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Principles of Marketing (MGT301) - Spring, 2022 Assignment No. 1 Due Date: June 06, 2022. Total Marks: 10 Weightage: 06 Topic

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49 views3 pages

Principles of Marketing (MGT301) - Spring, 2022 Assignment No. 1 Due Date: June 06, 2022. Total Marks: 10 Weightage: 06 Topic

Uploaded by

Urwa Riaz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Principles of Marketing (MGT301) | Spring, 2022

Assignment No. 1

Due Date: June 06, 2022.


Total Marks: 10
Weightage: 06
Topic: Theme No.1 | New Trends in Marketing

Learning Objective:

The core objective of this activity is to familiarize students with new trends in

marketing, modern marketing strategies, and their practical implementation.

Learning Outcomes:

After attempting this case, students will be able to know the implementation process

of modern marketing techniques and learn the benefits of modern marketing. They

will have a clear idea that how modern-day marketing works.

The Case:

Apple is a leading technology company that specializes in consumer electronics.

iPhone is one of the best products of Apple.Inc. iPhone is famous for its camera

performance. Apple.inc focuses on using the best technology as well as the best

marketing campaigns. Apple's marketing strategies are as good as their products.

A few years ago, Apple started a contest to create awareness of their best camera

performance. In this contest, Apple. inc invited iPhone users to capture the best

pictures and share them on social media using the hashtag #ShotsOniPhone. iPhone

users shared thousands of images. Apple. inc selected ten best shots and featured them

on billboards and apple stores. Apple Inc. also selected best shots from thousands of

pictures to post on their social media pages.


Requirements:

Q1: Which new marketing trend is followed by Apple. Inc? (4 marks)

Q2: What marketing benefits Apple. inc will get out of this campaign? Write 3

benefits at least. (6 marks)

*NOTE: There are 3 topics discussed under new trends in marketing. Only one of

them closely represents the above case. So avoid answering multiple strategies or

even slightly relevant strategies.

Marking Scheme:

The total marks of this Assignment are 10. The marks division is clearly mentioned

against each question.

Important:

24 hours extra / grace period after the due date is usually available to overcome

uploading difficulties. This extra time should only be used to meet the emergencies

and above mentioned due dates should always be treated as final to avoid any

inconvenience.Important Instructions:

▪ Students are advised to study the whole text carefully.

▪ Try not to include any irrelevant material in the solution.

▪ Try to come up with precise and original answers.

▪ Assignments reaching after the due date would not be considered.

Other Important Instructions:

DEADLINE:

▪ Make sure to post the solution before the due date on VULMS.

▪ Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:

▪ Use the font style “Times New Roman” or “Arial” and font size “12”.

▪ It is advised to compose your document in MS-Word format and then upload the

solution through the in-line tab.

▪ You may also compose your assignment in Open Office format.

▪ Use black and blue font colors only.

Note related to load shedding: Please be proactive


Dear Students,

As you know that semester activities have started and the load shedding problem is

also prevailing in our country. Keeping in view the fact, you all are advised to post

your activities as early as possible without waiting for the due date. For your

convenience; activity schedule has already been uploaded on VULMS for the current

semester, therefore no excuse will be entertained after due date of assignments,

quizzes or GDBs.

“GOOD LUCK”

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