Region 4B - Module 3 - Jose Alvaro Severino C. Nito

Marketing:
Digitalization of
Agri Market Place
Jose Alvaro Severino Nito “JAS”
0915 723 4815
[email protected]
BINHI PHILIPPINES DIGITAL WORLD:
@BINHIPH
binhiphilippines
[email protected]
+63 961 015 8400

Traditional Marketing and
Digital Marketing:
Is there a difference?
G ? ?
E TI N
ARK
M
Marketing spells success
or failure.
Marketing is everything. 
No customers, no
business.
In marketing, everything begins and
ends with customers.
In marketing, it is not what you sell.  
It is what they buy.
Marketing Mix:
Knowing your
CUSTOMER
Overall, marketing is to create a connection
with your partners, clients, buyers.
To bring your product/service
closer to your clients.

Digital Marketing:
The Online Road Towards your Clients
Today, our customers are online:
• Hanging out in social media,
• Staying updated on news sites,
• Watching videos / movies,
• Searching online when they have a need.
109,581,078 Social Media Socializing
Population of the Philippines Travel Eating
Sleeping Work
67 Mn social media users in the Philippines
62 Mn of them uses mobile devices and FACEBOOK

is the number one go-to social networking site. 4
8
2
2
“Filipinos spend at least 3 hours and 57 minutes on Facebook alone. These
statistics show how ingrained and how impactful Facebook is to Filipinos. 5 3
It’s more than a social media spectacle, it is now part of the culture that
Filipinos continue to cultivate”
Average Daily Time Allotment of Filipinos
DIGITAL MARKETING is the act of promoting and selling products and services by
leveraging online marketing tactics such as social media marketing, search
marketing, and email marketing.
QUICK GAME:
Name that Social Media
Name as many social media apps as possible in 20 seconds
READY??
FB IG Twitter Youtube Whatsapp
Tiktok Vimeo Reddit Discord Twitch
FB Messenger LinkedIn Spotify Skype Snapchat
Pinterest ShareIt Netflix Tumblr Line

Digital marketing puts you in these same channels, so your best prospects
can see you, learn more about you, and even ask questions to learn
more about you and your products or services.
What are the benefits of Digital
Marketing?
1
It will make it easier to create awareness and engagement

both before and after the sale
2
It will help you convert new buyers into rabid fans who
buy more (and more often)
3
It will kickstart word-of-mouth and social sharing—and all the
benefits that come with them
4 It will shorten the buyer's journey by presenting the
right offers at the right time
Elements of Digital Marketing
ELEMENTS OF DIGITAL MARKETING
1.Content Marketing
2.Customer Value Journey
3.Search Marketing
4.Digital Advertising
5.Social Media Marketing
6.Email Marketing
7.Website Analytics
8.Conversation Rate Optimization

CONTENT MARKETING
Awareness, Evaluation, and Conversion

CUSTOMER JOURNEY
SEARCH MARKETING
DIGITAL ADVERTISING
SOCIALMEDIA MARKETING
EMAIL MARKETING
DIGITAL ANALYTICS
CONVERTION RATE OPTIMIZATION
“Converting undecided clients

to buying clients”
online presence is absolutely necessary—regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging
out, then using a variety of digital channels to connect with them in a multitude of ways...
...Content to keep them updated with industry news, the problems they're facing, and how you solve those problems...
...Social media to share that content and then engage with them as friends and followers...
...Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the
information you've written about...
...Advertising to drive paid traffic to your website, where people can see your offers...
...And email marketing to follow up with your audience to be sure they continue to get the solutions they're looking for.
When you put all these pieces together, you'll end up with an efficient, easy-to-operate digital marketing machine.
And while it looks intimidating to build that machine from scratch, it's as simple as learning and integrating one digital
marketing tactic at a time.
Digital Marketing Journey
STEP 1: Choose your Weapon
C h o o s e w i s e l y. T h i s
weapon will make or break
your marketing journey. A
journey toward building a
closer relationship with
your clients and eventually
making a sale.
MY PERSONAL FAVORITE
SOCIAL MEDIA ONLINE MARKET PLACES ONLINE COMMUNICATION
BASIC SOCIAL MEDIA PLATFORMS (FREE)
Instagram Viber
Facebook
FB Messenger
STEP 2: Which way to go
Now that you have chosen your

Digital weapon, you know the
end goal, next is how do you get
there?
- What is your marketing goal? (Specific, Measurable,

Attainable, Relevant, Time-bound)
- Who is your online marketing target client?
- What do you want your target clients to know, to

understand, to learn, etc via online?
- What content/s do you want to share with your clients?

STEP 3: Execution
Digital Type: (ex. Facebook, IG, Viber, Email)
Contents:
Frequency: (ex. Once a Day, Week, Month, etc.)
Caption: (ex. “Wala ka ng oras para magtanim? Tara simulan na natin ang magtanim!”)
Hashtag: (ex. #BinhiSeedlingSeries)
Digital Calendar of Activities
“Establish your digital footprint through

online platforms ”
STEP 4: Conversion
STEP 5: Evaluation
At the end of the day, we

analyze what works and
what does not work.
Look for the content that

engaged perfectly with
your clients, contents that
achieved your goals.
DIGITAL MARKETING JOURNEY
STEP 1 your Weapon
Choose
Choose your digital platform
STEP 4 STEP 2
Convert clients to buyers Plan your marketing
strategies to use your tools
Efficiently
STEP 5 STEP 3
Review your actions Make your plan in to action
Marketing:
Digitalization of
Agri Market Place
Jose Alvaro Severino Nito “JAS”
0915 723 4815
[email protected]
BINHI PHILIPPINES DIGITAL WORLD:
@BINHIPH
binhiphilippines
[email protected]
+63 961 015 8400

Digital Marketing Activity:
Step 1: Identify a business
Step 2: Answer the following questions
- What is your marketing goal? (Specific, Measurable,
Attainable, Relevant, Time-bound)
- Who is your online marketing target client?
- What do you want your target clients to know, to

understand, to learn, etc via online?
- What content/s do you want to share with your clients?
Step 3: Create a Digital Marketing Calendar for your identified business

Step 4: Plans on Conversion

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Marketing:

0915 723 4815

BINHI PHILIPPINES DIGITAL WORLD:

+63 961 015 8400

To bring your product/service

closer to your clients.

67 Mn social media users in the Philippines

62 Mn of them uses mobile devices and FACEBOOK

Tiktok Vimeo Reddit Discord Twitch

FB Messenger LinkedIn Spotify Skype Snapchat

Pinterest ShareIt Netflix Tumblr Line

It will make it easier to create awareness and engagement

2.Customer Value Journey

5.Social Media Marketing

8.Conversation Rate Optimization

Awareness, Evaluation, and Conversion

“Converting undecided clients

Now that you have chosen your

- What is your marketing goal? (Specific, Measurable,

- Who is your online marketing target client?

- What do you want your target clients to know, to

- What content/s do you want to share with your clients?

Frequency: (ex. Once a Day, Week, Month, etc.)

Hashtag: (ex. #BinhiSeedlingSeries)

Digital Calendar of Activities

“Establish your digital footprint through

At the end of the day, we

Look for the content that

strategies to use your tools

0915 723 4815

BINHI PHILIPPINES DIGITAL WORLD:

+63 961 015 8400

- Who is your online marketing target client?

- What do you want your target clients to know, to

- What content/s do you want to share with your clients?

Step 3: Create a Digital Marketing Calendar for your identified business

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