02 Task Performance 3

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E-commerce Sector

Amazon, Inc.

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E-commerce Sector

I. Company Description
a. Company History
Amazon.com, Inc. provides online retail shopping services. It provides services to four primary
customer sets: consumers, sellers, enterprises, and content creators. The company also provides
other marketing and promotional services, such as online advertising and co-branded credit card
agreements. It serves consumers through its retail websites with a focus on selection, price, and
convenience. The company was founded in 1994, spurred by what Bezos called his “regret
minimization framework”, which described his efforts to fend off any regrets for not
participating sooner in the Internet business boom during that time. In 1994, Bezos left his
employment as vice-president of D. E. Shaw & Co., a Wall Street firm, and moved to Seattle. He
began to work on a business plan for what would eventually become Amazon.com. After reading
a report about the future of the Internet which projected annual Web commerce growth at
2,300%, Bezos created a list of 20 products which could be marketed online. In the first two
months of business, Amazon sold to all 50 states and over 45 countries. Within two months,
Amazon’s sales were up to $20,000/week. While the largest brick and mortar bookstores and
mail order catalogs might offer 200,000 titles, an online bookstore could “carry” several times
more, since they had an almost unlimited virtual (not actual) warehouse: those of the actual
product makers/suppliers.

Vision
“to be earth’s most customer centric company; to build a place where people can come to find
and
discover anything they might want to buy online.
Mission
“serve consumers through online and physical stores and focus on selection, price, and
convenience.”
Objective
The retailer marketing customer obsession rather than competitor focus, passion for invention,
commitment to operational excellence and long-term thinking. In both their online and physical
locations, the focus is on selection, price and convenience.

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E-commerce Sector

II. Stakeholder Review


a. A detailed assessment of the company’s stakeholders that covers stakeholders’
expectations from the organization and the possible result/impacts to
environmental management once the identified expectations were met.
Stakeholder type Applicable Expectations Results
(Yes or No?)
Employees Yes Benefits such as Workers will
incentives, paid have more
work time-off, initiative to
among others participate in
projects/related
to
environmental
management
Unions
Bank
Insurance company
Local community
Environmentalists
Local authority Yes Policy and Good image of
guidelines were the company to
being followed operate
by the company
Customers Yes Efficient and Trust and
quality service loyalty of
from the customers is
company gained
Suppliers/contractors Yes Timely notice of Good
procurement of relationship and
supplies of the transaction
company between the
supplier and
company
Others

III. Assessment of Issues

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E-commerce Sector

a. A comprehensive evaluation of the company’s activities, products, and service


and their corresponding environmental aspects (negative impacts on the
environment.)
Activities Impact Impact Energy Waste Nose/ Others
/ on air on land issues issues odor
Products issues
Services
packing of packagings
orders are usually
made from
plastic
which
causes
plastic/wast
e pollution

Reference:
https://www.companieshistory.com/amazon-com/
https://fourweekmba.com/amazon-vision-statement-mission-statement/

This study source was downloaded by 100000815444829 from CourseHero.com on 03-12-2022 07:46:58 GMT -06:00

https://www.coursehero.com/file/84824620/02-Task-Performance-3docx/
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