MRD Database
MRD Database
MRD Database
Marketing Requirement Document What product is about Who Target customers are Competitors
Executive Summary Purpose Goals Delivery Date Target Market Customers Over all Position Competition Use Model Customer Needs Features Corrs. Systems and Technical Requirements Quality Assurance and testing Appendices
Production Requirement Document What product is about Who Target customers are Competitors
Executive Summary Purpose Goals Delivery Date Target Market Customers Over all Position Competition Use Model Customer Needs Features Corrs. Systems and Technical Requirements Quality Assurance and testing Appendices
As soon as the product is ready and exe is prepared then Send to repository
transmission channels
uration Management
Management of security features control of changes to H/W S/W Documentation Testing / test reports etc. Essential Processes
Components Client-Server O/S S/W H/W Tech. Archi. Prod sets Networking
Product /Component
Name
Version
defines functional and physical attributes of a S/W at various points in time perform systematic control of changes for maintaining integrity
Identification
Control
Status Accounting
Audits
Introduction
Product
branding and quality leel is established alon with getting patents, intellectual prioperty right and or licenses
Pricing
Distribution
selective until demand is shown by the customers Through Innovators,Marketing channels/Firms educate potential customers about the product
Promotion
Growth Phase
Maturity
Decline
Quality is maintained
features enhancement
Rjuvenation of product
Pricing is maintained to prices are declined to ensure the regular sales avoid competition
channels are added,as the demand increase to become more intensive ensure smooth supply and offer incentives for of goods promotion of product
liquidating the inventory or selling to the person interested in selling.continuing the product
Users
Feasibility
Design
costs are accurately determined and benefits gained are sufficinetly large , design stage begins
Feedback Business
Developers
the document helps the team to stick with th requirements and original scope of work
what is the budget of department for overcoming this cost software development costs we have right people to create this tool Do expected rate of return on the new product in the market Internal rate of return in reducing the costs of training and support, if we make a new, easier to use system Budget Schedule for the project
hardware costs
Data about the application's acceptability is gathered and fed into investigation phase if the next gen
e the change in the market trend or other demographic factors on which the requirement was made, and chang