of the biggest stars of Pakistan, Fahad Mustafa and Ahad Raza Mir this ad film
presents Dosti and Adventure like never before.

As we take a deep dive into the attributes of Millennial and the Gen-Z we realize how important the
bond of friendship has become particularly for this generation.

Ironically, our Movie’s, Drama’s and even Commercials tend to place an emphasis on romantic
relationships so much so that there is little or no mention of friendship on our screens. Thank fully
this brand knows that nothing unites people and builds trust like friendship.

Every frame used in the film sheds light to the precious relationship of friendship, to support the
idea Fahad and Ahad play characters that are very relatable. In every group of friends there is one
who is always fashionably late, Ahad’s character is a tribute to all such friends.