BUSINESS

PROPOSAL

PT. Indofood Sukses

Makmur
Jend. Sudirman Kav 76 - 78 Phone:
Jakarta 0800-181-8888
Sudirman Plaza Email:
Indofood Tower, 27th floor [email protected]

1
 About us
Indofood is one of Indonesia’s largest pre-packaged food companies which was founded in 1982
by Sudono Salim, an Indonesian tycoon who also owned Bogasari Flour Mills. The Indomie
instant noodle brand was first produced in 1971 by PT Sanmaru Foods Manufacturing Co. Ltd.

Indomie is a brand of instant noodle products that are very popular in Indonesia. Indomie is
produced by PT. Indofood CBP Sukses Makmur. The most successful product from Sudono
Salim's company was launched first introduced in Indonesia in 1972 as an affordable instant
noodle, and easy presentation with many flavors. This makes indomie grow along with the growth
of public acceptance of instant noodles.
The first Indomie product introduced was Indomie Kuah Rasa Chicken Broth which at that time
was in accordance with the taste of the Indonesian people. Then in 1982, Indomie's product sales
experienced a very significant increase with the launch of the Indomie Kuah Rasa Ayam Curry
variant. After a year, Indofood introduced its products in Indonesia with Indomie Goreng. Now,
Indomie has been a pioneer in the innovation of instant noodle products in Indonesia for more
than four decades, and remains popular with the public.

Besides being marketed in Indonesia, Indomie is also widely marketed overseas, including in the
United States, Australia, various Asian and African countries and European countries, which
makes Indomie one of the few Indonesian original products capable of forging international
markets. In Indonesia, the term "Indomie" is commonly used as a generic term that refers to
instant noodles.

The economical price of Indomie and its taste that has been adapted to Indonesian tastes make
this instant noodle product very popular with the community. In fact, it is not uncommon for
Indonesian citizens to travel abroad to bring Indomie to overcome the problem of the availability of
practical food and according to Indonesian tastes. The practicality of its presentation and the ease
of distribution make Indomie the mainstay of Indonesian citizens in the event of a natural disaster
tragedy to overcome the problem of limited and scarcity of food in the location immediately.

Indomie is claimed as a healthy and nutritious food by its producers, this instant noodle product is
called having various nutritional content such as energy, protein, niacin, folic acid, pantothenic
acid, iron, sodium and various vitamins such as vitamins A, C, B1, B6, and B12.
Vision :
a total food solutions company
Missions:
1. To provide sustainable solutions for food needs
2. To continuously improve our people, processes and technologies
3. The contribute to the welfare of the society and environment in a sustainable manner
4. To continuously improve stake holder’s values

www.indomie.com
Organization Structure

Awards and Certifications

1. Most Chosen Brands 2018 by Kantar Worldpanel - Indomie as #1 in Indonesia and #8 in
Global Market
2. Indonesia Best Brand Platinum Award 2017 by SWA Magazine & MARS - Indomie in
Instant Noodles Category
3. WOW Brand 2015 by MarkPlus, Inc - Gold Champion on Pouch Noodles Category
4. Top Brand 2015 Winner by Influential Brands® - Top Brand in Instant Noodles Category

Our Products
One Indomie standard pack has a mass of 85 grams, and there are 2 sachets containing 5 spices
included, namely: sweet soy sauce, chili sauce, palm oil, flavored powder and fried onions, while
also available in a jumbo version with a mass of 120 grams.
Products produced by Indomie are high quality noodles with various variances:

www.indomie.com
Indomie, the flagship brand, has stayed top-of-mind among consumers both domestically and
internationally and this shows that Indomie wants to continue to provide quality noodles to its
consumers, by continuing to innovate to produce noodle flavors that are in line with consumer
tastes

Our Factories

www.indomie.com
Target Marketing

Children Teenagers Adults

Price
Besides being able to purchase Indomie per pack, it can also be purchased with a 5-pack or 1-
card package, containing 30 or 40 ingredients. Indomie prices are also very cheap and affordable
for all people.
The following is the Indomie price table:

Type Price
Mi goreng original Rp2.850,-
Mi goreng aceh Rp2.800,-
Mi goreng rendang Rp2.799,-
Mi kuah ayam bawang Rp2.650,-
Mi kuah soto special Rp2.700,-
Mi kuah kari ayam Rp2.400,-

www.indomie.com
Marketing Strategy
The marketing strategy carried out by Indomie Sukses Makmur Inc in marketing its products is by
using marketing strategy formulation that starts from STP, namely market segmentation
(segmentation), strategy for determining target markets (targeting), and market positioning
strategies (positioning).
A. Marketing Segmentation Strategy (Segmentation)
The first step taken by PT Indofood is market segmentation. The following criteria needed
in market segmentation include:
1. Geografis: Whole region Indonesia.
2. Demografis: Gender
a. (all), Religion
b. (all), job
c. (all), education
d. tribe (no limit).
3. Psikografis: Life style, consumptive and frugal.
4. Behavior: level of usage high to low, loyality consumer, purpose.
5. Sales targets: Generally, our sales targets are people who don't like complexity, like new
things, and people who like convenience. This is in accordance with the characteristics of
Indomie's own food concept as Instant Noodles.
B. Strategy for Determining Target Markets (Targeting)
In order to increase the company's revenue, adjustments must also be made to the target
market so that sales can be targeted at all ages except toddlers.
C. Market Position Strategy (Positioning)
PT Indofood managed to instill in the minds of consumers, namely:
1. Indomie is an Indonesian noodle, with a taste of the archipelago from various regions,
so that according to the tagline "Indomie Seleraku".
2. Instant and practical noodles for consumption, can be served with other side dishes.

Place
The number of stock points (warehouses) is increasingly being aggressively propagated since
2005, so as to be able to provide wider penetration through the supply chain and delivery. We are
available in over 100 countries around the world such as Australia, New Zealand, USA, Canada,
throughout Asia, Africa, Europe and Middle Eastern countries. With 19 billion packs annual
production capacity, it’s no wonder that Indomie is flavour, favoured by the world.

Promotion
 Tagline: Flavour Favored the world
 Iklan: Billboard, events and platforms
 Events:
1. Online: Indomie held an event to make a jingle song for high school students, the event
was titled Jingle Dare. This is intended to further increase the brand awareness of
teenagers / students regarding independent products. Indomie sees teenagers / students
as future customers, so since now Indofood has begun to provide some kind of education
about Indomie.

www.indomie.com
2. Offline: Indomie foodfest, indomie jazz festival and homecoming together with the
warmindo’s seller

A. Online Marketing

B. Offline Marketing

www.indomie.com
 We put our products in stalls, malls, mini markets so it can be easily obtained, ranging from
stalls to large supermarkets. We also collaborate in providing Indomie with stalls like
Warmindo (a shop that provides rice + side dishes and instant noodles / fried noodles as
the main menu)

Judging from the product life-cycle aspect, Indomie is currently in a mature, stable position, has a
very strong brand equity so that it can survive as the Top of Mind brand of instant noodles.
At this stage Indomie should not be complacent, in the sense that Indomie still has to hold a
promotion to remind customers that Indomie is still an exsister, and always continues to innovate
for product evaluations and promotion strategies.

Brand Ambassadors

PT. Indomie Sukses Makmur Profit Analysis

In 2017 as a whole PT Indofood through its Indonesian products posted a profit of Rp 25.09
trillion. In 2018 it increased by 19.6% to Rp 30.02 trillion. In 2019, the industry experienced a
5.4% increase and created accounting of Rp. 31.74 trillion. In 2020 it increased by 8.6% to Rp
34.47 trillion. And in 2021, there was a 3.6% increase so that it would get a profit of IDR 35.61
trillion.
Year Profit (Trillion) Percent
2017 Rp25,09 -
2018 Rp30,02 19,6%
2019 Rp31,74 5,4%
2020 Rp34,47 8,6%
2021 Rp35,61 3,6%

www.indomie.com
Market Share of Instant Noodles in Indonesia

From all available data, we can interpret that the marketing carried out by PT Indofood on its
products is successful because indomie can control the instant noodle market in Indonesia by
70.7% and indomie always increases profits every year in the last 5 years. Thus this makes
indomie as Indonesia's brand market leader.

www.indomie.com
Profit Share

Sponsorship

PT. INDOFOOD SUKSES MAKMUR

Pare, 18th April 2022
Signed below:

www.indomie.com
Name : Priliawan Rian Maulana
Jend. Sudirman Kav 76 - 78 Jakarta Sudirman Plaza
Address :
Indofood Tower, 27th floor

Occupation : Chief Executive Officer

Here in after referred to as the “FIRST PARTY”.

1. Name : M.Fuad Al Muttaqin

Occupation : Investor
2. Name : Budi Harjo
Occupation : Investor
Here in after referred to as the “SECOND PARTY”.
In this way, the two sides have agreed to hold the investment agreement, provided that:

Article 1
1) the FIRST PARTY provide and submit the SECOND party capital to perform an investment
on the SECOND behalf.
2) the FIRST PARTY guarantees the legitimacy of the investment. (1)
Article 2
The SECOND PARTY has performed an investment in article 1 paragraph (1).
Article 3
Things that have not been provided for in this Agreement shall be discussed and added based on
mutual agreement between the first and second parties as an addendum and a part that is an
integral part of this agreement.
Article 4
This Agreement created a duplicate of the original two, each the same sound on paper part is
pretty and has the same force of law when signed by the respective parties.

Investor Investor CEO PT Indofood Sukses

Makmur

Mr. M.Fuad Al Muttaqin Mr. Budi Harjo Mr. Priliawan Rian Maulana

www.indomie.com