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Telebu Blocks - Whatsapp API Brief

The document provides information about WhatsApp for Business, including its key features and benefits for businesses to engage with customers. It outlines how businesses can set up accounts and profiles, use templates and bots, have conversations and share different media types with customers. The setup and approval process is also explained in detail with multiple steps.

Uploaded by

Farsana Ashiq
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© © All Rights Reserved
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26 views25 pages

Telebu Blocks - Whatsapp API Brief

The document provides information about WhatsApp for Business, including its key features and benefits for businesses to engage with customers. It outlines how businesses can set up accounts and profiles, use templates and bots, have conversations and share different media types with customers. The setup and approval process is also explained in detail with multiple steps.

Uploaded by

Farsana Ashiq
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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TelebuBlocks

WHATSAPP FOR
BUSINESS
API SOLUTION
BUSINESS NEED TO BE WHERE CUSTOMERS ARE
customers said they preferred messaging
to Phone calls or emails.

Consumers feel that


Lack of Reachability

customers selected
‘Immediate Response’

Higher engagement rate than


Facebook.

Customers have chosen to taken


their Interests

There currently 5 million WhatsApp Business users. www.telebu.com


WHAT IS WHATSAPP FOR BUSINESS?

Whatsapp for Business acts as a personal communication tool between enterprises and
customers. Customers feel seen and heard because the messaging functionality is
instantaneous.

Whatsapp for Business requires verified business user accounts for use. It primarily
intends to act as a medium for :

High Value Transaction 24/7 Customer Support


Notifications

Non-promotional Content

www.telebu.com
www.telebu.com
SAMPLE USE-CASES FOR
YOUR BUSINESS

Alerts and Notifications :


Send real-time notifications on purchases,
account updates or reminders

Support Channel:
Instantly answer FAQs and other queries
for faster support resolution

Customer feedback:
Gather valuable feedback from your
customers easily and add it into your CRM
system.

www.telebu.com
Banking Food Delivery Ticketing
www.telebu.com
TEMPLATES
Templates –HSMs –Approval Required

● WhatsApp allows businesses to register and


use message templates –also known as Highly
Structured Messages.

● The templates contain information that is used


often and sent out numerous times (booking
info, confirmations, reminders).

● Brands will have to request HSMs through a


Telebu representative.

● Approval of template takes up to 48 hrs.

www.telebu.com
BOT FLOWS

Bot Flows
● A bot flow is designed to
follow a conversational
flow that you want the
bot to perform whilst
engaging with users.
● Virtual assistants that
can engage customers
24/7
● Automated and instant
replies
● Lowered customer
service costs

www.telebu.com
CONVERSATIONS

● Start conversations with customers to


address queries, resolve issues, offer
support and improve customer
satisfaction.

● Use media files to enhance conversations


(audio, video, pictures, PDF documents)

www.telebu.com
TYPE OF MESSAGES SUPPORTED BY WHATSAPP

Text Messages
● 4096 characters
● Preview URL

Media messages
● Audio
● Document
● Images

Contacts Messages

Location Messages

www.telebu.com
OPT-IN GUIDELINES

A user must voluntarily choose to receive messages


through WhatsApp via a third-party channel. The
guidelines are as follows:
● Active opt-in: Opt-in is triggered by the user.

● Clear messaging: The user is aware of the type(s) of


content they are signing up for.

www.telebu.com
REAL LIFE REFERENCES - OPT - IN

● User Chooses to Opt - In


● Agrees to be contacted via
Whatsapp
● Submits the Opt-In form
● Voila, the customer can now
send or receive messages
directly.

www.telebu.com
What will you need?

● Phone number with no prior


registration or Affiliation to Whatsapp
● Support teams will help you handle
the process

You Can Choose From:


● Landlines
● Cellphones
● 1-800 or toll-free numbers

www.telebu.com
HOW TO GET STARTED?
GET STARTED IN 3 - EASY STEPS

● Register with SMSCountry

● Choose a landline, cellphone,


or a toll-free number to initiate
your WhatsApp channel

● We help you set up, integrate


& do the rest

www.telebu.com
Shall we say you will be
3,000,001?
To find out more, contact our sales team. You can write to us
at [email protected] or simply give us a call

+971-56-7728-344
(as of 2019, Statisa)

www.telebu.com
APPENDIX

www.telebu.com
Onboarding Process
Step 1: Facebook Business Step 2: Business Verification
Manager ID
To own a WhatsApp Business Account Users tend to interact, trust, and
you need to have a Facebook engage with trustworthy accounts.
Business Manager ID. Getting your business verified will help
you build trust.
If you don’t have one, please create
one here: Learn More:
https://business.facebook.com/ https://www.facebook.com/business/h
elp/2058515294227817?id=18050574
2
Onboarding Process
Step 3: WhatsApp Approval Other Conditions
List of Particulars to submit for approval:
● Your Business must comply with
● The company website URL WhatsApp Business Policies
● Business Display Name ● Your Business Must Comply with
● Profile Picture WhatsApp Commerce Policies
● Facebook Business Manager ID ● Your Business must meet all the
Opt - In Requirements
Once you have submitted all of them
WABA - WhatsApp Business Account
will be Created.

Note: Facebook Business Manager ID


must belong to the business requesting
approval
Onboarding Process
Step 4: Permissions & More Step 5: Wait Time for Approval
● After completing - Step 1, Step 2,
and Step 3, a request will be raised ● On successful compliance &
to WhatsApp for approval adherence to WhatsApp
● You will receive a notification in Business Policies, Commerce
Facebook Business Manager that Policies & Opt-In requirements.
will require your approval in order Your business will get the
to send Whatsapp Messages on approval.
your behalf ● Time Duration - 2 to 3 business
● Once you accept the request, your days
business verification process gets ● Once Approved. You will receive
completed. an email that notifies you on your
● Officially your request has been approval
pushed forward to Whatsapp for
Approvals. ( Learn More)
Onboarding Process
Step 6: Activating your Phone
Number Preconditions for Landline
● You can now register with your Phone ● You will receive a voice call on
Number to activate your Account your landline number to verify the
● Choose from Mobile or a Landline number.
Number ● You will receive an OTP on call.
● You are requested to share the
Preconditions for Mobile OTP with us to move the process
forward.
● Your number must be able to receive
● In case, you are finding it difficult
International SMS or Calls.
to spare a few mins from your
● Incase, you are already using the
busy schedule. Share a
WhatsApp on the number. Please
convenient time with us. We will
deactivate the account.
sync up at the said time &
● Activation Code is sent to your
activate the account.
WhatsApp number. Share the same with
us to activate your account
Types of WhatsApp
Business Accounts
Official Business Account

● Your Account is verified by WhatsApp


● Your Account has a green/blue check
mark badge on your profile & chat
headers
● Your Business name is visible, even if
your number is not saved in the users
address book
Types of WhatsApp
Business Accounts
Business Account

● Your Account is identified as a


business by by WhatsApp
● Your Business Name will be visible to
user in Contacts View. Everywhere
else your phone number will be
visible.
● Educate your users about your
Business by adding details like
Website Address, Working Hours etc
Media Type & Size Restrictions
Media Supported Content Type Size

Audio audio/aac, audio/mp4, 16 Mb


audio/amr, audio/mpeg,
audio/ogg; codecs = opus
Note: The base audio ogg type
is not supported

Document Any Valid - MIME type 100 Mb

Image image/jpeg, image/png 5 Mb

Sticker image/webp 100 Kb

Video video/mp4, video/3gpp 16 Mb


Note: Only H.264 video codec
& AAC audio codec is
supported
Thank You!
For more details speak to your account manager or reach out to our Product Specialists :)

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