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This document is a summer internship project report submitted by Sargam Srivastava to Lingaya's Lalita Devi Institute of Management and Sciences. The report discusses a project on digital marketing conducted for WebinarWall, an online platform that enables users to find and register for webinars. As part of the internship, the author interviewed 30 clients over 20 days to study the impact of digital marketing campaigns on various webinars. The report provides an overview of WebinarWall's values and objectives, describes popular webinars conducted during the internship, and outlines the author's roles and responsibilities, which involved developing and managing marketing campaigns to promote the company and drive traffic.

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Sargam Srivastava
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103 views29 pages

File Internship-Converted 2

This document is a summer internship project report submitted by Sargam Srivastava to Lingaya's Lalita Devi Institute of Management and Sciences. The report discusses a project on digital marketing conducted for WebinarWall, an online platform that enables users to find and register for webinars. As part of the internship, the author interviewed 30 clients over 20 days to study the impact of digital marketing campaigns on various webinars. The report provides an overview of WebinarWall's values and objectives, describes popular webinars conducted during the internship, and outlines the author's roles and responsibilities, which involved developing and managing marketing campaigns to promote the company and drive traffic.

Uploaded by

Sargam Srivastava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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A

SUMMER INTERNSHIP PROJECT


REPORT ON

“DIGITAL MARKETING”
SUBMITTED TO :
LINGAYA’S LALITA DEVI INSITITUTE OF MANAGEMENT
AND SCIENCES,IPU

UNDER THE GUIDANCE OF:


DR.ASHISH DUBEY

SUBMITTED BY:
SARGAM SRIVASTAVA
ENROLLMENT NUMBER: 49219201718
BBA 5TH SEMESTER
BATCH YEAR (2018-2021)
CERTIFICATE

Certified that this comprehensive project report titled-


SUMMER INTERNSHIP REPORT is the bonafied work of
Student Name (Enr. No. 49219201718) who carried out
the research under my supervision. I also certify further,
that to the best of my knowledge the work reported
herein does not form part of any other project report or
dissertation on the basis of which a degree or a work was
conferred on an earlier occasion on this or any other
candidate.

DATE: 8TH JANUARY 2021


PLACE:NEW DELHI,INDIA
PREFACE

In every field of education imparted to the student, working on


project plays an immense role in bringing out and exhibiting the
qualities which is helpful in implementing student‘s knowledge
in the practical life. In spite of the theoretical knowledge gained
through classroom study, a person is incomplete if not exposed
to the ground realities of the business world. He may have to
face many professional hurdles after his graduation; these will
be difficult to overcome without any firsthand experience of
business. In this context, 6 weeks of summer training has been
designed to make the person aware of the happenings of the
real business world A project training is a temporary endeavor,
having a defined beginning and end (usually constrained by
date, but can be by funding or deliverables), undertaken to
meet unique goals and objectives, usually to bring about
beneficial change or added value. The temporary nature of
projects stands in contrast to business as usual (or operations),
which are repetitive, permanent or semi-permanent functional
work to produce products or services.
EXECUTIVE SUMMARY

As a part of my project work I worked on the topic “DIGITAL


MARKETING ” Project Report is divided into 2 parts viz:

Organization‘s operational procedure study and market


research and project work done for the clients of WEBINAR
WALL.
The initial part of this report is done from the basic information
of the company which includes General information about the
company which consists of its history and development and the
information about its all functional areas.

The later part is of the specialization area. This part starts with
back ground of the study of the project report. The part
contents the literature review about the advertising. In the last
part, it is the detailed description of how to advertise the
product, where I have prepared a list of knowledge, skills and
attitude required by employees working at different functional
areas and doing a project. Projects are the back bones of the
company and when projects are undertaken employees from
different departments come together and work as teams for
the completion of the project.
The topic which I have chosen for my project is
DIGITAL MARKETING which is new for me. I had to
go through a lot of work to understand the basics of
MARKETING. Also I had to go through the concept
of MARKETING and how it‘s useful for the brands. It
was a great learning indeed.
INTRODUCTION TO DIGITAL MARKETING

Digital Marketing is all about using data to


realize marketing objectives. It is the art of using
consumer insights to formulate marketing strategies
targeted at particular groups of customers online.
Digital marketers leverage digital channels such as
search engines, social media, emails and websites
to help their clients connect with existing and
potential customers. They then proceed to collect
data gathered from these digital channels (such as
checking the number of impressions or likes on
Instagram) and Google Analytics to plan their
marketing strategy.
The advantage of using data to sell online is that
it allows companies to make calculated marketing
decisions. Knowing who to target and where to sell
online gives digital marketers the ability to estimate
budget spend for a certain set of Return Of
Investment (ROI) goals.
Whether it’s inbound marketing or digital marketing
for clients, common KPIs for digital marketers
include increasing brand awareness, lead generations
and conversions across different digital marketing
channels.
RESEARCH:
TO STUDY THE IMPACT OF DIGITAL MARKETING CONDUCTED ON VARIOUS WEBMINARS

METHODOLOGY:

ONE ON ONE CLIENT INTERVIEWS

THE SAMPLE SIZE WAS RESTRICTED TO 30 PEOPLE CARRIED


OUT FOR 20 DAYS.

MY QUESTIONNAIRE CONSISTED OF 10 QUESTIONS.

COMPANY PROFILE
WebinarWall is an online browsing
platform that enables users to find
out & register for webinars happening
all across the globe.
We ensure our users to get access to
best of webinars, live sessions,
events and meet-ups happening
online and keep them updated.
We also host exclusive events and
mentoring sessions for students and
professionals looking to upskill and
advance their capabilities.
VALUES THEY HOLD:

1. Integrity: They believe in being


straight, honest and fair with their
clients, their people and their
suppliers.

2. Dedication: More attention; more


commitment; more energy. They
always strive to achieve the highest
standards in everything they do. 3.
Curiosity: They are always curious.
They listen. Because they believe
that the only way to generate new
ideas is to have an open mind. They
are never satisfied with the status
quo as there is always a better way.
3. Curiosity: They are always curious. They
listen. Because they believe that the only
way to generate new ideas is to have an
open mind. They are never satisfied with
the status quo as there is always a better
way.

4. Innovation: It lies at the heart of


everything they do. And they use it
judiciously to respond to the consumers
changing needs. They are always searching
for an outstanding business building idea.

5. Rapidity: They believe that today time is


more valuable than money. And their
approach to business stands testament to
this belief. Rapid decision making and
flexibility go hand in hand when it comes to
advertising industry.
OBJECTIVES

 To understand the
organisation as a whole.

 To understand the
operational procedure of all the
departments in the agency.
POPULAR WEBMINARS CONDUCTED DURING
MY INTERNSHIP
ROLES AND RESPONSIBILITES
I was responsible for developing, implementing and managing marketing
campaigns that promote a company and its products and/or services. My job
was to play a major role in enhancing brand awareness within the digital
space as well as driving website traffic and acquiring leads/customers.

Also to identify and evaluate new digital technologies and uses Web analytics
tools to measure site traffic to better optimize marketing campaigns, email
marketing, social media and display and search advertising.
BIBLIOGRAPHY
https://www.webinarwall.com/
https://www.instagram.com/webinarwall/?hl
=en

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