On Purpose

with Mumma

Made by Hack Your Power

© All rights reserved.

Welcome !!
Internet Marketing strategy for FTV SOPA
01
Objectives
 Objectives

Increase
Increase
walk ins at
enrolments in
Website or
HYP School
youtube,
Why Internet Marketing !!
10 Crore Internet users every year
Customer behaviour on
internet !!
 48%

Consumer check brands social media

and review before buying.
Consumer behaviour >>
Marketing Strategy
Consumer behaviour >>
Marketing Strategy
Workshop
Model
What are workshops

● Interactive Meetings

● Result oriented approach

● Problem solving approach through Q /A

 Why Virtual Workshops

Understand
customer Build trusts
Marketing
ease psychology Doing workshops
actively involves
By interacting with interaction with
Spend less time
our target audience , target audience and
marketing and more
we can find and when we engage
time doing where
spot real problems actively , trust factor
your expertise lies in.
they are facing and increases.
we can create
solutions.
 Webinars Vs Workshops
Webinars ( Free) Virtual workshops(Paid)

Cost per lead makes marketing Viral marketing approach

vulnerable.

Unhealthy leads Quality Leads

Profitability comes after level 2 Profitability kicks in from first

Product. campaign

Less Turn out ratio Higher turn out ratio

Webinars works on Ascension
Model
Marketing Ads = Rs 10,000

Leads: 200 People

Webinar Turn out Ratio=

20%

Webinar= 40 People

Tripwire product= 499 ,999

Rs

Sale = 1 to 5%

Sales = 1 to 2
Virtual workshops works on
Recompensate Model
Workshop model = 499 + Taxes = 588 Rs

Upsell= Live mentorship program or membership or course = 9000 Rs

Ads spent = Rs 10,000

Leads = 200 >> 117600 Rs

Workshop Turn out ratio = 60%

Workshop = 120

Upsell ratio = 5% to 10%

Sales = 12 x 9000 = 108000 Rs , 6 x 9000 = 50,4000 Rs

Are webinars really bad!!
Off course not!!!

Webinar too is a great funnel to attract and bring new

customers. The only thing that makes webinars
profitable is when we do it once we have tapped list
of audience in our email list or whatsapp or facebook
groups.
 1. Live webinars
Free sessions on any topic by faculty on any defined date
and time.

https://www.instamojo.com/micro_video_mastery
 1. Live webinars
Free sessions on any topic by faculty on any defined date
and time.

2. Thought leadership webinars

Webinar is conducted by industry influencers or
champions who want to share a new thought and inspire.

3. Product demo webinars

Invite your calling list to a free webinar to show
live demo or give information whenever the
person desires and it will save travelling time.
4. Case study webinar
Share the story of someone who has been benefited
by your service , product or business. In this webinar
a person comes and tell the success story.

Example - How our star performer CA made 3.2 crore

Rs in 10 months.

Join the webinar to learn about

● What strategies they used??

● How can you achieve same ??

 5. New Series webinar
A teacher can bring a series of 7 days free webinar series
to educate and aware of the course that has been recently
created.
5. New Series webinar
In series webinar we nurture the leads for 7 or 10 days by
providing real value for free.
5. New Series webinar
In series webinar we nurture the leads for 7 or 10 days by
providing real value for free.
Funnel Marketing Strategy
A marketing funnel describes your customer's
journey with you.

From the initial stages when someone learns about

your business, to the purchasing stage, marketing
funnels map routes to conversion and beyond.
Funnel Marketing Stages
1. Awareness. A future customer gets to know your business.
2. Interest. Leads gain more knowledge about your company
and its products.
3. Consideration. Leads turn into prospects; they show more
activity by learning about your product or service.
4. Intent. Prospective customers demonstrate their interest in
purchasing from you.
5. Evaluation. Here buyers make a final decision about whether
to buy from you or not.
6. Purchase. The final part, where a prospect makes the
decision and becomes your customer.
Exploring marketing Funnel
Funnel example - 01

https://learn.seekhegaindia.com/f/yt-opt-mchttp
Thank You Page

https://learn.seekhegaindia.com/f/yt-opt-mc/thank-yout
Upsell Page

https://learn.seekhegaindia.com/f/yt-opt-mc/sp
Funnel example - 02

shorturl.at/erISW
Funnel example - 03

https://ibc.hupendrasahu.com/preibc
Funnel example - 04

https://learnwithrohan.com/workshop/
Funnel example - 05

shorturl.at/jEIM2
Funnel example - 06

https://go.growthschool.io/tech-prep
Funnel example - 07

https://go.growthschool.io/sales
Upsell in workshop
Upsell in workshop
Upsell in workshop

https://shor.by/0bOW
Funnel example - 08

https://www.instamojo.com/micro_video_mastery/
Workshops and course in
entertainment industry

https://www.celebrityschool.in
Celebrity school

https://www.celebrityschool.in
Celebrity school

https://www.celebrityschool.in/nawazuddin-siddiqui-acting-classes
Funnel example - 09

https://frontrow.co.in
Front row

https://www.facebook.com/ads/library/
Front row

https://frontrow.co.in/course/learn-music-composition
Funnel example - 10

https://www.mindvalley.com/superreading/replay
Mindvalley self help institute

https://www.mindvalley.com/rtt/special
Funnel example - 11

https://gautamkumawat.com/hacker-lifestyle
 Upsell

https://learnhacking.online/#enroll9997
 Upsell

https://pages.razorpay.com/CyberNinjaI
Online Workshop workflow

https://whimsical.com/ftv-funnel-L2bXoWnFuHh7rqAWZwBWoc
How to Build
Virtual
workshops
Complete blueprint with action plan

© All rights reserved.

Workshop business equation

Get Known Get leads Get Sales

This means the This means the This means the
number of people number of people number of people
who will know who will give you who will be
about you through lead and register converted and
the workshop for workshop. generate sales.
Workshop business equation
Total yearly revenue Average product value

INR 25,00000 Lakh INR 10,000

To achieve this target yearly revenue , we have to

sell 250 Workshops means 250 students.

Get Sales = 250

Get leads = 2500 , considering 10% conversion

Get known = 25000

 How to get known

Inviting call Organising a

Sales call list for physical
free webinar conference

Conducting a workshop
 03
Key elements
You can enter a subtitle here if you need it
Identifying right product
market fit , target audience
and positioning.
Phase 1: Newbies - Blue ocean strategy
SOLUTION Be Brave , Be Bold , Be DIRECT, Make your promise ,
Make the claim.

Example- Corona Virus disinfectant - kill 99.9% Virus using

disinfectant , Crypto currency , NFT , Insta followers through
instagram reels.

Hint : Super new product.

Not many most of us will not be in this stage.

Phase 2: STILL THE KING - Between Blue and Red Ocean

Competition has filled in. Time to make BIGGER CLAIMS.

Solution: Offer Clear picture on what they will achieve.

Example: Become an instagram influencer in 7 Days.

Become Canva freelancer in 30 Days

Launch your business website in 3 hours.

 Phase 3: Twist it - RED OCEAN

Too much competition , Audience knows the knows and how about your
industry.

Solution: Introduce a new way of doing the old thing

Example- Workshops are better than webinars. Success ladder for 30 days.

Generate leads through instagram reels >> Increase your followers through
instagram reels.

Example: Learn Business networking>> How to attract opportunities through

networking >> How to network with VIPs.
 Task 1
Answer this:
Where do you stand ? Which phase ? P1, P2, P3

What are you currently offering and Live program , Group coaching for 4
what are you planning to sell them later weeks or any recorded course.
in workshop??

What are your top 3 customer problems 1) Uncertain about job opportunities
or objections ? 2) How to get work
3) How to learn and get training

What is that one problem that you can Exploring and encashing jobs and work
solve in the workshop?? in fashion industry.
Value ladder to engage
customer
Step 2 : Crafting the perfect workshop Name
___>> To create a powerful name for our workshop model , always threeworks but we can play
according to what we want to accomplish for our audience.

Here’s a simple combination:

Verb/ General + Action/ Result + Time within the desired result is achieved + workshop = Perfect
workshop name

For Example :

Launch/Build/Master + Instagram followers + Workshop + Time

Build + Virtual + workshops in 1 weekend

Master+ Linkedin + workshop in 4 hours

Master email writing in 3 days

Build your own website in 4 Hours

Connect with top personality of your industry in 3 Days

 Positioning the workshop
in the first 15 Minutes
Hi, My name is __________and I am a ___________. I solve /help

_________________problem for

_____________without_________so

they can_________.
 Examples

Hi, My name is ABC , I am an experienced fashion personality faculty at FTV

Sopa and I help aspiring fashion students to build career in fashion
industry without letting you drop your previous job or face job or work
opportunities problem so that they can build their dreams.

Hi, My name is Soumya. I am a Business Women. I help womens to start

their own profitable business online without letting you feel unconfident so
that they can get out of the kitchen and get into the life they deserve.
 PROBLEM SOLVING POSITIONING

Problem or objections
Target customer + + Solutions
of customer

=
BUSINESS
How to Create Ebook in 3 Steps
How to Create Ebook in 3 Steps
How to Create Ebook in 3 Steps
Convert your book into Powerful Visual
Convert your book into Powerful Visual
Convert your book into Powerful Visual
Live Workshop Structure
and Upsell strategy
 Using AIDA Model to create
advertisement banner and to
get reach
Crafting Perfect Lead Generation
Script Using AIDA Script or Copy for promotion!

A___> Attention Attention ( Target audience )

I___> Interest Mention the same problem in your industry

D___> Desire What you crafted in task 1

A___> Action Call to Action

Ad Creative or banner AND ads Copy
 Attention
GRAB ATTENTION : USE ONLY ONE or TWO MAX ( DON’T OVERLOAD)

1) CALL THEM OUT “ HEY__________ / ATTENTION__________.

2) A RELEVANT QUOTE - Passive income workshops , If you can’t find a way to earn
money while sleeping , you will have to work till you die.

3) USE A CRAZY FACT OR STAT or Ask QUESTION- 85% People are frustrated of their job,
Are you one of them??
Have you ever thought about the word “FASHION “ , Can you guess, you can make
career in fashion industry.

4) SHOW NUMBERS - More than 1 Crore jobs are there in fashion industry , Do you want
to encash one?/

5) TALK ABOUT PAIN

 Interest

INTEREST : EXAGGERATE THEIR PROBLEMS

1. ____________________

2. ____________________

3. ____________________
 Desire

Show a desired result , Transformation or offer to solve

1. Paid workshop
2. Easy way to get what you want
3. Clear offers as clears as possible!
4. Become a World Class Digital Marketer
 Action

ACTION : LIGHT A FIRE

1. Why now?
2. Last 10 Seats

1. THE POWER OF PRICE - BE CRYSTAL CLEAR WITH COSTS OF ANY PRODUCT YOU ARE SELLING ! ( 1999
Crossed to 499)

2. THE POWER OF FREE !- FREE ! - FREE ! Bonus!

What’s the one thing that you can offer for free

3. THE POWER OF SOCIAL PROOF - REVIEWS, STATS, AWARDS , ACREDITIONS, NUMBERS.

4. SENSE OF URGENCY —Drama!!!

Last 10 seats , offers lasts only today! Great offer , FOMO, Perfect Pitch!
 Example :
Attention: Coaches, Consultants and Service Providers. If you're wondering why your webinars are not converting, then here's your chance to take a step back and go
on the selling spree using a HIGH-Converting Workshop Model.

With Workshop Model you can be ready in 8 hours and get paid twice without any fancy tools. I'm launching my LIVE workshop in which you will learn how to build
virtual workshops in 1 weekend which well help you sell your courses or services organically and the best part, it works for every niche.

Here's my no-brainer offer:

For first 10 coaches, consultant and service providers, I will be doing this for 499/- just because I want to build case-studies and I know virtual workshops have been
working like crazy for my clients. This workshop costs 1999/ but I'm giving away it away for 499 for just first 10 people with exclusive bonuses like 1+1 offer and lifetime
access to the recordings.

Here's Everything you will get:

1) 2-3 Hours of LIVE classes worth 1999/

FNM 3) Lifetime Access to the workshop recordings

2) 1+1 offer + You can invite any of your friends, colleagues to be part of this one-time offer for FREE.

4) Ebook on "XYZ" worth 999/- when you attend the workshop

The original cost is 2998 and now I'm giving this for 499 only!

Comment Below and I will DM you the links: (Whatsapp Link)

How to Create better ad creative
or banner for promotion
Creating Workshop Creatives

● Canva or Postermywall
● Your Photo
● Title of the workshop
● Offerings
● Time
● Your Bio
Two Steps to create better ads creative or video

Create your
01 Take inspiration from
top performing ads.
02 best creative

1. Go to Facebook ads library 1. Go to Canva.com and

choose templates and
https://www.facebook.com/ads/library design your ad creative

2. Analyse best creatives of top creators 2. Go to

Postermywall.com ,
Example - Growth School, Frontrow , Vaibhav create account and
sisinty , Sorav Jain , Saurabh bhatnagar choose ad templates
and design
500$ Ad Credit on 500$ Expense
 Native Ads and A/B Testing

Running Ads on a specific location and specific devices type is

called Native Ads.

A/B testing lets you change variables, such as your ad creative,

audience or placement to determine which strategy performs best
and improve future campaigns

Ex- Creating different ad strategy and testing which ad strategy is

performing better.

Create reels to increase followers , Generate leads by creating reels.

A/B Testing
How to run facebook Ads

6 Step process to run ads on FB

 Step - 01 Choose Objective
To choose the right ad objective, answer the question "what's the most
important outcome I want from this ad?" It could be sales on your website,
downloads of your app or increased brand awareness.
 Step - 02 Select your audience
Using what you know
about the people you
want to reach – such
as age, location and
other details – choose
the demographics,
interests and
behaviours that best
represent your
audience.
 Step - 03 Decide where to run your ads
Next, choose where
you want to run your
ad – whether that's on
Facebook, Instagram,
Messenger, Audience
Network or across
them all.
In this step, you can
also choose to run ads
on specific mobile
devices.
 Step - 04 Set your budget
Enter your daily or
lifetime budget, and
the time period
during which you
want your ads to
run. These limits
mean that you'll
never spend more
than you're
comfortable with.
 Step - 05 Pick a format
Choose from six versatile ad formats – they're designed to work on
every device and connection speed. You can choose to show a single
image or video in your ad, or use a roomier, multi-image format.
Step - 06 Place your order

When you submit your ad,

it goes to our ad auction
which helps get it to the right people.
Step - 06 Measure and Monitor
When your ad is running, you can track performance and edit your
campaign in Ads Manager. See if one version of your ad is working better
than another, or if your ad is being delivered efficiently, and make tweaks
and adjustments as needed.
Facebook Ads setting FOR
Workshop sales

Parameters while running ads

 Designing Sales
Page , Setting up
Payment System,
Reminder system.
Sales Page
Paid option Free options
1. Clickfunnels
1. Hubspot
2. Swipe Pages

3. Unbounce 2. Convertkit

*Comprises sales page ,

payment system and 3. Website subdomain
reminder or Page - Templates
Payment system

1. Razorpay

2. Instamojo

1. Payment processing Charge per purchase - 2.5%

2. 2% of the amount + ₹ 3 per transaction excluding GST. For example: if

someone pays you ₹ 1000, you'll receive ₹ 972.86 in your bank
account.
1. Processing Charge
is higher

2. Store Option
Reminder System
Email Whatsapp
Communication communication

1. Create different
1. Mailchimp groups for different
workshops
2. Sender.net
2. If a group fills in ,
create “ Group 2 “ for
same workshop
Email Reminder System in 3
steps
Email Reminder System in 3
steps
Email Reminder System in 3
steps
Other Tools Checklist
1. Remove.bg - One click Background
remove 5. Shor.by

2. Poet.so - Convert your tweet into 6. Zoom

tweetshots
7. Google meet
3. Bit.ly Link shortner
8. Webinar jam
4. Linktree

9. Google slides
Executing ,
Upselling and
getting
students.
Executing : PRE , MID , AFTER
action points

1. What to do in the beginning of workshop

2. What to do in the mid part of workshop

3. What to do in the Last part of the workshop

 Here, Comes Action Plan

2022 April
Make team, do
meetings and
execute together.
Autopilot Mode
Learn more about doing workshops and sells technique to be able to
bring impact using learning planner and train your team , discuss
and execute and repeat.
Thank
You!!!!