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Principles of Retailing - Assignment 10 Marks - Sem 3 - 2021-22

The document provides instructions for a group assignment on principles of retailing. It asks students to choose an exclusive store concept, outline target customers and merchandise. It also asks them to describe store location plans, exterior and interior design considerations. The assignment further asks students to explain online retailing types and advantages compared to brick and mortar. It concludes asking about recent technological trends in retailing.

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Seemab Kanwal
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26 views3 pages

Principles of Retailing - Assignment 10 Marks - Sem 3 - 2021-22

The document provides instructions for a group assignment on principles of retailing. It asks students to choose an exclusive store concept, outline target customers and merchandise. It also asks them to describe store location plans, exterior and interior design considerations. The assignment further asks students to explain online retailing types and advantages compared to brick and mortar. It concludes asking about recent technological trends in retailing.

Uploaded by

Seemab Kanwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Studies Department

ASSIGNMENT
SUBJECT: BAMK2101 PRINCIPLES OF RETAILING
SEMESTER: 3 ACADEMIC YEAR: 2021-22

Group Number: _______

S.NO Student ID Student Name

Section No: 01 Lecturer: Dr. Abdul Kadir Khan


Instructions:
1. This is a Turnitin Assignment. Please answer in your own words and provide citations wherever necessary.
2. Type your assignment here in this file only and save it as your group No – Section – Course
(For example:  Group 01 – Section 02 – Principles of Retailing)
3. Maximum 4 members in a group.
4. Marks 10 for the report and Marks 5 for Viva voce based on individual performance.
5. Pages 8- 12 for report. Excluding the cover page.
6. Report should have the cover page mentioning your names, id, subject, company name, section,
semester and session. [Only completed reports will be considered for grading]
7. You can add pictures, diagrams and charts. Kindly provide references wherever required.
8. Last date for report submission on E-Learning is [10th June, 2022]

Your Assignment is divided into 3 parts:


[Answer the given questions under each part]

PART 1: Setting up a Brick and Mortar Store: [06 Marks]


1.1: Decide any exclusive store you wish to start.

1.2: State your target customers?

1.3: Explain the breadth and length of merchandise you will offer to your customers.

1.4: Store Location - Where will you plan to locate your store(s)? Give Reason

1.5: What retail image you wish to create through your store atmosphere? How will you plan

(i) Store Exterior -

 Storefront / Signage
 Marquee (a large tent used for social or commercial functions)
 Entrances, Parking area / Display windows etc.

(ii) Store interior –

 Store layout you wish to choose (with reasons)


 Lighting / Fixtures (furniture or equipment)
 Flooring / Merchandise
 Personnel / Number and locations of cash counters
 Temperature / Width of passages (corridor)
 Scents, sound / Self service
 Cleanliness / Technology/automation

PART 2: Online Retailing: [03 Marks]

What is online retailing? What are its types and How does it work? What are the
advantages of online retailing as compared to brick and mortar stores?
PART 3: Explain the major technological developments and
recent trends in Retailing? [01 Mark]

Points to consider before submitting the assignment:


 Did you put your names and student numbers on the front page of the
document?
 Did you complete all of the required elements?
 Did you support your statements with specific examples?
 Did you cite references, using correct APA referencing format?
 Did you ensure that there are no spelling mistakes?
 Is your report grammatically correct, clear, and well organized?

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