DIGITAL MARKETING AT WEBINAR WALL

Summer Training Project Report

Submitted in partial fulfillment of the requirements for BBA programme of

Guru Gobind Singh Indraprastha University, Delhi

SUBMITTED BY:
Sargam Srivastava
BBA Semester - V
ENROLLMENT NUMBER-49219201718

LINGAYA’S LALITA DEVI INSTITUTE OF

MANAGEMENT AND SCIENCES
Mandi Road,Mandi
Delhi - 110047
 CERTIFICATE

Certified that this comprehensive project report titled-SUMMER INTERNSHIP

REPORT is the bonafied work of Student Name (Enr. No. 49219201718) who
carried out the research under my supervision. I also certify further, that to the best
of my knowledge the work reported herein does not form part of any other project
report or dissertation on the basis of which a degree or a work was conferred on an
earlier occasion on this or any other candidate.

DATE: 8TH JANUARY 2021

PLACE:NEW DELHI,INDIA

(Signature of project in charge)

Mrs.RUPAL ASATI

(Signature of project guide)

Dr.Nagendra Pal
CERTIFICATE OF THE COMPANY
 DECLARATION

I hereby declare that the work presented in the project title-Services provided by
“Webinar Wall” was carried out by by me as a part of BBA curriculum during the
the 8 weeks summer training programme in the 5th semester.The report is an
authentic record of my work.
I hereby certify that all the information put in the task are genuine and original to
the best of my knowledge and I have not submitted it earlier elsewhere.

PLACE: NEW DELHI

CANDIDATE SIGNATURE:

DATE: December 2020

NAME: Sargam Srivastava

ENROLLMENT NUMBER: 49219201718

Countersigned by faculty In charge

NAME: Mrs.Rupal Asati

Associate Professor
Department of Bachelor of Business Administration
LLDIMS
SIGNATURE:
 ACKNOWLEDGEMENT

Completing a task is never one man’s effort. It is often the result of individuals of
invaluable contribution of number of individuals in direct or indirect way in
shaping success and achieving it. Through this column, I would like to express my
heartiest gratitude to my project guide and mentor, without whom this compilation
wouldn’t have been possible. Her invaluable experience and exceptional mentoring
provided us with gainful insights on practical applications of the topic, which was
indispensable for the successful completion of the project.

I would like to thank all my teachers at LLDIMS and especially my mentor

Mrs.Rupal Asati without her support this summer training would not have been
possible.
 TABLE OF CONTENT

S.NO. PAGE NUMBER

1. CHAPTER 1 1-6
INTRODUCTION TO
DIGITAL
MARKETING
• DIGITAL
MARKETING
CHANNELS
2. CHAPTER 2 6-9
• SCOPE
• OBJECTIVES
• RESEARCH
METHODOLOGY
• FINDINGS
3. CHAPTER 3 9-14
• ABOUT THE
COMPANY
• VALUES
• COMPANY’S
OBJECTIVES
4. CHAPTER 4 14-20
• PERSONAL
OBJECTIVES
• ROLES AND
RESPONSIBILTIES
5. CHAPTER 5 21-25
• QUESSTIONNAIRE
• BIBLIOGRAPHY
 PREFACE

In every field of education imparted to the student, working on project plays an

immense role in bringing out and exhibiting the qualities which is helpful in
implementing student‘s knowledge in the practical life. In spite of the theoretical
knowledge gained through classroom study, a person is incomplete if not exposed
to the ground realities of the business world. He may have to face many
professional hurdles after his graduation; these will be difficult to overcome
without any firsthand experience of business. In this context, 6 weeks of summer
training has been designed to make the person aware of the happenings of the real
business world A project training is a temporary endeavor, having a defined
beginning and end (usually constrained by date, but can be by funding or
deliverables), undertaken to meet unique goals and objectives, usually to bring
about beneficial change or added value. The temporary nature of projects stands in
contrast to business as usual (or operations), which are repetitive, permanent or
semi-permanent functional work to produce products or services.
 EXECUTIVE SUMMARY

As a part of my project work I worked on the topic “DIGITAL MARKETING ”

Project Report is divided into 2 parts viz:

Organization‘s operational procedure study and market research and project work
done for the clients of WEBINAR WALL.
The initial part of this report is done from the basic information of the company
which includes General information about the company which consists of its
history and development and the information about its all functional areas.

The later part is of the specialization area. This part starts with back ground of the
study of the project report. The part contents the literature review about the
advertising. In the last part, it is the detailed description of how to advertise the
product, where I have prepared a list of knowledge, skills and attitude required by
employees working at different functional areas and doing a project. Projects are
the back bones of the company and when projects are undertaken employees from
different departments come together and work as teams for the completion of the
project.

The topic which I have chosen for my project is DIGITAL MARKETING which is
new for me. I had to go through a lot of work to understand the basics of
MARKETING. Also I had to go through the concept of MARKETING and how
it‘s useful for the brands. It was a great learning indeed.
 INTRODUCTION TO DIGITAL MARKETING

Digital Marketing is all about using data to realize marketing

objectives. It is the art of using consumer insights to formulate
marketing strategies targeted at particular groups of customers online .
Digital marketers leverage digital channels such as search engines,
social media, emails and websites to help their clients connect with
existing and potential customers. They then proceed to collect data
gathered from these digital channels (such as checking the number of
impressions or likes on Instagram) and Google Analytics to plan their
marketing strategy.
The advantage of using data to sell online is that it allows companies to
make calculated marketing decisions. Knowing who to target and
where to sell online gives digital marketers the ability to estimate budget
spend for a certain set of Return Of Investment (ROI) goals.
Whether it’s inbound marketing or digital marketing for clients, common
KPIs for digital marketers include increasing brand awareness, lead
generations and conversions across different digital marketing channels.

1
2
3
4
5
6
7
8
9
10
 MORE ABOUT RESEARCH METHODOLOGY:

TO STUDY THE IMPACT OF DIGITAL MARKETING CONDUCTED ON

VARIOUS WEBMINARS

THE SAMPLE SIZE WAS RESTRICTED TO 30 PEOPLE CARRIED OUT FOR

20 DAYS.

MY QUESTIONNAIRE CONSISTED OF 10 QUESTIONS.

11
 COMPANY PROFILE

WebinarWall is an online browsing platform that enables users to find out &
register for webinars happening all across the globe.
We ensure our users to get access to best of webinars, live sessions, events and
meet-ups happening online and keep them updated.
We also host exclusive events and mentoring sessions for students and
professionals looking to upskill and advance their capabilities.

12
13
 VALUES THEY HOLD:

1. Integrity: They believe in being straight, honest and fair with their
clients, their people and their suppliers.

2. Dedication: More attention; more commitment; more energy. They

always strive to achieve the highest standards in everything they do. 3.
Curiosity: They are always curious. They listen. Because they believe
that the only way to generate new ideas is to have an open mind. They
are never satisfied with the status quo as there is always a better way.

3. Curiosity: They are always curious. They listen. Because they believe
that the only way to generate new ideas is to have an open mind. They
are never satisfied with the status quo as there is always a better way.

4. Innovation: It lies at the heart of everything they do. And they use it judiciously
to respond to the consumers changing needs. They are always searching for an
outstanding business building idea.

5. Rapidity: They believe that today time is more valuable than money. And their
approach to business stands testament to this belief. Rapid decision making and
flexibility go hand in hand when it comes to advertising industry.

14
 MY PERSONAL OBJECTIVES

 To understand the organisation as a whole.

 To understand the operational procedure of all the departments in the agency.

15
16
POPULAR WEBMINARS CONDUCTED DURING MY INTERNSHIP

17
18
19
20
ROLES AND RESPONSIBILITES

I was responsible for developing, implementing and managing marketing

campaigns that promote a company and its products and/or services. My job was
to play a major role in enhancing brand awareness within the digital space as
well as driving website traffic and acquiring leads/customers.

Also to identify and evaluate new digital technologies and uses Web analytics
tools to measure site traffic to better optimize marketing campaigns, email
marketing, social media and display and search advertising.

21
CHALLENGES FACED

22
 QUESTIONNAIRE

1.Which category of age you fall under?

• 18-30 years
• 31-45 years
• 46-60 years
• Above 60 years

2.How would you rate our customer servies?

• Excellent
• Average
• Below Average
• Poor
3.What sector of economy you fall under?
• Primary Sector
• Secondary/Manufacturing Sector
• Service/Tertiary Sector
• Quarternary Sector
4.Are you satisfied with the Webinars conducted?
• Yes
• No

5.How do you describe employee’s behavior of

Webinar Wall towards the client?

• Polite

• Helpful

• Rude

6.What is your level of satisfaction with respect to

response time for grievance handling?
• Highly Satisfied
• Satisfied
• Dissatisfied
• Highly dissatisfied

23
 7.Do you want any improvement in services which is
provided by Webinar Wall?
• YES
• NO
IF
YES,COMMENTS__________________________________________________
__________________________________________________________________
_________________________________________________

24
 BIBLIOGRAPHY
https://www.webinarwall.com/
https://www.instagram.com/webinarwall/?hl=en

25