Maynooth Furnitures Case Study

Maynooth Furniture
Varnika Bhatnagar
Project overview
The product:
Maynooth Furniture is a furniture selling store that
offers affordable pricing options. The typical user is
between 18-60 years old, and most users are families
making a purchase for their households. Maynooth
Furniture’s goal is to make furniture shopping fast,
fun and easy for all types of users.
Project duration:
March 2021-June 2021
Project overview
The problem: The goal:

Available online furniture shopping websites Design a furniture website to make furniture
have cluttered designs, inefficient systems for shopping fast, fun and easy for all types of
browsing through products and confusing users by offering clear navigation and fast
checkout processes. checkout process.
Project overview
My role: Responsibilities:
UX Designer leading the Maynooth furniture Conducting interviews, paper and digital
website design wireframing, low and high-fidelity prototyping,
conducting usability studies, accounting for
accessibility, iterating on designs and
responsive designs.
● User research
Understanding ● Personas
the user ● Problem statements

● User journey maps
User research: summary
I conducted user interviews, which I then turned into empathy maps to better understand the
target user and their needs. I discovered that many target users treat online shopping as a fun and
relaxing activity when they need a break from work. However, many shopping websites are
overwhelming and confusing to navigate, which frustrated many target users. This caused a
normally enjoyable experience to become challenging for them, defeating the purpose of
relaxation.
User research: pain points
1 2 3
Navigation Interaction Experience
Shopping website Small buttons on Online shopping

designs are often busy, shopping websites make websites don’t provide
which results in item selection difficult, an engaging browsing
confusing navigation which sometimes leads experience
users to make mistakes
Persona: Name
Problem statement:
Mary is a busy college
student and a waitress
who needs intuitive
website navigation and
search filters because
they want online
shopping to be stress-
free.
User journey map
I created a user journey

map of Mary’s experience
using the site to help
identify possible pain points
and improvement
opportunities.
● Sitemap
Starting ● Paper wireframes
the design ● Digital wireframes

● Low-fidelity prototype
● Usability studies
Sitemap
Difficulty with website navigation
was a primary pain point for users,
so I used that knowledge to create a
sitemap.
My goal here was to make strategic

information architecture decisions
that would improve overall website
navigation. The structure I chose was
designed to make things simple and
easy.
Paper wireframes
Next, I sketched out paper wireframes
for each screen in my app, keeping the
user pain points about navigation,
browsing, and checkout flow in mind.
The home screen paper wireframe

variations to the right focus on
optimizing the browsing experience for
users.
Paper wireframe
screen size variation(s)
Because Maynooth
Furnitures’ customers
access the site on a variety
of different devices, I
started to work on designs
for additional screen sizes
to make sure the site would
be fully responsive.
Digital wireframes
Moving from paper to digital
wireframes made it easy to
understand how the redesign could
help address user pain points and
improve the user experience.
Prioritizing useful button locations and

visual element placement on the
home page was a key part of my
strategy.
Homepage is optimized for easy

Easy access to browsing through the carousel of
shop products images and nav menu options
Digital wireframe
screen size variation(s)
Because Maynooth
Furnitures’ customers
access the site on a variety
of different devices, I
started to work on designs
for additional screen sizes
to make sure the site would
be fully responsive.
Low-fidelity prototype
To create a low-fidelity prototype, I
connected all of the screens involved
in the primary user flow of adding an
item to the cart and checking out.
At this point, I had received feedback

on my designs from members of my
team about things like placement of
buttons and page organization. I made
sure to listen to their feedback, and I
implemented several suggestions in
places that addressed user pain
points.
Usability study: parameters
Study type: Location:

Unmoderated usability study India, remote
Participants: Length:
5 participants 20-30 minutes
Usability study: findings
These were the main findings uncovered by the usability study:
1 2 3
Cart Checkout Account
Once at the checkout Users weren’t able to During the checkout

screen, users didn’t have a easily copy the shipping process, there wasn’t a
way to edit the quantity of address information into clear way for users to log
items in the cart the billing info field in to their account to pre-
fill previous billing and
shipping info
Refining ● Mockups
● High-fidelity prototype
the design ● Accessibility
Mockups
Based on the insights from the usability study, I made changes to improve the site’s functional
flow. I added buttons with descriptive yet catchy text for the user to easily identify what step to
take next
Before usability study After usability study
Mockups
Furthermore, I added all the useful links in the navigation bar and made it ‘sticky’ so that it is
always accessible to the user even at the bottom of the page so that they don’t have to scroll way
back up in order to access a different page.
Before usability study After usability study

Mockups: Original screen size
Mockups: Screen size variations
I included considerations for additional

screen sizes in my mockups based on my
earlier wireframes. Because users shop
from a variety of devices, I felt it was
important to optimize the browsing
experience for a range of device sizes, such
as mobile and tablet so users have the
smoothest experience possible.
High-fidelity prototype
My hi-fi prototype followed the same user flow as the lo-fi prototype, and included the design changes
made after the usability study, as well as several changes suggested by members of my team.
View the Maynooth Furniture’s high-fidelity prototype
Accessibility considerations
1 2 3
I used headings with I used landmarks to help I designed the site with
different sized text for users navigate the site, responsive versions for
clear visual hierarchy including users who rely different screen size for
on assistive technologies users who might access
the site with a mobile
phone
Takeaways
Going forward
●
● Next steps
Takeaways
Impact: What I learned:

Our target users shared that the design was I learned that even a small design change can
intuitive to navigate through, more engaging have a huge impact on the user experience.
with the images, and demonstrated a clear The most important takeaway for me is to
visual hierarchy. always focus on the real needs of the user
when coming up with design ideas and
solutions.
Next steps
1 2
Conduct follow-up Identify any additional

usability testing on the areas of need and ideate
new website on new features
Let’s connect!
Thank you for reviewing my work on the Maynooth Furniture website!
If you’d like to see more, or would like to get in touch, my contact information is provided below:
Email: [email protected]
Website: https://instagram.com/brain_mayhem?igshid=YmMyMTA2M2Y=
https://www.linkedin.com/in/varnika-bhatnagar-75326930

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Maynooth Furniture

The problem: The goal:

the user ● Problem statements

Navigation Interaction Experience

Shopping website Small buttons on Online shopping

I created a user journey

the design ● Digital wireframes

My goal here was to make strategic

The home screen paper wireframe

Prioritizing useful button locations and

Homepage is optimized for easy

At this point, I had received feedback

Study type: Location:

These were the main findings uncovered by the usability study:

Once at the checkout Users weren’t able to During the checkout

Before usability study After usability study

I included considerations for additional

Impact: What I learned:

Conduct follow-up Identify any additional

Thank you for reviewing my work on the Maynooth Furniture website!

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