Themes of ‘Azadi Ka Amrit Mahotsav’

(Celebrating 75 years of Indian Independence)

1. Vishva Guru Bharat

‘A guru is someone who has the power to see greatness even in the lowest man and
has the power to raise it’.
Since the beginning of civilization India has been the Guru for the whole world. When
the whole world was groping in darkness India was teaching about the identity of
man with the Supreme. People from all around the world converged to India to gain
from its priceless wisdom. Indeed, the country that showed the whole world its
academic brilliance through Sushrutha, Kanad, and Aryabhatta deserves to gain the
same pedestal of being “Vishwa Guru” again.
Now, that the world has openly adopted ‘Namaste’ as a way of greeting, Indian
values have a treasure trove of beliefs that can change the entire world for
betterment. From Ayurveda to Indian science, there’s more to India that the world
needs to know, learn, and adopt.
Bharat can become Vishva Guru also because of its message of great love and
great compassion for all. We believe in ‘Vasudhaiva Kutumbakam’, the world is one
family. And now, is time that the entire world also imbibes the spirit.

2. India’s Rich Cultural Heritage

Indian word for culture is ‘Sanskriti’. From time immemorial, Indians have described
their culture as ‘Human Culture’ (Manav Dharma/ Sanskriti). It has a universal
appeal. The principle of ‘Unity in Diversity’ is the implicit law of nature, universe and
life. People belonging to diverse communities, speaking different languages, having
different food, performing different customs harmoniously co-exist in India. Thus, the
soul of cultural heritage of India lies in the fact that it’s an all embracing confluence of
religions, traditions, customs and beliefs.
Over the years, numerous styles of art, architecture, painting, music, dance, festivals
and customs have developed in India and this wide variety has made the Indian
culture unparalled to which the entire world still looks up to. The cultural heritage of
India still flourishes maintaining its original features together along with changes, a
key indicator of its strength.

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 Themes of ‘Azadi Ka Amrit Mahotsav’
(Celebrating 75 years of Indian Independence)

3. Atmanirbhar Bharat

The idea of self-reliant nation in every aspect is being achieved by the pioneering
vision of our Hon’ble Prime Minister. During the pandemic, India has demonstrated
that it can cope up with dire situation. Aatmanirbharta also gives a financial cushion
to several businesses and encourage entrepreneurs to produce maximum goods
and services within the country. Within this year, India has not only started the
world’s largest self-made vaccination drive, it is in fact exporting it to different nations
as well. The whole concept of self-reliance will reduce unemployment at many levels.
India is a big and the fast growing market for a majority of the product categories and
with the mantra of ‘vocal for local’, the promulgation of local brands, manufacturing
and supply chain will provide a big boost to India’s economy.

4. Celebrating Unsung Heroes

During the 'Azadi ka Amrit Mahotsav', events, exhibitions (online and offline),
publications, and develop museums keeping the unsung or unacknowledged heroes
of the Indian freedom struggle will be planned. Many freedom fighters do not find
place in the conventional freedom movement storyline. More so, those from the tribal
or marginalized sections of society. One such example is Veer Gundandhur, who led
the tribals of Bastar in the freedom struggle. Then there are Velu Nachiyar, Bhikaji
Cama, and many more whose contributions are yet to see the light of the day. The
ideals of human resolve, kindness and selflessness will be celebrated and promoted
during the course of the events. With the element of inclusion in the conventional
storyline, local history shall find place under the "Dekho Apna Desh". Every state and
UT is planning events in accordance with this theme. Chief secretaries from every
state and UT are planning two/three historical events of local importance. The idea of
unsung heroes will be intricately linked to the Visit India Year 2022 wherein regional
art, culture, heritage, wellness and yoga shall be promoted.

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 Themes of ‘Azadi Ka Amrit Mahotsav’
(Celebrating 75 years of Indian Independence)

5. Ideas, Achievements & Resolve

The idea is to celebrate the notion of India – being the 'best in class' in social,
political and economic realm – shared by every Indian. Patriotism shall fill the air
while commemorating milestones achieved by the nation. We have traversed a long
way since independence, and have a long way to go. Achievements in different
spheres, for instance Agriculture, Science and Technology, will be highlighted during
the course of the events. The Aatmanirbhar Bharat Design Centre being developed
as part of the Museum complex at Red Fort (Delhi) shall stress upon indigenous
products coming from all the states and UTs. Furthermore, resolves igniting the
challenger spirit in every citizen will be fostered, such as #RiseUp pledge cross the
social media platforms. Programmes of similar nature will not just devote each
individual towards the national building process, it will also aid Indians overcome
challenges in their everyday life. Such an approach will further consolidate our
achievements as a nation, and new dreams and opportunities will come to the fore.

6. Independence 2.0

Over the years, the notion of India has largely revolved around the diversity
narrative. Keeping the larger vision for the nation in mind, both for contemporary
times and for the future, emphasis now lies on local manufacturing ('Made in India'
and 'vocal' about 'local'). Before the nation approaches the global level, creation of
world-class products promoting investments and value pricing remain the focus. This
shall lead to establishment of a level-playing business ecosystem, keeping the
Sustainable Development Goals (SDGs) in mind. Not only will sustainability remain a
key, increased participation of local craftsmen and artisans shall be witnessed as
well.
For a successful Independence 2.0, the sentiments of India's rich cultural heritage
will be tapped. All the aforementioned elements (such as Visva Guru Bharat,
Aatmanirbhar Bharat) will be imbibed in spirit while implementing this vision. Along

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 Themes of ‘Azadi Ka Amrit Mahotsav’
(Celebrating 75 years of Indian Independence)

with imbibing ethos, marketing battles will also have to be fought in the fast evolving
consumer world. Once this is achieved, then the same ethos will be carried at the
globular stage – with Indian products competing across international categories.
Thus, walking on the path towards the long awaited aspiration of India as 'Nation of
the Future'.

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