Coping with Change

in the New Normal

Post Graduate Certificate Programme in
General Management (GMP)– Batch 02
IIM Nagpur Director’s Message

I take pleasure in welcoming you to IIM Nagpur (IIMN).

IIMN was established in 2015 as the first of the third
generation IIMs, by the Ministry of Education, Govt. of India.

Its location in Nagpur, the Orange City, makes IIMN

equidistant from the major metropolises – Delhi,
Chennai, Kolkata, Mumbai – in terms of travel time by
air. Since its inception, IIMN has attracted talented
faculty members with commendable experience in
research and teaching. Faculty members at IIMN are
engaged in management consultancy, research,
training, and industry collaboration for creating and
disseminating cutting-edge knowledge.

Its location at the very centre of industrial activity offers IIMN a natural advantage, enabling
greater connections and partnerships with businesses across sectors in SEZ and
MIDC-designated zones. IIMN’s unwavering focus on pioneering exceptional industry
partnerships to lead the way in providing real-world experiences, prepares our programme
participants for life — bringing ‘corporate into classrooms’ to hone relevantly skilled talent for
the ever-evolving corporate world.

One of the first premier institutions in the country to seamlessly make the shift from physical
to online over the past year, IIMN is well-equipped to conduct Executive Education
Programmes (EEPs) for executives from public and private sector undertakings. Keeping the
New Education Policy (NEP) 2020, digitalisation and lifelong learning in mind, IIMN has
launched online certificate programmes for skilling-reskilling-upskilling the executives in
highly specialised areas of management. We anticipate that these programmes would enable
executives to fully realise the opportunities ahead in a digitally disruptive world.

With its unique advantages, IIMN is an exciting place to learn, grow and be the ‘champions of
change’. We welcome you to join our IIMN community of faculty, staff, students, and alumni
who are shaping the future of work.

Dr. Bhimaraya Metri

Director, Indian Institute of Management Nagpur

02
Change is the New Normal

Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) define our world today and it does
not seem to be ending soon. This transitionary phase has compelled businesses to enforce
path-breaking changes or innovations, at the operational, structural, and behavioural levels
that needs to be implemented at varying pace, scale, and intensity across the organisation.

In such uncertain situations, it’s important for organisations and managers to reassess and
re-organise their management approaches.

Embrace
ambiguity by
changing self
Practice resilience Approach
& value-based adventure-seeking
decision-making procedures

Establish a risk
management
What Should Build in flexibility
& transparency in
plan
Managers Do your plans

to Deal with
Uncertainty?
Train the team Develop worst &
to navigate the best payoff
change scenarios

Practice candid Adopt

communication necessary tools
with the team & technologies

Adapted from forbes.com

03
Adapting to the New Normal by Upskilling

This era of volatility and uncertainty has shaken the confidence of many business managers
and leaders in their ability to see the future well enough to take bold action, and are now
facing an existential threat. However, a professional qualification in General Management,
can equip such professionals with the necessary skills and knowledge required to handle
various business situations. The certification will not only instill self-confidence but will also
set them apart from the rest of the competitors and open up new opportunities.

Career Avenues in General Management

General Management professionals are required across industries, and the specific roles vary
from industry to industry. Some of the top hiring industries are:

Banking, Financial
Services and Healthcare Hospitality
Insurance (BFSI)

Travel & Information

FMCG
Tourism Technology

To keep up with job demands and to sharpen your profile, enrol for IIM Nagpur‘s Post
Graduate Certificate Programme in General Management (PGCPGM) and emerge as a
proficient management professional to set out on a successful career path. Unleash your
power not just to survive but to flourish.

04
Programme Overview

The Post Graduate Certificate Programme in General Management (PGCPGM) equips you
with suitable managerial and leadership skills to help you endeavour towards progressive job
roles in your career. More importantly, you gain the ability to respond and act swiftly to
evolving business developments and challenges.

This 12-month programme is aligned to IIM Nagpur's Executive Education objective of

providing working executives with the opportunity to improve their management knowledge
and skills. The structure of the programme, mode of delivery, timing of sessions, and pedagogy
are carefully crafted to help learners balance their dual goals of workplace commitments
along with continued professional development through formal management education.

Programme Highlights

Contextually designed one-year programme

for early-mid career executives

Campus immersion
module of three days

Focus on business
use cases and simulations

IIM Nagpur
Alumni status

05
Learning Outcomes
The programme will help learners to:

Understand the purpose, nature, and functions of

the organisation

Understand various functional dimensions of the organisation

Explore and learn various concepts, tools, frameworks,

and techniques related to management

Gain exposure to a wide range of cutting-edge

management trends and topics

06
Programme Content

MODULE – 1

1) Managing Oneself and People

• Perception: Understanding Different Perspectives
• Understanding Self and Others
• Understanding and Managing Emotions
• Effective Decision-making

2) Statistics for Managerial Decision-making

• Business Statistics for Quantitative Data Analysis
• Statistical Methods for Forecasting and Planning

3) Managerial Economics
• Economics for Everyday Decision-making
• Macro-economic Systems and Globalisation

4) Management Accounting
• Analysing Financial Statements
• Managerial Decisions using Financial Ratios
• Cost and Profitability Management: Cost Accounting Basics

5) Emerging Trends in Marketing

• Value Creation for Customers, STP
• Analysing Markets and Assessing Demand
• Digital Marketing and Leveraging Social Media
• Services Marketing and Managing Service Personnel

MODULE – 2

6) Effective Interpersonal Communication

• Managing Difficult People
• Reading Body Language and Non-verbal Cues
• Developing Listening Skills
• Communication in a High-Diversity Workforce

7) Data Analytics and Digital Transformation

• Data Visualisation and Story-telling
• Modern Data Management and Cloud Technologies
• Analytics Consulting and Industry Overview
• Planning and Executing Digital Initiatives for Competitive Advantage

07
Programme Content

8) Strategic Organisational Design

• External Environment and Organisation Structure
• Managing Organisational Culture and Change
• Learning Organisations: Creating and Managing Knowledge
• Emerging Organisational Forms

9) Financial Management
• Fundamental Valuation Concepts
• Working Capital Management
• Project Appraisal
• Financial Risk Management

10) Supply Chain Management and Operational Excellence

• Operations as a Source of Competitive Advantage
• Process Analysis, Concept of Bottleneck, Cycle Time, Resource Interference,
Factors Affecting Operations Performance
• Supply Chain Management

11) Strategy Formulation for Profitable Growth

• Vision, Mission and Organisational Objectives
• Understanding External Environment and Organisational Resources/Capabilities
• Strategic Decision-making and Strategy Formulation
• Strategy Implementation and Organisational Transformation

MODULE – 3

12) Ethics, CSR and Sustainable Development

• Business Ethics for Managers
• Introduction to CSR and Sustainability
• Formulating Strategies for Sustainable Development and CSR

13) Design Thinking and Innovation-driven Value Creation

• Understanding and Mapping the Customer Journey
• Experiencing the Design Thinking Process
• Managing Innovation and Value Creation
• Organisational Agility and Dynamic Capabilities

14) Strategy Implementation and Organisational Change

• Balanced Scorecard for Holistic Performance Management
• McKinsey 7S Framework
• Leading Strategic Organisational Change Initiatives

08
Programme Content

15) Real-life Problem-solving: Group Project

• The participants would be expected to work in groups to take up and solve real-life
organisational problems in various management domains
• All groups would be guided and mentored by IIM Nagpur faculty
• The project task includes problem identification, scope definition, primary and
secondary data collection, data analysis, recommendations, creating and presentation
of a report on the findings, and implementation planning
• Participants would integrate learning from all courses in the group project

16) Capstone Business Simulation (CBS)

• CBS is a multi-round business simulation that requires participants to work in groups
and lead their business organisation in a competitive industry. In each round,
participants decide the company’s product portfolio, pricing, promotions, R&D,
operations, financial management, HRM, TQM, and other managerial decisions to
optimise business performance.
The simulation would help participants to:
Practice organisational leadership roles in group work
Integrate and align multiple functional areas to create and implement organisational
strategy
Competitive benchmarking and stakeholder management

09
Pedagogy

The programme is delivered through blended learning mode. The in-class component will
involve a variety of pedagogical techniques like lectures, case discussions, simulation games,
role-plays, group projects, and other experiential exercises. The online component, delivered
through a state-of-the-art Interactive Learning platform, will facilitate learning in
synchronous mode using multimedia components for enhanced engagement and experience.

Programme delivery
• Sessions will be conducted via a state-of-the-art
Interactive Learning (IL) platform and delivered
in Direct-to-Device (D2D) mode that can be
accessed by learners on their Desktop, Laptop,
or Tablet.
• Chamber Consulting will be provided by every
faculty member teaching a course in the
programme.

Duration
12 Months

Class Schedule
• 2 Online sessions (of 90 minutes each)
• Sunday: 9:00 a.m. - 12:00 p.m.

Campus Immersion
There will be 3 days of campus immersion at IIM Nagpur.

The in-campus modules are subject to the conditions that prevail at that point of time. These
conditions pertain to the pandemic or other unavoidable reasons. In case the on-campus
module is not confirmed due to the COVID-19 situation, the same will be included in the total
number of online sessions.

10
 Who Should Attend?
• Early-career working executives who are
willing to take up middle management or
leadership roles in the organisation and /
or industry can take up this program.

• The programme is also targeted at

professionals working in MNCs, private
corporates, PSUs, Government
departments, and family businesses.

Eligibility Criteria
• Diploma (10+2+3) or Bachelor’s Degree or equivalent (10+2+3 or 10+2+4) or 2-Year
Master’s Degree or equivalent from a recognised university (UGC/AICTE/DEC/AIU)
in any discipline
• Minimum 2 years of work experience after completion of qualifying education
• Participants who fulfil the above criteria and are not currently working are also eligible
to apply
• Internship and training experience is not included in fulltime work experience
• Final selection will be done by IIM Nagpur

Admission Criteria
The selection will be based on candidate’s
profile evaluation, subject to meeting
eligibility criteria.

Attendance Criteria
A minimum of 75% attendance is a prerequisite for the successful completion of
the programme.

11
 Assessment & Evaluation
• Evaluation methodology is at the discretion of the faculty. The methodology
includes online exams, written tests, assignments, case analysis, class
contribution, and any other component as decided by the faculty.

• The programme may require participants to work on individual/group

assignments and/or projects. The main objective of such assignments/projects
will be to help the participants apply their conceptual learning in the programme
to actual organisational decision scenarios.

• The participants will have to secure the minimum pass marks in the respective
•
valuation components.

• Giving feedback is an integral part of the completion requirements of the

programme.

12
Certification & Alumni Status

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IIM Nagpur

• Participants who successfully meet the evaluation criteria and satisfy the requisite
attendance criteria, will be awarded a ‘Certificate of Completion’.
• Participants who are unable to clear the evaluation criteria but have the requisite
attendance will be awarded a ‘Certificate of Participation’.
• Successful participants will also be accorded IIM Nagpur Executive Education
Alumni status.

13
Programme Directors’ Profiles

Dr. Atul Arun Pathak

(FPM-IIM Ahmedabad,
PGDM-IIM Calcutta, BE Mechanical)

Dr. Pathak is the Chairperson of Executive Education and a faculty in the Strategy and
Entrepreneurship area at IIM Nagpur. He has over 17 years of experience across
industry and academia.

Prior to joining academia, Dr. Pathak gained wide-ranging international work

experience in the Banking, Information Technology, and Consulting industries across
multiple geographies (UK, South Africa, Singapore and India). Dr. Pathak teaches
various courses in Strategy, International Business, Design Thinking, Innovation, and
Management Consulting. He has designed and delivered executive education
programmes and consultancy assignments for a number of corporate and public-sector
organisations across India.

Dr. Neerpal Rathi

(Post-Doc - INU South Korea,
Ph.D. - IIT Roorkee)

Dr. Rathi is a faculty member in Organisational Behaviour and Human Resource

Management area at IIM Nagpur. He received his PhD from the Indian Institute of
Technology Roorkee, India, and did postdoctoral work at Incheon National University,
South Korea.

Prior to joining IIM Nagpur, he worked with Xavier University, Bhubaneswar; Amrita
University, Coimbatore; Indian Institute of Management Ahmedabad; and Banasthali
University, Rajasthan. Dr. Rathi has taught MBA, Executive MBA (EMBA), and PhD
students in India and abroad. He has also designed and delivered executive education
programmes and consultancy assignments for a number of corporate and public-sector
organisations, such as Manganese Ore India Ltd. (MOIL), Power Grid Corporation of
India Ltd., Institute of Life Sciences (ILS), Mineral Exploration Corporation Ltd. (MECL),
ZIM Labs, and Transrail Lighting.

14
Programme Fee
Particulars Amount* (₹)
Application Fee 2,500
Processing Fee** 15,000
Tuition Fee 1,37,500
Books/Study Material Fee 20,000
Alumni Fee 10,000
Student Welfare Fee 2,000
Campus Module Alone (@ ₹3,500/Night) for 3 Nights*** 10,500
Total Fee (without Application & Processing fee) 1,80,000
Collection of all fees will be done by IIM Nagpur. From Application page, participants will be redirected to IIMN
payment portal.
*GST as per prevailing rate is applicable & will be collected additionally from the candidate/participant. Current GST
rate is 18%.
**Processing fee is ₹15,000 which includes ₹1,700 towards Application Fee and, ₹13,300 towards Tuition Fee. In case a
participant profile is rejected by IIM Nagpur, Tuition Fee of ₹13,300 will be refunded to the participants.
***During campus visit, participants who want to stay extra nights at IIM Nagpur campus will have to pay additional
charges directly to IIM Nagpur. This shall be subject to accommodation availability at the campus for extra nights.

Instalment Schedule
Instalment 1 Instalment 2 Instalment 3

Paid before At the time of 11th June, 10th September, 10th December,
Application 2022 2022 2022

Amount (₹) 12,500 47,500 60,000 60,000

Timelines
Application Closure 25th March, 2022
Induction Date 11th June, 2022
Sessions commencement 18th June, 2022
(with or without campus visit)
End of programme June 2023
(last session including assessment)

APPLY NOW

15
Established in 2015, the Indian Institute of Management Nagpur (IIMN) aspires to be a
leading management institution that shapes management systems, policy, and governance
through high-quality education, research, and industry engagement. Propelled by the pursuit
of engaged scholarship, the Institute aims to create value-driven leaders and global managers
with strong conceptual foundations and analytical approach, which helps them excel in
diverse spheres – be it management, business, policy making, and public administration, to
name a few.

IIM Nagpur’s aim is to address the needs of a modern India, connecting aspirations and
realities to attain benchmarks that are respected internationally. Our motto, सत्यं च स्वाध्याय
प्ररवचने च, that is, an inspired journey towards truth through individual reflection and collective
discourse, propels our quest to bridge the gap between abstract knowledge and practice.

IIM Nagpur seeks to distinguish itself as an institution that promotes constant industry
engagement of a ‘problem-solving’ nature. Executive Education, therefore, is an important
thrust area for the Institute. With an array of programmes designed by a faculty body with a
stellar record of research, teaching and industry engagement, the Executive Education
programme at IIM Nagpur equips managers and executives with the capabilities to perform
effectively in their current roles and take up greater challenges through various stages of
their careers.

16
About TimesTSW

The Second Wind (TSW) is an

initiative by Times Professional
Learning aimed at working
professionals keen to hone their
skills and add value to their work
for a more rewarding career.
About Times Group
TSW’s passion for excellence and a
The Times of India Group began its
brief that “Executive Education
operations in 1838 and is India’s
Empowers” work hand-in-hand
oldest and largest media house.
with the organisation’s aim to
impart knowledge to business
The Times of India is the world’s
professionals nationwide.
largest-selling English newspaper
with over 5 million copies sold
daily.

The Economic Times is the world’s

2nd largest English business
newspaper, second only to The
Wall Street Journal, with over
800,000 copies sold daily.

The Group is also India’s largest

and most diversified media
conglomerate with assets across
Publishing, Radio, TV, Out of Home
(OOH), and Online Media.

17
15
Mr. Baskaran Nagappan,

Bennett Coleman and Co. Ltd.

Office No. G-02, 1802, Lotus Corporate Park,
Off WEH, Geetanjali Railway Colony, Laxmi Nagar,
Jogeshwari (E), Mumbai, Maharashtra 400063.

1800-270-5400
[email protected]
www.timestsw.com